Rite Ventures

Rite Ventures invests in Swedish and Finnish companies within IT-services, Software as a Service, and e-commerce. Rite acts as an active investor aiming to transform and position early growth companies for expansion to the mid-market. With a well-proven value creation process and a consistent sector focus, Rite can act as a catalyst in developing our portfolio companies towards its full potential.

Christoffer Haggblom

Founder and Managing Partner

Axel Medefelt-Westphalen

Investment Manager

Victor Mellgren

Investment Manager

Michael Richter

Partner

Josephine Salenstedt

Partner

26 past transactions

Grönska

Venture Round in 2021
Grönska is a young, Swedish tech-company that develops technology for vertical farming, and grows and sells vegetables and herbs. Vertical farming that is based on the use of LED lighting and hydroponic watering systems. This method allows us to grow food indoors, locally and all year round. The reason we do this is to offer a sustainable, locally grown alternative to imported food and to enable more self-sufficient cities. Grönska was founded in 2014 and constructed the largest vertical farm in the Nordics in 2018.

Custobar

Venture Round in 2021
Custobar Oy is a Finnish company that specializes in designing and developing a sales and marketing platform tailored for retailers across Europe. Founded in 2012 and headquartered in Helsinki, Custobar also has offices in Amsterdam, Berlin, Volketswil, and Sophia Antipolis. The platform integrates online and offline customer data, allowing businesses to create targeted marketing campaigns based on customer behavior. It supports multi-channel strategies, enabling retailers and e-commerce businesses, including opticians and pharmacies, to enhance customer engagement through personalized product recommendations and detailed campaign analytics. Custobar's innovative solutions have attracted over 50 major clients, demonstrating its effectiveness in improving sales conversions compared to traditional marketing methods.

SÖDER SPORTFISKE AB

Venture Round in 2018
Söder Sportfiske AB is a Stockholm-based company specializing in the resale of sports fishing equipment, including lures, reels, rods, clothing, and various accessories. Serving the Nordic region, it operates an omnichannel platform that encompasses both e-commerce and physical retail to meet diverse customer needs. The company prides itself on offering a comprehensive selection of modern sport fishing gear at competitive prices, ensuring fast delivery to its customers. In addition to reselling, Söder Sportfiske AB develops and markets its own brands, including Söder Custom, Söder Tackle, and Eastfield Lures, primarily through its online sales channels.

Puhdistamo

Venture Round in 2018
Puhdistamo is a Finnish manufacturer of dietary supplements based in Lempäälä. The company specializes in producing, importing, and exporting a variety of superfoods, including maca, flavored kombucha, oils, coffee, vitamin supplements, and natural cocoa products. All products are made from carefully selected raw materials that are gluten-free, milk-free, and non-GMO. In addition to its product offerings, Puhdistamo provides customers with access to healthy recipes through an online platform, promoting clean eating and high-quality nutrition.

Mylab

Venture Round in 2017
Mylab is a healthcare laboratory and diagnostics information service provider based in Finland. The company focuses on delivering a variety of clinical laboratory information technology software products that facilitate the exchange of information between laboratory centers. This capability allows for better collaboration on specific topics or diseases, ultimately benefiting the broader society by enhancing the efficiency and effectiveness of healthcare diagnostics and information sharing.

Lemonsoft

Venture Round in 2016
Lemonsoft is a Finnish technology solution company that specializes in developing and selling ERP software. The company's offerings are designed to streamline processes across various business functions, including administration, work time tracking, warehouse management, and business intelligence. Additionally, Lemonsoft provides online service solutions and business modeling tools to enhance operational efficiency. Their comprehensive approach allows businesses to manage their operations seamlessly and effectively.

Qliro

Venture Round in 2016
Qliro provides financial services. They provide products for pay-after-delivery, an e-commerce checkout, D2C saving and loan products, apps, self-service website, and merchant-facing interfaces. It is also active at the exciting intersection of the e-commerce, payment, and financial services markets.

