Passion Capital

PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Founded in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on creating enterprise voice assistants capable of engaging in natural conversations with customers. These assistants utilize advanced machine learning and natural language processing to understand and respond to customer inquiries, regardless of phrasing or dialect. The platform supports features such as multilingual capabilities, data acquisition, and dynamic flow design, facilitating the creation of human-like interactions and improving customer service experiences across various industries.

Fertifa Limited operates a digital platform focused on workplace fertility benefits, catering to employers in the United Kingdom. Founded in 2019 and based in London, the company provides tailored reproductive health and fertility packages designed to enhance employee well-being. Fertifa's offerings include a range of services such as assisted reproductive technology, egg freezing, sperm preservation, intrauterine insemination, and comprehensive support for pregnancy and reproductive health. By partnering with employers, Fertifa aims to make fertility care more accessible and affordable, addressing the sensitive nature of reproductive issues while ensuring employees have the necessary guidance and resources for successful outcomes.

Quix is the in-memory data stream processing platform for data engineers, developers, and data scientists who build real-time data-driven applications. The company's end-to-end platform focuses on streaming time-series data and utilizing the power of machine learning and AI without expending time and money on complex infrastructure, allowing clients to construct robust pipelines, train AI models on real-time data, and create custom frontends to showcase their work. Quix was established on March 2, 2022 by Michael Rosam, Tomáš Neubauer, Peter Nagy, and Patrick Pedrol in London, England.

ChAI Limited is a London-based company that specializes in artificial intelligence products and services tailored for the commodities sector. By leveraging the expertise of academics, commodity specialists, and AI technologists, ChAI has developed advanced systems capable of processing vast amounts of data from numerous sources in real-time. This enables the company to provide unbiased and precise insights and price predictions for various commodities, serving both corporate clients and financial institutions.

Xelix is an enterprise software as a service company that specializes in providing an AI-driven Control Centre for Accounts Payable teams. The platform automates and improves financial control processes for large organizations across various sectors, offering features such as overpayment and fraud prevention, automated vendor statement reconciliation, master data management, and predictive analytics. Founded in 2002 and based in London, Xelix has attracted significant investment, securing £6 million in funding from venture capital firms and notable angel investors. The company emphasizes high-quality customer support and collaborates with clients to develop tailored functionalities. However, it is important to note that Xelix Limited is currently in liquidation.

Hullabalook Ltd is a London-based company that specializes in developing a product discovery application aimed at enhancing the e-commerce experience for retailers and consumers. Founded in February 2016 by Barny Darby and Bryony Elliott, Hullabalook offers a plugin that allows customers to efficiently search, filter, and discover products. The plugin features visualizations, banners, and on-page carousels that help users find similar products quickly. By utilizing analytical techniques to visualize product descriptions and analyze data, Hullabalook aims to improve the user experience on e-commerce sites, ultimately driving sales for retailers. The company collaborates with partners such as TrueStart to further its mission of optimizing product discovery in the online marketplace.

PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Founded in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on creating enterprise voice assistants capable of engaging in natural conversations with customers. These assistants utilize advanced machine learning and natural language processing to understand and respond to customer inquiries, regardless of phrasing or dialect. The platform supports features such as multilingual capabilities, data acquisition, and dynamic flow design, facilitating the creation of human-like interactions and improving customer service experiences across various industries.

Marshmallow Financial Services Limited, known as Marshmallow, is a London-based insurtech company that specializes in motor vehicle insurance. Founded in 2017, it focuses on providing car insurance products for residents relocating to the United Kingdom. Marshmallow aims to simplify the insurance process through technology, offering features such as instant policy management, personal support, and no administrative fees. The company controls the entire value chain, from sign-up and pricing to claims, which enhances the customer experience. While it began with car insurance, Marshmallow plans to expand its offerings to include various insurance products across multiple regions.

Quix is the in-memory data stream processing platform for data engineers, developers, and data scientists who build real-time data-driven applications. The company's end-to-end platform focuses on streaming time-series data and utilizing the power of machine learning and AI without expending time and money on complex infrastructure, allowing clients to construct robust pipelines, train AI models on real-time data, and create custom frontends to showcase their work. Quix was established on March 2, 2022 by Michael Rosam, Tomáš Neubauer, Peter Nagy, and Patrick Pedrol in London, England.

