Primary Capital V
Primary Capital Limited is a private equity firm based in London, United Kingdom, with an additional office in Manchester. Founded in 1994, the firm specializes in lower middle market management buyouts and buyins, as well as expansion and development capital in exceptional situations. It primarily invests in companies within the consumer products and services, business and support services, leisure, information technology, media, communications, construction and engineering, technology, media, and telecommunications (TMT), and industrial products and services sectors. The firm focuses on branded consumer products, facilities management, restaurants and bars, and energy and power, among others. Targeting companies with enterprise values between £10 million and £100 million, Primary Capital typically makes equity investments ranging from £5 million to £50 million. The firm aims to take a lead investor role, often appointing a Non-Executive Director to the boards of its investee companies. It primarily invests in the United Kingdom and continental Europe, with a specific focus on the North of England and Germany, holding investments for a period of three to eight years.
Leisure Pass
Acquisition in 2012
The Leisure Pass Group is a sightseeing and tourism technology specialist, which develops and manages city passes in some of the world’s top destinations. An award-winning company, the aim of the group is to offer international city visitors the best sightseeing product on the market, saving them time and money.
Great Rail Journeys
Acquisition in 2005
Great Rail Journeys is a market operator that provides escorted holidays by rail. The tours are planned to include as much as possible during peoples time away. Fantastic excursions, sightseeing tours, scenic railway journeys, and cultural experiences are all integral parts of holidays. The company aims to take all the stress out of organizing a dream trip so that people only have to concentrate on the wonderful places, people, sights, sounds, and tastes to be encountered. Great Rail Journeys is based in York, United Kingdom.
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