Peak

Peak is a European venture capital firm, headquartered in Amsterdam, Berlin, and Stockholm, focusing on early-stage technology ventures. With a EUR 66M fund fully backed and managed by experienced entrepreneurs, Peak invests in founders across Europe, particularly in the BeNeLux, DACH, and Nordics regions. The firm specializes in scaling marketplace, platform, and SaaS companies, both B2B and B2C, from Seed to Series A and beyond.

Stefan Bary

Founder and Managing Partner

Thijs Dijkman

Associate

Tycho Klessens

Investor

Philippe v. Klitzing

Partner

Sid Krommenhoek

Founder and General Partner

Madeline Lawrence

Investment Manager

Diogo Myrrha

Founder and General Partner

Felicia Nordgård

Partner

Hans de Rooij

Investor

Tim Winter

Investor

Past deals in US Rockies

Spiff

Series C in 2023
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Roster

Seed Round in 2022
Roster is a brand engagement platform that drives sales and awareness through word-of-mouth marketing. It assists brands in nurturing and growing their brand community into a strong sales channel, allowing them to diversify their revenue and become less reliant on paid advertising. The Roster platform connects brands with people who are already talking about their brand or those who will with the right nudge. As a result, there is more engagement, referred sales, and a more connected community. Roster was founded in 2017 and is based in Utah.

Whistic

Series B in 2022
Whistic, Inc. operates a software-as-a-service (SaaS) platform that focuses on evaluating and quantifying IT security risks related to SaaS vendors. Founded in 2015 and based in Pleasant Grove, Utah, Whistic provides an AI-powered solution that empowers information security and compliance teams to manage third-party risk effectively. The platform simplifies the vendor risk assessment process, allowing organizations to establish and maintain custom third-party risk management (TPRM) programs while meeting regulatory compliance and audit requirements through automation. Whistic's Trust Catalog facilitates seamless connections between vendors and their customers, enabling the exchange of security and compliance information without the need for manual assessments. This centralized solution not only helps organizations track vendor lifecycles but also streamlines responses to security review requests, ultimately reducing the risk of data breaches.

Clozd

Series A in 2022
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.

GUIDEcx

Series B in 2022
GuideCX, Inc. is a company that specializes in client onboarding and project implementation software, designed to facilitate a smooth transition between sales and implementation processes. Founded in 2017 and based in Draper, Utah, GuideCX serves a variety of industries, including software as a service (SaaS), automotive, education, finance, and health. The platform enables users to automate tasks, view project statuses, and communicate updates effectively, providing a transparent experience for clients. With over 300,000 successful onboarding projects completed, GuideCX emphasizes engagement and efficiency, offering customizable templates and purpose-built integrations that enhance user experience. The platform is designed for easy integration with existing customer relationship management systems and includes robust reporting features to help manage customer expectations and improve overall project outcomes.

Podium

Series D in 2021
Podium, Inc. is a software company based in Provo, Utah, that provides a customer communication platform designed to help businesses manage online reviews and enhance customer interactions at a local level. Founded in 2013, the platform allows users to collect and respond to reviews from various sites such as Google and Facebook, right at the moment of transaction. It offers features for interaction management, enabling businesses to communicate effectively with leads, customers, and team members through messaging. Podium's system aggregates and analyzes customer reviews, helping organizations improve their online reputation, gain insights into customer preferences, and influence purchase decisions through user-generated content.

Plena Data

Series A in 2021
Plena Data Inc. is a company based in Orem, Utah, that specializes in developing and operating a platform for Robotic Process Automation (RPA). Founded in 2018, Plena Data enables organizations to automate workflows and business processes through the use of software bots. These bots can take over tasks traditionally performed by employees, such as accounting, financial reporting, bookkeeping, and data integration, allowing businesses to save time and concentrate on their core activities. The company serves clients across the United States and Australia, providing a robust coding framework for developers to create tailored automation solutions.

