Orbit Startups

Orbit Startups, founded in 2010 and based in Singapore, is a venture capital firm dedicated to investing in technology companies that aim to digitize traditional industries and enhance living standards sustainably in emerging markets. The firm offers a comprehensive program that includes hands-on support in areas such as partnerships, business development, fundraising, and growth, along with an initial investment package and opportunities for follow-on funding. Orbit Startups particularly emphasizes digitalization within sectors like e-commerce, fintech, media, healthcare, education, and logistics, positioning itself as a key player in fostering innovation and development in these fields.

Hiruy Ephrem

Senior Investment Associate

Aditya Kathpalia

Director of India and MENA region

Ching-Ping Lin

COO

Farhan Rahman

Managing Director

Jenne Wong

Partner

Minjia Wu

Partner

T.R. Harrington

Partner

Past deals in Search Engine Optimization

SmartPIM.ai

Pre Seed Round in 2025
SmartPIM.ai is an IT company that specializes in providing AI-driven solutions for e-commerce merchants. It offers an automated product information management system that enhances product descriptions and content creation, enabling businesses to create better product cards. By utilizing AI technology, SmartPIM.ai helps merchants enrich their structured product information, which in turn improves search engine optimization, conversion rates, and overall competitiveness in the market. Additionally, the platform assists businesses in managing product dimensions relevant for warehouse facilities and calculating shipment charges, thereby streamlining operational processes and enhancing customer experience.

Covario

Covario is a provider of SaaS-based interactive marketing analytics solutions, specializing in search and content marketing. The company offers a comprehensive portfolio that includes tools for paid search advertising and organic search engine optimization, enabling global organizations to optimize their marketing strategies. Covario's Paid Search Insight allows businesses to enhance their paid search campaigns across various search engines and target demographics, while its Organic Search Insight helps companies create optimized content to improve search rankings. By serving complex and distributed organizations, Covario facilitates brand integrity, budget transparency, and measurable results across multiple business units and channels. The company has been recognized as a leading independent search marketing provider, having earned accolades such as the Search Agency of the Year multiple times.
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