Omnicom Group

Omnicom Group is a global advertising and marketing communications company that provides a wide range of services, including advertising, branding, content and digital marketing, public relations, healthcare communications, data analytics, and other specialty services. Through its network of branded agencies and specialty firms, it delivers creative design, media planning and buying, digital and interactive marketing, experiential and field marketing, shopper and retail marketing, and investor relations and corporate communications for thousands of clients across more than 100 countries. The company combines traditional and digital capabilities to support brands across industries.

Mazen Abd Rabbo

Senior Vice President

Emily K. Graham

SVP, Chief Equity and Impact Officer

Jonathon Nelson

CEO

Rita Rodriguez

Executive Vice President

Peter Swiecicki

Senior Vice President, Finance and Controller and Director, Business Operations

John Wren

Chairman, President and CEO

Past deals in Digital Marketing

Interpublic Group

Acquisition in 2024
The Interpublic Group of Companies, Inc. is a global leader in advertising and marketing services, operating through two main segments: Integrated Agency Networks and Constituency Management Group. The company offers a wide range of services, including consumer advertising, digital marketing, communications planning, media buying, public relations, and data management. Additionally, it provides specialized services such as meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. Founded in 1902 and headquartered in New York, Interpublic Group employs approximately 43,000 professionals across major markets worldwide, delivering innovative solutions to meet the diverse needs of its clients. The company was previously known as McCann-Erickson Incorporated before adopting its current name in January 1961.

Flywheel Digital

Acquisition in 2023
Founded in 2014 and headquartered in Seattle, Washington, Flywheel Digital specializes in digital marketing services for consumer product companies. It focuses on enhancing sales and brand performance on Amazon.com by providing clients with Amazon-specific software tools.

Grabarz & Partners

Acquisition in 2023
Grabarz & Partners is a professional services firm specialising in advertising. They offer a range of marketing solutions tailored primarily for commercial vehicle manufacturers, food retailers, and e-commerce businesses. Their services encompass advertising campaigns, brand promotion strategies, and other related marketing initiatives to help clients enhance their visibility and reach target audiences effectively.

TA Digital

Acquisition in 2022
TA Digital is a prominent digital transformation agency that specializes in delivering comprehensive enterprise digital experience, commerce, and marketing solutions to clients around the world. With a strong focus on enhancing consumer engagement, the company provides a wide array of services including strategy development, customer research, marketing, analytics, data management, artificial intelligence, and cloud services. TA Digital caters to a diverse clientele, ranging from Global Fortune 1000 companies to mid-market enterprises, educational institutions, and non-profit organizations. Their extensive expertise in digital experiences has resulted in a high customer satisfaction rating, reflecting their commitment to helping clients optimize their operations across all channels.

180 Amsterdam

Acquisition in 2006
180 Amsterdam is an independent marketing agency recognized for its extensive awards and expertise across various sectors, including luxury goods, fast-moving consumer goods, gaming, sports, and technology. The agency specializes in consumer, brand, and product strategy, offering integrated branding solutions through its proficiency in content creation, digital marketing, retail marketing, design, and advertising. By leveraging its diverse capabilities, 180 Amsterdam helps businesses enhance their market presence and connect effectively with their target audiences.

Evb

Acquisition in 2006
EVB is a full-service advertising agency specializing in high-end interactive marketing. EVB continued to build on its reputation as a creator of strategic brand experiences that combine entertainment and interactivity.

Agency.com

Acquisition in 2003
Agency.com is a full-service interactive marketing agency that provides a range of services including marketing strategy, interactive advertising, media planning and buying, search engine marketing, email marketing, viral campaigns, and analytics. In addition to its marketing services, the agency offers web development solutions such as strategic planning, customer research, information architecture, web design and development, content management, and quality assurance. Agency.com caters to various sectors, including automotive, consumer-packaged goods, retail, energy, financial services, healthcare, manufacturing, non-profit, professional services, publishing, technology, telecommunications, travel, and entertainment. The agency operates multiple offices worldwide, including locations in San Francisco, Chicago, Dublin, London, Amsterdam, Shanghai, Rome, Milan, and Brussels.

