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Toby Technologies GmbH, founded in 2016 and based in Vienna, Austria, develops a mobile application that serves as a location-based shopping assistant. The app allows users to create multiple grocery lists organized by store layout, share them with others, and set reminders. Utilizing artificial intelligence, Toby can automatically generate shopping lists based on users' purchasing habits, making the process efficient and user-friendly. Users can also save products from various websites directly to their lists and receive location-based reminders for items available in nearby retail stores. Future enhancements aim to include automated delivery services, further streamlining the shopping experience without requiring users to leave the app.