Newell Brands

Newell Brands is a global consumer goods company operating through three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The company manufactures and distributes a wide range of products, including custom-designed plastics, nylons, and monofilament, as well as baby gear, infant care products, writing instruments, art products, and outdoor equipment. Newell Brands serves both consumer and industrial markets, providing solutions that cater to diverse needs.

Christopher Peterson

CEO, President and Board Member

34 past transactions

Chesapeake Bay Candle

Acquisition in 2017
Chesapeake Bay Candle Company, LLC, founded in 1994 and based in Rockville, Maryland, specializes in the development, manufacturing, and marketing of premium candles and home fragrance products. The brand is recognized for its stylish designs and nature-inspired fragrances, drawing inspiration from the serene beauty of Maryland's shoreline. Chesapeake Bay Candle aims to provide ambiance and fragrance to homes, offering a range of products that enhance the living experience for millions of families worldwide. As a subsidiary of Newell Brands Inc., Chesapeake Bay Candle continues to uphold its commitment to quality and aesthetic appeal in the home decor market.

Morehouse College Endowment

Grant in 2017
Morehouse College, located in Atlanta, Georgia, is a distinguished historically Black college and one of the few remaining all-male institutions in the United States. Renowned for its legacy of cultivating influential African-American leaders, entrepreneurs, and artists, Morehouse College plays a vital role in higher education. The college's endowment fund is integral to its financial sustainability, receiving contributions from various donors. This endowment generates annual income through investments, which supports the college's strategic initiatives and operational needs. The management of the endowment is overseen by the executive team, ensuring that the resources align with the institution's mission and objectives.

Sistema Plastics

Acquisition in 2016
Sistema Plastics, headquartered in Auckland, New Zealand, specializes in the production of food storage products, including plastic containers, lunch boxes, and various related items. With annual sales of approximately $145 million, the company caters to households and individual consumers, providing practical solutions for food storage. Its brand, Sistema, is well-recognized for quality and innovation in the food storage market.

Smith Mountain Industries

Acquisition in 2016
Smith Mountain Industries, Inc., operating as Virginia Gift Brands, specializes in the development, manufacture, and marketing of fragrance delivery products for households across the United States. The company’s diverse product line includes candles, large and mini diffusers, reed diffuser refills, spill-proof diffusers, sachets, home vent clips, car scents, wax melts, and various accessories. In addition to these items, Smith Mountain Industries also offers curated gift sets and novelty products. The company's offerings are available through online platforms and retail stores. Established in 1990 and headquartered in Forest, Virginia, Smith Mountain Industries serves a broad customer base seeking quality fragrance solutions for their homes.

Bond

Acquisition in 2016
Bond, established in 2019, is a venture capital firm specializing in supporting visionary founders of high-growth internet companies. Led by Mary Meeker, Mood Rowghani, and Noah Knauf, the firm provides backing and guidance to these entrepreneurs throughout their companies' lifecycle, from innovation to growth. Bond was spun out from the Kleiner Perkins Digital Growth Fund.

Jarden Consumer Solutions

Acquisition in 2016
Jarden Consumer Solutions is a wholly owned subsidiary of Jarden Corporation (NYSE:JAH).

Newell Brands

Acquisition in 2015
Newell Brands is a global consumer goods company operating through three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The company manufactures and distributes a wide range of products, including custom-designed plastics, nylons, and monofilament, as well as baby gear, infant care products, writing instruments, art products, and outdoor equipment. Newell Brands serves both consumer and industrial markets, providing solutions that cater to diverse needs.

Elmer's Products

Acquisition in 2015
Elmer's Products, Inc. is a manufacturer of consumer adhesives, primarily catering to crafters, DIY enthusiasts, parents, and educators in the United States. Founded in 1947 and headquartered in Westerville, Ohio, the company specializes in a diverse range of products, including glues and adhesives for various applications such as crafts, home improvement, and educational purposes. Additionally, Elmer's offers wood fillers, foam and display boards for school projects, as well as a variety of art supplies like paint markers and glitter. The company's products are distributed through retail channels, ensuring accessibility for its customer base. Elmer's operates as a subsidiary of Newell Brands Inc., reinforcing its position in the market while maintaining a focus on providing quality products at competitive prices.

