Reef Capital Ventures
Reef Capital Ventures is a venture capital firm founded in 2014 and based in Honolulu, Hawaii. The company focuses on pre-seed, seed, and early-stage investments across various sectors, reflecting a sector-agnostic approach. With its origins in the picturesque setting of Maui, Reef Capital Ventures aims to leverage Hawaii's unique culture and environment to foster innovation and support the growth of emerging companies. By providing capital, expertise, and a network of resources, the firm is dedicated to helping entrepreneurs achieve their milestones and drive their businesses towards success.
AreaMetrics
Seed Round in 2014
AreaMetrics is a data analytics company based in Honolulu, Hawaii, focused on providing tools that facilitate data-driven decision-making for businesses in sectors such as restaurants, retail, travel, and services. The company's platform aggregates customer information and identifies significant trends and behaviors, enabling businesses to attract, engage, and retain customers effectively. AreaMetrics specializes in geo-location data, harnessing a network of in-store sensors to analyze offline foot traffic and deliver valuable insights for marketers and brands. By leveraging millions of application users, the platform offers access to accurate location data and key performance indicators, such as retention rates and customer demographics, which assist businesses in refining their marketing strategies and driving growth. In January 2020, AreaMetrics was acquired by Point Inside.
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