Potentia Capital is a private equity firm founded in 2014 and based in Sydney, Australia. The firm specializes in partnering with mid-market companies in the software, tech-enabled services, and technology sectors across Australia and New Zealand. Potentia Capital focuses on helping these businesses realize their growth potential through buyouts and growth capital investments. The firm's strategic approach is tailored to the unique needs of the technology landscape, enabling it to effectively support the development and expansion of its portfolio companies.
Soprano Design is a prominent provider of intelligent mobile messaging software solutions tailored for enterprises and governments globally, delivering over 12 billion messages annually. Established in 1994 and headquartered in Sydney, Australia, the company has expanded its presence to regions including Europe, North America, South America, New Zealand, and Southeast Asia. Soprano Design's innovative cloud-based platform seamlessly integrates various communication channels such as SMS, MMS, email, voice, and location services, ensuring secure and efficient mobile messaging experiences. The company has formed strategic partnerships with major telecommunications operators, including Telstra, AT&T, Vodafone, and Orange. In recognition of its contributions, Soprano Design received Australia’s ACOMM Award in 2021 for its mobile solution that facilitated COVID-19 contact tracing and vaccine distribution, showcasing its commitment to improving communication in critical public health initiatives.
Rex Software
Acquisition in 2022
Rex Software is a real estate CRM software company.
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