HSG, formerly known as Sequoia Capital China, is a prominent venture capital and private equity firm with a global focus on technology, healthcare, and consumer sectors. Established in 2005, HSG operates offices in key international cities including Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, managing over $55 billion in assets for leading institutional investors. The firm has supported over 1,500 companies, fostering innovation and entrepreneurship through investments in transformative technologies and high-growth business models. HSG has a track record of success, with more than 160 portfolio companies having gone public and over 140 achieving unicorn status. It has developed a comprehensive investment platform that encompasses seed, venture, growth, buyout, and infrastructure investing, as well as public equities. HSG is dedicated to empowering entrepreneurs and companies to create enduring enterprises while delivering strong returns to its limited partners. Through its extensive resources and industry expertise, HSG provides significant advantages to the companies it partners with.
2800 Sand Hill Road, Suite 101 Menlo Park, California 94025, USA
Room 3606 China Central Place Tower 3 77 Jianguo Road Chaoyang District Beijing 100025, China
6th Floor, East Wing, Block B, Divyasree Technopolis, Off HAL Airport Road, Yemalur, Kadubeesanahalli, Bengaluru, Karnataka 560037, India
Wang Chenyu
Vice President
Sakshi Chopra
Managing Director
Amit Jain
Managing Director
Cherry Lu
Partner
Ishaan Mittal
Managing Director
Enita Pu
Partner
Harshjit Sethi
Managing Director
Tejeshwi Sharma
Managing Director
Pavel Vyhnalek
Operating Partner
Fu Xin
Partner
Past deals in CRM
Willing
Series A in 2022
CRM system developer
UrbanPiper
Series B in 2022
UrbanPiper provides a comprehensive restaurant management platform aimed at simplifying order management and enhancing customer service for restaurants. The platform allows restaurants to onboard easily and set up automations for their online business across food aggregator apps while also enabling them to create their own direct ordering systems. It includes a suite of tools for managing online orders, centralized menu control, inventory tracking, and access to operational and sales data through a user-friendly dashboard. Additionally, UrbanPiper's solutions extend to in-store operations, allowing restaurants to manage individual locations or entire chains efficiently, thereby improving operational efficiency and customer satisfaction.
Rattle
Series A in 2022
Rattle is a company that specializes in developing integration technology for Salesforce, facilitating seamless interaction between systems and users within platforms such as Slack and Teams. This revenue orchestration platform caters to all customer-facing departments, allowing sales representatives to log calls, track key metrics, and update opportunities with ease. Additionally, it enables account executives and sales development representatives to maintain customer relationship management systems while providing real-time visibility into pipeline reports. This functionality empowers marketing professionals to focus on engaging with customers rather than managing internal processes. Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh.
Treelab
Series A in 2021
Treelab is a Shanghai-based company founded in 2019 that offers a productivity tool designed to enable non-technical users to create custom business systems. Its platform allows organizations to develop personalized software solutions for various functions, including project management, sales CRM, human resource management, and form collection. Treelab's SaaS-based platform simplifies the management of products, suppliers, orders, and invoices while providing real-time progress tracking and collaboration features. By streamlining the sourcing process and facilitating the design of unique workflows, Treelab empowers clients to efficiently manage their business operations without the need for programming expertise.
Otoklix
Series A in 2021
Otoklix is a company based in Jakarta Selatan, Indonesia, that specializes in the automotive aftermarket sector. Founded in 2019, it operates a platform designed to connect vehicle owners with independent car workshops, addressing the fragmented nature of the auto repair industry in Indonesia. Otoklix enables users to conveniently book services online at nearby recommended workshops, ensuring standardized pricing and service levels. The platform also offers features such as warranty coverage for transactions and a system for tracking repair and maintenance history. Additionally, Otoklix provides customer relationship management and supply chain management solutions to enhance the visibility and efficiency of independent workshops, ultimately aiming to improve the overall vehicle maintenance experience for consumers.
huoban.com
Series B in 2021
huoban.com is a zero-code data collaboration platform for a new generation of managers. They combines lightweight tools and customized systems into one. The application scenarios cover sales, production research, marketing, operations, finance, and other departments, as well as retail, trade, transportation, education, manufacturing, the internet, and other industries.