Neighbor

Series B in 2021
Neighbor Storage, Inc. operates a peer-to-peer self-storage marketplace that connects individuals with unused space in their homes to those in need of affordable storage solutions. Founded in 2017 and based in American Fork, Utah, the company provides an online platform where hosts can rent out spare areas such as garages, driveways, attics, and backyards. This innovative approach allows homeowners to generate additional income from their unused spaces while offering renters a flexible and convenient alternative to traditional storage facilities. By facilitating these connections, Neighbor promotes economic empowerment and supports the sharing economy.

GUIDEcx

Series A in 2020
GuideCX, Inc. is a company that specializes in client onboarding and project implementation software, designed to facilitate a smooth transition between sales and implementation processes. Founded in 2017 and based in Draper, Utah, GuideCX serves a variety of industries, including software as a service (SaaS), automotive, education, finance, and health. The platform enables users to automate tasks, view project statuses, and communicate updates effectively, providing a transparent experience for clients. With over 300,000 successful onboarding projects completed, GuideCX emphasizes engagement and efficiency, offering customizable templates and purpose-built integrations that enhance user experience. The platform is designed for easy integration with existing customer relationship management systems and includes robust reporting features to help manage customer expectations and improve overall project outcomes.

Whistic

Series A in 2020
Whistic, Inc. operates a software-as-a-service (SaaS) platform that focuses on evaluating and quantifying IT security risks related to SaaS vendors. Founded in 2015 and based in Pleasant Grove, Utah, Whistic provides an AI-powered solution that empowers information security and compliance teams to manage third-party risk effectively. The platform simplifies the vendor risk assessment process, allowing organizations to establish and maintain custom third-party risk management (TPRM) programs while meeting regulatory compliance and audit requirements through automation. Whistic's Trust Catalog facilitates seamless connections between vendors and their customers, enabling the exchange of security and compliance information without the need for manual assessments. This centralized solution not only helps organizations track vendor lifecycles but also streamlines responses to security review requests, ultimately reducing the risk of data breaches.

Spiff

Series A in 2020
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Podium

Series C in 2020
Podium, Inc. is a software company based in Provo, Utah, that provides a customer communication platform designed to help businesses manage online reviews and enhance customer interactions at a local level. Founded in 2013, the platform allows users to collect and respond to reviews from various sites such as Google and Facebook, right at the moment of transaction. It offers features for interaction management, enabling businesses to communicate effectively with leads, customers, and team members through messaging. Podium's system aggregates and analyzes customer reviews, helping organizations improve their online reputation, gain insights into customer preferences, and influence purchase decisions through user-generated content.

Huckabuy

Seed Round in 2020
Huckabuy, Inc. is a software-as-a-service (SaaS) company that specializes in search engine optimization (SEO) solutions. Founded in 2014 and based in Park City, Utah, Huckabuy provides an advanced SEO platform that automates essential practices such as dynamic rendering and structured data markup. This technology enhances the crawling experience for search engines and significantly boosts organic traffic for businesses. The platform also offers tools for tracking organic rankings, analyzing competition, optimizing content, and providing actionable insights. Huckabuy's commitment to product innovation and customer success has established it as a key player in the SEO industry, helping brands achieve substantial growth in their online presence.

Spiff

Seed Round in 2019
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

GUIDEcx

Seed Round in 2019
GuideCX, Inc. is a company that specializes in client onboarding and project implementation software, designed to facilitate a smooth transition between sales and implementation processes. Founded in 2017 and based in Draper, Utah, GuideCX serves a variety of industries, including software as a service (SaaS), automotive, education, finance, and health. The platform enables users to automate tasks, view project statuses, and communicate updates effectively, providing a transparent experience for clients. With over 300,000 successful onboarding projects completed, GuideCX emphasizes engagement and efficiency, offering customizable templates and purpose-built integrations that enhance user experience. The platform is designed for easy integration with existing customer relationship management systems and includes robust reporting features to help manage customer expectations and improve overall project outcomes.

Spiff

Seed Round in 2019
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Filevine

Series A in 2019
Filevine, Inc., established in 2014 and based in Provo, Utah, specializes in cloud-based legal case management software. Its platform streamlines workflows for legal teams by centralizing case information, documents, and communication, enabling real-time collaboration and tracking of cases from various devices. The software is particularly suited for personal injury cases, offering features like real-time feeds, case organization, and integrated calendars.