Serino Coyne

Acquisition in 2003
Serino Coyne is a New York-based theatrical advertising agency that specializes in connecting creators with audiences. The company provides a range of services including brand development and strategy, user experience design, social media management, fan engagement, influencer marketing, content creation, media planning, and ticket sales insights. Serino Coyne has worked with prominent clients such as Walt Disney Theatrical Productions, The Shubert Organization, and Radio City Music Hall, and has been involved in promoting numerous Broadway productions including Aida, Hairspray, and The Lion King. As a subsidiary of Diversified Agency Services, part of Omnicom Group Inc., Serino Coyne continues to play a significant role in the theatrical advertising landscape.

Organic

Acquisition in 2002
Organic is a pioneering digital marketing agency known for creating the internet's first banner ads and serving as the original project host for the Apache server mailing list. Established in the early days of the internet, the company has earned a reputation for its innovative approach to online advertising. In 1996, Organic expanded its operations by spinning off a web analytics startup, further solidifying its position in the digital landscape. The company went public in 2000 but was re-privatized in 2001, subsequently becoming a subsidiary of Omnicom. Through its long history, Organic has played a significant role in shaping digital marketing strategies and continues to be a key player in the industry.

Grizzard Communications

Acquisition in 2001
Grizzard Communications Group, established in 1919 and headquartered in Atlanta, Georgia, specializes in direct response marketing and fundraising for nonprofit organizations across North America. The company offers a comprehensive suite of services including brand strategy development, multi-channel creative content, integrated media programs, digital strategies, planned giving initiatives, research analysis, marketing technologies, database management, production of direct mail pieces, results analysis, call-center operations, strategic-list management, media buying, and fulfillment services. Grizzard serves a diverse range of nonprofit clients such as rescue missions, food banks, animal welfare organizations, and humane societies. As of 2001, the company operates as a subsidiary of Omnicom Group Inc., with additional offices in Houston, New York, Los Angeles, Chicago, Stamford, and Lincoln.

Tudhope Associates

Acquisition in 2000
Tudhope Associates is a company that was acquired by Omnicom Group in 2000.

Post Communications

Venture Round in 2000
Post Communications provides customized email marketing services. It is a marketing company that engages in the design, development, implementation, and operations of internet marketing solutions. It offers its users with a wide range of promotional campaigns. Post Communications was founded in 1996 and it was acquired by Yesmail on December 5, 2001.

Abbott Mead Vickers Group

Acquisition in 1999
Abbott Mead Vickers is the provider of marketing, advertising, and corporate communications services.

Fleishman-Hillard

Acquisition in 1997
Fleishman-Hillard is global agency that operates as a public relations, public affairs, and marketing communications company. Fleishman-Hillard was founded in 1946 and is based in St. Louis, Missouri with additional offices in North America, Europe, the Asia Pacific, the Middle East, South Africa, and Latin America. It is a subsidiary of Omnicom Group Inc.

TBWA Group

Acquisition in 1993
TBWA Worldwide Inc. offers advertising and brand marketing strategy services internationally. The company offers brand strategy development, account management and brand stewardship, advertising creative development, and connections planning that include holistic communications planning and integration; new product development, and regional and promotional advertising that include micro-marketing; and business to business communications, broadcast studio, and pre-press studio services. It also offers direct and relationship marketing strategy, interactive and digital strategy, and interactive and digital creative production services through its direct marketing and interactive agency. In addition, the company offers retail and shopper marketing, promotional marketing, field marketing, interactive marketing, and Web development, as well as emerging channels, which include digital indoor and outdoor displays, kiosks, iTV, and mobile phones; and planning and buying of interactive media, fame, a retail brand agency, consumer focused branding, retail strategy, in store merchandising and environmental, design, and promotion. Further, it offers building retail brands. The company is headquartered in New York, New York. TBWA Worldwide Inc. operates as a subsidiary of Omnicom Group Inc.
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