Rua Growth Fund

ZenHR is a cloud-based human resources management system based in Amman, Jordan, with additional locations in Dubai and Riyadh. Founded in 2016, the company specializes in providing HR software solutions tailored for the Middle East and North Africa region. ZenHR's platform includes a comprehensive suite of features such as onboarding and offboarding, employee self-service, attendance and time tracking, payroll, and performance evaluation. The software is designed to comply with local labor laws, social insurance, tax regulations, and expat requirements, making it suitable for a wide range of clients from small and medium enterprises to larger organizations. By automating processes like salary calculations and offering user-friendly interfaces, ZenHR aims to enhance the overall HR experience for both departments and employees, facilitating a seamless transition from the hiring phase to retirement.

Lucidya, LLC is a software as a service (SaaS) company based in Riyadh, Saudi Arabia, founded in 2016. It specializes in social media monitoring and analytics, offering a platform that enables organizations to detect and analyze spikes in social media activity, track trending hashtags, and access brand statistics through an interactive live dashboard. Lucidya's solution includes real-time alerting, automated reporting, competitive analysis, and benchmarking, making it valuable for a diverse range of clients, including agencies, brands, non-profit organizations, and media industries. Leveraging proprietary artificial intelligence and Arabic natural language processing technologies, Lucidya provides accurate analysis of social media interactions in Arabic, establishing itself as a leading tool in the MENA region. The company has successfully expanded its customer base beyond Saudi Arabia to over six countries, serving various sectors such as telecommunications, banking, automotive, and retail.