Fertifa Limited operates a digital platform focused on workplace fertility benefits, catering to employers in the United Kingdom. Founded in 2019 and based in London, the company provides tailored reproductive health and fertility packages designed to enhance employee well-being. Fertifa's offerings include a range of services such as assisted reproductive technology, egg freezing, sperm preservation, intrauterine insemination, and comprehensive support for pregnancy and reproductive health. By partnering with employers, Fertifa aims to make fertility care more accessible and affordable, addressing the sensitive nature of reproductive issues while ensuring employees have the necessary guidance and resources for successful outcomes.

Fronted is a London-based startup focused on simplifying the rental process for tenants. The company provides financial services designed to offer an alternative to large upfront deposits, allowing renters to pay their rental deposits in smaller, manageable installments. By covering the full amount of the deposit upfront, Fronted enables customers to secure their rentals without the burden of a hefty initial payment. This innovative approach aims to alleviate financial pressure on renters, making it easier for them to access housing.

ChAI Limited is a London-based company that specializes in artificial intelligence products and services tailored for the commodities sector. By leveraging the expertise of academics, commodity specialists, and AI technologists, ChAI has developed advanced systems capable of processing vast amounts of data from numerous sources in real-time. This enables the company to provide unbiased and precise insights and price predictions for various commodities, serving both corporate clients and financial institutions.

Digital Shadows Ltd. is a cyber threat intelligence company that specializes in protecting organizations from data loss and targeted cyber attacks. The firm offers a suite of services, including Data SearchLight, which identifies data leaks; Threat SearchLight, which monitors hostile groups to understand the dynamics of potential attacks; and Brand Protect, which tracks online mentions of organizations to alert them to damaging information or compliance issues. Additionally, VIP Protect focuses on monitoring personal threats and safeguarding sensitive information. Digital Shadows assists clients in discovering sensitive data exposed through various platforms, including social media and cloud services. Its clientele spans various sectors, including financial services, healthcare, and national security. Founded in 2011, Digital Shadows is headquartered in London, with an office in Dallas, Texas. The company has a strategic partnership with Lockpath, Inc.

Xelix is an enterprise software as a service company that specializes in providing an AI-driven Control Centre for Accounts Payable teams. The platform automates and improves financial control processes for large organizations across various sectors, offering features such as overpayment and fraud prevention, automated vendor statement reconciliation, master data management, and predictive analytics. Founded in 2002 and based in London, Xelix has attracted significant investment, securing £6 million in funding from venture capital firms and notable angel investors. The company emphasizes high-quality customer support and collaborates with clients to develop tailored functionalities. However, it is important to note that Xelix Limited is currently in liquidation.

Urban is a wellness service platform that facilitates online bookings for at-home health and beauty treatments. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for services including massage, beauty treatments, personal training, and osteopathy. Urban aims to make wellness accessible in urban environments, promoting a balanced lifestyle for city dwellers. Users can easily select from a range of trusted and pre-vetted practitioners by reviewing detailed profiles that include personal bios, ratings, and reviews. The platform allows practitioners to retain a significant portion of the booking fees, enhancing their incentive to provide quality services.

PolyAI Ltd is a company that specializes in developing a conversational artificial intelligence platform aimed at enhancing human-machine voice interactions. Founded in 2017 and headquartered in London, United Kingdom, with an additional office in New York, the company focuses on creating enterprise voice assistants capable of engaging in natural conversations with customers. These assistants utilize advanced machine learning and natural language processing to understand and respond to customer inquiries, regardless of phrasing or dialect. The platform supports features such as multilingual capabilities, data acquisition, and dynamic flow design, facilitating the creation of human-like interactions and improving customer service experiences across various industries.

Spill App Limited, founded in 2017 and headquartered in London, United Kingdom, specializes in designing and developing mobile application software focused on mental health support. The company's application facilitates connections between employees and counselors, allowing users to consult about mental health issues conveniently. Spill aims to make the benefits of talking therapy accessible to all employees on a daily basis, promoting improved workplace well-being through its message-based therapy platform.

GoCardless Limited provides online payment processing services that facilitate bank-to-bank transfers for businesses. The company offers a range of products, including GoCardless for one-off and recurring payments, GoCardless Pro for creating a recurring payments ecosystem, and Success+, a tool designed to predict and manage payment failures. With connections to over 2,300 banks across Europe, GoCardless enables businesses to collect payments both domestically and internationally while reducing the stress and costs associated with payment collection. Founded in 2011 and headquartered in London, GoCardless has expanded its presence with offices in Paris, Munich, and Melbourne, serving over 75,000 businesses globally. The company aims to leverage bank account data to enhance decision-making and risk management for its clients.

