Oryx Fund

Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.

Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.

Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.

Penny Software is a cloud-based procurement and spend management software company that digitizes and manages the full procurement cycle from request to payment. The platform supports RFQ management, vendor quotations, purchase orders and payments, and offers an action-driven dashboard, budget tracking, timeline views, product comparison, and customizable reporting. It provides modular, highly customizable procurement products for mid-size enterprises and also offers a B2B marketplace-as-a-service for private or public marketplaces, distributors, GPOs, and procurement as a shared service. Based in Riyadh, Saudi Arabia, Penny Software was founded in 2020.

Alma Health is a digital platform specializing in chronic illness management. It serves over 20 million patients in the Gulf Cooperation Council (GCC) region. The platform offers cloud pharmacy services and virtual doctor consultations, transforming patient data into personalized treatments and home monitoring systems.

Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.

Penny Software is a cloud-based procurement and spend management software company that digitizes and manages the full procurement cycle from request to payment. The platform supports RFQ management, vendor quotations, purchase orders and payments, and offers an action-driven dashboard, budget tracking, timeline views, product comparison, and customizable reporting. It provides modular, highly customizable procurement products for mid-size enterprises and also offers a B2B marketplace-as-a-service for private or public marketplaces, distributors, GPOs, and procurement as a shared service. Based in Riyadh, Saudi Arabia, Penny Software was founded in 2020.

Englease is an online educational platform focused on delivering live, accredited English language classes in the MENA region. It offers flexible one-on-one sessions designed to help users enhance their English fluency and prepare for proficiency tests such as IELTS and TOEFL. The platform enables users to track their progress and assess their learning needs, providing a structured approach to language acquisition. With its emphasis on personalized instruction, Englease aims to facilitate effective learning outcomes for students seeking to improve their English speaking skills.

Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.

Addenda LTD, established in 2018 and headquartered in Dubai, United Arab Emirates, specializes in providing blockchain-based distributed ledger technology (DLT) services to the insurance industry. The company streamlines insurance processes, enables real-time task reporting, and securely records claim and policy data onto the blockchain for enhanced transparency and security. Additionally, Addenda offers data input validation and analysis services. In 2020, Addenda launched Hala Insurance, an insurtech startup aiming to provide affordable, quick, and online car and home insurance to the 500 million people living in the Middle East and North Africa (MENA) region, thereby disrupting the traditional insurance industry.

Yela is a technology company that facilitates interactions between fans and A-list celebrities through a digital platform. Initially targeting the MENA and South Asia regions, along with their global diasporas, Yela aims to provide fans with personalized experiences by enabling them to receive video and audio messages from their favorite celebrities. This innovative application allows for meaningful connections between fans and their idols, enhancing the way personal digital experiences are created and shared. Yela has plans for global expansion to reach a wider audience.

Alma Health is a digital platform specializing in chronic illness management. It serves over 20 million patients in the Gulf Cooperation Council (GCC) region. The platform offers cloud pharmacy services and virtual doctor consultations, transforming patient data into personalized treatments and home monitoring systems.

Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.