Newell Brands

Newell Brands is a leading consumer goods company that designs, manufactures, and markets a diverse range of products primarily for home and outdoor use. The company operates through several segments, offering solutions in areas such as home appliances, outdoor equipment, and learning and development products. Its portfolio includes baby gear, infant care items, writing instruments, and labeling solutions, catering to both industrial and consumer needs. Additionally, Newell Brands produces custom-designed plastic, nylon, and zinc products, addressing various market challenges. With a strong commitment to innovation, the company serves customers in the United States and internationally, positioning itself as a key player in the consumer goods industry.

Martin E. Franklin

Founder

Past deals in Home Decor

Chesapeake Bay Candle

Acquisition in 2017
Chesapeake Bay Candle Company, LLC, founded in 1994 and based in Rockville, Maryland, specializes in the development, manufacturing, and marketing of premium candles and home fragrance products. The brand is known for its stylish designs and unique, nature-inspired fragrances that reflect the serene beauty of Maryland's shoreline. Chesapeake Bay Candle offers a variety of products aimed at enhancing the ambiance of homes, serving millions of families globally. As of September 30, 2017, it operates as a subsidiary of Newell Brands Inc.

Newell Brands

Acquisition in 2015
Newell Brands is a leading consumer goods company that designs, manufactures, and markets a diverse range of products primarily for home and outdoor use. The company operates through several segments, offering solutions in areas such as home appliances, outdoor equipment, and learning and development products. Its portfolio includes baby gear, infant care items, writing instruments, and labeling solutions, catering to both industrial and consumer needs. Additionally, Newell Brands produces custom-designed plastic, nylon, and zinc products, addressing various market challenges. With a strong commitment to innovation, the company serves customers in the United States and internationally, positioning itself as a key player in the consumer goods industry.

Yankee Candle

Acquisition in 2013
Yankee Candle, based in South Deerfield, Massachusetts, is the leading name in the candle industry and the best-selling candle brand in the United States. The company offers an extensive selection of over 150 fragrances, including its signature Housewarmer line of scented candles, as well as seasonal and specialty candles, home fragrance products, car fresheners, and accessories. Most of its candles are crafted by skilled chandlers in advanced manufacturing facilities. Yankee Candle operates more than 500 company-owned retail stores across the country and maintains a robust online presence, complemented by a growing catalog business and a wholesale network that includes approximately 19,100 specialty retailers in the U.S. The company also engages in fundraising initiatives, further broadening its reach in the market.

Pulse Home Products

Acquisition in 2012
Pulse Home Products provider of branded goods to the UK home products market, primarily small domestic appliances under the Breville brand name. Other brands include Nicky Clarke hair care and Dirt Devil vacuum cleaners in the UK.

The Holmes Group

Acquisition in 2005
Holmes operates as a manufacturer and distributor of home appliances, specializing in small kitchen electrics and environmental products. The company offers a diverse range of items, including fans, heaters, humidifiers, air purifiers, slow cookers, and various cooking devices. In addition to appliances, Holmes provides accessories such as filters and replacement parts. Its products are sold across multiple regions, including the United States, Canada, Europe, Latin America, and Asia. The distribution channels encompass a wide array of retail outlets, including mass merchants, home improvement centers, warehouse clubs, department stores, and specialty shops, facilitated through both internal sales teams and independent manufacturers' representatives.

American Household

Acquisition in 2004
American Household, Inc., through its subsidiaries, designs, manufactures, and markets household and outdoor leisure and camping products; and portable and standby generators, air compressors, and pressure washers. Its also offers smoke detectors, carbon monoxide detectors, fire extinguishers, and other home safety devices.

Decorel

Acquisition in 1995
Decorel Incorporated, a manufacturer and marketer of ready-made picture frames.
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