Newion Investments

Newion Investments B.V. is a venture capital and private equity investment firm based in Nijehaske, Netherlands, with an additional office in Eindhoven. Established in December 2000, the firm specializes in early-stage investments primarily in business-to-business (B2B) software companies. Newion focuses its investments on sectors such as information and communication technology, software, and niche management solutions, avoiding industries like retail, life sciences, and real estate. The firm typically invests between €0.25 million and €2.5 million and seeks minority stakes, though it is open to majority ownership. Newion aims to support entrepreneurs in scaling their software companies into category leaders while generating returns for its investors. While its primary focus is on companies located in the Benelux region, it also considers opportunities in Germany and the Nordic countries. Newion provides strategic support to portfolio companies, including non-Executive Board Members and interim Chief Financial Officers, and generally aims for an exit within five to seven years.

Erik Aeyelts Averink

Venture Partner

Jaap van Barneveld

Founder and Partner

Frank Claassen

Partner

Dorus Olgers

Principal

Patrick Polak

Managing Partner

John Sjolander

Partner

Mathijs de Wit

Partner

Thomas Hannes

Business Analyst

Leopold Lindner

Analyst

Past deals in Benelux

Salonkee

Series B in 2023
Salonkee S.A. is a Luxembourg-based company founded in 2016 that operates an online platform for booking salon appointments. This software development firm specializes in customer management and point-of-sale systems tailored for the hair and cosmetics sectors. Salonkee's platform offers features such as a digital calendar, automated appointment reminders via email and SMS, and tools for stock management. It enables users to easily search for services or salons and provides a streamlined process for editing and rescheduling appointments. By combining user-friendly design with automated features, Salonkee aims to enhance the overall experience of booking beauty services while supporting business development through comprehensive management statistics and marketing tools.

Viktor

Series A in 2022
Viktor is a web-based design platform that enables engineers in the construction and engineering sectors to create custom applications for automating and optimizing their processes. Founded in 2016 and based in the Netherlands, Viktor's platform centralizes complex engineering calculations, ensuring that all team members have access to up-to-date information regardless of their location. By providing a low-code environment, Viktor allows users to develop professional, multidisciplinary web applications without requiring extensive software engineering skills. This approach helps organizations streamline their design and engineering processes, tailoring solutions to meet specific customer needs while enhancing productivity and efficiency.

Foleon

Series C in 2021
Foleon is a content creation platform that enables B2B companies to produce interactive and engaging digital content with ease. Through its user-friendly drag-and-drop editor and unique Foleon Doc format, the platform allows businesses to design customized content experiences that enhance brand recognition and engagement. By offering a modern alternative to traditional publishing formats like PDFs, which are often cumbersome and lack reader insights, Foleon helps companies optimize their content production processes. Founded in Amsterdam, Foleon has expanded its presence to the United States and Europe, focusing on empowering organizations to meet the evolving demands of their audiences.

Salonkee

Series A in 2021
Salonkee S.A. is a Luxembourg-based company founded in 2016 that operates an online platform for booking salon appointments. This software development firm specializes in customer management and point-of-sale systems tailored for the hair and cosmetics sectors. Salonkee's platform offers features such as a digital calendar, automated appointment reminders via email and SMS, and tools for stock management. It enables users to easily search for services or salons and provides a streamlined process for editing and rescheduling appointments. By combining user-friendly design with automated features, Salonkee aims to enhance the overall experience of booking beauty services while supporting business development through comprehensive management statistics and marketing tools.

SwipeGuide

Venture Round in 2021
SwipeGuide B.V. is a company based in Amsterdam, Netherlands, that specializes in developing a cloud-based platform for creating and sharing visual step-by-step instructions. Founded in 2015, the platform targets the manufacturing sector, providing mobile-first frontline training and job tools. Users can easily design, edit, and publish instructional content, which can be accessed through mobile apps and websites. This solution aims to enhance the instruction experience while reducing the reliance on paper and minimizing customer service costs, all without requiring extensive knowledge of instructional design or technical writing.

