NBCUniversal

NBCUniversal is a prominent media and entertainment company headquartered in New York, formed from the merger of NBC and Vivendi Universal Entertainment in 2004. The company develops, produces, and markets a wide array of content, including entertainment, news, and information, catering to a global audience. Its diverse portfolio encompasses broadcast and cable networks, a motion picture studio, television production operations, a television station group, and world-renowned theme parks. Additionally, NBCUniversal operates a suite of internet-based businesses that allow consumers to access its content across various platforms and devices. With a significant presence in multiple U.S. states and London, NBCUniversal is dedicated to delivering exceptional media experiences and innovative storytelling.

Krishan Bhatia

President and Chief Business Officer

Jessica Clancy

Senior Vice President

Darren Goldberg

Senior Director, Entertainment Program Strategy

Past deals in Digital Media

ShowMax

Corporate Round in 2024
ShowMax is an online subscription video on demand (SVOD) service that offers a diverse range of content, including movies, TV shows, web series, and live sports. The platform caters to various audiences by providing programming for adults and children alike. ShowMax is accessible across multiple devices, including smart TVs, smartphones, tablets, computers, media players, and gaming consoles, allowing users to enjoy their favorite video and audio content at their convenience. With a focus on delivering personalized viewing experiences, ShowMax enables users to select and watch content that aligns with their individual tastes and preferences.

ShowMax

Corporate Round in 2023
ShowMax is an online subscription video on demand (SVOD) service that offers a diverse range of content, including movies, TV shows, web series, and live sports. The platform caters to various audiences by providing programming for adults and children alike. ShowMax is accessible across multiple devices, including smart TVs, smartphones, tablets, computers, media players, and gaming consoles, allowing users to enjoy their favorite video and audio content at their convenience. With a focus on delivering personalized viewing experiences, ShowMax enables users to select and watch content that aligns with their individual tastes and preferences.

tvScientific

Series A in 2022
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Peloton

Series F in 2018
Peloton is transforming the fitness industry by integrating modern technology with high design to offer live and on-demand fitness classes led by top instructors from New York City. The company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Connected Fitness Products encompass the sale of its bikes, treadmills, and related accessories, along with fees for delivery, installation, and extended warranties. The Subscription segment, which generates the majority of Peloton's revenue, includes monthly memberships for accessing workout classes. Peloton's offerings facilitate performance tracking and foster a socially connected workout environment, making fitness both engaging and efficient. Founded in 2012 and headquartered in New York, Peloton sells its products online and through a growing network of showrooms across the United States, primarily generating revenue from North America, with a presence in international markets as well.

TRUSTX

Venture Round in 2018
TRUSTX is a developer of a cooperative programmatic advertising platform. They involve programmatic advertising, transparency, and content. It is a private marketplace that connects advertisers and publishers. They are rebuilding the digital supply chain at its core. They are rebuilding the digital supply chain at its core. It is an open exchange without reseller exposure.

Crypt TV

Series A in 2018
Crypt TV is an online video platform that specializes in producing and distributing horror-themed content. The company creates short horror films designed for viewing on mobile devices, allowing audiences to immerse themselves in a variety of chilling narratives. By leveraging social media and streaming platforms for promotion, Crypt TV engages fans of the horror genre, providing them with accessible and entertaining experiences centered around scary storytelling.

Peloton

Series E in 2017
Peloton is transforming the fitness industry by integrating modern technology with high design to offer live and on-demand fitness classes led by top instructors from New York City. The company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Connected Fitness Products encompass the sale of its bikes, treadmills, and related accessories, along with fees for delivery, installation, and extended warranties. The Subscription segment, which generates the majority of Peloton's revenue, includes monthly memberships for accessing workout classes. Peloton's offerings facilitate performance tracking and foster a socially connected workout environment, making fitness both engaging and efficient. Founded in 2012 and headquartered in New York, Peloton sells its products online and through a growing network of showrooms across the United States, primarily generating revenue from North America, with a presence in international markets as well.

Bluprint

Acquisition in 2017
Bluprint helps people channel their creativity through expert-led online classes and inspiring original series. Its subscription video-on-demand allows makers around the world to pursue their passions anytime, anywhere.

Crypt TV

Seed Round in 2017
Crypt TV is an online video platform that specializes in producing and distributing horror-themed content. The company creates short horror films designed for viewing on mobile devices, allowing audiences to immerse themselves in a variety of chilling narratives. By leveraging social media and streaming platforms for promotion, Crypt TV engages fans of the horror genre, providing them with accessible and entertaining experiences centered around scary storytelling.

BuzzFeed

Series G in 2016
BuzzFeed, Inc. is a tech-driven media company that specializes in delivering breaking news, original reporting, and entertainment content across various digital platforms. Founded in 2006 and headquartered in New York, BuzzFeed engages a global audience with its diverse offerings, which include articles, quizzes, videos, and lifestyle content through well-known brands such as Tasty. The company also emphasizes investigative journalism through BuzzFeed News and produces original content for multiple formats via BuzzFeed Studios. Additionally, BuzzFeed Commerce focuses on social commerce products, licensing, and strategic partnerships. With a reach of over 200 million users, BuzzFeed aims to create shareable content that resonates across the social web.