Marshmallow Financial Services Limited, known as Marshmallow, is a London-based insurtech company that specializes in motor vehicle insurance. Founded in 2017, it focuses on providing car insurance products for residents relocating to the United Kingdom. Marshmallow aims to simplify the insurance process through technology, offering features such as instant policy management, personal support, and no administrative fees. The company controls the entire value chain, from sign-up and pricing to claims, which enhances the customer experience. While it began with car insurance, Marshmallow plans to expand its offerings to include various insurance products across multiple regions.

Hullabalook Ltd is a London-based company that specializes in developing a product discovery application aimed at enhancing the e-commerce experience for retailers and consumers. Founded in February 2016 by Barny Darby and Bryony Elliott, Hullabalook offers a plugin that allows customers to efficiently search, filter, and discover products. The plugin features visualizations, banners, and on-page carousels that help users find similar products quickly. By utilizing analytical techniques to visualize product descriptions and analyze data, Hullabalook aims to improve the user experience on e-commerce sites, ultimately driving sales for retailers. The company collaborates with partners such as TrueStart to further its mission of optimizing product discovery in the online marketplace.

GoCardless Limited provides online payment processing services that facilitate bank-to-bank transfers for businesses. The company offers a range of products, including GoCardless for one-off and recurring payments, GoCardless Pro for creating a recurring payments ecosystem, and Success+, a tool designed to predict and manage payment failures. With connections to over 2,300 banks across Europe, GoCardless enables businesses to collect payments both domestically and internationally while reducing the stress and costs associated with payment collection. Founded in 2011 and headquartered in London, GoCardless has expanded its presence with offices in Paris, Munich, and Melbourne, serving over 75,000 businesses globally. The company aims to leverage bank account data to enhance decision-making and risk management for its clients.

Limejump Limited is an energy technology company based in London, United Kingdom, specializing in the development and operation of a Virtual Power Plant (VPP) platform. Founded in 2012, Limejump provides optimized access to the energy market for customers with electricity-generating or consuming assets. Its platform integrates various components, including cloud-based software, smart devices, and analytical tools, to connect and optimize asset performance. Limejump offers products such as the Balancing Mechanism, which aids the National Grid in managing electricity supply and demand, as well as Power Purchase Agreements (PPAs) to enhance the value of electricity generation. Additionally, the company facilitates participation in demand response programs, allowing generators to adjust energy output and businesses to modify their energy consumption, thereby supporting grid stability. As of early 2019, Limejump operates as a subsidiary of The Shell Petroleum Company Limited.

Hullabalook Ltd is a London-based company that specializes in developing a product discovery application aimed at enhancing the e-commerce experience for retailers and consumers. Founded in February 2016 by Barny Darby and Bryony Elliott, Hullabalook offers a plugin that allows customers to efficiently search, filter, and discover products. The plugin features visualizations, banners, and on-page carousels that help users find similar products quickly. By utilizing analytical techniques to visualize product descriptions and analyze data, Hullabalook aims to improve the user experience on e-commerce sites, ultimately driving sales for retailers. The company collaborates with partners such as TrueStart to further its mission of optimizing product discovery in the online marketplace.

Adludio is an AI-powered platform specializing in interactive mobile advertising, designed to create engaging digital campaigns for brands. By leveraging data and algorithms, Adludio optimizes advertising efforts at scale, ensuring effective audience engagement on mobile devices. The company caters to a diverse clientele, including major brands like Nike, Microsoft, Chanel, and LVMH, as well as emerging direct-to-consumer challengers. With a global presence that includes offices in key cities such as New York, Los Angeles, London, and Hong Kong, Adludio also supports a remote workforce operating from multiple countries. The firm is recognized for its innovative approach, having developed Sensory Ad Science—a technique that combines learning science with data science to enhance brand experiences. Adludio's achievements include winning 'Best Mobile Campaign' at The Drum APAC Awards and being featured in The Sunday Times Tech Track 100 'Ones to Watch', alongside consistent recognition in the Deloitte Fast 50 as one of the fastest-growing advertising technology companies in the UK.

