Piper Private Equity

Piper Private Equity is a private equity firm based in London, United Kingdom, founded in 1985. The firm specializes in acquiring and providing growth capital for consumer brands with significant growth potential. Piper focuses on management buyouts and buy-ins, primarily targeting sectors such as retail, education, leisure, and consumer products and services. By collaborating closely with management teams, Piper aims to develop well-run, industry-leading companies that achieve superior operational results and possess attractive growth prospects. This strategic approach positions their portfolio companies to secure a premium at the time of exit.

Christopher Curry

Managing Partner and Chairman

Yasha Estraikh

Associate Partner, Customer Research and Insight

Rory Gibbs

Investment Director

Libby Gibson

Partner

Leon Hughes

Associate Partner, e-Commerce

Peter Kemp-Welch

Partner

Daniel Stern

Partner

Crispin Tweddell

Founder

36 past transactions

Inside Travel

Acquisition in 2024
Inside Travel Group is a tourism company based in Bristol, England, specializing in travel to Asia. The firm offers a variety of unique group tours and tailored travel experiences, focusing on cultural immersion and themes such as honeymoons, family vacations, skiing, diving, and accessible travel options. Inside Travel is committed to providing customers with personalized advice and support, ensuring that their journeys are both memorable and economical. Additionally, the company utilizes a customer satisfaction platform to measure and enhance their service quality, reflecting their dedication to maintaining high standards in the travel industry.

Martin Randall Travel

Private Equity Round in 2024
Martin Randall Travel is a travel agency that specializes in cultural tours and music festivals.

Ancient + Brave

Private Equity Round in 2023
Ancient + Brave specializes in high-performance health and wellness products, focusing on botanicals and nutraceuticals that promote rejuvenation and enhance physical and cognitive performance. The company's product range includes 100% Bovine Hydrolysed Collagen, known for its skin-nourishing properties, and MCT oils, which support fat metabolism and cognitive function. These products are particularly appealing to individuals following ketogenic diets and those seeking nootropic benefits. As a Certified B Corporation, Ancient + Brave is committed to sustainability and supports initiatives like Rainforest Concern, reflecting its dedication to both health and environmental responsibility.

Omlet

Private Equity Round in 2021
Omlet is a company that specializes in creating thoughtfully designed pet houses and accessories aimed at enhancing the experience of pet ownership. The company provides a diverse range of products for various pets, including cats, dogs, chickens, parrots, and rabbits. In addition to housing, Omlet offers food products and accessories that cater to the specific needs of different animals, allowing them to express their natural behaviors. By focusing on quality and functionality, Omlet aims to improve the lives of both pets and their owners.

Wild Nutrition

Private Equity Round in 2021
Wild Nutrition are natural supplements made using the highest-quality ingredients.

The Thinking Traveller

Private Equity Round in 2020
The Thinking Traveller is a multiple award-winning villa rental company specializing in luxury villas in the Mediterranean regions of Sicily, Puglia, and the Minor Italian islands in Italy.

Wattbike

Private Equity Round in 2020
Wattbike Ltd is a manufacturer of advanced indoor cycling equipment designed to enhance training for cyclists and fitness enthusiasts. The company's flagship product, the Wattbike, simulates the feel of outdoor cycling while providing precise performance metrics. It enables users to access a variety of workouts, training plans, and tests, while also allowing for data analysis through its accompanying app. Wattbike's products cater to various sectors, including commercial fitness, health and fitness, military, elite sports, and educational institutions globally. In addition to selling its indoor bikes, accessories, and apparel online, Wattbike offers technical and training support, bike rentals, and financing solutions. Founded in 2000 and based in Nottingham, United Kingdom, Wattbike was previously known as Many Limited until its rebranding in 2006.

Mous

Venture Round in 2019
Mous is a London-based fashion tech brand that specializes in designing and manufacturing protective accessories for mobile devices. Founded in 2014, the company offers a range of products, including phone cases, wireless chargers, screen protectors, and mechanical mounts. Mous is known for its innovative Musicase, a protective iPhone case that incorporates headphones, allowing users to manage their earphones without tangling or losing them. The brand focuses on combining safety features with stylish designs, ensuring that its products not only protect devices but also appeal to modern consumers.

