Newell Brands
Newell Brands is an American consumer goods company with a broad portfolio of brands across home, outdoor and learning products. The company operates in three main segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, and serves markets worldwide. Its brands include Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mate, FoodSaver, Dymo, Elmer's, Oster, NUK and others, spanning consumer household goods, writing instruments, food storage, personal care, and outdoor equipment. The company focuses on designing, manufacturing and distributing products that everyday consumers use in homes, schools and recreational settings. Through its diversified brand portfolio and geographic reach, Newell Brands targets broad consumer needs across regions including North America, Europe, the Middle East and Africa, Asia Pacific and Latin America. The organization emphasizes product innovation, brand management and distribution, seeking to maintain a broad appeal across price points and retail channels.
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Past deals in Home Decor
Chesapeake Bay Candle
Acquisition in 2017
Chesapeake Bay Candle Company, LLC, founded in 1994 and based in Rockville, Maryland, specializes in the development, manufacturing, and marketing of premium candles and home fragrance products. The brand is recognized for its stylish designs and nature-inspired fragrances, drawing inspiration from the serene beauty of Maryland's shoreline. Chesapeake Bay Candle aims to provide ambiance and fragrance to homes, offering a range of products that enhance the living experience for millions of families worldwide. As a subsidiary of Newell Brands Inc., Chesapeake Bay Candle continues to uphold its commitment to quality and aesthetic appeal in the home decor market.
Newell Brands
Acquisition in 2015
Newell Brands is an American consumer goods company with a broad portfolio of brands across home, outdoor and learning products. The company operates in three main segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation, and serves markets worldwide. Its brands include Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mate, FoodSaver, Dymo, Elmer's, Oster, NUK and others, spanning consumer household goods, writing instruments, food storage, personal care, and outdoor equipment. The company focuses on designing, manufacturing and distributing products that everyday consumers use in homes, schools and recreational settings. Through its diversified brand portfolio and geographic reach, Newell Brands targets broad consumer needs across regions including North America, Europe, the Middle East and Africa, Asia Pacific and Latin America. The organization emphasizes product innovation, brand management and distribution, seeking to maintain a broad appeal across price points and retail channels.
Yankee Candle
Acquisition in 2013
Yankee Candle, based in South Deerfield, Massachusetts, is the leading name in the candle industry and the best-selling candle brand in the United States. The company offers an extensive selection of over 150 fragrances, including its signature Housewarmer line of scented candles, as well as seasonal and specialty candles, home fragrance products, car fresheners, and accessories. Most of its candles are crafted by skilled chandlers in advanced manufacturing facilities. Yankee Candle operates more than 500 company-owned retail stores across the country and maintains a robust online presence, complemented by a growing catalog business and a wholesale network that includes approximately 19,100 specialty retailers in the U.S. The company also engages in fundraising initiatives, further broadening its reach in the market.
Pulse Home Products
Acquisition in 2012
Pulse Home Products provider of branded goods to the UK home products market, primarily small domestic appliances under the Breville brand name. Other brands include Nicky Clarke hair care and Dirt Devil vacuum cleaners in the UK.
The Holmes Group
Acquisition in 2005
The Holmes Group is a manufacturer and distributor of home appliances and small kitchen electrics, operating across the United States, Canada, Europe, Latin America, and Asia. The company's diverse product range includes heating and cooling devices like fans and heaters, as well as kitchen appliances such as slow cookers, deep fryers, and ice cream makers. In addition to these products, the Holmes Group provides accessories like filters and replacement parts. Its distribution strategy involves selling through various retail channels, including mass merchants, home improvement centers, warehouse clubs, and specialty stores, utilizing both an internal sales team and independent manufacturers' representatives. The company also offers a cloud contract system designed to facilitate the creation, conclusion, and management of contracts in a streamlined manner.
American Household
Acquisition in 2004
American Household, Inc., through its subsidiaries, designs, manufactures, and markets household and outdoor leisure and camping products; and portable and standby generators, air compressors, and pressure washers. Its also offers smoke detectors, carbon monoxide detectors, fire extinguishers, and other home safety devices.
Decorel
Acquisition in 1995
Decorel Incorporated, a manufacturer and marketer of ready-made picture frames.
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