Tungee
Series B in 2021
Tungee, established in 2016, is a provider of intelligent sales solutions for business-to-business enterprises. By utilizing big data and artificial intelligence technologies, including natural language processing and machine learning, Tungee offers a comprehensive platform that facilitates lead mining, business opportunity engagement, customer relationship management, and order analysis. This platform is designed to help enterprises efficiently identify, contact, and manage customers, thereby reducing customer acquisition costs and enhancing overall sales performance. Tungee has positioned itself as a leader in the Chinese intelligent sales sector, serving over 3,000 enterprise clients, including notable companies such as Alibaba and China Mobile. Through its innovative approach, Tungee addresses the challenges faced by businesses in sales forecasting and customer management.
BIK
Series A in 2021
BIK is the most intelligent e-commerce marketing platform. Helping Brands to increase their ROI. Our platform enables brands to do personalized marketing delivering higher conversions. Using our data driven broadcasting, chatbots, CRM & growth tools, we have enabled brands driving up to 66x ROI.
Rattle
Seed Round in 2021
Rattle is a company that specializes in developing integration technology for Salesforce, facilitating seamless interaction between systems and users within platforms such as Slack and Teams. This revenue orchestration platform caters to all customer-facing departments, allowing sales representatives to log calls, track key metrics, and update opportunities with ease. Additionally, it enables account executives and sales development representatives to maintain customer relationship management systems while providing real-time visibility into pipeline reports. This functionality empowers marketing professionals to focus on engaging with customers rather than managing internal processes. Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh.
Outreach
Series G in 2021
Outreach Inc. is a sales engagement platform that enhances revenue growth by optimizing customer interactions across various channels, including email, voice, and social media. Founded in 2011 and headquartered in Seattle, with an office in London, the company offers solutions for account-based, outbound, and inbound sales, as well as customer retention and expansion. Its platform employs machine learning to automate repetitive tasks, track sales statistics, and provide insights into buyer sentiment, allowing sales teams to tailor their approaches based on real-time emotive signals. Outreach's client base includes prominent companies such as Zoom, Adobe, and Microsoft, who utilize the platform to improve the efficiency and effectiveness of their sales processes, ultimately driving predictable and measurable growth.
huoban.com
Series B in 2021
huoban.com is a zero-code data collaboration platform for a new generation of managers. They combines lightweight tools and customized systems into one. The application scenarios cover sales, production research, marketing, operations, finance, and other departments, as well as retail, trade, transportation, education, manufacturing, the internet, and other industries.
Laiye
Series C in 2021
Laiye is a digital workforce platform that enhances organizational productivity by integrating AI Agents and intelligent automation capabilities. The platform offers tools for robotic process automation (RPA) and intelligent document processing (IDP), enabling businesses to streamline operations and improve outcomes. Laiye's automation process platform simulates human tasks, allowing for the automatic processing of emails and documents, generating reports, and managing data entry in customer relationship management systems. By leveraging these technologies, Laiye helps enterprises increase efficiency and reduce operational costs.
Tungee
Series B in 2020
Tungee, established in 2016, is a provider of intelligent sales solutions for business-to-business enterprises. By utilizing big data and artificial intelligence technologies, including natural language processing and machine learning, Tungee offers a comprehensive platform that facilitates lead mining, business opportunity engagement, customer relationship management, and order analysis. This platform is designed to help enterprises efficiently identify, contact, and manage customers, thereby reducing customer acquisition costs and enhancing overall sales performance. Tungee has positioned itself as a leader in the Chinese intelligent sales sector, serving over 3,000 enterprise clients, including notable companies such as Alibaba and China Mobile. Through its innovative approach, Tungee addresses the challenges faced by businesses in sales forecasting and customer management.
UrbanPiper
Series A in 2019
UrbanPiper provides a comprehensive restaurant management platform aimed at simplifying order management and enhancing customer service for restaurants. The platform allows restaurants to onboard easily and set up automations for their online business across food aggregator apps while also enabling them to create their own direct ordering systems. It includes a suite of tools for managing online orders, centralized menu control, inventory tracking, and access to operational and sales data through a user-friendly dashboard. Additionally, UrbanPiper's solutions extend to in-store operations, allowing restaurants to manage individual locations or entire chains efficiently, thereby improving operational efficiency and customer satisfaction.
