PSG Equity

PSG Equity is a private equity firm that focuses on investing in lower middle market technology-enabled service companies, primarily in North America. Established in 2014, the firm is headquartered in Providence, Rhode Island. PSG Equity seeks to partner with businesses that exhibit potential for growth and innovation, leveraging its expertise to help these companies scale and enhance their operations. Through strategic investments, PSG Equity aims to drive value creation and support the long-term success of its portfolio companies.

Skip Besthoff

Managing Director

Paul Russ

Principal

Matt Stone

Managing Director

Past deals in CRM

Element451

Private Equity Round in 2024
Element451 is a cloud-based admissions marketing and enrollment CRM platform for higher education. The platform combines modules for outreach and engagement, including App451, a mobile admission app; Campaigns451 for automated email and SMS communications; Conversations451 for real-time questions; Decision45 for automated review, reading, and applicant notifications; Event45 to promote and manage campus visits and webinars; Prospect451 to centralize prospect data and interactions; Sites451 to deliver personalized microsites for admitted students; and Insight451 for analytics that convert data into actionable insights. The solution is modular and designed to be integrated, enabling admissions and enrollment teams to automate communications, personalize engagement, and streamline tasks across the enrollment funnel. Element451 is cloud-based and adaptable to schools of varying sizes and budgets, emphasizing automation and data analytics to improve efficiency and yield. The company is headquartered in Raleigh, North Carolina, with additional offices in Westbury and Brooklyn, New York, and serves institutions seeking to simplify enrollment management while driving stronger student recruitment outcomes.

PlentyONE

Private Equity Round in 2024
PlentyONE specializes in providing a comprehensive e-commerce platform, plentymarkets, which streamlines business operations by integrating sales channels, inventory, and order management. This cloud-based solution also offers features like online store creation, point-of-sale systems, customer relationship management, process automation, and analytics, enabling businesses to seamlessly connect with retailers and scale efficiently.

Verity IQ

Private Equity Round in 2024
Verity IQ specializes in providing Customer Relationship Management (CRM) software tailored to the Higher Education sector. Their platform integrates voice, SMS/MMS, and email marketing capabilities, enabling institutions to effectively manage student interactions throughout the entire lifecycle, from initial contact to post-graduation. Additionally, Verity offers a suite of services including contact center solutions, enrollment management, class scheduling, grades and attendance tracking, and document management, aiming to enhance operational efficiency and data accuracy.

Penny AI Technologies

Series B in 2022
Founded in 2017, Penny AI Technologies develops an AI-driven CRM app that automates sales tasks and enhances customer experience. Its platform prioritizes next steps, creates consultants, and delivers targeted activity lists.

Lusha

Series B in 2021
Lusha is a B2B engagement platform that helps sales professionals, recruiters, and marketers build trust with their leads and candidates. It offers tools for enriching and verifying business profiles, enabling over half a million users to connect efficiently with potential clients. Lusha's customers range from SMBs to enterprises like Google, Dropbox, Uber, Microsoft, and Facebook.

Introhive

Series C in 2021
Introhive, Inc. is a Canadian technology company based in Fredericton, New Brunswick, that specializes in developing contact mining software applications. Founded in 2012 by Jody Glidden and Stewart Walchli, the company offers a software-as-a-service (SaaS) platform designed to enhance revenue generation and improve customer experience management. Introhive's platform integrates relationship intelligence into customer relationship management (CRM) systems, utilizing data automation to accelerate sales processes. The company's enterprise relationship management solution provides valuable insights into client and prospect relationships, streamlining tasks such as sales hiring, prospecting, territory assignment, renewals, and lead scoring. By transforming disorganized data into actionable insights, Introhive aims to boost productivity and facilitate CRM adoption for its clients.

Lusha

Series A in 2021
Lusha is a B2B engagement platform that helps sales professionals, recruiters, and marketers build trust with their leads and candidates. It offers tools for enriching and verifying business profiles, enabling over half a million users to connect efficiently with potential clients. Lusha's customers range from SMBs to enterprises like Google, Dropbox, Uber, Microsoft, and Facebook.