PlayPass

Venture Round in 2018
PlayPass NV, based in Antwerp, Belgium, designs and develops an innovative platform that enhances event experiences through advanced technology. The company specializes in solutions utilizing barcode, QR code, RFID, and NFC scanning to facilitate various aspects of event management. Its offerings include cashless payment systems, accreditation management, access control, and tools for brand activation and social media engagement. PlayPass provides its services to event organizers and sponsors across a range of venues, including festivals, sporting events, trade shows, and concert halls. Founded in December 2012 by David De Wever and Dale Hofkens, PlayPass aims to revolutionize how event participants interact with brands and streamline operational processes for organizers.

Foleon

Series B in 2018
Foleon is a content creation platform that enables B2B companies to produce interactive and engaging digital content with ease. Through its user-friendly drag-and-drop editor and unique Foleon Doc format, the platform allows businesses to design customized content experiences that enhance brand recognition and engagement. By offering a modern alternative to traditional publishing formats like PDFs, which are often cumbersome and lack reader insights, Foleon helps companies optimize their content production processes. Founded in Amsterdam, Foleon has expanded its presence to the United States and Europe, focusing on empowering organizations to meet the evolving demands of their audiences.

DataStories International

Series A in 2018
DataStories International nv specializes in developing artificial intelligence technology for predictive analytics and data visualization, aimed at assisting decision makers in understanding their data. Founded in 2011 and based in Turnhout, Belgium, the company offers a range of products, including browser-based self-service analytics designed for non-data scientists, an automated toolbox, and tools for exporting predictive models, variable selection, and regression analysis. Additionally, DataStories engages in research and development in food and flavor, as well as material science, providing valuable insights and solutions across various industries.

SwipeGuide

Seed Round in 2018
SwipeGuide B.V. is a company based in Amsterdam, Netherlands, that specializes in developing a cloud-based platform for creating and sharing visual step-by-step instructions. Founded in 2015, the platform targets the manufacturing sector, providing mobile-first frontline training and job tools. Users can easily design, edit, and publish instructional content, which can be accessed through mobile apps and websites. This solution aims to enhance the instruction experience while reducing the reliance on paper and minimizing customer service costs, all without requiring extensive knowledge of instructional design or technical writing.

Collibra

Series D in 2017
Collibra is a data governance software company that offers an end-to-end Data Intelligence platform aimed at enhancing digital business transformation. Founded in 2008 and headquartered in Hoofdstedelijk Gewest, Belgium, Collibra's platform addresses the challenges of traditional data silos by providing organizations with access to trustworthy business intelligence. This facilitates users in locating the data they require, collaborating effectively, and comprehending its significance. By connecting data, insights, and algorithms, Collibra empowers all Data Citizens within an organization to make informed decisions and drive trusted business outcomes.

Synple

Venture Round in 2017
Synple is a high-tech company that develops user-friendly web software aimed at enhancing logistical collaboration within the transportation sector. The software facilitates the mutual exchange of freight between transporters, optimizing truck utilization and matching freight with available capacity. This approach significantly reduces the number of empty runs, lowers operational costs, and decreases CO2 emissions, contributing to a more sustainable transport industry. With a strong foothold in the Dutch market, particularly within the Fast Moving Consumer Goods and Heavy Road Cargo industries, Synple's solutions enable companies to improve efficiency and profitability while minimizing environmental impact.

Oxynade

Venture Round in 2017
Oxynade, headquartered in Belgium, specializes in providing a cloud-based, white-label ticketing technology designed for various sectors including event organizers, venue owners, theaters, theme parks, nightclubs, and sports clubs. The company offers a comprehensive ticketing solution that includes back-office services such as payment processing, customer support, and administrative functions, all delivered under the brand names of its partners. Oxynade has established partnerships with leading organizations, including TeleTicketService and Golazo, to enhance its presence in the European event management ticketing market. Currently, Oxynade operates in Belgium and eight other European countries, tailoring its technology to meet local ticketing needs while maintaining a focus on multi-venue and multi-event capabilities. The platform is API-based, allowing integration with external tools and enabling partners to leverage local advertisements and promotions effectively.

Collibra

Series C in 2017
Collibra is a data governance software company that offers an end-to-end Data Intelligence platform aimed at enhancing digital business transformation. Founded in 2008 and headquartered in Hoofdstedelijk Gewest, Belgium, Collibra's platform addresses the challenges of traditional data silos by providing organizations with access to trustworthy business intelligence. This facilitates users in locating the data they require, collaborating effectively, and comprehending its significance. By connecting data, insights, and algorithms, Collibra empowers all Data Citizens within an organization to make informed decisions and drive trusted business outcomes.