Visant Holding

Acquisition in 2015
Visant Holding Corp. is a provider of marketing and publishing services in the United States, operating through three key segments: Scholastic, Memory Book, and Marketing and Publishing Services. The Scholastic segment focuses on producing and selling class rings and various graduation products, such as caps, gowns, and diplomas, catering primarily to high schools, colleges, and universities. It also offers additional scholastic items like championship rings and letter jackets. The Memory Book segment specializes in publishing and marketing memory books that help individuals document their stories and experiences, serving educational institutions at all levels. Additionally, the Marketing and Publishing Services segment develops and markets interactive advertising sampling systems, particularly for the fragrance, cosmetics, and personal care industries, while also producing materials for educational and trade publishers. Founded in 1897 and based in Armonk, New York, Visant Holding operates as a subsidiary of Newell Brands Inc.

Baby Jogger

Acquisition in 2014
Baby Jogger is a designer and manufacturer of jogging and all-terrain strollers, headquartered in Richmond, Virginia. Founded in 1984, the company specializes in creating versatile travel strollers and off-road strollers that are built to navigate various terrains, including urban environments and outdoor spaces. In addition to its core stroller products, Baby Jogger offers a range of accessories such as canopies, liquid holders, carry bags, and child trays. The company also provides pushchairs designed for children and adults with physical disabilities, as well as sun protection products for infants and toddlers. Baby Jogger distributes its products through a network of retailers and dealers both domestically and internationally, as well as via its online store.

Bubba Brands

Acquisition in 2014
Bubba Brands, Inc. is a privately-held manufacturer based in Atlanta, Georgia, specializing in innovative drinkware products such as mugs, tumblers, sport bottles, sport jugs, and bottles for children. With millions of products sold globally, the company has established itself as a leader in delivering high-quality beverage containers that resonate with consumer preferences. Bubba Brands prides itself on a vibrant and creative company culture that encourages entrepreneurial spirit and fosters innovation in product development. The company's commitment to consumer satisfaction is evident in its extensive product range and dedication to understanding market needs.

Ignite USA

Acquisition in 2014
Ignite USA, LLC is a company that specializes in the design, manufacture, and marketing of beverage containers. Founded in 1999 and based in Chicago, Illinois, Ignite USA offers a diverse range of products, including travel mugs, thermal mugs, tea infusers, and various types of water bottles, such as stainless steel, BPA-free options and specialized bottles for children. The company also provides a selection of accessories, including lids, straws, and brush sets. Ignite USA markets its products through multiple channels, including retailers, sporting goods stores, and direct-to-consumer sales, as well as through exclusive strategic partnerships. As of September 2014, Ignite USA operates as a subsidiary of Newell Brands Inc.

Millefiori

Acquisition in 2014
Millefiori Srl develops and manufactures air perfuming fragrances. Its products include stick diffusers, catalytic diffusers, perfume candles, scented products, body products, accessories and refills, and car air fresheners, as well as perfumes for fabrics.

Yankee Candle

Acquisition in 2013
Yankee Candle, based in South Deerfield, Massachusetts, is the leading name in the candle industry and the best-selling candle brand in the United States. The company offers an extensive selection of over 150 fragrances, including its signature Housewarmer line of scented candles, as well as seasonal and specialty candles, home fragrance products, car fresheners, and accessories. Most of its candles are crafted by skilled chandlers in advanced manufacturing facilities. Yankee Candle operates more than 500 company-owned retail stores across the country and maintains a robust online presence, complemented by a growing catalog business and a wholesale network that includes approximately 19,100 specialty retailers in the U.S. The company also engages in fundraising initiatives, further broadening its reach in the market.

Lehigh Consumer Products Corporation

Acquisition in 2013
The Lehigh Group is a prominent manufacturer based in Macungie, Pennsylvania, specializing in rope, cord, and twine products. It is recognized as the largest supplier of these items in the U.S. consumer marketplace. In addition to its core offerings, the company also provides storage and organization solutions designed for home improvement and garage use. With a focus on quality and utility, The Lehigh Group aims to meet the diverse needs of its customers in various sectors.

