Newell Brands

Newell Brands is a leading consumer goods company that designs, manufactures, and markets a diverse range of products primarily for home and outdoor use. The company operates through several segments, offering solutions in areas such as home appliances, outdoor equipment, and learning and development products. Its portfolio includes baby gear, infant care items, writing instruments, and labeling solutions, catering to both industrial and consumer needs. Additionally, Newell Brands produces custom-designed plastic, nylon, and zinc products, addressing various market challenges. With a strong commitment to innovation, the company serves customers in the United States and internationally, positioning itself as a key player in the consumer goods industry.

Martin E. Franklin

Founder

34 past transactions

Chesapeake Bay Candle

Acquisition in 2017
Chesapeake Bay Candle Company, LLC, founded in 1994 and based in Rockville, Maryland, specializes in the development, manufacturing, and marketing of premium candles and home fragrance products. The brand is known for its stylish designs and unique, nature-inspired fragrances that reflect the serene beauty of Maryland's shoreline. Chesapeake Bay Candle offers a variety of products aimed at enhancing the ambiance of homes, serving millions of families globally. As of September 30, 2017, it operates as a subsidiary of Newell Brands Inc.

Morehouse College Endowment

Grant in 2017
Morehouse College, located in Atlanta, Georgia, is a distinguished historically Black college and one of the few remaining all-male institutions of higher education in the United States. Renowned for its commitment to developing African-American leaders, the college has a rich legacy of educating influential figures in various fields, including business and the arts. Morehouse manages an endowment fund that is supported by contributions from donors, which generates income through investments. This funding is utilized to advance the college's strategic initiatives, with oversight provided by the executive team.

Smith Mountain Industries

Acquisition in 2016
Smith Mountain Industries dba Virginia Gift Brands is a manufacturer and marketer of fragrance delivery products for households and provides gift sets and novelty. It offers its products online and through stores.

Sistema Plastics

Acquisition in 2016
Sistema, based in Auckland, New Zealand, makes food storage containers under the Sistema brand, and has about $145 million in annual sales. The target will expand Newell’s international presence into regions including: Austria, Belgium, Croatia, Denmark, Germany and New Zealand.

Bond

Acquisition in 2016
Bond is a venture capital firm that focuses on supporting visionary founders of high-growth Internet companies through various stages of innovation and growth. Established in January 2019 as a spinout of the Kleiner Perkins Digital Growth Fund, Bond was co-founded by Mary Meeker, Mood Rowghani, Noah Knauf, and Juliet de Baubigny. The firm aims to empower entrepreneurs by providing the necessary resources and guidance to navigate the complexities of building successful businesses in the digital landscape.

Jarden Consumer Solutions

Acquisition in 2016
Jarden Consumer Solutions is a wholly owned subsidiary of Jarden Corporation (NYSE:JAH).

Newell Brands

Acquisition in 2015
Newell Brands is a leading consumer goods company that designs, manufactures, and markets a diverse range of products primarily for home and outdoor use. The company operates through several segments, offering solutions in areas such as home appliances, outdoor equipment, and learning and development products. Its portfolio includes baby gear, infant care items, writing instruments, and labeling solutions, catering to both industrial and consumer needs. Additionally, Newell Brands produces custom-designed plastic, nylon, and zinc products, addressing various market challenges. With a strong commitment to innovation, the company serves customers in the United States and internationally, positioning itself as a key player in the consumer goods industry.

Elmer's Products

Acquisition in 2015
Elmer's Products is a mobile apps developer company providing its users the leading edge applications. Their app Elmers 1st day makes going back to school and sharing memories easier than ever before. The1stday.com becomes your personal online collection of treasured memories of the 1st day of school.

Visant Holding

Acquisition in 2015
Visant Holding provides marketing and publishing services for the school affinity, and educational and trade publishing and packaging markets. The company operates in three segments: Scholastic, Memory Book, and Publishing and Packaging Services. The Scholastic segment produces, markets, and sells class rings, as well as various graduation products, including caps, gowns, diplomas and announcements, graduation-related accessories, and other scholastic affinity products to students and administrators in high schools, colleges, and universities through retail channel and online.

Baby Jogger

Acquisition in 2014
Baby Jogger, based in Richmond, Virginia, specializes in designing and manufacturing jogging strollers and all-terrain strollers. Founded in 1984, the company offers a range of products including urban and three-wheeled strollers, as well as accessories such as wind and rain canopies, bug canopies, liquid holsters, and carry bags. It also provides push chairs designed for children and adults with physical disabilities, along with related accessories. Additionally, Baby Jogger produces sun protection products for infants and toddlers, including car seat sunshades and weather shields. The company distributes its products through various retailers and its online store, catering to customers both domestically and internationally.