Foleon

Seed Round in 2016
Foleon is a content creation platform that enables B2B companies to produce interactive and engaging digital content with ease. Through its user-friendly drag-and-drop editor and unique Foleon Doc format, the platform allows businesses to design customized content experiences that enhance brand recognition and engagement. By offering a modern alternative to traditional publishing formats like PDFs, which are often cumbersome and lack reader insights, Foleon helps companies optimize their content production processes. Founded in Amsterdam, Foleon has expanded its presence to the United States and Europe, focusing on empowering organizations to meet the evolving demands of their audiences.

The Next Ad

Venture Round in 2016
The Next Ad BV is a digital advertising platform based in Amsterdam, with additional offices in London and Paris. Founded in 2015, the company specializes in social media advertising, providing tools that enable users to publish and optimize their campaigns effectively. Its offerings include automatic hyper optimization, conditional publishing based on real-time data, and dynamic product feeds that tailor ads to resonate with target audiences. The platform also features automated testing of advertisements and audience segments, allowing clients to identify the most effective strategies. With a strong focus on e-commerce, The Next Ad aims to enhance campaign performance and efficiency for brands of all sizes. As a recognized partner of major platforms like Facebook and Google, the company leverages industry expertise and early access to new developments to deliver comprehensive advertising solutions, positioning itself as a key player in performance advertising.

24i

Venture Round in 2015
24i is an industry-leading global TV app developer with award-winning technology that helps customers develop and deploy apps faster and more efficiently on all devices, screens and platforms. 24i empower broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i's technology framework powers the digital experience for leading brands around the world, including RTL, Fox Sports, Viacom, Sinclair Broadcasting Group, Globo, RTÉ, NPO, Fuse Media and many more, delivering state-of-the-art OTT apps, designed to maximize ROI, create seamless consumer experiences and build personalized engagements across all platforms, turning viewers into fans. 24i Media is headquartered in Amsterdam, with offices in Los Angeles, Buenos Aires, Madrid, Copenhagen, New York and Brno.

MaPS System

Series A in 2014
MaPS SA specializes in publishing the MaPS System, a comprehensive data management platform that facilitates efficient multichannel marketing by centralizing and mastering business data. The software includes various applications such as Product Information Management, Master Data Management, and Digital Asset Management, making it a versatile solution for companies across trade, manufacturing, construction, and retail sectors. Since its establishment in 2011 as a spin-off from Prem1um SA, MaPS SA has gained traction among numerous European clients, including notable brands like Cyrillus Verbaudet and Maisons du Monde. The platform's flexibility and user-centric design have contributed to its success, allowing businesses to manage their data needs effectively in a single system. Supported by the Ministry of Economy of the Grand Duchy of Luxembourg and Luxinnovation, MaPS SA also benefits from participation in the Eurostars program for innovative projects, further enhancing its commitment to delivering high-quality services and addressing client needs.

Collibra

Series A in 2012
Collibra is a data governance software company that offers an end-to-end Data Intelligence platform aimed at enhancing digital business transformation. Founded in 2008 and headquartered in Hoofdstedelijk Gewest, Belgium, Collibra's platform addresses the challenges of traditional data silos by providing organizations with access to trustworthy business intelligence. This facilitates users in locating the data they require, collaborating effectively, and comprehending its significance. By connecting data, insights, and algorithms, Collibra empowers all Data Citizens within an organization to make informed decisions and drive trusted business outcomes.

Q-Go

Series B in 2004
Q-go is a global leader in providing next-generation online customer service solutions, specializing in the financial services, airline, and telecommunications sectors. The company offers a SaaS-based platform that facilitates customer interactions across various channels, including websites, call centers, mobile applications, ATMs, and virtual assistants. Its technology, powered by advanced semantic capabilities and industry-specific domain dictionaries, allows customers to pose inquiries in their own words, ensuring accurate and relevant responses. This approach enhances the quality of customer service while significantly reducing operational costs and increasing self-service utilization and online conversion rates. Founded in 1999 and headquartered in Amsterdam, Q-go has expanded its presence with offices in several major cities, including Barcelona, Madrid, Bonn, Munich, Zürich, New York, and San Francisco. The company's clientele includes prominent global brands such as Air France-KLM, ING, and Deutsche Telekom.
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