Seedrs

Seedrs is a leading online platform that facilitates equity investment in startups and growth companies across Europe. It enables a diverse range of investors to back businesses they believe in and potentially share in their success. Conversely, it allows growth-focused businesses to raise capital and engage with the investment community through a streamlined, professional, and secure online process. Seedrs handles legal documentation and due diligence, empowering investors and supporting businesses to achieve growth and generate returns.

Charnez Jacobs

Associate

Ben Sears

Investors Director

Kyrill Zlobenko

Venture Partner Europe and EU Secondaries

Past deals in Hospitality

Signature Brew

Equity Crowdfunding in 2023
Signature Brew is a music bar and brewery focused on creating a community atmosphere through the enjoyment of beer and live music. The establishment offers a variety of beers and alcoholic beverages, while also featuring performances by musicians, thus enhancing the experience for its patrons. By combining fresh beer with quality entertainment, Signature Brew seeks to bring people together and foster memorable experiences centered around great beer and music.

Superbutler

Seed Round in 2023
Superbutler is an AI-powered digital concierge platform tailored for the hotel and hospitality industry. This software-as-a-service solution offers a comprehensive range of e-commerce services, including room service, dining reservations, spa bookings, minibar orders, laundry services, limousine reservations, and tour packages. By integrating these essential services, Superbutler aims to enhance the operational efficiency of hotels and improve the overall guest experience.

Wriggle

Seed Round in 2017
Wriggle is a company that operates a web and app marketplace focused on helping users discover and transact with carefully selected local food and drink establishments. Their platform enables users to find local restaurants and cafes and provides unique codes for browsing various opportunities and offers available at these venues, as well as at local events and places. The application is designed to cater to the needs of the hospitality industry by facilitating user engagement with local dining experiences.

Vini Italiani

Equity Crowdfunding in 2017
Vini Italiani Limited is a London-based company specializing in the sale of Italian wines through its wine bars and retail stores. Established in 2010, it began as a retail store in South Kensington and expanded to include a wine bar in 2013, offering an extensive selection of over 400 quality Italian wines from all 20 regions, with a notable focus on Piedmont and Tuscany. In addition to its physical locations, the company provides an online platform for purchasing wines and related products, including coravin systems for wine preservation. Vini Italiani also offers a variety of services such as wine tastings, food pairings, amateur courses, encounters with producers, and catering for corporate events. A second location was opened in Covent Garden Market in 2015, further establishing the company as a key reference point in the UK for Italian oenological culture.

Houseology

Series A in 2016
Houseology.com, founded in 2010 by Kate Mooney, is a leading online retail platform in the UK specializing in interior design and home furnishings. The company caters to style-conscious consumers by offering a curated selection of designer-branded products, including furniture, lighting, and home accessories, all available for international purchase around the clock. With a commitment to innovation, Houseology.com features over 200 new products added weekly and fresh design content daily, enhancing its reputation as a dynamic hub for interior design ideas. The platform's collaboration with professional designers ensures a unique shopping experience, while its extensive range of luxury gifts and wedding items, available for next-day delivery, positions it as a comprehensive destination for stylish home needs. Backed by over 20 years of design expertise in high-end residential and hospitality projects, Houseology.com redefines how consumers access design products, making it a technological leader in the homewares market.

Placed App

Seed Round in 2016
Placed Recruitment Limited is a London-based company that specializes in developing a mobile and web application designed for the hospitality industry. Founded in 2015, the platform utilizes a sophisticated matching algorithm and advanced filtering system to connect venues with candidates based on various criteria, including skills, experience, and personality traits. This innovative approach aims to streamline the recruitment process, making it easier for hospitality venues to find suitable candidates tailored to their specific needs.

UnderTheDoormat

Equity Crowdfunding in 2016
UnderTheDoormat Group is a prop-tech company focused on enhancing the short-term rental market for property owners and managers. The company operates three key products to optimize income generation from properties. Firstly, UnderTheDoormat Managed oversees 300 rental units, including the flagship aparthotel, 3 Sloane Gardens, catering to those without management capabilities. Secondly, the company offers a B2B SaaS platform called Hospiria, which integrates various services for property companies, enabling them to streamline operations and focus on guest hosting. Lastly, TrustedStays is a pioneering platform that connects professional home rentals with government and corporate procurement, facilitating access to previously untapped markets for short-term rentals. Through these initiatives, UnderTheDoormat aims to maximize returns for property owners while providing quality accommodations for travelers.

