Rukam Capital is a venture capital firm founded in 2006 and based in New Delhi, India. The firm focuses on investing in early-stage companies within the consumer products and services sector, targeting areas such as beauty and personal care, food and beverages, food service, fashion, health and nutrition, household goods, and mother and baby care. Rukam Capital aims to identify businesses with exceptional growth potential and the ability to deliver substantial returns, positioning itself as a key player in the Indian venture capital landscape.
Milap Cosmetics offers a range of beauty products including makeup and skincare. The product line includes items such as Bold & Matte Liquid Lipstick, Lip & Cheek Tint, Pro Conceal, Hypnot Eyes Kajal, and Rose Water Face Toner. The company also offers a nail polish range that provides a long-lasting and chip-resistant finish in a variety of on-trend shades. Other products include a makeup primer that creates a smooth canvas for flawless makeup application and enhances the longevity of the look, and a unique formula designed to provide intense black color that lasts all day without smudging.
Antithesis
Pre Seed Round in 2025
Antithesis offers versatile, multi-functional personal care products, a direct challenge to the prevailing multi-product approach.
Anveya
Seed Round in 2022
Anveya is an online retailer specializing in beauty and personal care products, including skincare, haircare, and essential oils for both men and women. The company focuses on providing premium products that are free from toxic chemicals, promoting a conscious and eco-friendly approach to personal care. Anveya aims to empower customers to make healthier choices in their beauty routines, ensuring they can care for their skin and hair without the use of harmful substances.
Pilgrim
Series A in 2021
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.
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