Progress Ventures

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Sovrn is a provider of tools and services designed for online publishers and content creators. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, the company focuses on helping publishers monetize their content through advertising and commerce solutions. Its offerings include software that streamlines advertising operations and enhances commerce capabilities, as well as data, reporting, and analytics tools that enable publishers to consolidate reporting and gain insights into audience engagement. By empowering clients to better understand their readership and manage consumer data, Sovrn assists them in optimizing their operations and fostering growth in their businesses.

Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

Tru Optik is a data technology company that specializes in identity resolution for the streaming media ecosystem. It has developed a patented Household Graph that encompasses over 80 million homes, allowing various stakeholders such as brands, agencies, and media companies to engage consumers effectively across over-the-top (OTT) platforms, streaming audio, and gaming. The company's data marketplace platform facilitates the buying and selling of third-party data, enabling advertisers and publishers to create custom audiences by leveraging both first-party and branded third-party data. This capability ensures targeted advertising while maintaining high standards of accuracy and privacy compliance. Through its innovative solutions, Tru Optik empowers businesses to identify, engage, and measure their audiences with significant scale and precision.

Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.

Tru Optik is a data technology company that specializes in identity resolution for the streaming media ecosystem. It has developed a patented Household Graph that encompasses over 80 million homes, allowing various stakeholders such as brands, agencies, and media companies to engage consumers effectively across over-the-top (OTT) platforms, streaming audio, and gaming. The company's data marketplace platform facilitates the buying and selling of third-party data, enabling advertisers and publishers to create custom audiences by leveraging both first-party and branded third-party data. This capability ensures targeted advertising while maintaining high standards of accuracy and privacy compliance. Through its innovative solutions, Tru Optik empowers businesses to identify, engage, and measure their audiences with significant scale and precision.

IRIS.TV, Inc. is a Los Angeles-based company that specializes in developing a cloud-based personalized video programming system designed to enhance user engagement and increase video views across multiple devices. Founded in 2009, the company offers a suite of products that include Adaptive Stream, which allows for real-time personalized streaming tailored to specific business and editorial guidelines, and Asset IQ, which automates data structuring and asset optimization. Additionally, IRIS Vision provides business intelligence and programming management tools. By leveraging artificial intelligence and machine learning, IRIS.TV automates the delivery of personalized content based on audience preferences and behaviors, thereby improving the viewing experience and operational efficiency for web, mobile, and over-the-top video distribution. The company's platform also facilitates video data connectivity for enhanced advertising outcomes and audience insights, making it a vital resource for publishers, advertisers, and content owners.

Pixability is a data and technology company that provides a cloud-based video advertising platform for brands and their agencies to optimize campaigns across YouTube, YouTube on TV, and connected TV inventory. Its proprietary platform, PixabilityONE, helps ensure brand suitability, maximize return on video ad spend, and deliver actionable insights not available elsewhere. The platform offers tools for campaign management, including creation, benchmarking, testing, optimization, and reporting, as well as channel management and performance analytics. BrandTrack is a measurement solution that helps brands assess YouTube brand performance and adjust strategies. Pixability serves media buyers, agencies, in-house brand teams, and marketers, with clients and partners globally. Founded in 2008 and headquartered in Boston, the company maintains additional offices in New York, San Francisco, Chicago, and London.

Simpli.fi provides programmatic advertising solutions and workflow software for media teams, agencies, and brands. The platform enables targeted, data-driven campaigns across CTV, mobile, display, and other media, delivering performance across budgets and handling a high volume of activity with thousands of advertisers and campaigns each month. It combines programmatic advertising with agency management capabilities and uses unstructured data to unlock value from real-time bidding exchanges, enabling targeting, bidding, optimization, and reporting at the data-element level to improve efficiency and effectiveness in media buying.

Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

Dstillery is a digital advertising technology company that develops a digital intelligence platform for brands and media partners. The platform enables brand-specific and cross-channel marketing across mobile, desktop, and video by integrating mobile location insights with desktop behaviors to optimize campaigns. It includes Dscover Maps, a geospatial insights tool that analyzes market composition by geography or location, and uses artificial intelligence to derive customer insights for audience targeting. The company emphasizes privacy-friendly options such as ID-free behavioral targeting and offers Custom AI Audiences for brand-specific targeting, supporting programmatic advertising for brands and agencies in the United States.

MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.