BidToTrip

Pre Seed Round in 2016
BidToTrip Ltd is a London-based company founded in 2014 that offers a unique auction platform for luxury travel and accommodation. The service allows travelers in the United Kingdom to bid on high-end hotel stays and travel packages, enabling them to experience luxury at prices they determine. The platform features a carefully curated selection of top-tier 4 and 5-star hotels across Italy and Europe, providing an exclusive selection for users. Rather than revealing the hotel name upfront, BidToTrip enhances the experience by simplifying the decision-making process and ensuring that only the best facilities are available. In addition to accommodations, auction bids may also include various luxury services such as dining, spa access, and transportation. BidToTrip aims to make luxury travel accessible and affordable, ensuring travelers can enjoy exceptional experiences without exceeding their budgets.

The Chequers

Equity Crowdfunding in 2016
The business aims to reinvigorate The Chequers as a 'destination' prime dining pub

Climber RMS

Pre Seed Round in 2016
Climber RMS is a Revenue Management Software company focused on small hotel chains, delivering intelligent pricing solutions tailored for the hospitality industry. The software utilizes machine learning to analyze a hotel's historical data alongside market demand indicators such as air traffic, local events, weather forecasts, and online reputation. By integrating seamlessly with existing reservation systems, Climber enables hotels to identify revenue opportunities and take swift action. The company addresses a critical gap in the market by providing accessible and user-friendly revenue management solutions, as smaller hotel chains often lack the financial resources and expertise to utilize complex, expensive systems. Climber's team of 14 professionals, representing nine nationalities, combines skills in data science, engineering, sales, and marketing to create a powerful tool that automates daily analysis and reporting, ultimately helping hotels maximize their revenue potential and operate more efficiently.

Wriggle

Equity Crowdfunding in 2016
Wriggle is a company that operates a web and app marketplace focused on helping users discover and transact with carefully selected local food and drink establishments. Their platform enables users to find local restaurants and cafes and provides unique codes for browsing various opportunities and offers available at these venues, as well as at local events and places. The application is designed to cater to the needs of the hospitality industry by facilitating user engagement with local dining experiences.

Houseology

Series A in 2015
Houseology.com, founded in 2010 by Kate Mooney, is a leading online retail platform in the UK specializing in interior design and home furnishings. The company caters to style-conscious consumers by offering a curated selection of designer-branded products, including furniture, lighting, and home accessories, all available for international purchase around the clock. With a commitment to innovation, Houseology.com features over 200 new products added weekly and fresh design content daily, enhancing its reputation as a dynamic hub for interior design ideas. The platform's collaboration with professional designers ensures a unique shopping experience, while its extensive range of luxury gifts and wedding items, available for next-day delivery, positions it as a comprehensive destination for stylish home needs. Backed by over 20 years of design expertise in high-end residential and hospitality projects, Houseology.com redefines how consumers access design products, making it a technological leader in the homewares market.

BidToTrip

Pre Seed Round in 2015
BidToTrip Ltd is a London-based company founded in 2014 that offers a unique auction platform for luxury travel and accommodation. The service allows travelers in the United Kingdom to bid on high-end hotel stays and travel packages, enabling them to experience luxury at prices they determine. The platform features a carefully curated selection of top-tier 4 and 5-star hotels across Italy and Europe, providing an exclusive selection for users. Rather than revealing the hotel name upfront, BidToTrip enhances the experience by simplifying the decision-making process and ensuring that only the best facilities are available. In addition to accommodations, auction bids may also include various luxury services such as dining, spa access, and transportation. BidToTrip aims to make luxury travel accessible and affordable, ensuring travelers can enjoy exceptional experiences without exceeding their budgets.

Vini Italiani

Equity Crowdfunding in 2015
Vini Italiani Limited is a London-based company specializing in the sale of Italian wines through its wine bars and retail stores. Established in 2010, it began as a retail store in South Kensington and expanded to include a wine bar in 2013, offering an extensive selection of over 400 quality Italian wines from all 20 regions, with a notable focus on Piedmont and Tuscany. In addition to its physical locations, the company provides an online platform for purchasing wines and related products, including coravin systems for wine preservation. Vini Italiani also offers a variety of services such as wine tastings, food pairings, amateur courses, encounters with producers, and catering for corporate events. A second location was opened in Covent Garden Market in 2015, further establishing the company as a key reference point in the UK for Italian oenological culture.

Tossed

Series A in 2015
Tossed is a restaurant chain founded in April 2005 by Vincent in Paddington, London, after extensive exploration for healthy food options. The company focuses on providing a unique and enjoyable food experience that emphasizes health without sacrificing taste or portion size. Tossed offers a diverse menu that includes breakfast items, soups, salads, and sandwiches, all designed to support a balanced diet rich in fresh vegetables, high protein, and low glycemic index carbohydrates. The chain also caters to customers' occasional indulgences with treats. In addition to in-store dining, Tossed operates a website that allows users to place online orders for pickup or delivery, making healthy eating accessible and convenient.