ClientSuccess

Seed Round in 2018
ClientSuccess, Inc. is a developer of customer success management software tailored for Software-as-a-Service companies globally. Founded in 2014 and based in American Fork, Utah, the company offers a comprehensive suite of tools designed to enhance post-sales customer relationships and improve retention and growth. Key offerings include SuccessScore, which assesses overall customer health, and SuccessCycle, which helps define and manage success throughout the customer lifecycle. The platform also features solutions for subscription management, customer engagement, and analytics, allowing users to track and mitigate risks while identifying expansion opportunities. Additionally, ClientSuccess provides integrations with customer relationship management and support tools, ensuring seamless communication and support for clients. The company's holistic approach aims to foster a culture of customer success by delivering actionable insights and best practices.

Neighbor

Seed Round in 2018
Neighbor Storage, Inc. operates a peer-to-peer self-storage marketplace that connects individuals with unused space in their homes to those in need of affordable storage solutions. Founded in 2017 and based in American Fork, Utah, the company provides an online platform where hosts can rent out spare areas such as garages, driveways, attics, and backyards. This innovative approach allows homeowners to generate additional income from their unused spaces while offering renters a flexible and convenient alternative to traditional storage facilities. By facilitating these connections, Neighbor promotes economic empowerment and supports the sharing economy.

Cake Technologies

Seed Round in 2018
Cake Technologies, Inc. is a company that has developed a unique browser specifically for mobile devices. Founded in 2016 and based in Provo, Utah, Cake Technologies aims to enhance the browsing experience by allowing users to swipe through web content rather than navigating back and forth between lists of search results and individual web pages. The browser aggregates results from various categories, including images, videos, news, and shopping, and provides options for users to customize their search experience by selecting their preferred search engine and reordering favorite sites. This innovative approach seeks to compete with traditional browsers by offering a faster and more intuitive method for accessing online content.

Marketware

Series B in 2017
Marketware, Inc. is a provider of customer relationship management technologies and business intelligence applications tailored for healthcare organizations, including hospitals and specialty clinics. Founded in 1986 and based in Midvale, Utah, the company specializes in healthcare outreach management, data visualization, and professional resources. Marketware offers a comprehensive Physician Strategy Suite, which consists of four integrated platforms designed to enhance physician relations, analytics, recruitment, and onboarding. These solutions are aimed at equipping healthcare executives with essential insights to identify revenue opportunities, track market share, and respond effectively to competitive pressures within the healthcare sector. Through its focus on data analytics and strategic planning, Marketware supports healthcare teams in optimizing referral development and patient acquisition.

Podium

Seed Round in 2017
Podium, Inc. is a software company based in Provo, Utah, that provides a customer communication platform designed to help businesses manage online reviews and enhance customer interactions at a local level. Founded in 2013, the platform allows users to collect and respond to reviews from various sites such as Google and Facebook, right at the moment of transaction. It offers features for interaction management, enabling businesses to communicate effectively with leads, customers, and team members through messaging. Podium's system aggregates and analyzes customer reviews, helping organizations improve their online reputation, gain insights into customer preferences, and influence purchase decisions through user-generated content.

Liingo Eyewear

Seed Round in 2017
Liingo Eyewear, Inc., founded in 2016 and based in Draper, Utah, specializes in the online retail of eyewear and contact lenses. As a subsidiary of 1-800 CONTACTS, the company aims to redefine the perception of eyeglasses from merely a medical necessity to a form of personal expression and style. Liingo Eyewear offers a diverse selection of prescription lenses at competitive prices, emphasizing trendy designs that allow customers to showcase their individuality. Additionally, the company provides a free in-home try-on option, enhancing the shopping experience by allowing consumers to evaluate their choices in a comfortable setting.

