HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Saksham Mittal

Analyst

Ishaan Mittal

Managing Director

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Beauty

Amaani

Seed Round in 2024
Amaani is a beauty and wellness company that operates a premium skincare and haircare brand called AÏZA. Inspired by the rich ingredients and rituals of the region, AÏZA offers alcohol-free and vegan products, providing customers with a luxurious and sensory experience while ensuring superior efficacy.

Xiaohongshu

Secondary Market in 2024
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

CHOSEN By Dermatology

Grant in 2024
CHOSEN By Dermatology is a retailer specializing in skin and hair care products. It offers a range of cosmeceutical and nutraceutical items, such as sunscreens, hair growth serums, moisturizers, and collagen supplements, all recommended by dermatologists. Customers can shop online and benefit from a loyalty program, as well as access to user experiences and insights.

Xiaohongshu

Secondary Market in 2023
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Somethinc Beauty

Series B in 2022
Somethinc Beauty is an e-commerce skincare brand that offers a diverse range of genderless personal care products at affordable prices. The company specializes in manufacturing skincare items, including serums, body care solutions, sunscreens, lip scrubs, and facial washes. In addition to skincare, Somethinc provides a variety of makeup products such as mascara, lipstick, eyeshadow, loose powder, and compact powder. By focusing on quality ingredients and an extensive product lineup, Somethinc aims to meet the needs of customers seeking effective beauty solutions without high costs.

Beauty Haul

Series B in 2022
Beauty Haul specializes in retail and wholesale of a spectrum of beauty products online and offline.

Purplle

Series D in 2022
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Purplle

Series E in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

WOSADO

Series A in 2021
WOSADO is a fashion and beauty brand that offers zero-pressure eye makeup products. WOSADO offers soft magnetic false eyelashes and R-SLMTM technology, allowing customers to save makeup time.

Minimalist

Series A in 2021
Minimalist is a rapidly growing skincare brand known for its commitment to Transparent Beauty and a clean approach to skincare. The company offers an extensive range of products designed to address various skin concerns, including anti-acne solutions, toners, and serums. Minimalist is recognized for its transparency regarding ingredient sourcing and formulation, ensuring that customers are well-informed about what they apply to their skin. Key offerings include popular products featuring ingredients such as Niacinamide, Salicylic Acid, and Alpha Arbutin. By focusing on affordability and accessibility, Minimalist aims to provide high-quality skincare options for all consumers.

Purplle

Series D in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Foxy

Series A in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Yatsen Holding

Series C in 2019
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

NOME

Series B in 2019
Guangzhou Nome Brand Management Co., Ltd. operates consumer lifestyle retail stores in China, offering a diverse range of products including clothing, shoes, bags, food, culinary items, skin care products, and furniture under the NOME brand. Established in 2015 and headquartered in Guangzhou, with an additional office in Stockholm, the company focuses on collaborating with Nordic independent designers to blend design inspiration with practical functionality. NOME emphasizes optimizing its supply chain by sourcing suitable manufacturers worldwide and investing in highly automated, large-scale production methods, allowing it to provide quality products at competitive prices. The company aims to enhance the daily lives of consumers through its thoughtfully designed offerings.

Foxy

Seed Round in 2019
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

NOME

Series A in 2018
Guangzhou Nome Brand Management Co., Ltd. operates consumer lifestyle retail stores in China, offering a diverse range of products including clothing, shoes, bags, food, culinary items, skin care products, and furniture under the NOME brand. Established in 2015 and headquartered in Guangzhou, with an additional office in Stockholm, the company focuses on collaborating with Nordic independent designers to blend design inspiration with practical functionality. NOME emphasizes optimizing its supply chain by sourcing suitable manufacturers worldwide and investing in highly automated, large-scale production methods, allowing it to provide quality products at competitive prices. The company aims to enhance the daily lives of consumers through its thoughtfully designed offerings.

Cestbon

Series B in 2018
C'estbon Group is a developer, manufacturer, and retailer of beauty and personal care products. The company offers a diverse range of consumer product segments, including COCOVEL, MARTIN, Clearsoft, BARBER, Man Zhi Tang, HOF, Kangpai, Dr. Kawamoto, molimood, and White Essence. Their product lineup encompasses perfumes, hair care, skin care, beauty, baby care, and other personal care items. C'estbon Group integrates product research and development with production, sales, and customer service, aiming to meet the varied needs of their clientele in the beauty and personal care market.

NOME

Series A in 2018
Guangzhou Nome Brand Management Co., Ltd. operates consumer lifestyle retail stores in China, offering a diverse range of products including clothing, shoes, bags, food, culinary items, skin care products, and furniture under the NOME brand. Established in 2015 and headquartered in Guangzhou, with an additional office in Stockholm, the company focuses on collaborating with Nordic independent designers to blend design inspiration with practical functionality. NOME emphasizes optimizing its supply chain by sourcing suitable manufacturers worldwide and investing in highly automated, large-scale production methods, allowing it to provide quality products at competitive prices. The company aims to enhance the daily lives of consumers through its thoughtfully designed offerings.