YourWelcome

Seed Round in 2015
YourWelcome is a technology company that specializes in providing smart tablets designed specifically for vacation rentals. The tablets enable property managers to interact directly with guests on-site, allowing them to offer additional services, such as late checkouts, and connect guests with local services, thereby facilitating revenue generation through partnerships. With a global presence, YourWelcome is trusted by over 1,800 vacation rental managers, enhancing guest experiences while creating opportunities for property owners to increase their income streams.

Vini Italiani

Equity Crowdfunding in 2015
Vini Italiani Limited is a London-based company specializing in the sale of Italian wines through its wine bars and retail stores. Established in 2010, it began as a retail store in South Kensington and expanded to include a wine bar in 2013, offering an extensive selection of over 400 quality Italian wines from all 20 regions, with a notable focus on Piedmont and Tuscany. In addition to its physical locations, the company provides an online platform for purchasing wines and related products, including coravin systems for wine preservation. Vini Italiani also offers a variety of services such as wine tastings, food pairings, amateur courses, encounters with producers, and catering for corporate events. A second location was opened in Covent Garden Market in 2015, further establishing the company as a key reference point in the UK for Italian oenological culture.

Domaine Grand Mayne

Equity Crowdfunding in 2015
Domaine du Grand Mayne is a distinguished vineyard located in south-west France, renowned for producing award-winning red, white, and rosé wines. The winery emphasizes the use of fresh and organic ingredients, cultivated from a careful selection of soil, climate, and geographical aspects, which contribute to the authentic taste of its wines. The majority of the vineyard's production is sold directly to customers, allowing wine enthusiasts to enjoy high-quality products at competitive prices. In addition to wine sales, Domaine du Grand Mayne offers a villa for rental and hosts events both at the vineyard and throughout the UK. The business has a strong connection with its clientele, as nearly 700 individuals are shareholders, fostering a unique community around the vineyard and its offerings.

Wriggle

Seed Round in 2014
Wriggle is a company that operates a web and app marketplace focused on helping users discover and transact with carefully selected local food and drink establishments. Their platform enables users to find local restaurants and cafes and provides unique codes for browsing various opportunities and offers available at these venues, as well as at local events and places. The application is designed to cater to the needs of the hospitality industry by facilitating user engagement with local dining experiences.

Humble Grape

Venture Round in 2014
Humble Grape is a boutique wine bar operator that specializes in offering hand-crafted wines sourced from small, independent vineyards. Founded by James Dawson, the company provides a curated selection of wines along with food pairings and engaging discussions, allowing clients to explore and appreciate unique wine experiences. In addition to its wine bars, Humble Grape is involved in wine production, organizes tasting events, and imports wines from sustainable winemakers. This focus on quality and sustainability enables consumers to enjoy a diverse collection of custom and imported wines, fostering a deeper appreciation for the art of winemaking.

Wriggle

Equity Crowdfunding in 2014
Wriggle is a company that operates a web and app marketplace focused on helping users discover and transact with carefully selected local food and drink establishments. Their platform enables users to find local restaurants and cafes and provides unique codes for browsing various opportunities and offers available at these venues, as well as at local events and places. The application is designed to cater to the needs of the hospitality industry by facilitating user engagement with local dining experiences.

Humble Grape

Seed Round in 2014
Humble Grape is a boutique wine bar operator that specializes in offering hand-crafted wines sourced from small, independent vineyards. Founded by James Dawson, the company provides a curated selection of wines along with food pairings and engaging discussions, allowing clients to explore and appreciate unique wine experiences. In addition to its wine bars, Humble Grape is involved in wine production, organizes tasting events, and imports wines from sustainable winemakers. This focus on quality and sustainability enables consumers to enjoy a diverse collection of custom and imported wines, fostering a deeper appreciation for the art of winemaking.

Lime&Tonic

Seed Round in 2014
Lime&Tonic is a technology company that operates an online marketplace for unique culinary experiences and activities. It curates and promotes high-quality, personalized experiences from leading hospitality merchants, such as Mandarin Oriental and Four Seasons, catering to the growing demand for distinctive leisure activities. Since its launch, Lime&Tonic has facilitated over 1,600 experiences, focusing on the lucrative fine dining ($160 billion) and activities ($227 billion) sectors within the $2.0 trillion leisure industry.

Lime&Tonic

Seed Round in 2013
Lime&Tonic is a technology company that operates an online marketplace for unique culinary experiences and activities. It curates and promotes high-quality, personalized experiences from leading hospitality merchants, such as Mandarin Oriental and Four Seasons, catering to the growing demand for distinctive leisure activities. Since its launch, Lime&Tonic has facilitated over 1,600 experiences, focusing on the lucrative fine dining ($160 billion) and activities ($227 billion) sectors within the $2.0 trillion leisure industry.
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