Sega Sammy Holdings

Sega Sammy Holdings is a holding company formed in 2004 through the merger of Sega, a video game developer, and Sammy, a pachislot and pachinko machine maker. The SEGA SAMMY Group spans entertainment contents, amusement machines and facility operations, and resort development and operation, including hotels. Its entertainment content business covers digital games, video content, and toys, while the pachislot and pachinko segment produces and markets gaming machines and related products. The group pursues group-wide synergies and international reach, targeting markets in Europe, the United States, and Asia, with revenue primarily derived from entertainment content and pachislot/pachinko activities.

Koichi Fukazawa

senior Executive Vice President, Group Chief Financia officer and Director of the Board

Toshihisa Kiyomiya

Director of Investment

Past deals in Entertainment

Emole

Series A in 2025
Emole is a platform that connects content creators with viewers through short drama content. It offers three-minute episodes designed for brief viewing moments, fostering an ecosystem where creators can sustainably produce new works and receive economic rewards.

Stakelogic

Acquisition in 2024
Stakelogic is a developer of online gaming platforms specializing in animated graphic slot games. The company creates engaging casino games that feature innovative themes, high-quality graphics, and dynamic animations. Stakelogic's portfolio includes state-of-the-art 2D and 3D HTML5 casino slots, ensuring that players have access to some of the most advanced gaming products available in the market. Through its focus on creativity and technology, Stakelogic aims to enhance the gaming experience for users.

Openrec

Venture Round in 2024
Openrec is a live-streaming platform specializing in game commentary and online event broadcasting.

HyperSpace

Series A in 2023
HyperSpace is a developer of permanent ticketed experiential attractions based in Dubai, established in 2020. The company specializes in creating, building, operating, and funding attractions that leverage blockchain technology and extended reality. HyperSpace aims to integrate these technologies into its entertainment parks, offering a unique blend of physical and digital experiences. Its innovative system enables the creation of a front-end metaverse that connects users in real-time, providing an interactive and immersive environment designed for exploration and social engagement.

Vark

Series B in 2021
Founded in Tokyo, Japan in 2017, Vark develops innovative virtual event platforms. Their flagship product enables live entertainment experiences within a Metaverse space, offering interactive environments, real-time audience engagement, customizable avatars, and immersive audio-visual elements.

Plott

Venture Round in 2021
Founded in 2017, Plott is a Tokyo-based company specializing in the production and distribution of original anime and manga content on YouTube. It operates animation channels and utilizes viewer behavior data to create data-driven content, aiming to increase subscribers through collaborations with existing channels.

BitStar

Venture Round in 2020
BitStar Inc. is a Tokyo‑based company founded in 2014 that offers a comprehensive suite of services for video and content creators. Its platform accelerates creator growth by providing content production, brand development, and data analytics tools. The firm also supplies influencer marketing and support services, including promotion through advertising solutions for travel, gaming, cosmetics, automotive, toy, and consumer goods sectors, as well as event management such as pop‑up stores and off‑sessions. Additional services cover merchandising, VTuber and music production, fan‑letter and gift handling, and accounting. BitStar operates an online fan club called Costa and facilitates media appearances on television, magazines, and other outlets, while enabling overseas casting. The company partners with advertising networks to help creators, enterprises, and entertainment entities enhance audience engagement and build sustainable digital brands.

TYFFON

Series A in 2019
TYFFON is a Tokyo-based developer of immersive mixed reality, virtual reality, and augmented reality entertainment content. The company creates mobile apps such as ZombieBooth and related image transformation tools, and has expanded to immersive experiences that blend 3D animation with social interaction. TYFFON operates Free Roam location-based virtual reality venues under the TYFFONIUM brand, offering guests multi-sensory, hyper-real environments that can be explored freely. Founded in 2011, TYFFON has pursued strategic partnerships and international expansion, including participation in Disney’s accelerator program in 2014 and a collaboration with Disney, as well as opening TYFFONIUM stores in Japan with plans for overseas locations. The company focuses on delivering magical reality experiences across its mobile apps and location-based venues by combining VR and AR technologies with imaginative content.

TYFFON

Venture Round in 2018
TYFFON is a Tokyo-based developer of immersive mixed reality, virtual reality, and augmented reality entertainment content. The company creates mobile apps such as ZombieBooth and related image transformation tools, and has expanded to immersive experiences that blend 3D animation with social interaction. TYFFON operates Free Roam location-based virtual reality venues under the TYFFONIUM brand, offering guests multi-sensory, hyper-real environments that can be explored freely. Founded in 2011, TYFFON has pursued strategic partnerships and international expansion, including participation in Disney’s accelerator program in 2014 and a collaboration with Disney, as well as opening TYFFONIUM stores in Japan with plans for overseas locations. The company focuses on delivering magical reality experiences across its mobile apps and location-based venues by combining VR and AR technologies with imaginative content.

Utaite

Utaite is a company that operates an entertainment platform. Its core business involves planning, producing, and developing entertainment content to support and promote content creators. The platform aims to enhance creators' self-actualization, improve fan experiences, and facilitate growth on social media. Utaite provides constant support to creators, maximizing opportunities to engage and satisfy their fan base.
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