Piton Capital

Piton Capital is a venture capital firm established in 2006 and headquartered in London, United Kingdom. The firm specializes in investing in businesses that leverage network effects, including marketplaces, exchanges, and platforms, which provide a strong competitive advantage. In addition to traditional network effects, Piton also focuses on companies that utilize data network effects, user-generated content, and software-as-a-service (SaaS) models capable of incorporating network effects. The firm invests across various sectors, including e-commerce, education technology, financial technology, gaming, insurance technology, real estate technology, electronic sports, construction technology, health technology, advertising technology, audio technology, food technology, legal technology, mortgage technology, and pet technology, primarily within the European region. Piton Capital is stage and style-agnostic, with investment amounts ranging from €200,000 to €15 million, targeting opportunities from seed to late-stage companies.

Bobur Ashurov

VP Operations

Greg Lockwood

Partner

Edouard Mercier

Partner

Mira Mihaylova

Principal

Natasha Ratanshi

Principal

Wouter Vorstman

Associate

Past deals in Jewelry

Watchmaster

Venture Round in 2020
Watchmaster ICP GmbH is a Berlin-based online platform specializing in the buying and selling of pre-owned luxury watches. The company offers an extensive range of prestigious brands, including Rolex, Omega, and Cartier, among others. By combining the security and service of traditional jewelers with the convenience of eCommerce, Watchmaster aims to provide a comfortable and efficient shopping experience. Their business model leverages a vast network of over 1,800 authorized retailers and private individuals, allowing the company to acquire watches at competitive prices. This enables Watchmaster to offer timepieces at discounts of up to 30 percent below retail prices. The company enhances the value of its pre-owned watches through in-house certification and refurbishment processes, ensuring that these products compete effectively with new, unworn items in the market.

Videdressing

Series C in 2017
Videdressing SAS is an online marketplace based in Paris, founded in 2009, that facilitates the buying and selling of fashion products, including clothing, bags, shoes, accessories, jewelry, watches, and beauty items for men, women, and children. The platform serves over 1.5 million users, allowing them to give pre-loved clothing and accessories a second life. In 2017, sellers on Videdressing earned €22 million, while buyers saved €50 million compared to average retail prices. The marketplace emphasizes quality and customer protection through a strict anti-counterfeit policy, unlimited free listings, and guaranteed free returns, enhancing the overall shopping experience. As of November 2018, Videdressing operates as a subsidiary of LBC France SAS.

JamesEdition

Venture Round in 2017
JamesEdition B.V. operates an online luxury marketplace that connects buyers with a wide range of high-end items available for sale from dealers worldwide. Founded in 2008 and headquartered in Amsterdam, the company specializes in a diverse collection that includes cars, motorcycles, yachts, private jets, real estate, watches, jewelry, and unique collectibles. With over 200,000 listings from more than 7,000 selected professional dealers, JamesEdition allows users to search, browse, and compare luxury lifestyle products, ensuring a curated experience based on the dealers' reputation and inventory. The company also has representation in Moscow, Hamburg, and Boston, further enhancing its global reach.

Watchmaster

Series B in 2016
Watchmaster ICP GmbH is a Berlin-based online platform specializing in the buying and selling of pre-owned luxury watches. The company offers an extensive range of prestigious brands, including Rolex, Omega, and Cartier, among others. By combining the security and service of traditional jewelers with the convenience of eCommerce, Watchmaster aims to provide a comfortable and efficient shopping experience. Their business model leverages a vast network of over 1,800 authorized retailers and private individuals, allowing the company to acquire watches at competitive prices. This enables Watchmaster to offer timepieces at discounts of up to 30 percent below retail prices. The company enhances the value of its pre-owned watches through in-house certification and refurbishment processes, ensuring that these products compete effectively with new, unworn items in the market.

Watchmaster

Series A in 2015
Watchmaster ICP GmbH is a Berlin-based online platform specializing in the buying and selling of pre-owned luxury watches. The company offers an extensive range of prestigious brands, including Rolex, Omega, and Cartier, among others. By combining the security and service of traditional jewelers with the convenience of eCommerce, Watchmaster aims to provide a comfortable and efficient shopping experience. Their business model leverages a vast network of over 1,800 authorized retailers and private individuals, allowing the company to acquire watches at competitive prices. This enables Watchmaster to offer timepieces at discounts of up to 30 percent below retail prices. The company enhances the value of its pre-owned watches through in-house certification and refurbishment processes, ensuring that these products compete effectively with new, unworn items in the market.

Videdressing

Series B in 2015
Videdressing SAS is an online marketplace based in Paris, founded in 2009, that facilitates the buying and selling of fashion products, including clothing, bags, shoes, accessories, jewelry, watches, and beauty items for men, women, and children. The platform serves over 1.5 million users, allowing them to give pre-loved clothing and accessories a second life. In 2017, sellers on Videdressing earned €22 million, while buyers saved €50 million compared to average retail prices. The marketplace emphasizes quality and customer protection through a strict anti-counterfeit policy, unlimited free listings, and guaranteed free returns, enhancing the overall shopping experience. As of November 2018, Videdressing operates as a subsidiary of LBC France SAS.

Watchfinder

Venture Round in 2014
Watchfinder is a prominent retailer specializing in pre-owned luxury watches. The company provides a comprehensive platform for buying, selling, and trading watches, catering to enthusiasts and collectors alike. With a team of knowledgeable experts, Watchfinder assists customers in navigating their options and obtaining the information needed to make informed decisions. In addition to facilitating transactions, the company offers aftersales services and related support, enhancing the overall customer experience and helping clients build their vintage collections.

Videdressing

Series A in 2013
Videdressing SAS is an online marketplace based in Paris, founded in 2009, that facilitates the buying and selling of fashion products, including clothing, bags, shoes, accessories, jewelry, watches, and beauty items for men, women, and children. The platform serves over 1.5 million users, allowing them to give pre-loved clothing and accessories a second life. In 2017, sellers on Videdressing earned €22 million, while buyers saved €50 million compared to average retail prices. The marketplace emphasizes quality and customer protection through a strict anti-counterfeit policy, unlimited free listings, and guaranteed free returns, enhancing the overall shopping experience. As of November 2018, Videdressing operates as a subsidiary of LBC France SAS.

JamesEdition

Seed Round in 2011
JamesEdition B.V. operates an online luxury marketplace that connects buyers with a wide range of high-end items available for sale from dealers worldwide. Founded in 2008 and headquartered in Amsterdam, the company specializes in a diverse collection that includes cars, motorcycles, yachts, private jets, real estate, watches, jewelry, and unique collectibles. With over 200,000 listings from more than 7,000 selected professional dealers, JamesEdition allows users to search, browse, and compare luxury lifestyle products, ensuring a curated experience based on the dealers' reputation and inventory. The company also has representation in Moscow, Hamburg, and Boston, further enhancing its global reach.
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