Pulse Home Products

Acquisition in 2012
Pulse Home Products provider of branded goods to the UK home products market, primarily small domestic appliances under the Breville brand name. Other brands include Nicky Clarke hair care and Dirt Devil vacuum cleaners in the UK.

Shipwire, a CEVA Logistics Company

Venture Round in 2011
Shipwire, a CEVA Logistics Company, specializes in product fulfillment for growing brands and retailers, utilizing a comprehensive cloud logistics platform and a global warehouse network. With facilities strategically located in major cities such as Los Angeles, Chicago, Toronto, Vancouver, London, and Hong Kong, Shipwire helps businesses optimize shipping costs by positioning inventory closer to customers. Merchants send their products to Shipwire's warehouses, where the fulfillment process is streamlined to ensure efficient and cost-effective delivery. The platform supports connections to various online stores and marketplaces, allowing for seamless order management and real-time inventory tracking. Additionally, Shipwire fosters collaboration through a developer-friendly approach and offers an ecommerce affiliate partner program, enhancing its service offerings for online retailers and small businesses seeking customized fulfillment solutions.

Headsprout

Acquisition in 2011
HeadSprout, Inc. is a Seattle-based company that specializes in computer-based learning programs focused on fundamental academic skills, particularly in reading. Founded in 1999, the company provides an online reading program that employs adaptive educational sequencing and differentiated instruction to cater to individual learning needs. Its software includes features such as automated progress reports and a vocabulary-building engine, designed to enhance reading proficiency and confidence among users. Through its innovative approach, HeadSprout aims to support learners in becoming capable and confident readers.

Quickie Manufacturing

Acquisition in 2010
Quickie Manufacturing Corporation is a prominent supplier and distributor of innovative cleaning tools and supplies, established in 1950 and headquartered in Cinnaminson, New Jersey. With manufacturing facilities in Lumberton, North Carolina, El Paso, Texas, and Mexico, Quickie designs, manufactures, and distributes over 300 cleaning products tailored for both residential and commercial use. Its extensive product line includes mops, brooms, dusters, dust pans, brushes, buckets, and various other cleaning supplies, marketed primarily under the Quickie®, Quickie BULLDOZER®, and Quickie JOBSITE® brands. The company holds over 100 product-related patents, showcasing its commitment to innovation and unique design features. Quickie's leadership in the cleaning industry is driven by its focus on new product development and its strong presence in stick and smallware categories.

Aprica Kassai

Acquisition in 2008
Aprica Kassai is a manufactures strollers, car seats and other children products. The company is based in Osaka, Japan.

Technical Concepts

Acquisition in 2008
Technical Concepts manufactures automated distinctive washroom hygiene systems. The company offers a range of automatic odor control products for the away-from-home restroom. The company's products include air fresheners; AutoClean Systems for urinals and toilets; AutoFaucet units and SST units; AutoFlush unit workhorse, clamp units, and unit for tank toilets; AutoFresh aerosol dispensers, gel dispensers, and pump dispensers.

K2

Acquisition in 2007
K2 Inc. is a leading designer, manufacturer, and distributor of premier branded sporting equipment.

Pine Mountain

Acquisition in 2006
Pine Mountain is a company dedicated to enhancing the experience of gathering around a fire through innovative fire-starting and fire-log products. Established in 1980, the company initially focused on developing fire starters using all-natural American hardwood sawdust, addressing the common challenge of igniting a fire. Its product line expanded with the introduction of the Java-Log firelog in 1999, which creatively utilized coffee grounds to combine the enjoyment of a warm fire with the inviting aroma of brewed coffee. This innovation garnered recognition as one of TIME magazine’s Best Inventions of the Year in 2003. Continuing its commitment to innovation, Pine Mountain later introduced the Cracklelog and ColorCrackle products, which further enhance the sensory experience of a fire with pleasing sounds and vibrant colors. Operating primarily in Georgia, Pine Mountain offers a range of fire starters, fire logs, and fire safety equipment, all designed to make the experience of starting and enjoying a fire simple and enjoyable.

