One Better Ventures
One Better Ventures is a venture capital firm established in 2013 and located in Raleigh, North Carolina. The company focuses on nurturing and developing consumer brands that positively impact society. It provides advisory services, investment, and incubation for mission-driven ventures that feature sustainable business models. One Better Ventures has a notable history of building successful businesses, including Burt’s Bees and Seventh Generation. Currently, the firm collaborates with innovative ventures such as Leesa Sleep and Filter Easy, positioning itself as a principled and patient investor and operating partner. Committed to corporate citizenship, One Better Ventures allocates 10% of its profits to charitable donations and another 10% to an employee bonus pool, reflecting its dedication to service and community engagement.
Second Nature
Series B in 2018
Second Nature Brands, Inc. is a consumer goods company that specializes in subscription-based delivery of air filters for heating, ventilation, and air conditioning (HVAC) systems. Founded in 2012 and based in Raleigh, North Carolina, the company offers a web-based platform that allows customers to easily sign up for automatic, regular shipments of the correct size air filters delivered directly to their homes or offices. This service not only simplifies the process of maintaining indoor air quality but also helps protect HVAC systems. In addition to air filter subscriptions, Second Nature provides health, vision, and dental insurance solutions. The company was formerly known as FilterEasy Inc. before rebranding in 2019.
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