Primary Capital Limited is a private equity firm based in London, United Kingdom, with an additional office in Manchester. Founded in 1994, the firm specializes in lower middle market management buyouts and buyins, as well as expansion and development capital in exceptional situations. It primarily invests in companies within the consumer products and services, business and support services, leisure, information technology, media, communications, construction and engineering, technology, media, and telecommunications (TMT), and industrial products and services sectors. The firm focuses on branded consumer products, facilities management, restaurants and bars, and energy and power, among others. Targeting companies with enterprise values between £10 million and £100 million, Primary Capital typically makes equity investments ranging from £5 million to £50 million. The firm aims to take a lead investor role, often appointing a Non-Executive Director to the boards of its investee companies. It primarily invests in the United Kingdom and continental Europe, with a specific focus on the North of England and Germany, holding investments for a period of three to eight years.
Diversity Travel specializes in providing travel management services tailored for charity, academic, and not-for-profit organizations. The company focuses on creating specialized educational tours for the academic sector while also offering a range of travel services that include access to exclusive airfares, flexible booking options, and visa processing facilities. Through strong global partnerships, Diversity Travel enables its clients to explore unique and less-traveled destinations, supporting their mission to enhance educational and cultural experiences.
Foster + Freeman
Private Equity Round in 2019
Foster + Freeman Ltd. is a manufacturer based in Evesham, United Kingdom, specializing in forensic science and laboratory equipment designed to enhance crime investigation and document verification. Established in 1978, the company produces a range of products including fingerprint photography workstations, forensic light sources, and document examination systems. Their offerings encompass tools for latent fingerprint detection, analysis of questioned documents, trace evidence analysis, and shoe print matching. Additionally, they develop software solutions and databases to support forensic investigations. With a focus on aiding authorities in curbing crime rates and improving border security, Foster + Freeman also operates offices in Dusseldorf, Germany, and Sterling, Virginia.
Automated Systems Group
Acquisition in 2019
Automated Systems Group Ltd. is a UK-based provider of reprographic and print solutions, catering primarily to commercial enterprises. The company offers a diverse range of products, including mono and color printers and copiers, large format printers, fax machines, duplicator printers, and multi-function devices. In addition to hardware, Automated Systems Group supplies software solutions for document management and print/copy accounting, as well as a print management software that enables clients to monitor device metrics such as meter readings and toner levels. Through qualified independent advice and consultancy, the company assesses clients' print, communication, and IT infrastructure needs, aiming to optimize processes, reduce costs, and enhance overall productivity and business performance.
ICS Learn
Acquisition in 2018
ICS Learn is a distance learning organization based in Glasgow, Scotland, that has been providing accessible professional education since 1889. The organization focuses on making learning convenient for students, allowing them to acquire skills, training, and qualifications at their own pace and on their own terms. ICS Learn offers a variety of online courses across multiple fields, including human resources, leadership, management, and marketing, thereby enabling individuals to pursue diverse learning opportunities tailored to their personal and professional goals.
Readypower Engineering
Acquisition in 2017
Readypower Engineering Ltd is a leading provider of plant and equipment for hire, primarily serving the construction and railway industries in the United Kingdom. Established in 1992 and located in Wokingham, the company offers a diverse range of rail and civil engineering machinery, including mobile elevating work platforms, wheeled and tracked excavators, dozers, dumpers, cranes, and various attachments. With a focus on high-quality service, Readypower Engineering is recognized as a significant player in the market, being the third largest supplier of rail plant equipment in the UK. The company caters to a wide array of projects, ensuring that clients have access to the necessary tools for effective and efficient operations.
Maple Gold Mines
Post in 2016
Maple Gold Mines is a Canada-based gold exploration company engaged in the gold mining sector. It is a well-funded exploration company focused on advancing a district-scale gold project in one of the world’s premier mining jurisdictions. The company’s 370 km2 Douay Gold Project is located within the prolific Abitibi Greenstone Belt in northern Quebec, Canada.
Maru Group
Private Equity Round in 2016
MARU Group is a customer intelligence professional services firm that specializes in delivering research, insight, and advisory services to large enterprises across various industries. Founded in 2016 and led by industry veteran Ged Parton, the company operates in multiple countries and offers a range of solutions designed to provide fast and strategic customer feedback. Its services include proprietary research practices, instant data access, and intelligent data integration, which enable clients to respond promptly to customer needs and foster stronger emotional connections. Backed by Primary Capital Partners LLP, MARU Group aims to assist businesses in their development efforts through effective customer insight consulting.
Strategic Oil & Gas
Post in 2014
Strategic Oil & Gas is an emerging junior oil and gas company focused on the exploration and development of petroleum and natural gas reserves, primarily in Western Canada and the Western United States. The company emphasizes upstream oil and gas exploitation, leveraging its technical expertise in geology, geophysics, engineering, and petrophysics to enhance its operations. Strategic Oil & Gas is dedicated to building a premier oil company by developing its concentrated land and reserve base, as well as integrating its wholly-owned sales infrastructure. In addition to its exploration activities, the company operates gas plants and oil batteries in the Marlowe area and is involved in the maintenance of associated road networks.
Dunav Resources
Post in 2013
Dunav Resources is an extraction company. Among its activities are mining and metallurgy related to petrochemistry. They also offer freight forwarding services on trains that travel inside the town. By supporting competitive industries, long-term economic growth, social stability, prosperity, and advancement, as well as ensuring the preservation of a good environment and the prudent use of natural resources, it seeks to promote the growth and enhancement of the local economy.
Leisure Pass
Acquisition in 2012
The Leisure Pass Group is a sightseeing and tourism technology specialist, which develops and manages city passes in some of the world’s top destinations. An award-winning company, the aim of the group is to offer international city visitors the best sightseeing product on the market, saving them time and money.