Homie

Venture Round in 2016
Homie Technology Inc., established in 2015 and headquartered in South Jordan, Utah, operates a peer-to-peer real estate marketplace. It connects buyers, builders, and sellers of homes directly, eliminating traditional intermediaries and reducing commission fees. Homie provides real-time data and insights to help users make informed decisions about offers and market conditions. The company also facilitates connections to relevant professionals, such as lenders and home inspectors, to support the entire home purchase or sale process. Currently, Homie serves customers in Las Vegas, Nevada; Phoenix, Arizona; and Utah.

Weave

Series B in 2016
Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work. To learn more, visit www.getweave.com/newsroom/ With over 15,000 customers, Weave was the first Utah company to join Y Combinator and has received several renowned awards, including the Fortune 100 Best Companies 2019, Forbes 2019 Cloud 100 and Forbes 2020 Next Billion-Dollar Startups, the 2019 and 2020 Inc. 5000 fastest-growing companies in America, Glassdoor’s 2019 and 2020 Best Places to Work and 2019 Top CEOs.

Omadi

Series A in 2015
Omadi, Inc. is a provider of cloud-based software tailored for the transportation, towing, recovery, security, and field service industries. Founded in 2013 and based in Provo, Utah, the company developed its platform to enhance operational efficiency by enabling users to track, analyze, and improve employee productivity while minimizing paperwork. Omadi's software allows businesses to manage various aspects, including dispatching, fleet tracking, client relationships, and financial processes such as billing and payroll. The platform also offers mobile management capabilities, which include custom reporting, alerts, and forms, making it adaptable to meet specific business needs. Initially created to support a private property impound company, Omadi has since expanded its functionalities and markets, becoming a comprehensive solution for various service-oriented industries.

Homie

Seed Round in 2015
Homie Technology Inc., established in 2015 and headquartered in South Jordan, Utah, operates a peer-to-peer real estate marketplace. It connects buyers, builders, and sellers of homes directly, eliminating traditional intermediaries and reducing commission fees. Homie provides real-time data and insights to help users make informed decisions about offers and market conditions. The company also facilitates connections to relevant professionals, such as lenders and home inspectors, to support the entire home purchase or sale process. Currently, Homie serves customers in Las Vegas, Nevada; Phoenix, Arizona; and Utah.

Teem by iOFFICE

Series A in 2015
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.

Weave

Series B in 2015
Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work. To learn more, visit www.getweave.com/newsroom/ With over 15,000 customers, Weave was the first Utah company to join Y Combinator and has received several renowned awards, including the Fortune 100 Best Companies 2019, Forbes 2019 Cloud 100 and Forbes 2020 Next Billion-Dollar Startups, the 2019 and 2020 Inc. 5000 fastest-growing companies in America, Glassdoor’s 2019 and 2020 Best Places to Work and 2019 Top CEOs.

Molio

Debt Financing in 2015
Molio is a digital brand-building agency based in Salt Lake City, Utah, that focuses on launching brands through online video campaigns. Founded in 2014, the company specializes in creating comprehensive online video strategies, utilizing a creative media testing methodology to analyze and refine video content. Molio's recent partnership with Astro Studios, known as AM:LABS, aims to originate, co-create, and validate new brands. Through its innovative approach, Molio enables businesses to enhance their presence and drive sales in a digital landscape.

Omadi

Venture Round in 2015
Omadi, Inc. is a provider of cloud-based software tailored for the transportation, towing, recovery, security, and field service industries. Founded in 2013 and based in Provo, Utah, the company developed its platform to enhance operational efficiency by enabling users to track, analyze, and improve employee productivity while minimizing paperwork. Omadi's software allows businesses to manage various aspects, including dispatching, fleet tracking, client relationships, and financial processes such as billing and payroll. The platform also offers mobile management capabilities, which include custom reporting, alerts, and forms, making it adaptable to meet specific business needs. Initially created to support a private property impound company, Omadi has since expanded its functionalities and markets, becoming a comprehensive solution for various service-oriented industries.