Urban is a wellness service platform that facilitates online bookings for at-home health and beauty treatments. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for services including massage, beauty treatments, personal training, and osteopathy. Urban aims to make wellness accessible in urban environments, promoting a balanced lifestyle for city dwellers. Users can easily select from a range of trusted and pre-vetted practitioners by reviewing detailed profiles that include personal bios, ratings, and reviews. The platform allows practitioners to retain a significant portion of the booking fees, enhancing their incentive to provide quality services.

Open Risk Exchange (ORX) is an online platform that provides free credit scores to all registered businesses in the United Kingdom. Founded in 2015 and based in London, ORX specializes in the development of technology that extracts and analyzes publicly available data to generate risk scores for UK companies. By employing complex statistical modeling and machine learning algorithms, ORX has established one of the most accurate business risk assessment models available. The platform's recent evaluations have shown that its scorecard surpasses the accuracy of traditional credit scorecards from leading credit bureaus. ORX also offers an API for users needing high-volume access to its scores. The company is backed by Passion Capital, a notable venture capital firm in the UK, which has a history of investing in prominent fintech organizations.

GoCardless Limited provides online payment processing services that facilitate bank-to-bank transfers for businesses. The company offers a range of products, including GoCardless for one-off and recurring payments, GoCardless Pro for creating a recurring payments ecosystem, and Success+, a tool designed to predict and manage payment failures. With connections to over 2,300 banks across Europe, GoCardless enables businesses to collect payments both domestically and internationally while reducing the stress and costs associated with payment collection. Founded in 2011 and headquartered in London, GoCardless has expanded its presence with offices in Paris, Munich, and Melbourne, serving over 75,000 businesses globally. The company aims to leverage bank account data to enhance decision-making and risk management for its clients.

Digital Shadows Ltd. is a cyber threat intelligence company that specializes in protecting organizations from data loss and targeted cyber attacks. The firm offers a suite of services, including Data SearchLight, which identifies data leaks; Threat SearchLight, which monitors hostile groups to understand the dynamics of potential attacks; and Brand Protect, which tracks online mentions of organizations to alert them to damaging information or compliance issues. Additionally, VIP Protect focuses on monitoring personal threats and safeguarding sensitive information. Digital Shadows assists clients in discovering sensitive data exposed through various platforms, including social media and cloud services. Its clientele spans various sectors, including financial services, healthcare, and national security. Founded in 2011, Digital Shadows is headquartered in London, with an office in Dallas, Texas. The company has a strategic partnership with Lockpath, Inc.

Pinipa Ltd. is a cloud-based platform based in London, United Kingdom, that specializes in enhancing project engagement and management. Founded in 2013, Pinipa provides a comprehensive tool that facilitates communication among stakeholders, allowing them to share updates, engage in discussions, and track project progress in real time. The platform integrates with existing project portfolio management applications, offering insights through robust analytics and reporting features. Pinipa encourages collaborative working by enabling users to collectively develop ideas and transform them into actionable projects, thereby fostering innovation and improving overall project delivery. By streamlining stakeholder engagement, Pinipa aims to simplify project oversight and drive successful outcomes across various initiatives.

Limejump Limited is an energy technology company based in London, United Kingdom, specializing in the development and operation of a Virtual Power Plant (VPP) platform. Founded in 2012, Limejump provides optimized access to the energy market for customers with electricity-generating or consuming assets. Its platform integrates various components, including cloud-based software, smart devices, and analytical tools, to connect and optimize asset performance. Limejump offers products such as the Balancing Mechanism, which aids the National Grid in managing electricity supply and demand, as well as Power Purchase Agreements (PPAs) to enhance the value of electricity generation. Additionally, the company facilitates participation in demand response programs, allowing generators to adjust energy output and businesses to modify their energy consumption, thereby supporting grid stability. As of early 2019, Limejump operates as a subsidiary of The Shell Petroleum Company Limited.

Thread Online Limited is an online retail company based in London, United Kingdom, that specializes in clothing for men and women. Founded in 2012, Thread operates as a personal styling platform that combines the expertise of human stylists with machine learning algorithms. This approach allows the company to provide personalized clothing recommendations based on individual preferences, thereby simplifying the shopping experience for its customers. In addition to apparel, Thread offers shoes and accessories, catering to a diverse range of fashion needs. The platform's unique blend of technology and personal touch helps users find suitable clothing without the hassle of traditional shopping.