Salesbox CRM

Seed Round in 2015
We believe that sales is all about people, numbers and focus. Salesbox provide the world with solutions that makes people successful in sales by encouraging to go beyond the expected boundaries. Salesbox is the #1 predictive and mobile CRM for those that want to be successful in sales. With Salesbox you also get accurate forecasts since they build on dynamic activity based processes and not status based processes and guesswork. The problem with traditional CRM systems is that they work much like reporting tools and give you little guidance to do more and better business. The single most unique thing with Salesbox is that it works like a sales GPS. Exactly like the regular GPS guides you towards your physical target, Salesbox guides you towards your sales targets. Exactly like the regular GPS can support different routes, Salesbox supports different sales processes, each can be unique to you as a user and provide you the most efficient way to your destination.

Careium

Venture Round in 2015
Careium AB specializes in technology-enabled care solutions aimed at enhancing the safety, quality of life, and independence of seniors. The company's product lineup includes a comprehensive range of devices such as security alarms, fall sensors, smoke and motion detectors, cameras, electronic locks, and robotic medication assistants, all integrated into a digital alarm chain. Careium also provides secure communication services with alarm response capabilities. The company operates primarily in the Nordics, with additional presence in the United Kingdom, Ireland, Central Europe, and other markets. The majority of its revenue is generated from the Nordic region, reflecting its strong foothold in this area. Careium's commitment to improving elder care is supported by its advanced technology and focus on user-friendly solutions.

20nine

Venture Round in 2015
20nine has helped transform regional, national, and global brands from a wide range of categories and industries, by applying insights gathered along the way to solve local, national, and global marketing problems with great energy and originality. They build brands like Temple University Athletics, MDA Ride for Life, Millworks, Ascension, Kleer, Tie Bar, Eye view, Media math, and many other.

Modular Finance

Venture Round in 2014
Modular Finance AB, founded in 2013 and based in Stockholm, Sweden, specializes in developing fintech software that enhances the efficiency of gathering and analyzing financial data. The company was established by Petter Hedborg and Måns Flodberg, who previously created the investing platform Introduce. With Rasmus Holm as the CTO, Modular Finance aims to provide innovative digital tools tailored for the financial market. The company focuses on creating a comprehensive suite of products that enable both companies and investors to effectively gather, store, and analyze financial information. By combining expertise in finance and technology, Modular Finance seeks to establish itself as a prominent player in the fintech sector, catering to various niches within the financial market.

Mathem

Venture Round in 2014
MatHem is an e-commerce company based in Stockholm, Sweden, specializing in the online grocery market. Founded in 2009, it offers a comprehensive range of grocery products and household consumables, catering to over half of Swedish households. MatHem provides delivery of fresh food to customers' homes seven days a week, utilizing temperature-controlled logistics to maintain product quality. In addition to grocery delivery, the platform features an information portal that offers recipes and tips, enhancing the shopping and cooking experience for users. The company has received recognition for its service, being awarded The Grocery Website of the Year multiple times.

Skincity

Venture Round in 2014
Skincity is an online retailer specializing in a wide range of skincare products aimed at enhancing the quality and appearance of skin for both men and women. The platform offers an extensive selection that includes facial cleansers, spot treatments, sunscreens, face masks, eye care, lip care, and various body care items such as shower gels and body peels. Additionally, they provide skincare tools, make-up, and products tailored for children, along with travel essentials and supplements. Skincity emphasizes the importance of professional recommendations from skin therapists to ensure that customers can achieve healthy skin without harm or side effects.

Paradox Interactive

Venture Round in 2014
Paradox Interactive AB is a prominent Swedish company specializing in the development and publishing of PC-based strategy games. Renowned for its extensive portfolio, Paradox is particularly recognized for its successful franchises, including Europa Universalis, Crusader Kings, Hearts of Iron, Stellaris, and Cities: Skylines. The company also engages in the publishing of games and the licensing of the White Wolf brand. Paradox distributes its games through various digital platforms, including Steam, Apple, Google Play, and Sony stores, reaching a global audience with a significant revenue contribution from the United States and Europe. The company continues to expand its offerings, with a focus on ambitious new titles and maintaining its strong presence in the strategy gaming market.

