PSG Equity

Element451 Inc. is a developer of a cloud-based admission marketing and enrollment customer relationship management (CRM) platform designed to streamline the college enrollment process. Founded in 2017 and headquartered in Raleigh, North Carolina, with additional offices in Westbury and Brooklyn, the company offers a range of products including App451, Campaigns451, Conversations451, Decision451, Event451, Prospect451, Sites451, and Insight451. These tools facilitate various aspects of the admissions process, such as mobile applications for school admissions, automated communication via email and SMS, real-time question answering, and advanced analytics for actionable insights. Element451 aims to enhance the efficiency of admissions and enrollment teams, allowing them to create more personalized interactions with prospective students. The platform is designed to be user-friendly and integrates automation to improve overall marketing and enrollment activities, making it accessible to schools of all sizes and budgets.

Lusha is a sales intelligence platform that aids business professionals in establishing meaningful connections with leads, contacts, and candidates. By providing tools to enrich and verify business profiles, Lusha fosters trust in B2B engagement. The platform is utilized daily by over 540,000 sales representatives, recruitment managers, and marketers, who benefit from its ability to identify business opportunities and facilitate the sharing of accurate contact information and company insights. Lusha's clientele includes a diverse range of organizations, from small and medium-sized businesses to large enterprises such as Google, Dropbox, Uber, Microsoft, and Facebook. Through its services, Lusha enhances data integrity and ensures that clients can engage with their leads efficiently.

Introhive offers a SaaS platform that helps organizations increase revenues and improve customer experience management. Its platform brings relationship intelligence into CRM with data automation and sales acceleration. The company also provides an enterprise relationship management (ERM) solution that helps get relationship insights and boost productivity. It was founded in 2012 by Jody Glidden and Stewart Walchli and is based in Fredericton, New Brunswick.

Lusha is a sales intelligence platform that aids business professionals in establishing meaningful connections with leads, contacts, and candidates. By providing tools to enrich and verify business profiles, Lusha fosters trust in B2B engagement. The platform is utilized daily by over 540,000 sales representatives, recruitment managers, and marketers, who benefit from its ability to identify business opportunities and facilitate the sharing of accurate contact information and company insights. Lusha's clientele includes a diverse range of organizations, from small and medium-sized businesses to large enterprises such as Google, Dropbox, Uber, Microsoft, and Facebook. Through its services, Lusha enhances data integrity and ensures that clients can engage with their leads efficiently.

Conversica, Inc. is a provider of cloud-based automated sales conversion management software that leverages artificial intelligence to enhance lead engagement for sales and marketing organizations. Its flagship product, the Conversica AI Sales Assistant, automates the process of contacting, engaging, qualifying, and following up with leads through natural, two-way email conversations until they convert into opportunities or opt out. The software supports multi-channel communication and operates in various languages, catering to industries such as automotive, education, finance, insurance, real estate, and technology. Founded in 2007 and headquartered in Foster City, California, with additional offices in Bellingham, Seattle, and Kansas City, Conversica also has a strategic partnership with LeadFabric. The company was previously known as AVA.ai LLC before rebranding in 2014.

SevenRooms Inc. is a data-driven operations, marketing, and guest engagement platform tailored for the global hospitality industry. The company offers an all-in-one CRM-driven solution that encompasses reservation and table management, online ordering, contactless payment, reputation management, and marketing automation. This comprehensive platform enables hospitality operators, including restaurants, hotels, and entertainment venues, to enhance revenue and profitability by utilizing data to foster direct relationships with guests, create memorable experiences, and encourage repeat visits. Founded in 2011 and backed by prominent investors, SevenRooms serves over 12,000 clients worldwide, ranging from Michelin-starred restaurants to major hotel chains. The platform’s features also facilitate personalized guest services and advanced marketing tools, allowing establishments to make informed decisions and enhance customer loyalty. SevenRooms Inc. is headquartered in New York City.

Skeepers, founded in 2012, has established itself as a leader in customer engagement in Europe. The company offers a comprehensive SaaS platform that helps brands enhance their interactions with consumers throughout the customer experience cycle, including customer reviews, influencer marketing, video content, live shopping, feedback analysis, customer journey management, and marketing campaign activation. With a workforce of 550 employees, nearly half of whom focus on innovation and research and development, Skeepers serves over 8,000 customers across 40 countries. The company operates in multiple locations in France and has expanded its presence to several European countries, the USA, and Brazil. By leveraging artificial intelligence and blockchain technology, Skeepers aggregates and analyzes customer data from social media, helping brands identify target audiences and implement effective marketing strategies.

