Octopus Ventures

Octopus Ventures is a London-based venture capital firm that backs technology-enabled startups across Europe, with a bias toward the UK. It invests across stages, from idea/concept through seed, Series A/B to growth, typically taking lead rounds and board seats. The firm targets sectors including health, fintech, deep tech, consumer, and B2B software, as well as climate and digital health, and provides hands-on support to help portfolio companies scale, not only capital. Annual activity amounts to several hundred million pounds, with equity investments ranging from relatively small rounds to tens of millions. It seeks to partner with founders for multi-year growth, and has backed notable companies such as ManyPets, Cazoo, Depop, Elvie, and WaveOptics. Operations span London and New York, aided by a network of partners in the US and Asia.

Kamran Adle

Investor, Health

Tosin Agbabiaka

Investor

Chloe Allan

Associate

Richard Anson

Venture Partner

Georgiana Diana Barbanta

Investor

Past deals in Home Decor

Trouva

Venture Round in 2020
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Trouva

Venture Round in 2019
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Patch

Venture Round in 2019
Patch Gardens Ltd. is a gardening service company based in London, United Kingdom, that specializes in providing a wide range of plants, pots, and gardening accessories for both indoor and outdoor spaces. Founded in 2015, Patch offers a selection of decorative plants, including various unique species, and a diverse array of pots and accessories, catering to customers' needs for home decoration and gardening. The company operates an online platform that allows users to browse and select plants and gardening items, facilitating door-to-door delivery. Additionally, Patch provides garden maintenance services to assist customers in caring for their plants.

Patch

Series A in 2018
Patch Gardens Ltd. is a gardening service company based in London, United Kingdom, that specializes in providing a wide range of plants, pots, and gardening accessories for both indoor and outdoor spaces. Founded in 2015, Patch offers a selection of decorative plants, including various unique species, and a diverse array of pots and accessories, catering to customers' needs for home decoration and gardening. The company operates an online platform that allows users to browse and select plants and gardening items, facilitating door-to-door delivery. Additionally, Patch provides garden maintenance services to assist customers in caring for their plants.

Trouva

Series A in 2017
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Swoon Editions

Series B in 2017
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

eve Sleep

Series B in 2016
Eve Sleep is a direct-to-consumer sleep brand focusing on the design, branding, marketing, and sale of a broad range of sleep products across the United Kingdom, Ireland, France, other parts of Europe, and international markets. The product line includes mattresses, bed frames, pillows, bedding, sleep accessories, and child and baby cot mattresses and bedding. The company sells its products through online channels and retail partnerships. Founded in 2014 and based in London, Eve Sleep aims to provide accessible, quality sleep solutions through a streamlined shopping experience.

eve Sleep

Venture Round in 2016
Eve Sleep is a direct-to-consumer sleep brand focusing on the design, branding, marketing, and sale of a broad range of sleep products across the United Kingdom, Ireland, France, other parts of Europe, and international markets. The product line includes mattresses, bed frames, pillows, bedding, sleep accessories, and child and baby cot mattresses and bedding. The company sells its products through online channels and retail partnerships. Founded in 2014 and based in London, Eve Sleep aims to provide accessible, quality sleep solutions through a streamlined shopping experience.

eve Sleep

Series A in 2015
Eve Sleep is a direct-to-consumer sleep brand focusing on the design, branding, marketing, and sale of a broad range of sleep products across the United Kingdom, Ireland, France, other parts of Europe, and international markets. The product line includes mattresses, bed frames, pillows, bedding, sleep accessories, and child and baby cot mattresses and bedding. The company sells its products through online channels and retail partnerships. Founded in 2014 and based in London, Eve Sleep aims to provide accessible, quality sleep solutions through a streamlined shopping experience.

Trouva

Seed Round in 2015
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

eve Sleep

Seed Round in 2015
Eve Sleep is a direct-to-consumer sleep brand focusing on the design, branding, marketing, and sale of a broad range of sleep products across the United Kingdom, Ireland, France, other parts of Europe, and international markets. The product line includes mattresses, bed frames, pillows, bedding, sleep accessories, and child and baby cot mattresses and bedding. The company sells its products through online channels and retail partnerships. Founded in 2014 and based in London, Eve Sleep aims to provide accessible, quality sleep solutions through a streamlined shopping experience.

Swoon Editions

Series A in 2014
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

Trouva

Pre Seed Round in 2013
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Swoon Editions

Seed Round in 2013
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

Swoon Editions

Seed Round in 2013
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.
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