Urban is a wellness service platform that facilitates online bookings for at-home health and beauty treatments. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for services including massage, beauty treatments, personal training, and osteopathy. Urban aims to make wellness accessible in urban environments, promoting a balanced lifestyle for city dwellers. Users can easily select from a range of trusted and pre-vetted practitioners by reviewing detailed profiles that include personal bios, ratings, and reviews. The platform allows practitioners to retain a significant portion of the booking fees, enhancing their incentive to provide quality services.

Digital Shadows Ltd. is a cyber threat intelligence company that specializes in protecting organizations from data loss and targeted cyber attacks. The firm offers a suite of services, including Data SearchLight, which identifies data leaks; Threat SearchLight, which monitors hostile groups to understand the dynamics of potential attacks; and Brand Protect, which tracks online mentions of organizations to alert them to damaging information or compliance issues. Additionally, VIP Protect focuses on monitoring personal threats and safeguarding sensitive information. Digital Shadows assists clients in discovering sensitive data exposed through various platforms, including social media and cloud services. Its clientele spans various sectors, including financial services, healthcare, and national security. Founded in 2011, Digital Shadows is headquartered in London, with an office in Dallas, Texas. The company has a strategic partnership with Lockpath, Inc.

Urban is a wellness service platform that facilitates online bookings for at-home health and beauty treatments. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for services including massage, beauty treatments, personal training, and osteopathy. Urban aims to make wellness accessible in urban environments, promoting a balanced lifestyle for city dwellers. Users can easily select from a range of trusted and pre-vetted practitioners by reviewing detailed profiles that include personal bios, ratings, and reviews. The platform allows practitioners to retain a significant portion of the booking fees, enhancing their incentive to provide quality services.

Adludio is an AI-powered platform specializing in interactive mobile advertising, designed to create engaging digital campaigns for brands. By leveraging data and algorithms, Adludio optimizes advertising efforts at scale, ensuring effective audience engagement on mobile devices. The company caters to a diverse clientele, including major brands like Nike, Microsoft, Chanel, and LVMH, as well as emerging direct-to-consumer challengers. With a global presence that includes offices in key cities such as New York, Los Angeles, London, and Hong Kong, Adludio also supports a remote workforce operating from multiple countries. The firm is recognized for its innovative approach, having developed Sensory Ad Science—a technique that combines learning science with data science to enhance brand experiences. Adludio's achievements include winning 'Best Mobile Campaign' at The Drum APAC Awards and being featured in The Sunday Times Tech Track 100 'Ones to Watch', alongside consistent recognition in the Deloitte Fast 50 as one of the fastest-growing advertising technology companies in the UK.

Coinfloor Ltd. operates an online trading platform that enables users to buy and sell bitcoins in a secure and accessible environment. Established in 2013 and based in London, the company aims to bridge the gap between traditional finance and cryptocurrency markets by providing institutional-grade infrastructure. Coinfloor's first exchange, Coinfloor Exchange UK, launched in March 2014, making it the longest-running cryptocurrency exchange in the UK. The company also expanded its services with Coinfloor Exchange Gibraltar in January 2018 and CoinfloorEX, which offers physically delivered cryptocurrency futures, in March 2018. Coinfloor prioritizes transparency and security, adhering to regulatory standards for anti-money laundering (AML) and know your customer (KYC) processes. It is recognized for publishing monthly Provable Solvency reports, which enhance client confidence in its liquidity. With backing from notable venture capital firms and strategic investors, Coinfloor is committed to fostering trust and reliability in the cryptocurrency trading space.

GoCardless Limited provides online payment processing services that facilitate bank-to-bank transfers for businesses. The company offers a range of products, including GoCardless for one-off and recurring payments, GoCardless Pro for creating a recurring payments ecosystem, and Success+, a tool designed to predict and manage payment failures. With connections to over 2,300 banks across Europe, GoCardless enables businesses to collect payments both domestically and internationally while reducing the stress and costs associated with payment collection. Founded in 2011 and headquartered in London, GoCardless has expanded its presence with offices in Paris, Munich, and Melbourne, serving over 75,000 businesses globally. The company aims to leverage bank account data to enhance decision-making and risk management for its clients.