Omni Partners

Venture Round in 2010
Omni Partners was born from a desire to help e-retailers succeed in ever increasing international pressure – as well as a hint of frustration and a desire to change the current culture of digital business. Our goal is to help e-retailers make more money, pure and simple.

Verkkokauppa.com

Venture Round in 2009
Verkkokauppa.com is Finland's second-largest consumer electronics retailer, established in 1992 and headquartered in Jätkäsaari, Helsinki. The company operates a significant online platform and physical stores in Helsinki, Pirkkala, and Oulu, employing over 500 staff across various locations. It offers a wide range of products, including computer technology, consumer electronics, toys, games, and navigation products, which can be purchased through its webstore or in-store. Customers benefit from a 32-day money-back guarantee and can access installation and maintenance services. Verkkokauppa.com prides itself on providing excellent customer service, handling warranty issues directly, and ensuring prompt delivery of products. The company is committed to transparency in pricing and availability, maintaining consistency between its online and physical stores.

Frank Dandy

Venture Round in 2009
Frank Dandy AB, founded in 2003 and based in Stockholm, Sweden, specializes in designing, manufacturing, and selling a diverse range of apparel, including underwear for men and women, leisurewear, beachwear, and accessories. The company is known for its innovative and bold marketing strategies that challenge conventional perceptions of underwear. Frank Dandy distributes its products through physical stores located in various countries, including Australia, Austria, Denmark, Finland, Germany, Norway, Russia, Sweden, Japan, Canada, and the United States, as well as via an online e-commerce platform. With additional offices in Denmark, Japan, Norway, Finland, and the Baltics, Frank Dandy aims to provide premium quality garments at affordable prices to consumers across Scandinavia, Europe, North America, and Japan.

24 Media Network

Seed Round in 2008
24 Media Network AB owns and operates a web portal. The company is based in Stockholm, Sweden.

Klikki

Venture Round in 2008
Klikki is a rapidly expanding Nordic digital marketing agency with offices in Helsinki, Stockholm, Piteå, Copenhagen, and Oslo. The agency specializes in a range of services, including search marketing, paid search, search engine optimization, and brand and sales promotion through social media. Additionally, Klikki offers website analytics, conversion optimization, integrated reporting services, and display advertising. The company's primary aim is to deliver continuous marketing support that optimizes clients' marketing budgets and enhances their sales performance.

Nyheter24-Gruppen

Venture Round in 2008
Nyheter24 Group is Sweden's fastest growing media house and turn to those who have grown up with the Internet and digital media. They have nearly 10 million visits to their sites each week and is the largest digital media company the target group 15-44 years. The company was founded in 2008 by Douglas Roos and Patrik Sandberg. Today, they have about 50 employees and is located in central Stockholm. They are a young, entrepreneurial and driven media company that is characterized by creativity and digital expertise.

NORM

Venture Round in 2007
In 2003, NORM began the development of Simstore, their software for conducting virtual shopper research. They identified an increasing need for understanding shopper dynamics at the point of purchase in the FMCG industry.

Nebula

Venture Round in 2007
Nebula is a Finnish ICT service company whose services ensure a secure and reliable IT environment for its customers. They recognize that your company has individual needs, and they have designed their services to improve the efficiency of your operations and create new opportunities for you. Regardless of the size and industry of your company, their comprehensive service range offers you the opportunity to improve the efficiency, reliability and availability of your ICT functions. They have an exceptionally strong reputation as a fast and flexible provider of high-quality services. Their most recent average customer score from tens of thousands of customers on a scale of 1–5 is 4.2, and 90% of their customers are prepared to recommend us. This gives us a strong foundation for further improvement. Their high customer satisfaction is due to their flexible approach to operations in order to meet individual needs, as well as solutions based on best practices. Their emphasis on innovation ensures that their high-quality services will be continuously developed further. Their operations have always been profitable. They are a financially sound company that recorded net sales of approximately EUR 28.6 million in 2014. Services they produce cover currently 17% of all Internet traffic in Finland.

Takomo Golf Company

Takomo Golf Company manufactures and sells golf products.
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