Progress Ventures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

Simpli.fi is a prominent advertising success platform that specializes in programmatic advertising solutions and workflow software for media teams, agencies, and brands. The company serves over 2,000 clients, enabling them to enhance the relevance and effectiveness of their advertising efforts across various media types, including connected TV, mobile, and display. Simpli.fi's platform leverages unstructured data to facilitate real-time bidding, allowing advertisers to target, bid, optimize, and report at a granular level. This capability supports organizations in executing campaigns more efficiently and effectively, with the platform handling over 140,000 campaigns monthly for approximately 30,000 advertisers. The company is backed by notable private equity firms, which underscores its position in the digital advertising landscape.

Integral Ad Science operates as a media valuation platform that helps digital buyers and sellers evaluate the quality and effectiveness of their advertising opportunities across various channels and devices. The company provides a range of solutions designed to enhance the digital advertising ecosystem, including customizable verification tools that help advertisers block unwanted impressions and assess return on investment. Its offerings include dynamic data solutions for programmatic buying and API integration tools for inventory quality insights. Integral Ad Science also focuses on ensuring brand safety, viewability, and fraud prevention in digital advertising placements. By delivering independent measurement and verification across all media formats, the company aims to establish trust and transparency in digital media quality for brands, publishers, and advertising platforms worldwide. Founded in 2008 and headquartered in New York City, Integral Ad Science has expanded its presence globally with offices in multiple countries.

Dstillery, Inc. is a digital intelligence platform that specializes in providing marketing solutions for brands and media partners. Founded in 2008 and based in New York City, the company offers a range of services aimed at enhancing brand awareness, consideration, and customer retention. Dstillery employs artificial intelligence to analyze consumer data, enabling brands to optimize their advertising strategies across mobile, desktop, and video channels. One of its notable products, ID-free®, offers a privacy-safe approach to behavioral targeting, ensuring comprehensive audience reach. The platform also features Dscover Maps, a geospatial insights tool that helps clients understand market composition based on geography. Dstillery's ongoing innovation is reflected in its numerous patents for advanced AI technology, which supports its mission to empower brands and agencies in executing high-performing programmatic advertising campaigns.

MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.