ObservePoint

Series A in 2015
ObservePoint LLC is a provider of data quality assurance solutions based in Provo, Utah, founded in 2007. The company specializes in ensuring the accuracy and reliability of digital data through its comprehensive platform that automates the verification of web tags and analytics performance. ObservePoint offers a suite of services, including AppAssurance for mobile app analytics and WebAssurance for web tag validation, both designed to help organizations trust their data for informed decision-making. Additionally, the platform includes tools for manual data accuracy checks and automation across digital properties. With a focus on data governance, privacy compliance, and campaign performance, ObservePoint enables enterprises to identify and rectify data collection errors, thereby enhancing customer experiences and facilitating data-driven strategies.

Lendio

Series C in 2015
Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

Degreed

Series A in 2015
Degreed, Inc. is a lifelong learning platform that enables individuals and organizations to track, discover, and recognize learning and skill development. Founded in 2012 and headquartered in Pleasanton, California, with additional offices in Salt Lake City, New York, and Leiden, the Netherlands, Degreed provides tools for companies to build skills within their teams. The platform allows employees to create skill profiles and connect to a wide range of learning resources, including courses, videos, articles, books, podcasts, and expert insights. Additionally, Degreed offers solutions like Degreed Career Mobility, which helps HR leaders and managers adapt to changing market demands by matching employees with in-demand skills to relevant projects, assignments, and job opportunities. This comprehensive approach promotes career mobility and facilitates continuous learning within organizations.

Molio

Series A in 2015
Molio is a digital brand-building agency based in Salt Lake City, Utah, that focuses on launching brands through online video campaigns. Founded in 2014, the company specializes in creating comprehensive online video strategies, utilizing a creative media testing methodology to analyze and refine video content. Molio's recent partnership with Astro Studios, known as AM:LABS, aims to originate, co-create, and validate new brands. Through its innovative approach, Molio enables businesses to enhance their presence and drive sales in a digital landscape.

PlanGrade

Convertible Note in 2015
PlanGrade is a software company based in Orem, Utah, specializing in web-based solutions for employer benefits compliance and management. Founded in August 2014, PlanGrade's application automates various aspects of benefits compliance, including the identification, preparation, and distribution of necessary documents and notices. The software is designed to help organizations navigate and manage regulatory requirements related to healthcare reforms and other regulations, thereby enhancing their understanding and adherence to compliance standards.

Marketware

Seed Round in 2015
Marketware, Inc. is a provider of customer relationship management technologies and business intelligence applications tailored for healthcare organizations, including hospitals and specialty clinics. Founded in 1986 and based in Midvale, Utah, the company specializes in healthcare outreach management, data visualization, and professional resources. Marketware offers a comprehensive Physician Strategy Suite, which consists of four integrated platforms designed to enhance physician relations, analytics, recruitment, and onboarding. These solutions are aimed at equipping healthcare executives with essential insights to identify revenue opportunities, track market share, and respond effectively to competitive pressures within the healthcare sector. Through its focus on data analytics and strategic planning, Marketware supports healthcare teams in optimizing referral development and patient acquisition.

Overlay Studio

Seed Round in 2014
Overlay Studio, Inc. is a Provo, Utah-based company that specializes in the development of mobile applications. Founded in 2013, the company is known for its flagship product, Studio, which serves as a social design platform. This application allows users to browse and remix designs created by others, enhancing their creativity by adding layers to their photographs. Through Studio, users can beautify their images and share their unique creations with friends and family, fostering a community centered around design and artistic expression.

ClientSuccess

Seed Round in 2014
ClientSuccess, Inc. is a developer of customer success management software tailored for Software-as-a-Service companies globally. Founded in 2014 and based in American Fork, Utah, the company offers a comprehensive suite of tools designed to enhance post-sales customer relationships and improve retention and growth. Key offerings include SuccessScore, which assesses overall customer health, and SuccessCycle, which helps define and manage success throughout the customer lifecycle. The platform also features solutions for subscription management, customer engagement, and analytics, allowing users to track and mitigate risks while identifying expansion opportunities. Additionally, ClientSuccess provides integrations with customer relationship management and support tools, ensuring seamless communication and support for clients. The company's holistic approach aims to foster a culture of customer success by delivering actionable insights and best practices.