PaperChase
Acquisition in 2010
Paperchase is an epic, story-based endless runner game. Players must collect treasure hidden in vast cities while fighting against evil Kirigami giants and protecting mankind from annihilation by protecting the mystical Great Seal.
AMTECH Group
Acquisition in 2010
AMTECH Group specializes in developing software tailored for the building services industry in the UK. Its product offerings cater specifically to the needs of building service engineers and contractors, encompassing well-known brands such as Amtech, Luckins, and Estimation. A notable feature of AMTECH's software is the seamless integration between various applications, allowing for efficient workflows, such as combining electrical design software with certification tools. This focus on industry-specific solutions positions AMTECH as a key player in enhancing operational efficiency within the building services sector.
Pacific Direct
Acquisition in 2008
Pacific Direct is the toiletries supplier and manufactures.
Napier
Acquisition in 2008
Napier is a world leader in the design, manufacture and support of industrial turbochargers. Napier turbochargers run on fuels ranging from marine diesel oil and natural gas to varying qualities of HFO and landfill gas. You will find them across the globe, providing reliable performance in some of the most arduous environmental conditions year after year.
Tobar Group
Acquisition in 2006
TOBAR Group Trading Ltd is the parent company of well-loved British retailers Hawkin’s Bazaar and Stocking Fillers, and wholesale companies TOBAR and TOBAR France. As a multi-brand organisation, the group operates through a variety of channels, including a group of core Hawkin’s Bazaar shops in key locations across the UK; wholesale operations through TOBAR head office, as well as through a range of international distributors; a mail order catalogue service for Hawkin’s Bazaar and TOBAR; and an online offering for each one of the group’s companies. TOBAR Group Trading Ltd’s retail brands offer unique product ranges to suit every kind of customer, from busy mums and dads, traditional toy fans and education advocates, right through to gadget-lovers, young pranksters and pocket money toy enthusiasts.
Great Rail Journeys
Acquisition in 2005
Great Rail Journeys is a market operator that provides escorted holidays by rail. The tours are planned to include as much as possible during peoples time away. Fantastic excursions, sightseeing tours, scenic railway journeys, and cultural experiences are all integral parts of holidays. The company aims to take all the stress out of organizing a dream trip so that people only have to concentrate on the wonderful places, people, sights, sounds, and tastes to be encountered. Great Rail Journeys is based in York, United Kingdom.
Rhyme Systems
Acquisition in 2003
Rhyme Systems is the UK asset management back-office operations software company, providing investment management and post trade.
The Works
Acquisition in 2003
The Works is a retailer of discounted and remaindered books and also sells art materials, gifts, stationery, and DVDs. The company stocks books, toys, gifts, stationery, and arts & crafts at discount prices, and sell over one million of products to consumers looking for a bargain. It is the place where people and families will find a bazaar of fantastic value treats destined to inspire imagination. The Works is based in Coleshill, United Kingdom.
InBond
Acquisition in 2003
InBond offers comprehensive logistics services in the United Kingdom, specializing in supply chain management, document management, general warehousing, and bonded warehousing. With over 20 years of industry experience, the company serves a diverse clientele, including public sector organizations, manufacturing firms, and producers of alcoholic beverages and food. InBond operates from a substantial 112-acre facility in northeast England, enabling it to deliver tailored logistics solutions to meet the varying needs of its customers.
Thompson & Morgan
Acquisition in 2002
Thompson & Morgan is a horticultural brand based in Ipswich, England, specializing in a diverse range of gardening products. Established in 1955, the company offers young plants, bulbs, nursery stock, flower and vegetable seeds, fruit, potatoes, and gardening accessories. It caters to home gardeners through various sales channels, including catalogues, online platforms, retail outlets, promotional offers, and television shopping. Thompson & Morgan is recognized for its extensive seed range and quality gardening supplies, making it a prominent retailer in the gardening sector.
Becom
Acquisition in 2001
Becom is a reseller of IBM hardware, software and services. Its main customers were medium and large German corporations, as well as public bodies.
Coffee Nation
Acquisition in 2000
Coffee Nation is a provider of premium self-service gourmet coffee in the UK, operating a network of self-service coffee vending machines. The company partners with over 800 entities across various sectors, including retail, leisure, forecourts, education, and healthcare, to deliver high-quality coffee options. Its automatic coffee machines are strategically placed in diverse locations, ensuring easy access for consumers seeking a convenient coffee experience.
Elisabeth The Chef
Acquisition in 1999
Elisabeth the Chef is a privately held company that manufactures and sale of high quality flour confectionery. It delivers innovative propositions whilst offering well-loved traditional products. The chefs, bakers, and confectioners are dedicated to identifying the latest trends and to market with high quality inspiring desserts. Elisabeth the Chef was founded in December 1928 and is based in Leamington Spa, United Kingdom.
Pegasus Security Holdings
Acquisition in 1998
Pegasus is one of the top providers of manned guarding services to both Public and Private sector customers. The company has an impressive range of clients including the Foreign & Commonwealth Office, QE II Conference Centre and the London Eye, as well as some existing ISS customers such as Marsh Ltd.
The British Pepper and Spice Company
Acquisition in 1998
The British Pepper & Spice is a manufacturer of a herbs and spices in the UK. The company specializes in processing, packing and marketing of herbs, spices, and seasonings selling to virtually all of the UK's retail and wholesale distribution food service companies as well as food manufacturers. The company provides much more than simply recognizing the importance of an efficient ordering and delivery service. The team sets out to provide a service to all customers, incorporating a desire for genuine partnership across areas as diverse as new product development, supply chain management, and marketing initiatives. The British Pepper & Spice is based in Northamptonshire, United Kingdom.
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