Wedo is a selection of curated stores operating in specific niches which aim to be the first destination for online shoppers. Wedo is a fast growing London based startup company which owns a number niche stores offering a huge selection of bedroom furniture and accessories to those across the UK. With the aim of being the number one destination for home furniture and possibly other sectors, Wedo is made up of a combination of experienced and young "intrapreneurs" from online sectors and internet retailers. The Wedo Values: 1. Love what you do 2. Be interesting, not perfect 3. Be the go-to people 4. Make yourself at home 5. Focus on simplicity

Thread Online Limited is an online retail company based in London, United Kingdom, that specializes in clothing for men and women. Founded in 2012, Thread operates as a personal styling platform that combines the expertise of human stylists with machine learning algorithms. This approach allows the company to provide personalized clothing recommendations based on individual preferences, thereby simplifying the shopping experience for its customers. In addition to apparel, Thread offers shoes and accessories, catering to a diverse range of fashion needs. The platform's unique blend of technology and personal touch helps users find suitable clothing without the hassle of traditional shopping.

Digital Shadows Ltd. is a cyber threat intelligence company that specializes in protecting organizations from data loss and targeted cyber attacks. The firm offers a suite of services, including Data SearchLight, which identifies data leaks; Threat SearchLight, which monitors hostile groups to understand the dynamics of potential attacks; and Brand Protect, which tracks online mentions of organizations to alert them to damaging information or compliance issues. Additionally, VIP Protect focuses on monitoring personal threats and safeguarding sensitive information. Digital Shadows assists clients in discovering sensitive data exposed through various platforms, including social media and cloud services. Its clientele spans various sectors, including financial services, healthcare, and national security. Founded in 2011, Digital Shadows is headquartered in London, with an office in Dallas, Texas. The company has a strategic partnership with Lockpath, Inc.

Coinfloor Ltd. operates an online trading platform that enables users to buy and sell bitcoins in a secure and accessible environment. Established in 2013 and based in London, the company aims to bridge the gap between traditional finance and cryptocurrency markets by providing institutional-grade infrastructure. Coinfloor's first exchange, Coinfloor Exchange UK, launched in March 2014, making it the longest-running cryptocurrency exchange in the UK. The company also expanded its services with Coinfloor Exchange Gibraltar in January 2018 and CoinfloorEX, which offers physically delivered cryptocurrency futures, in March 2018. Coinfloor prioritizes transparency and security, adhering to regulatory standards for anti-money laundering (AML) and know your customer (KYC) processes. It is recognized for publishing monthly Provable Solvency reports, which enhance client confidence in its liquidity. With backing from notable venture capital firms and strategic investors, Coinfloor is committed to fostering trust and reliability in the cryptocurrency trading space.

GoCardless Limited provides online payment processing services that facilitate bank-to-bank transfers for businesses. The company offers a range of products, including GoCardless for one-off and recurring payments, GoCardless Pro for creating a recurring payments ecosystem, and Success+, a tool designed to predict and manage payment failures. With connections to over 2,300 banks across Europe, GoCardless enables businesses to collect payments both domestically and internationally while reducing the stress and costs associated with payment collection. Founded in 2011 and headquartered in London, GoCardless has expanded its presence with offices in Paris, Munich, and Melbourne, serving over 75,000 businesses globally. The company aims to leverage bank account data to enhance decision-making and risk management for its clients.

Smarkets is Python and Erlang technology company based in central London. Determined to disrupt one of the oldest industries in the world, the organisation is rethinking the method and model of the betting business. Smarkets proprietary betting exchange, also known as a prediction market, offers significantly better odds than the competition. Traditional sports betting provides unfair margins for bettors, inflating margins by up to 15%. Smarkets offer the industry's lowest margin of between 1-2% in total commission on trades. Smarkets is now one of the largest exchanges in the world, powering billions of pounds (£) in trades every year for over 200,000 customers. At its core, Smarkets is comprised of some of the finest financial and adtech engineers, researchers, scientists, PhDs and marketers. The company embraces a culture of "self-management," a corporate governance model that it credits with helping develop the company into one of the most profitable per capita in Europe.

