Rite Ventures

Rite Ventures invests in Swedish and Finnish companies within IT-services, Software as a Service, and e-commerce. Rite acts as an active investor aiming to transform and position early growth companies for expansion to the mid-market. With a well-proven value creation process and a consistent sector focus, Rite can act as a catalyst in developing our portfolio companies towards its full potential.

Christoffer Haggblom

Founder and Managing Partner

Axel Medefelt-Westphalen

Investment Manager

Victor Mellgren

Investment Manager

Michael Richter

Partner

Josephine Salenstedt

Partner

Past deals in Finland

Custobar

Venture Round in 2021
Custobar Oy is a Finnish company that specializes in designing and developing a sales and marketing platform tailored for retailers across Europe. Founded in 2012 and headquartered in Helsinki, Custobar also has offices in Amsterdam, Berlin, Volketswil, and Sophia Antipolis. The platform integrates online and offline customer data, allowing businesses to create targeted marketing campaigns based on customer behavior. It supports multi-channel strategies, enabling retailers and e-commerce businesses, including opticians and pharmacies, to enhance customer engagement through personalized product recommendations and detailed campaign analytics. Custobar's innovative solutions have attracted over 50 major clients, demonstrating its effectiveness in improving sales conversions compared to traditional marketing methods.

Puhdistamo

Venture Round in 2018
Puhdistamo is a Finnish manufacturer of dietary supplements based in Lempäälä. The company specializes in producing, importing, and exporting a variety of superfoods, including maca, flavored kombucha, oils, coffee, vitamin supplements, and natural cocoa products. All products are made from carefully selected raw materials that are gluten-free, milk-free, and non-GMO. In addition to its product offerings, Puhdistamo provides customers with access to healthy recipes through an online platform, promoting clean eating and high-quality nutrition.

Mylab

Venture Round in 2017
Mylab is a healthcare laboratory and diagnostics information service provider based in Finland. The company focuses on delivering a variety of clinical laboratory information technology software products that facilitate the exchange of information between laboratory centers. This capability allows for better collaboration on specific topics or diseases, ultimately benefiting the broader society by enhancing the efficiency and effectiveness of healthcare diagnostics and information sharing.

Lemonsoft

Venture Round in 2016
Lemonsoft is a Finnish technology solution company that specializes in developing and selling ERP software. The company's offerings are designed to streamline processes across various business functions, including administration, work time tracking, warehouse management, and business intelligence. Additionally, Lemonsoft provides online service solutions and business modeling tools to enhance operational efficiency. Their comprehensive approach allows businesses to manage their operations seamlessly and effectively.

Verkkokauppa.com

Venture Round in 2009
Verkkokauppa.com is Finland's second-largest consumer electronics retailer, established in 1992 and headquartered in Jätkäsaari, Helsinki. The company operates a significant online platform and physical stores in Helsinki, Pirkkala, and Oulu, employing over 500 staff across various locations. It offers a wide range of products, including computer technology, consumer electronics, toys, games, and navigation products, which can be purchased through its webstore or in-store. Customers benefit from a 32-day money-back guarantee and can access installation and maintenance services. Verkkokauppa.com prides itself on providing excellent customer service, handling warranty issues directly, and ensuring prompt delivery of products. The company is committed to transparency in pricing and availability, maintaining consistency between its online and physical stores.

Frank Dandy

Venture Round in 2009
Frank Dandy AB, founded in 2003 and based in Stockholm, Sweden, specializes in designing, manufacturing, and selling a diverse range of apparel, including underwear for men and women, leisurewear, beachwear, and accessories. The company is known for its innovative and bold marketing strategies that challenge conventional perceptions of underwear. Frank Dandy distributes its products through physical stores located in various countries, including Australia, Austria, Denmark, Finland, Germany, Norway, Russia, Sweden, Japan, Canada, and the United States, as well as via an online e-commerce platform. With additional offices in Denmark, Japan, Norway, Finland, and the Baltics, Frank Dandy aims to provide premium quality garments at affordable prices to consumers across Scandinavia, Europe, North America, and Japan.

Nebula

Venture Round in 2007
Nebula is a Finnish ICT service company whose services ensure a secure and reliable IT environment for its customers. They recognize that your company has individual needs, and they have designed their services to improve the efficiency of your operations and create new opportunities for you. Regardless of the size and industry of your company, their comprehensive service range offers you the opportunity to improve the efficiency, reliability and availability of your ICT functions. They have an exceptionally strong reputation as a fast and flexible provider of high-quality services. Their most recent average customer score from tens of thousands of customers on a scale of 1–5 is 4.2, and 90% of their customers are prepared to recommend us. This gives us a strong foundation for further improvement. Their high customer satisfaction is due to their flexible approach to operations in order to meet individual needs, as well as solutions based on best practices. Their emphasis on innovation ensures that their high-quality services will be continuously developed further. Their operations have always been profitable. They are a financially sound company that recorded net sales of approximately EUR 28.6 million in 2014. Services they produce cover currently 17% of all Internet traffic in Finland.
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