Progress Ventures

Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

ID5 Technology Ltd. develops and operates centralised cross-domain identity (ID) synchronisation platform. Its services for publishers include management of ID synchronisations from a centralised platform, decides which partner can and cannot synchronise cookies on websites, monitors cookies synchronisation rates with partners, and ensure privacy compliance and consent management across ecosystem. The company’s services for data providers include complements existing id sync process or replaces new ones, eliminates ramp-up time to connect to new platforms, and maximizes match rate with existing or new platforms. Its Adtech platforms services include saves bandwidth, processing and storage costs by reducing pixels required to sync with partners, manages relationships with data providers, match tables and data transfer protocols, and eliminates ramp-up and connects to new partners. The company was founded in 2017 and is based in London, United Kingdom.

Tru Optik Data Corp. is a digital media intelligence company based in Stamford, Connecticut, specializing in audience measurement and data management for the streaming media ecosystem. Founded in 2013, the company offers a comprehensive OTT marketing cloud that enables brand marketers and media companies to measure audience engagement and consumer demand. Tru Optik provides a range of services, including OTT data management, analytics, consumer activation, and measurement solutions. Its patented Household Graph™, which encompasses over 80 million homes, facilitates identity resolution, allowing leading brands, agencies, and media companies to connect with consumers across various platforms, including OTT, streaming audio, and gaming. As of October 1, 2020, Tru Optik operates as a subsidiary of TransUnion, further enhancing its capabilities in the digital marketing landscape.

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, Massachusetts, with offices in Palo Alto, CA, and New York City. The company’s technology center is located in Pittsburgh, PA. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.

Tru Optik Data Corp. is a digital media intelligence company based in Stamford, Connecticut, specializing in audience measurement and data management for the streaming media ecosystem. Founded in 2013, the company offers a comprehensive OTT marketing cloud that enables brand marketers and media companies to measure audience engagement and consumer demand. Tru Optik provides a range of services, including OTT data management, analytics, consumer activation, and measurement solutions. Its patented Household Graph™, which encompasses over 80 million homes, facilitates identity resolution, allowing leading brands, agencies, and media companies to connect with consumers across various platforms, including OTT, streaming audio, and gaming. As of October 1, 2020, Tru Optik operates as a subsidiary of TransUnion, further enhancing its capabilities in the digital marketing landscape.

Iris.TV, Inc. is a cloud-based video programming platform that specializes in enhancing user engagement and increasing video views for publishers and content owners. Founded in 2009 and headquartered in Los Angeles, the company offers a suite of tools designed to optimize video streaming across various devices. Its core components include Adaptive Stream, which allows for real-time personalized streaming; Asset IQ, which automates data structuring and asset optimization; and IRIS Vision, which provides business intelligence and programming management capabilities. Iris.TV leverages artificial intelligence and machine learning to automate the delivery of personalized content based on audience preferences and behavioral insights. The platform is utilized by leading media and advertising technologies to create improved consumer experiences and drive better business outcomes. Additionally, the company maintains an office in New York City.

CraveLabs, Inc., a software company, provides a real-time location intelligence and mobile advertising platform for brands and agencies, retailers, and Fortune 500 media companies. It offers DropIn, a software platform that uses location data to monitor locations and deliver ads at a time, and place when customers are likely to engage. The company’s DropIn delivers hyper-local ad campaigns and helps to reach location-based audiences. CraveLabs, Inc. is based in Boston, Massachusetts.

Pixability, Inc. is a video advertising software company that specializes in optimizing campaigns across YouTube and Connected TV. Founded in 2008 and headquartered in Boston, Massachusetts, with additional offices in New York, San Francisco, Chicago, and London, Pixability offers a comprehensive cloud-based platform designed to enhance video marketing efforts. Its software includes tools for campaign creation, benchmarking, testing, and optimization, as well as features for channel management and insights into placements, keywords, and competitive dynamics. The company's PixabilityONE platform is specifically designed for running campaigns across various video advertising destinations, while BrandTrack allows marketers to measure brand performance on YouTube. Pixability serves a diverse clientele, including media buyers, agencies, in-house brand teams, and strategic marketers, leveraging data science to improve the effectiveness of complex advertising campaigns.

Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, Massachusetts, with offices in Palo Alto, CA, and New York City. The company’s technology center is located in Pittsburgh, PA. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

Simpli.fi is an advertising technology company that specializes in local programmatic advertising. Established in 2010, it offers the In.finity™ Programmatic Marketing Platform, which allows marketers to leverage unstructured data for enhanced targeting and optimization in real-time bidding advertising exchanges. This platform enables advertisers to manage their campaigns at a granular level, including targeting, bidding, and reporting on individual data elements. Simpli.fi has experienced significant growth, evidenced by its 242% compound annual growth rate and the successful launch of over 50,000 advertising campaigns. The company's focus on simplifying the digital advertising process positions it as a leader in the programmatic advertising space.

Integral Ad Science operates as a global technology and data company focused on digital advertising verification and optimization. Its media valuation platform enables buyers and sellers in the advertising ecosystem to assess the value of advertising opportunities across various channels and devices. The company offers a range of solutions for marketers, traders, and sellers, including customizable verification tools that help advertisers eliminate wasted spend, dynamic data solutions for informed programmatic buying, and real-time inventory scoring metrics. By leveraging data science and engineering, Integral Ad Science provides insights that enhance the effectiveness of advertising strategies and optimize consumer engagement. Headquartered in New York, the company has a significant presence in multiple countries, serving brands, agencies, publishers, and technology firms. Established in 2008, Integral Ad Science has gained recognition for its innovation and growth within the advertising industry.

Dstillery, Inc. is a digital intelligence platform that specializes in custom audience solutions for brands and their media partners. Founded in 2008 and based in New York, the company offers a range of marketing solutions designed to enhance brand awareness, consideration, and customer retention. Dstillery's premier product, Custom AI Audiences, utilizes tailored artificial intelligence models to deliver accurate and scalable audience targeting. The platform integrates mobile location insights with desktop behaviors, optimizing marketing efforts across various channels, including mobile, desktop, and video. Dstillery also provides geospatial insights through its Dscover Maps tool, allowing brands to analyze market composition by geography. The company serves a diverse clientele across multiple sectors, including retail, finance, and technology, helping them leverage customer data to drive revenue growth and improve audience engagement.

MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.