Mindful Chef

Series A in 2019
Mindful Chef is a health-focused recipe box service based in the United Kingdom, providing households with fresh, high-quality ingredients for preparing nutritious meals. The company emphasizes the importance of healthy eating by offering 100% grass-fed heritage beef, free-range chicken, and UK-landed wild fish, alongside gluten-free, natural, and organic food options. Mindful Chef aims to simplify healthy cooking by delivering recipe boxes that include all necessary ingredients for delicious meals, as well as chef-prepared meals, soups, and smoothies. With a commitment to promoting a healthier lifestyle, the company has successfully delivered over one million meals across the UK.

Bloom & Wild

Series C in 2018
Bloom & Wild is a letterbox flower delivery company that modernizes the traditional flower-giving experience through an online platform. Founded in 2013 by Aron Gelbard and Ben Stanway, the company specializes in delivering fresh bouquets directly through recipients' letterboxes, ensuring a unique and convenient gifting experience for occasions such as birthdays and anniversaries. By leveraging predictive analytics and technology, Bloom & Wild aims to provide less-traveled, high-quality flowers to customers. The company has expanded its presence across Europe and has entered the UK retail market through a partnership with Sainsbury's, offering an exclusive range of premium bouquets in selected stores. Bloom & Wild is focused on becoming a leading player in the flower and gift delivery sector.

Neom Organics London

Private Equity Round in 2018
Neom Organics London specializes in producing natural fragrances and skincare products designed to enhance well-being. Established in 2004 and headquartered in London, the company offers a range of items, including home fragrances such as scented candles, diffusers, and mists, as well as body care products like oils, lotions, scrubs, and perfumes. Neom's products are crafted from 100% natural and organic ingredients, with the intention of providing therapeutic benefits that aid in stress relief, promote better sleep, boost energy, and improve mood. Through its focus on holistic wellness, Neom aims to support customers in achieving a balanced and healthy lifestyle.

Frame

Venture Round in 2017
Frame is a studio in London offering fitness, pilates, yoga, barre and dance classes, plus personal training. We also have an activewear shop full of the best from the big brands alongside niche finds, and a cafe where you can order smoothies, juices and healthy food to eat in or takeaway. Check out their four locations in King's Cross, Shoreditch, Victoria and Queen's Park.

Pet Food UK

Venture Round in 2017
Pet Food UK Ltd specializes in producing high-quality dog and cat food under its well-known brands, including Barking Heads, Meowing Heads, and AATU. Founded in 2008 and headquartered in Hemel Hempstead, United Kingdom, the company distributes its products through over 1,500 stockists across the UK, including major retailers like Pets At Home, Jollyes, and Tesco, as well as numerous independent pet food specialists. In addition to its domestic market, Pet Food UK also exports its products to various countries, including Scandinavia, Ireland, Russia, and the Czech Republic, thereby expanding its international presence in the pet food industry.

Flat Iron

Venture Round in 2017
Flat Iron is a restaurant chain operating in the United Kingdom, specializing in quality steaks offered at affordable prices. The company provides a straightforward menu in a casual setting, aiming to deliver a satisfying steak experience for its customers. Currently, Flat Iron has four locations in London—Soho, Tottenham Court Road, Covent Garden, and Shoreditch—with plans to open two additional sites in Golborne Road and King’s Cross later this year.

Barking Heads

Private Equity Round in 2017
Barking Heads, based in Hemel Hempstead, United Kingdom, specializes in premium natural pet food for dogs under the Barking Heads brand and for cats under the Meowing Heads brand. The company focuses on providing high-quality dry pet food formulated with a single protein source, ensuring that its products are rich in meat, fish, and other natural ingredients. By sourcing its ingredients primarily from the UK, Barking Heads aims to deliver nutritious and wholesome options for pet owners seeking quality food for their animals.

Propercorn

Venture Round in 2016
“Done Properly” extends far beyond our popcorn.