Chatmeter

Private Equity Round in 2019
Chatmeter, Inc. is a San Diego-based company that operates a local brand management platform tailored for chains and franchises. Founded in 2009, Chatmeter provides a suite of tools and services designed to enhance the online presence and reputation of individual retail locations. Its platform includes features for review management, social media analytics, local listings management, and search engine optimization rank tracking. Additionally, it offers media aggregation, competitor monitoring, and enterprise-level reporting capabilities. The company also provides a white-label reputation management solution for agencies, allowing them to differentiate their services and report effectively to clients. Chatmeter caters to various industries, including multi-family, automotive, restaurant, and retail, helping businesses improve their local visibility and manage their online marketing strategies.

Validity

Corporate Round in 2019
Validity, Inc. is a software company that specializes in data integrity and compliance solutions, primarily through its Software-as-a-Service platform. Founded in 2018 and headquartered in Boston, Massachusetts, Validity offers a range of tools aimed at simplifying data management for professionals. Key products include BriteVerify, which provides real-time email and contact verification; DemandTools, a toolkit for managing CRM data such as duplicates and lead processing; and DupeBlocker, which prevents data duplication at the source. Additionally, the company offers GridBuddy, which enhances CRM data management and adoption, and Return Path, ensuring email deliverability. Validity also features Trust Assessments, allowing users to evaluate data quality and identify areas for improvement. With a commitment to helping organizations manage their data efficiently, Validity supports better decision-making and customer engagement across various industries. The company has offices in multiple locations, including Tampa, Florida; Millbrae, California; and international offices in Sydney, Paris, São Paulo, and London.

ShootProof

Private Equity Round in 2018
ShootProof is a company that develops online gallery software and sales tools tailored for professional and semi-professional photographers globally. It provides a user-friendly platform that enables photographers to share and sell their work without commission fees. Beyond client proofing and print sales, ShootProof offers a comprehensive suite of services, including invoicing, contract management, customizable password-protected galleries, and mobile applications. The company also features tools for email marketing and a dashboard to monitor sales activity, making it a one-stop-shop for photographers to manage their businesses effectively. With a commitment to intuitive design and customer service, ShootProof has become a vital resource for tens of thousands of photographers in over 35 countries, aiming to be the primary online hub for portrait and wedding photography businesses worldwide.

SnapApp

Series B in 2017
SnapApp, Inc. is a developer of a content marketing platform that specializes in enabling B2B marketers to create, publish, manage, and measure interactive content. Founded in 2006 and based in Newton, Massachusetts, the company offers a SaaS platform that allows users to easily design various types of interactive experiences, such as assessments, quizzes, polls, and interactive videos, using a simple drag-and-drop interface. This platform integrates seamlessly with marketing automation, CRM, and content management systems, enhancing the effectiveness of marketing efforts and accelerating lead generation. SnapApp's solutions are designed to engage buyers and facilitate growth, making it a valuable tool for organizations looking to improve their content marketing strategies. The company operates as a subsidiary of Flyp Technologies Inc. and serves notable clients, including Paycor, Cisco, and Equifax.

Boston Logic

Funding Round in 2016
Boston Logic provides an integrated marketing platform and online marketing services tailored for real estate offices and agents. The company's Sequoia platform is designed to streamline various functions such as lead management, content management, IDX property search, and deal tracking, enabling brokers and agents to effectively attract leads and finalize transactions. By combining customer relationship management, website management, marketing automation, and data management into a single platform, Boston Logic simplifies the process for real estate companies to manage their leads and digital marketing efforts effectively. Founded in 2004 and headquartered in Boston, Massachusetts, the company emphasizes the importance of cutting-edge technology for real estate brokerages to remain competitive in the market.

Sellsy

Sellsy is an online customer relationship management (CRM) and sales management platform founded in 2009 in La Rochelle, France. The platform provides a comprehensive suite of tools that facilitate the entire customer lifecycle, including CRM pipeline management, invoicing, time tracking, helpdesk, enterprise resource planning (ERP), and point of sale (POS) systems. Sellsy enables businesses to capture website visitors and convert them into leads, analyze visitor behavior, and create personalized business proposals. By efficiently categorizing contacts, Sellsy helps organizations manage their sales processes, encompassing prospecting, selling, invoicing, support, and marketing.
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