Bubba Brands

Acquisition in 2014
Bubba brands, inc. is a privately-held company driven by a singular goal – to make drinkware people love; specifically mugs, tumblers, sport bottles, sport jugs and kids bottles. With millions of products sold to date, we are experts in what our consumers value most, as well as how to deliver these qualities in the products we make. the bubba brands culture is a unique combination of entrepreneurial creativity and consumer packaged goods expertise, fostering an environment highly conducive to innovation. our team has a high-energy level and our work is fast-paced, yet the atmosphere is indicative of our personality; fun, vibrant and inspiring. bubba world headquarters is located in Atlanta, GA and our products are sold throughout the world.

Ignite USA

Acquisition in 2014
Ignite USA, LLC is a manufacturer and marketer of beverage containers, specializing in a diverse range of products, including travel mugs, thermal mugs, water bottles, and children's bottles. The company's offerings encompass stainless steel, BPA-free water bottles, tumblers, and a variety of lids and accessories, such as tea infusers and brush sets. Ignite USA sells its products through multiple channels, including retailers, specialty stores, and direct-to-consumer avenues, as well as through strategic partnerships. Founded in 1999 and headquartered in Chicago, Illinois, Ignite USA operates as a subsidiary of Newell Brands Inc.

Millefiori

Acquisition in 2014
Millefiori Srl develops and manufactures air perfuming fragrances. Its products include stick diffusers, catalytic diffusers, perfume candles, scented products, body products, accessories and refills, and car air fresheners, as well as perfumes for fabrics.

Yankee Candle

Acquisition in 2013
Yankee Candle, based in South Deerfield, Massachusetts, is the leading name in the candle industry and the best-selling candle brand in the United States. The company offers an extensive selection of over 150 fragrances, including its signature Housewarmer line of scented candles, as well as seasonal and specialty candles, home fragrance products, car fresheners, and accessories. Most of its candles are crafted by skilled chandlers in advanced manufacturing facilities. Yankee Candle operates more than 500 company-owned retail stores across the country and maintains a robust online presence, complemented by a growing catalog business and a wholesale network that includes approximately 19,100 specialty retailers in the U.S. The company also engages in fundraising initiatives, further broadening its reach in the market.

Lehigh Consumer Products Corporation

Acquisition in 2013
Lehigh is the largest supplier of rope, cord and twine for the U.S. consumer marketplace.

Pulse Home Products

Acquisition in 2012
Pulse Home Products provider of branded goods to the UK home products market, primarily small domestic appliances under the Breville brand name. Other brands include Nicky Clarke hair care and Dirt Devil vacuum cleaners in the UK.

Shipwire, a CEVA Logistics Company

Venture Round in 2011
Shipwire is a full-service, technology-driven 3PL provider. With our expansive global warehouse network and a unique cloud-based order and inventory management platform, we fulfill orders for direct-to-consumer, retail, and dropship channels. Our fulfillment solutions are designed to create a customer-centric delivery experience that is both cost-effective and fast, allowing you to focus on other areas of your business. Shipwire is developer- and partner-friendly, with an [ecommerce affiliate partner program](http://www.shipwire.com/partners/). Shipwire publishes news about the platform and the logistics industry on their [Order Fulfillment Blog](http://www.shipwire.com/w/blog/).

HeadSprout

Acquisition in 2011
HeadSprout, Inc. provides computer-based learning programs for teaching fundamental academic skills. It offers online reading programs. The company was founded in 1999 and is headquartered in Seattle, Washington.

Quickie Manufacturing

Acquisition in 2010
Quickie Manufacturing Corporation is a prominent supplier and distributor of cleaning tools and supplies, established in 1950 and headquartered in Cinnaminson, New Jersey. The company operates manufacturing facilities in Lumberton, North Carolina, El Paso, Texas, and Mexico. Quickie designs, manufactures, and distributes a diverse range of over 300 cleaning products for both residential and commercial uses, including mops, brooms, dusters, brushes, and buckets. Its products are primarily marketed under the well-known brands Quickie, Quickie BULLDOZER, and Quickie JOBSITE. Quickie holds over 100 product-related patents, showcasing its focus on innovation and unique designs. The company is recognized as a leader in various cleaning categories, thanks to its commitment to developing effective and innovative cleaning solutions.

Aprica Kassai

Acquisition in 2008
Aprica Kassai is a manufactures strollers, car seats and other children products. The company is based in Osaka, Japan.

Technical Concepts

Acquisition in 2008
Technical Concepts manufactures automated distinctive washroom hygiene systems. The company offers a range of automatic odor control products for the away-from-home restroom. The company's products include air fresheners; AutoClean Systems for urinals and toilets; AutoFaucet units and SST units; AutoFlush unit workhorse, clamp units, and unit for tank toilets; AutoFresh aerosol dispensers, gel dispensers, and pump dispensers.

