One Better Ventures
One Better Ventures is a venture capital firm established in 2013 and located in Raleigh, North Carolina. The company focuses on nurturing and developing consumer brands that positively impact society. It provides advisory services, investment, and incubation for mission-driven ventures that feature sustainable business models. One Better Ventures has a notable history of building successful businesses, including Burt’s Bees and Seventh Generation. Currently, the firm collaborates with innovative ventures such as Leesa Sleep and Filter Easy, positioning itself as a principled and patient investor and operating partner. Committed to corporate citizenship, One Better Ventures allocates 10% of its profits to charitable donations and another 10% to an employee bonus pool, reflecting its dedication to service and community engagement.
Past deals in North Carolina
Second Nature
Series C in 2020
Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.
Second Nature
Series B in 2018
Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.
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