Forthglade Foods

Acquisition in 2015
Forthglade Foods provides delicious 100% natural dog food, organic puppy food, hypoallergenic, grain free. Frustrated by the lack of good quality natural pet food, Forthglade was established in 1971 by a small Devon team of pet owners. A new range of naturally nutritious meals was soon developed, packed with delicious meats, wholesome ingredients and absolutely no nasties. The pet owning manufacturers were soon recognised as UK pioneers in the production of natural wet pet foods. Fast forward to 2017 and our Devonian roots remain at the heart of Forthglade’s meals as we’re privileged to use so many delicious local and UK sourced ingredients. Our team remain just as passionate about producing simply delicious recipes using only the finest ingredients, with no junk or fillers. We know a good diet is key to happy and healthy pets, which is why all our recipes are packed with tasty meat and enriched with beneficial vitamins and minerals.

Old Hickory Smokehouse

Private Equity Round in 2014
OHS manufactures and distributes a variety of product lines including, but not limited to smoked meats, deli meats, fresh&frozen sandwiches/ sliders, breakfast sandwiches, hand-held baked products, meal kit solutions as well as a variety of energy drinks. Many of the product lines that OHS currently produce are a result of partnerships with their customers and suppliers in order to solve a problem and meet a demanding need. Product Development: Whether it's their brand, co-branding, private label, foodservice or some other concept; OHS practices a parallel and multi-dimentional process. They love to work as part of a team. Idea generation is parallel processed with quality, taste, customer demand, design activities, and market research & analysis to accelerate the go-to market strategy. By following this unique approach, development activities marry the above elements with sales & marketing elements such as branding, packaging, distribution, costing and product attributes along each step of the process. Custom Small Batch Cooking: Their proprietary small batch smokers (krakens) are custom designed by Wayne J. Wolf and Myron Mixon. The krakens are humidity controlled allowing us to keep moisture throughout the cook cycle. This low & slow process begins with the highest grade of hand-selected meats. In preparation each individual cut of meat is hand rubbed and marinated with the freshest ground spices, herbs and fruit juices. They take great care in the authenticity of their cycle that each meat has its own cycle with some taking up to 18 hours for perception so that your experience brings back memories of great gathering with families and friends. Their production capacity is for 20+ Million pounds of cooked meat annually.

Turtle Bay

Private Equity Round in 2013
Turtle Bay is the Caribbean restaurant group.

Lounges

Private Equity Round in 2012
Loungers is a British chain of informal café bars and restaurants, established in 2002, that operates across the United Kingdom. The business offers an extensive menu featuring a variety of dishes, including burgers, salads, omelettes, and tapas, along with beverages such as coffee, cocktails, and soft drinks. Loungers emphasizes the use of fresh produce in its creatively designed dishes while also providing classic British comfort food options. In 2010, the company launched a second brand, Cosy Club, which features a more formal dining experience with an upscale menu and an expanded drink selection. Both Loungers and Cosy Club cater to diverse occasions and demographics, making them popular neighborhood venues. Over the past five years, Loungers has expanded significantly, approaching nearly 100 locations throughout the UK.

Be At One

Funding Round in 2011
Be At One Limited is a well-known operator of cocktail bars, primarily based in London, United Kingdom. Founded in 1998, the company has established itself as a staple in the nightlife scene, currently operating 12 bars, with plans for further expansion. Be At One is celebrated for its diverse menu of cocktails, including classics and unique creations, all crafted by highly-trained bartenders. In addition to cocktails, the bars offer a selection of champagne, wine, and various spirits, enhancing the customer experience. Be At One caters to a vibrant clientele, providing a lively atmosphere for a memorable night out, seven days a week. As of 2018, the company functions as a subsidiary of Stonegate Pub Company Limited.