Converus

Venture Round in 2014
Converus, Inc. specializes in the development of lie detection software that identifies deception through the analysis of eye behavior. Its flagship product, EyeDetect, employs a precision optical scanner to measure bio-cognitive responses, including pupil diameter, eye movement, and blinks, which can indicate stress and cognitive effort. This technology serves as a screening solution for various sectors, including law enforcement, corrections, and corporate environments, helping to mitigate risks associated with corruption and crime. In addition to EyeDetect, Converus offers IdentityDetect, a web-based and mobile app that quickly verifies a person's identity, and IntegrityDetect, an integrity-assessment test designed to replace traditional methods. Founded in 2013 and headquartered in Lehi, Utah, with additional offices in Mexico and Colombia, Converus aims to provide effective and non-invasive credibility assessment technologies that enhance security for organizations and communities.

PetIQ

Funding Round in 2014
PetIQ, Inc. is a pet medication and wellness company that specializes in providing a wide range of health products and services for dogs and cats. It operates through two main segments: Products and Services. The company offers prescription medications for various health conditions, including arthritis, thyroid issues, and diabetes, as well as over-the-counter treatments such as flea and tick control products, nutritional supplements, and dental treats. PetIQ's extensive portfolio includes well-known brands such as PetIQ, PetArmor, VIP Petcare, and VetIQ. In addition to its product offerings, PetIQ provides veterinary services through community clinics and wellness centers located in pet retailers across 41 states, offering vaccinations, diagnostic tests, and wellness checks. Founded in 2010 and headquartered in Eagle, Idaho, PetIQ has established a significant presence in the pet health market, operating approximately 60,000 distribution points through both retail and e-commerce channels. The company emphasizes affordable veterinary services and preventive care, ensuring pet owners have convenient access to essential treatments and medications.

ChatAds

Venture Round in 2014
ChatAds, Inc. is a mobile technology platform based in Provo, Utah, that specializes in providing social networking and communication applications for contextually relevant mobile advertising. Founded in 2014, the company enables messaging apps to request tailored advertisements by utilizing keyword parsing, user profile generation, and categorical targeting. This technology allows publishers to maintain their existing advertising providers, such as exchanges and demand-side platforms, while ensuring that ad placements are relevant to users. By following industry standards and prioritizing user privacy, ChatAds effectively enhances the advertising experience for both users and publishers, facilitating the delivery of targeted ads through messaging and VoIP applications.

Podium

Seed Round in 2014
Podium, Inc. is a software company based in Provo, Utah, that provides a customer communication platform designed to help businesses manage online reviews and enhance customer interactions at a local level. Founded in 2013, the platform allows users to collect and respond to reviews from various sites such as Google and Facebook, right at the moment of transaction. It offers features for interaction management, enabling businesses to communicate effectively with leads, customers, and team members through messaging. Podium's system aggregates and analyzes customer reviews, helping organizations improve their online reputation, gain insights into customer preferences, and influence purchase decisions through user-generated content.

Owlet Baby Care

Seed Round in 2014
Owlet Baby Care Inc. specializes in developing and manufacturing innovative monitoring solutions for infants, focusing on providing parents with real-time insights into their child's health. Founded in 2012 and based in Lehi, Utah, the company offers a range of products, including the Owlet Smart Sock, which tracks an infant's heart rate and oxygen levels while sleeping, alerting parents to any concerns. Additionally, the Owlet Cam allows parents to monitor their baby through their smartphones with high-definition clarity. The Owlet Monitor Duo combines the functionalities of the Smart Sock and the Cam for comprehensive monitoring. The company also provides the Owlet Dream Lab, an interactive program aimed at helping parents establish healthy sleep habits for their infants. Owlet's products are available for purchase online, ensuring accessibility for parents seeking peace of mind regarding their child's well-being.

Overlay Studio

Seed Round in 2013
Overlay Studio, Inc. is a Provo, Utah-based company that specializes in the development of mobile applications. Founded in 2013, the company is known for its flagship product, Studio, which serves as a social design platform. This application allows users to browse and remix designs created by others, enhancing their creativity by adding layers to their photographs. Through Studio, users can beautify their images and share their unique creations with friends and family, fostering a community centered around design and artistic expression.
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