Vini Cosmetics

Venture Round in 2017
Vini Cosmetics is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in the manufacturing and supply of a diverse range of beauty and personal care products, primarily focusing on deodorants and face creams. Its product portfolio includes well-known brands such as Fogg, 18+ deodorants, and White Tone Talc. Vini Cosmetics aims to help customers express their personalities and aspirations through its offerings, which encompass deodorants, perfumes, roll-ons, face powders, and other related personal care items.

Vini Cosmetics

Secondary Market in 2017
Vini Cosmetics is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in the manufacturing and supply of a diverse range of beauty and personal care products, primarily focusing on deodorants and face creams. Its product portfolio includes well-known brands such as Fogg, 18+ deodorants, and White Tone Talc. Vini Cosmetics aims to help customers express their personalities and aspirations through its offerings, which encompass deodorants, perfumes, roll-ons, face powders, and other related personal care items.

FACES Cosmetics

Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.

Voonik

Series C in 2017
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Voonik

Series B in 2016
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Gengmei

Series B in 2015
Gengmei is a Chinese mobile application established in 2013, specializing in connecting users seeking cosmetic surgery with qualified professionals. The platform offers real-life plastic surgery case studies, covering various procedures such as micro-plastic surgery, dental work, ophthalmology, and anti-aging treatments. With over 3.4 million cases across 204 cities and five overseas regions, Gengmei has helped approximately 22 million users find suitable doctors, reducing the risk of subpar services and assisting professionals in building their personal brands.

Voonik

Series A in 2015
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Hanhoo Cosmetics Co.

Series A in 2014
Hanhoo Cosmetics Co., Ltd., a subsidiary of Guangzhou Shichangsheng Cosmetics Company, specializes in the development and sale of organic cosmetics. The company focuses on providing skincare products for women and children, catering to the growing demand for natural beauty solutions in China. Hanhoo markets its products through a combination of e-commerce platforms and physical retail locations, including offline distribution centers and franchise shops, ensuring accessibility for consumers. By offering these products at reasonable prices, Hanhoo aims to make quality skincare accessible to a broader audience.

Curatio Healthcare

Venture Round in 2014
Curatio Healthcare Pvt. Ltd. is a specialty dermatology company focused on addressing therapy gaps in both general and specialty dermatology. The company develops a range of dermatology and cosmetology products, including those for skincare, baby care, and hair care. Its offerings encompass targeted solutions for pigmentary disorders, emollients, protectives, and acne therapy. By leveraging extensive market research, Curatio identifies the needs of dermatologists and cosmetologists, transforming innovative ideas into effective products. The company's world-class research and development expertise, combined with collaboration with research partners, enables it to deliver high-quality solutions tailored to the daily challenges faced by professionals in the field.

Manuka Bee LIP CARE

Series A in 2014
Manuka Bee LIP CARE is a brand of natural skin care products.

Gengmei

Series A in 2014
Gengmei is a Chinese mobile application established in 2013, specializing in connecting users seeking cosmetic surgery with qualified professionals. The platform offers real-life plastic surgery case studies, covering various procedures such as micro-plastic surgery, dental work, ophthalmology, and anti-aging treatments. With over 3.4 million cases across 204 cities and five overseas regions, Gengmei has helped approximately 22 million users find suitable doctors, reducing the risk of subpar services and assisting professionals in building their personal brands.

Vini Cosmetics

Venture Round in 2013
Vini Cosmetics is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in the manufacturing and supply of a diverse range of beauty and personal care products, primarily focusing on deodorants and face creams. Its product portfolio includes well-known brands such as Fogg, 18+ deodorants, and White Tone Talc. Vini Cosmetics aims to help customers express their personalities and aspirations through its offerings, which encompass deodorants, perfumes, roll-ons, face powders, and other related personal care items.

Paras Pharmaceuticals

Venture Round in 2013
Paras Pharmaceuticals Limited is a prominent player in the fast-moving consumer goods sector in India, specializing in the development and manufacture of healthcare and personal care products. The company offers a diverse range of items, including skin and hair care products, deodorants, prickly heat powders, absorbent dusting powders, and pain-relieving ointments. Additionally, it provides solutions for cracked heels, itch relief, ringworm, and cold and cough symptoms, along with analgesic pills, hand sanitizers, skin defense talc, and contraceptive pills. Serving both domestic and international markets, Paras Pharmaceuticals focuses on retailing, marketing, and distributing well-known household brands within the healthcare and personal care categories.

Jumei

Series A in 2011
Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.

Mecox Lane

Series C in 2008
Mecox Lane Limited, established in 1996 and headquartered in Shanghai, specializes in the retail of a diverse range of consumer products in the People's Republic of China. The company offers health and beauty products such as skincare supplements, functional nutrition, weight management solutions under Maxicare brand, along with beauty products like skin care and personal care items under La Celler and Skin Fairy brands. Additionally, Mecox Lane provides lifestyle products including mattresses, air purifiers, home furnishing items, and third-party branded products. These products are primarily sold through the company's online store WM18.com and other e-commerce channels such as WeChat and social media networks, along with call center sales. As of April 2016, Mecox Lane operates under its parent company Cnshangquan E-Commerce Co., Ltd.
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