Seedstars

Seedstars is an accelerator and investment firm based in Geneva, Switzerland, founded in 2012. It supports startups in emerging and frontier markets across Latin America, Africa, the Middle East and North Africa, Central and Eastern Europe, and Asia, backing ventures that address financial services, healthcare, education, and commerce through accelerator programs and early-stage investments.

Charlie Graham-Brown

General Partner

Michael Weber

Managing Partner

Past deals in Senegal

Maad

Seed Round in 2024
Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.
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