Huzan Social Retail
Series B in 2019
Huzan Social Retail is a mobile marketing management application specializing in Social Customer Relationship Management (SCRM) for the e-commerce sector. Founded in 2017 and based in Shanghai, China, the company offers tools that enable merchants to connect with users across various platforms and channels. Its application facilitates the automatic classification and management of user relationships, while also synchronizing user data with mobile social software. Huzan Social Retail helps merchants build traffic for their WeChat platforms, uncover customer values, manage multiple stores, and create engaging marketing materials. By streamlining traditional services and enhancing operational efficiency, the platform aims to support clients in reducing costs and achieving sustainable business growth.
OneDirect
Seed Round in 2018
OneDirect was launched with the purpose of helping Indian brands overcome challenges they faced with respect to Customer Experience Management. OneDirect has evolved as a pioneer in the CEM space with a suite of world-class products that have been implemented by revered market leaders. This validation has strengthened our position as front runners in customer experience.
Freshworks
Series G in 2018
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Jiatui
Series A in 2018
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.
Laiye
Series B in 2017
Laiye is a digital workforce platform that enhances organizational productivity by integrating AI Agents and intelligent automation capabilities. The platform offers tools for robotic process automation (RPA) and intelligent document processing (IDP), enabling businesses to streamline operations and improve outcomes. Laiye's automation process platform simulates human tasks, allowing for the automatic processing of emails and documents, generating reports, and managing data entry in customer relationship management systems. By leveraging these technologies, Laiye helps enterprises increase efficiency and reduce operational costs.
Freshworks
Series F in 2016
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Laiye
Series A in 2016
Laiye is a digital workforce platform that enhances organizational productivity by integrating AI Agents and intelligent automation capabilities. The platform offers tools for robotic process automation (RPA) and intelligent document processing (IDP), enabling businesses to streamline operations and improve outcomes. Laiye's automation process platform simulates human tasks, allowing for the automatic processing of emails and documents, generating reports, and managing data entry in customer relationship management systems. By leveraging these technologies, Laiye helps enterprises increase efficiency and reduce operational costs.
Laiye
Seed Round in 2015
Laiye is a digital workforce platform that enhances organizational productivity by integrating AI Agents and intelligent automation capabilities. The platform offers tools for robotic process automation (RPA) and intelligent document processing (IDP), enabling businesses to streamline operations and improve outcomes. Laiye's automation process platform simulates human tasks, allowing for the automatic processing of emails and documents, generating reports, and managing data entry in customer relationship management systems. By leveraging these technologies, Laiye helps enterprises increase efficiency and reduce operational costs.
MikeCRM
Venture Round in 2015
MikeCRM is business service software that helps users collect clients’ information and data more conveniently, and use it more effectively. In this age of Big Data, Mikecrm provides large-scale contact management, as well as new perspectives for marketing.
CB4
Venture Round in 2014
CB4 is a provider of artificial intelligence solutions designed to assist retail teams in capturing lost sales and enhancing customer experiences. The company's software utilizes patented machine learning algorithms to analyze existing point-of-sale data, enabling the identification of physical issues that hinder sales and impact customer satisfaction. By generating customized lists of SKUs tailored to each store's unique selling patterns and operational conditions, CB4 highlights specific products that can significantly increase revenue. These recommendations address various operational inefficiencies, such as improper product placement, labeling errors, or inventory discrepancies. Retailers can implement quick fixes, like adjusting stock levels or repositioning products, to boost sales and meet customer demands. Over time, the system learns from the adjustments made by stores, allowing for increasingly valuable and actionable insights.
huoban.com
Series A in 2014
huoban.com is a zero-code data collaboration platform for a new generation of managers. They combines lightweight tools and customized systems into one. The application scenarios cover sales, production research, marketing, operations, finance, and other departments, as well as retail, trade, transportation, education, manufacturing, the internet, and other industries.
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