CardScan

Acquisition in 2006
CardScan, Inc. is a company based in Cambridge, Massachusetts, that specializes in contact management solutions for business professionals. Founded in 1993 as Corex Technologies Corporation and rebranded in 2005, CardScan provides products that help users centralize and manage contact information from business cards and various digital sources, including emails and websites. The company's offerings are distributed through a range of channels, including retailers, resellers, catalogs, and online platforms. Additionally, CardScan has established strategic partnerships with notable companies such as Microsoft, GoldMine, Palm, Symantec, IBM/Lotus, and EasyLobby, Inc. The company operates as a subsidiary of Newell Rubbermaid, Inc.

Dymo

Acquisition in 2005
DYMO is a company specializing in innovative labeling solutions designed to enhance organization in various settings, including offices, warehouses, homes, and classrooms. Founded in California in 1958, DYMO revolutionized personal organization by introducing the world's first personal label maker, the embosser. Over the years, the company has expanded its product range to include manual label makers, desktop devices, industrial portables, and electronic label makers with advanced features such as built-in keyboards and LCD screens. In addition to traditional labeling products, DYMO offers software and online services for custom label creation and management. The brand has grown through acquisitions, notably merging with CoStar and being sold to Newell Rubbermaid, which has allowed it to broaden its offerings to include contact management software, business card scanning solutions, mailing and shipping scales, and online postage services. DYMO aims to be a leader in the labeling industry by providing comprehensive solutions that cater to diverse organizational needs.

The Holmes Group

Acquisition in 2005
The Holmes Group is a manufacturer and distributor of home appliances and small kitchen electrics, operating across the United States, Canada, Europe, Latin America, and Asia. The company's diverse product range includes heating and cooling devices like fans and heaters, as well as kitchen appliances such as slow cookers, deep fryers, and ice cream makers. In addition to these products, the Holmes Group provides accessories like filters and replacement parts. Its distribution strategy involves selling through various retail channels, including mass merchants, home improvement centers, warehouse clubs, and specialty stores, utilizing both an internal sales team and independent manufacturers' representatives. The company also offers a cloud contract system designed to facilitate the creation, conclusion, and management of contracts in a streamlined manner.

American Household

Acquisition in 2004
American Household, Inc., through its subsidiaries, designs, manufactures, and markets household and outdoor leisure and camping products; and portable and standby generators, air compressors, and pressure washers. Its also offers smoke detectors, carbon monoxide detectors, fire extinguishers, and other home safety devices.

American Saw

Acquisition in 2003
American Saw & Mfg. Company engages in designing, testing, manufacturing, and marketing power tool accessories, hand tools, band saw blades, torches, solders, and accessories. Its band saw blades include carbide blades, bi-metal blades, carbon blades, wood cutting blades, sawing tools, and sawing fluids and lubricants.

IRWIN

Acquisition in 2002
IRWIN Industrial Tool Company manufactures and distributes professional grade hand tools and power tool accessories for trade professionals in the United States and internationally. It offers chisels, circular saw blades, clamps, drill bits, fastener drives, hammers, handsaws, impact accessories, levels and squares, linear edges, locking tools, marking tools, pipe wrenches, pliers and adjustable wrenches, screws and bolt extractors, screwdrivers, snips, tape measures, utility knives and blades, worksite products, and vises, as well as taps, dies, and sets.

Gillette - Stationery Products

Acquisition in 2000
Stationery Products, which includes the Paper Mate(R), Parker(R), and Waterman(R) writing instrument brand names and Liquid Paper(R).

Mersch

Acquisition in 2000
Mersch is a manufacturer and supplier of picture frames in Europe.

Holson Burnes

Acquisition in 1996
Holson Burnes is a manufacturer and marketer of photo albums and picture frames.

Berol Corporation

Acquisition in 1995
Berol is a British brand of stationery products, currently commercialized by Paper Mate. The company, based in Lichfield, England, produced pencils, pens and other items.

Decorel

Acquisition in 1995
Decorel Incorporated, a manufacturer and marketer of ready-made picture frames.
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