Weird Fish

Acquisition in 2010
Weird Fish Limited is a lifestyle clothing and accessories retailer based in Cheltenham, United Kingdom, specializing in apparel for men, women, and children. Established in 1981, the company manufactures a diverse range of products, including t-shirts, dresses, trousers, jackets, and footwear. Its offerings cater to different age groups, providing a variety of styles such as casual wear, loungewear, and swimwear. Weird Fish operates retail stores across several locations in the United Kingdom, including Bath, Truro, and Weymouth, among others. The brand is known for its unique designs, including the distinctive Macaroni™ fabric, and aims to create a comfortable and relaxed shopping experience for its customers.

Celtic & Co.

Private Equity Round in 2010
Celtic & Co. is a designer and manufacturer of fashion apparel and accessories, specializing in sheepskin footwear and outerwear. Established in the mid-1970s as The Celtic Sheepskin Co., the company initially focused on selling sheepskin boots and leather goods. Over the years, it has expanded its product range to include sandals, sweaters, and various outerwear items, maintaining a commitment to quality and craftsmanship in its offerings.

Bottlegreen Drinks Co.

Private Equity Round in 2007
Bottlegreen Holdings Limited, the UK’s premium adult soft drinks business.

Rollover

Acquisition in 2006
Rollover Limited is a UK-based company that specializes in the production and supply of hot food and snacks, including gourmet hot dogs, burgers, popcorn, and nachos. Founded in 1991 and headquartered in Slough, the company serves a diverse clientele through various distribution channels, including cinemas, stadiums, holiday parks, convenience stores, and petrol stations. Rollover also engages in promotional activities, such as organizing hot dog competitions for businesses. Additionally, the company has developed an application that helps users locate nearby hot dog stockists and provides access to games, news, and competitions related to its products. Rollover Limited operates as a subsidiary of Kerry Group plc.

MaxiNutrition

Private Equity Round in 2004
MaxiNutrition manufactures protein-enhanced functional nutrition products. Maxinutrition, the parent company of Maximuscle, Maxifuel and Maxitone, is Europe’s leading sports nutrition company. Maximuscle is targeted at consumers who are focused on gaining muscle and increasing strength and power. Maxifuel was launched in June 2010 with a new range of products designed for endurance, targeting sports men and women to whom performance is critical. Maxitone is a product range designed for healthy active women to aid toning and weight management.

Las Iguanas

Private Equity Round in 2002
Las Iguanas restaurant is home to fresh & authentic Mexican, Brazilian & South American food & cocktails.

Rohan Designs

Private Equity Round in 2001
Rohan Designs Ltd. specializes in designing and manufacturing travel clothing, luggage, footwear, and accessories for both men and women. The company provides a diverse range of products, including trousers, jackets, shirts, skirts, dresses, and various travel bags such as rucksacks and wheeled luggage. Additionally, Rohan Designs offers a selection of travel accessories, including hats, gloves, scarves, and belts. The products are available through the company's retail shops and online platforms, as well as through mail order and wholesale accounts. Founded in 1972 and based in Milton Keynes, United Kingdom, Rohan Designs Ltd. focuses on outdoor and adventure travel apparel, catering to a clientele that values functional and versatile clothing for different climates. The company operates as a subsidiary of H. Young Holdings plc.

Boden Clothing

Private Equity Round in 1999
Boden is one of the UK’s most well known brands – selling stylishly casual clothing for men, women and children through its catalogue and website in the UK, Europe and the USA. Sales now exceed £250m.

Gray & Osbourn

Acquisition in 1998
Gray & Osbourn Limited operates as an online and catalogue retailer of designer clothes for women. It offers dresses, jackets, tops, trousers, knitwear, skirts, coats, swimwear, blouses and over shirts, jumpsuits, tailoring clothes, tracksuits, and jeans; accessories, including belts, handbags, hats, jewelry, scarves and gloves, and shawls; and lingerie, such as bras, briefs, camisoles, hosiery and socks, nightwear, shape wear and slips, and supportive slips.

Pitcher and Piano

Private Equity Round in 1990
In 1986 Piper developed a new bar concept called Pitcher & Piano. This was the first bar chain to focus on the female customer and truly understand the motivations of the majority of young people who go out for a drink. It heralded a new breed of bars and restaurants that were to replace the old fashioned pubs and wine bars that had dominated the market.
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