Tray.io, Inc. is a technology company that specializes in providing a cloud-based API integration platform designed for enterprises. Founded in 2012 and headquartered in San Francisco, California, with an additional office in London, the company offers the Tray Platform, which empowers citizen automators within organizations to streamline complex processes and integrate their entire cloud stack. This platform connects to any software with an API, including both REST and SOAP-based APIs, and can process CSV files for applications with limited API support. Tray.io features a visual workflow builder that allows users to create automations without the need for coding, making it accessible for a broader range of users. In addition to its software offerings, the company provides guidance, training, support, and consulting services to help organizations maximize their automation efforts.

laZook operates a distributed commerce platform that connects existing marketplaces, e-commerce stores, and blogs, facilitating a seamless online sales strategy for brands. Founded in 2011 and based in London, the company provides brands with access to a comprehensive distribution network of online retailers, allowing them to maintain control over pricing and brand image while gaining insights through real-time sales data. In addition to its marketplace, laZook manages a network of fulfillment centers that handle the picking, packing, and global dispatch of orders. The platform supports a diverse range of products, including children's toys, beauty items, and technology-related goods, streamlining the supply chain for online retailers and publishers.

GoCardless Limited provides online payment processing services that facilitate bank-to-bank transfers for businesses. The company offers a range of products, including GoCardless for one-off and recurring payments, GoCardless Pro for creating a recurring payments ecosystem, and Success+, a tool designed to predict and manage payment failures. With connections to over 2,300 banks across Europe, GoCardless enables businesses to collect payments both domestically and internationally while reducing the stress and costs associated with payment collection. Founded in 2011 and headquartered in London, GoCardless has expanded its presence with offices in Paris, Munich, and Melbourne, serving over 75,000 businesses globally. The company aims to leverage bank account data to enhance decision-making and risk management for its clients.

Mixlr Ltd. is a London-based company that provides a platform for live audio broadcasting, enabling users to share and stream performances in real-time. Established in 2010, Mixlr caters to a diverse range of content creators, including musicians, DJs, sports teams, online radio stations, and podcasters. The platform allows broadcasters to engage with their audience through live audio streaming, facilitating interaction with fans and listeners. It is accessible across various devices, including web browsers and mobile platforms such as iPhone, iPad, and Android, supporting millions of unique listeners each month.

Wirewax Ltd. specializes in interactive video technology, offering tools that allow users to tag people and objects within videos. Founded in 2009 and based in London, the company’s flagship product, wireWAX, enables users to enhance video content by adding tags, images, external links, and interactive elements, thereby creating a more engaging viewer experience. The platform leverages advanced computer vision and artificial intelligence to facilitate interaction and provides behavioral analytics to understand audience engagement. Additionally, wireWAX can be integrated into various media formats and supports the organization and cataloging of large video archives, making it a valuable resource for brands, creative agencies, and broadcasters looking to enhance their video content and streamline workflows.

Pusher Ltd. is a provider of hosted API services that enable real-time bi-directional functionality through WebSockets for web and mobile applications, as well as other internet-connected devices. Founded in 2011 and based in London, the company offers a range of libraries, including a JavaScript client library for web and HTML5 applications. Pusher's platform facilitates the integration of features such as in-app notifications, activity streams, real-time dashboards, and live trackers. Additionally, it provides tools for debugging and authentication mechanisms for private channels, along with presence functionality to track online users. As of December 2020, Pusher operates as a subsidiary of MessageBird B.V.

Smarkets is Python and Erlang technology company based in central London. Determined to disrupt one of the oldest industries in the world, the organisation is rethinking the method and model of the betting business. Smarkets proprietary betting exchange, also known as a prediction market, offers significantly better odds than the competition. Traditional sports betting provides unfair margins for bettors, inflating margins by up to 15%. Smarkets offer the industry's lowest margin of between 1-2% in total commission on trades. Smarkets is now one of the largest exchanges in the world, powering billions of pounds (£) in trades every year for over 200,000 customers. At its core, Smarkets is comprised of some of the finest financial and adtech engineers, researchers, scientists, PhDs and marketers. The company embraces a culture of "self-management," a corporate governance model that it credits with helping develop the company into one of the most profitable per capita in Europe.

On Device Research Limited is a mobile Internet company based in London, United Kingdom, founded in 2010. It specializes in providing mobile surveys and research panels for research agencies and the mobile industry. The company focuses on measuring and enhancing brand effectiveness through advanced technical capabilities, offering brands actionable insights that improve campaign understanding and outcomes in the digital advertising sector. By utilizing its marketing technology, On Device Research collects customer responses via mobile devices, conducting surveys that allow businesses to evaluate the impact of advertising on consumer behavior at any time.