Chatmeter, Inc. is a local brand management platform based in San Diego, California, specializing in enhancing the online presence and reputation of multi-location businesses such as chains and franchises. Founded in 2009, the company provides a comprehensive suite of tools and services that includes review management, social media analytics, local listings management, and local search engine optimization. These features enable retailers and agencies to monitor their online visibility and reputation across various platforms, including reviews and social media. Additionally, Chatmeter offers competitor monitoring and enterprise-level reporting to help clients understand their market position. The company also provides a white-label reputation management platform, allowing agencies to customize their services for clients in industries such as multi-family housing, automotive, restaurants, and retail.

Validity, Inc. is a software company that specializes in data integrity and compliance solutions, primarily through its Software-as-a-Service platform. Founded in 2018 and headquartered in Boston, Massachusetts, Validity offers a range of tools aimed at simplifying data management for professionals. Key products include BriteVerify, which provides real-time email and contact verification; DemandTools, a toolkit for managing CRM data such as duplicates and lead processing; and DupeBlocker, which prevents data duplication at the source. Additionally, the company offers GridBuddy, which enhances CRM data management and adoption, and Return Path, ensuring email deliverability. Validity also features Trust Assessments, allowing users to evaluate data quality and identify areas for improvement. With a commitment to helping organizations manage their data efficiently, Validity supports better decision-making and customer engagement across various industries. The company has offices in multiple locations, including Tampa, Florida; Millbrae, California; and international offices in Sydney, Paris, São Paulo, and London.

Conversica, Inc. is a provider of cloud-based automated sales conversion management software that leverages artificial intelligence to enhance lead engagement for sales and marketing organizations. Its flagship product, the Conversica AI Sales Assistant, automates the process of contacting, engaging, qualifying, and following up with leads through natural, two-way email conversations until they convert into opportunities or opt out. The software supports multi-channel communication and operates in various languages, catering to industries such as automotive, education, finance, insurance, real estate, and technology. Founded in 2007 and headquartered in Foster City, California, with additional offices in Bellingham, Seattle, and Kansas City, Conversica also has a strategic partnership with LeadFabric. The company was previously known as AVA.ai LLC before rebranding in 2014.

Conversica, Inc. is a provider of cloud-based automated sales conversion management software that leverages artificial intelligence to enhance lead engagement for sales and marketing organizations. Its flagship product, the Conversica AI Sales Assistant, automates the process of contacting, engaging, qualifying, and following up with leads through natural, two-way email conversations until they convert into opportunities or opt out. The software supports multi-channel communication and operates in various languages, catering to industries such as automotive, education, finance, insurance, real estate, and technology. Founded in 2007 and headquartered in Foster City, California, with additional offices in Bellingham, Seattle, and Kansas City, Conversica also has a strategic partnership with LeadFabric. The company was previously known as AVA.ai LLC before rebranding in 2014.

Boston Logic offers an integrated marketing platform and online marketing services for real estate offices and agents. The company's cutting edge Sequoia platform integrates lead management, content management, IDX property search, interactive user tools, and deal tracking to help brokers and agents attract leads and close more deals. The platform combines CRM, websites, content management, marketing automation, and data management into one easy platform for real estate companies to manage their leads and digital marketing with ease. Boston Logic was founded in 2004 and is based in Boston, Massachusetts, United States.

PaySimple is the leading Service Commerce platform for businesses, supporting the success of over 17,000 companies in the United States. PaySimple enables businesses to market services, accept payments, and retain customers using one end-to-end solution that covers everything from payments and appointments, to online sales and customer management. Products include: Service Point of Sale, Payment Forms & Online Store, Appointment Scheduling, credit card and e-check processing, Recurring Billing, Mobile Payments, Secure Customer Management, e-Invoicing, cash flow reporting, and more.

Sellsy is an online customer relationship management (CRM) and sales management platform founded in La Rochelle, France, on January 1, 2009. The platform provides a comprehensive suite of tools designed to enhance various aspects of the sales cycle, including CRM pipeline management, invoicing, time tracking, helpdesk services, enterprise resource planning (ERP), and point of sale (POS) solutions. Sellsy's features enable businesses to capture website visitors and convert them into leads, analyze visitor behavior, create personalized business proposals, and efficiently manage contacts. This holistic approach allows organizations to streamline prospecting, selling, invoicing, support, and marketing activities, ultimately improving overall sales management and customer engagement.