Rite Ventures

Rite Ventures is a private equity and venture capital firm based in Stockholm, Sweden, established in 2007. The firm specializes in investments across various stages, including seed, startup, early venture, growth stage, and buyouts, focusing primarily on companies in the Nordic region, particularly Sweden and Finland. Rite Ventures targets sectors such as information technology, software as a service, IT services, e-commerce, gaming, and digital brands. The firm typically invests between €1 million and €20 million, with a focus on companies generating between €3 million and €20 million in turnover. Rite Ventures aims to be an active investor, working to transform early growth companies and positioning them for expansion into the mid-market. It employs a well-defined value creation process and seeks both majority and minority stakes in its investments, with a typical holding period of three to six years, planning exits through IPOs or sales to private equity firms or industrial players.

Christoffer Haggblom

Founder and Managing Partner

Axel Medefelt-Westphalen

Investment Manager

Victor Mellgren

Investment Manager

Michael Richter

Partner

Josephine Salenstedt

Partner

Past deals in Finland

Custobar

Venture Round in 2021
Custobar Oy is a Finnish company that specializes in designing and developing a sales and marketing platform tailored for retailers across Europe. Founded in 2012 and headquartered in Helsinki, Custobar also has offices in Amsterdam, Berlin, Volketswil, and Sophia Antipolis. The platform integrates online and offline customer data, allowing businesses to create targeted marketing campaigns based on customer behavior. It supports multi-channel strategies, enabling retailers and e-commerce businesses, including opticians and pharmacies, to enhance customer engagement through personalized product recommendations and detailed campaign analytics. Custobar's innovative solutions have attracted over 50 major clients, demonstrating its effectiveness in improving sales conversions compared to traditional marketing methods.

Puhdistamo

Venture Round in 2018
Puhdistamo is a Finnish manufacturer of dietary supplements based in Lempäälä. The company specializes in producing, importing, and exporting a variety of superfoods, including maca, flavored kombucha, oils, coffee, vitamin supplements, and natural cocoa products. All products are made from carefully selected raw materials that are gluten-free, milk-free, and non-GMO. In addition to its product offerings, Puhdistamo provides customers with access to healthy recipes through an online platform, promoting clean eating and high-quality nutrition.

Mylab

Venture Round in 2017
Mylab is a healthcare laboratory and diagnostics information service provider based in Finland. The company focuses on delivering a variety of clinical laboratory information technology software products that facilitate the exchange of information between laboratory centers. This capability allows for better collaboration on specific topics or diseases, ultimately benefiting the broader society by enhancing the efficiency and effectiveness of healthcare diagnostics and information sharing.

Lemonsoft

Venture Round in 2016
Lemonsoft is a Finnish technology solution company that specializes in developing and selling ERP software. The company's offerings are designed to streamline processes across various business functions, including administration, work time tracking, warehouse management, and business intelligence. Additionally, Lemonsoft provides online service solutions and business modeling tools to enhance operational efficiency. Their comprehensive approach allows businesses to manage their operations seamlessly and effectively.

Innohome

Venture Round in 2014
Innohome is a developer of advanced safety products aimed at preventing household fires, particularly those originating from kitchen appliances. The company offers innovative devices such as the Stove Guard and Stove Alarm, which are designed in Finland and utilize intelligent, self-learning technology to detect potential hazards. These devices are engineered to react before toxic gases are produced or fires can ignite, effectively turning off the cooker and triggering additional alarms as needed. Innohome's solutions focus on identifying user errors and faults early in potentially dangerous situations, thereby enhancing safety and energy efficiency within homes. Through years of research and development, Innohome's products represent a significant advancement in fire safety technology, contributing to a reduction in household fires and improved overall safety.

Verkkokauppa.com

Venture Round in 2009
Verkkokauppa.com is Finland's second-largest consumer electronics retailer, established in 1992 and headquartered in Jätkäsaari, Helsinki. The company operates a significant online platform and physical stores in Helsinki, Pirkkala, and Oulu, employing over 500 staff across various locations. It offers a wide range of products, including computer technology, consumer electronics, toys, games, and navigation products, which can be purchased through its webstore or in-store. Customers benefit from a 32-day money-back guarantee and can access installation and maintenance services. Verkkokauppa.com prides itself on providing excellent customer service, handling warranty issues directly, and ensuring prompt delivery of products. The company is committed to transparency in pricing and availability, maintaining consistency between its online and physical stores.

Frank Dandy

Venture Round in 2009
Frank Dandy AB, founded in 2003 and based in Stockholm, Sweden, specializes in designing, manufacturing, and selling a diverse range of apparel, including underwear for men and women, leisurewear, beachwear, and accessories. The company is known for its innovative and bold marketing strategies that challenge conventional perceptions of underwear. Frank Dandy distributes its products through physical stores located in various countries, including Australia, Austria, Denmark, Finland, Germany, Norway, Russia, Sweden, Japan, Canada, and the United States, as well as via an online e-commerce platform. With additional offices in Denmark, Japan, Norway, Finland, and the Baltics, Frank Dandy aims to provide premium quality garments at affordable prices to consumers across Scandinavia, Europe, North America, and Japan.

Nebula

Venture Round in 2007
Nebula is a Finnish ICT service company that specializes in providing a secure and reliable IT environment tailored to the unique needs of its clients. The company offers a comprehensive range of services, including web hosting, domain name registration, website creation tools, a customer service portal, Microsoft Office 365, and managed cloud services, all designed to enhance the efficiency and reliability of business operations. Nebula has established a strong reputation for quality and flexibility, reflected in an average customer satisfaction score of 4.2 out of 5, with 90% of customers willing to recommend their services. The company's commitment to innovation and best practices ensures continuous improvement of their offerings. Nebula has a proven track record of profitability and financial stability, with net sales of approximately EUR 28.6 million recorded in 2014. Their services are significant within the Finnish market, accounting for 17% of all Internet traffic in the country.
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