K2

Acquisition in 2007
K2 Inc. is a leading designer, manufacturer, and distributor of premier branded sporting equipment.

Pine Mountain

Acquisition in 2006
Pine Mountain is a business dedicated to enhancing the experience of gathering around a fire, whether in a fireplace or at a campsite. Founded in 1980, the company began by developing its first firestarter products, aiming to simplify the often challenging task of starting a fire. Utilizing all-natural American hardwood sawdust and later incorporating coffee grounds, Pine Mountain created innovative products like the Java-Log® Firelog, which gained recognition as one of TIME magazine’s Best Inventions of the Year in 2003. The company continues to innovate with offerings such as the Cracklelog® and ColorCrackle®, which enhance the sensory experience of fire with their unique features. Based in Georgia, Pine Mountain distributes a range of fire-related products, including fire starters, fire logs, and safety equipment, all designed to foster warmth and connection.

Dymo

Acquisition in 2005
DYMO is focused on becoming the worldwide leader in providing innovative solutions that help people accomplish their office and home organization tasks more easily and actually look good doing it. DYMO offers a complete range of labeling products for the office, the warehouse, the worksite, the home and even the classroom ranging from simple embossers, manual label makers and desktop products to industrial portables, computer-connected products and supporting desktop software to create and manage custom labels. Founded in California in 1958, DYMO introduced the world's first personal label maker, the embosser, revolutionizing the way businesses and individuals organized and identified their offices and surroundings. In the decades after, DYMO expanded its embossers into products for home, office and commercial applications. In the late seventies Esselte, the world's leading office supply manufacturer acquires DYMO. In 1990, the brand added electronic label makers with built-in keyboards, LCD screens, numerous formatting functions and high-quality printing. Through a merger with CoStar, who pioneered the US market for small, dedicated label printers that connect to both PC and Macs, DYMO now offers the most complete line of labeling and identification products on the market. In 2005 DYMO is sold by Esselte to Newell Rubbermaid (NWL) and has since trough acquisitions broadened their product lines to include contact management software and business card scanning solutions, mailing and shipping scales and online postage.

The Holmes Group

Acquisition in 2005
Holmes operates as a manufacturer and distributor of home appliances, specializing in small kitchen electrics and environmental products. The company offers a diverse range of items, including fans, heaters, humidifiers, air purifiers, slow cookers, and various cooking devices. In addition to appliances, Holmes provides accessories such as filters and replacement parts. Its products are sold across multiple regions, including the United States, Canada, Europe, Latin America, and Asia. The distribution channels encompass a wide array of retail outlets, including mass merchants, home improvement centers, warehouse clubs, department stores, and specialty shops, facilitated through both internal sales teams and independent manufacturers' representatives.

American Household

Acquisition in 2004
American Household, Inc., through its subsidiaries, designs, manufactures, and markets household and outdoor leisure and camping products; and portable and standby generators, air compressors, and pressure washers. Its also offers smoke detectors, carbon monoxide detectors, fire extinguishers, and other home safety devices.

American Saw

Acquisition in 2003
American Saw & Mfg. Company engages in designing, testing, manufacturing, and marketing power tool accessories, hand tools, band saw blades, torches, solders, and accessories. Its band saw blades include carbide blades, bi-metal blades, carbon blades, wood cutting blades, sawing tools, and sawing fluids and lubricants.

IRWIN

Acquisition in 2002
IRWIN Industrial Tool Company manufactures and distributes professional grade hand tools and power tool accessories for trade professionals in the United States and internationally. It offers chisels, circular saw blades, clamps, drill bits, fastener drives, hammers, handsaws, impact accessories, levels and squares, linear edges, locking tools, marking tools, pipe wrenches, pliers and adjustable wrenches, screws and bolt extractors, screwdrivers, snips, tape measures, utility knives and blades, worksite products, and vises, as well as taps, dies, and sets.

Gillette - Stationery Products

Acquisition in 2000
Stationery Products, which includes the Paper Mate(R), Parker(R), and Waterman(R) writing instrument brand names and Liquid Paper(R).

Mersch

Acquisition in 2000
Mersch is a manufacturer and supplier of picture frames in Europe.

Holson Burnes

Acquisition in 1996
Holson Burnes is a manufacturer and marketer of photo albums and picture frames.

Berol Corporation

Acquisition in 1995
Berol is a British brand of stationery products, currently commercialized by Paper Mate. The company, based in Lichfield, England, produced pencils, pens and other items.

Decorel

Acquisition in 1995
Decorel Incorporated, a manufacturer and marketer of ready-made picture frames.
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