NowThis

Series D in 2015
NowThis Media, Inc. is a digital video news outlet established in 2012 and based in New York City. The company specializes in producing short video news clips tailored for mobile devices and social media platforms, primarily targeting audiences aged 18 to 34. With a focus on engaging content, NowThis delivers daily updates through various channels, including Facebook, Instagram, Snapchat, Twitter, YouTube, and its own applications for iOS and Android. The platform emphasizes key trends in digital consumption, such as social interaction, video format, and mobile accessibility. Co-founded by notable figures from the Huffington Post and Bedrocket Media, NowThis aims to provide original news content that resonates with young adults who increasingly rely on mobile technology and social media for news and commentary. The company is known for its partnerships with prominent digital outlets, further extending its reach and influence in the digital news landscape.

BuzzFeed

Series F in 2015
BuzzFeed, Inc. is a tech-driven media company that specializes in delivering breaking news, original reporting, and entertainment content across various digital platforms. Founded in 2006 and headquartered in New York, BuzzFeed engages a global audience with its diverse offerings, which include articles, quizzes, videos, and lifestyle content through well-known brands such as Tasty. The company also emphasizes investigative journalism through BuzzFeed News and produces original content for multiple formats via BuzzFeed Studios. Additionally, BuzzFeed Commerce focuses on social commerce products, licensing, and strategic partnerships. With a reach of over 200 million users, BuzzFeed aims to create shareable content that resonates across the social web.

Vox Media

Series F in 2015
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

NowThis

Series C in 2014
NowThis Media, Inc. is a digital video news outlet established in 2012 and based in New York City. The company specializes in producing short video news clips tailored for mobile devices and social media platforms, primarily targeting audiences aged 18 to 34. With a focus on engaging content, NowThis delivers daily updates through various channels, including Facebook, Instagram, Snapchat, Twitter, YouTube, and its own applications for iOS and Android. The platform emphasizes key trends in digital consumption, such as social interaction, video format, and mobile accessibility. Co-founded by notable figures from the Huffington Post and Bedrocket Media, NowThis aims to provide original news content that resonates with young adults who increasingly rely on mobile technology and social media for news and commentary. The company is known for its partnerships with prominent digital outlets, further extending its reach and influence in the digital news landscape.

Oxygen Media

Acquisition in 2007
Oxygen Media is a multi-platform entertainment brand that targets young, multicultural women, providing relevant and engaging content that resonates with their perspectives. The network focuses on fostering a sense of community among women by supporting their individual and collective journeys through its programming. Oxygen Media's offerings include unscripted original shows such as Sisterhood of Hip Hop, The Prancing Elites Project, Funny Girls, and the Preachers franchise. Established in 1998 by Lawrence Wilkinson, Lisa Gersh, and Geraldine Laybourne, Oxygen Media is a program service of NBCUniversal Cable Entertainment and is headquartered in New York, N.Y.

Sugar Publishing

Seed Round in 2007
Sugar Publishing San Francisco-based blog publisher.

PopSugar

Series B in 2007
POPSUGAR is a global women’s lifestyle brand that delivers inspiring and informative content across various categories, including entertainment, fashion, beauty, fitness, food, parenting, and news. Founded in April 2006 by a team that includes Andy Moss and Lisa Sugar, the company is headquartered in San Francisco, California, with additional offices in Chicago, London, Los Angeles, and New York. POPSUGAR targets women aged 18 to 40, offering original video series, live event coverage, and personalized celebrity and expert interviews. The brand enhances its media offerings by creating branded content and custom solutions that allow advertisers to connect with their audiences through diverse formats such as display, video, and mobile. By combining data, technology, and storytelling, POPSUGAR aims to empower women worldwide to look good, feel good, and do good.

iVillage

Acquisition in 2006
iVillage, bought out by NBC Universal for over $600 million, is a online network geared towards women. It consists of iVillage.com, Astrology.com, gardenweb.com, www.ivillage.co.uk and gurl.com. It targets teens, young women and mothers with unique content, community forums and other interactive tools. iVillage is a leading online destination for women with over 30 million unique visitors a month. As of December 2007, iVillage records almost 4 billion page views annually. Competitors include Yahoo Shine, [Sugar Publishing](http://crunchbase.com/organization/sugar) and [Glam Media](http://crunchbase.com/organization/glammedia).

SeeItFirst

Venture Round in 2000
SeeItFirst.com's patented technology enhances ordinary video on the net by providing a layer of interactivity over an existing video stream.

iSyndicate

Venture Round in 2000
iSyndicate is the preeminent content syndication service on the Internet, distributing a broad selection of written, graphical, audio and video content from 998 sources, to a vast and diverse network of 257,791 Web sites.

Space.com

Series B in 2000
Space.com is the premier source of space exploration, innovation and astronomy news, chronicling (and celebrating) humanity's ongoing expansion across the final frontier. We transport our visitors across the solar system and beyond through accessible, comprehensive coverage of the latest news and discoveries. For us, exploring space is as much about the journey as it is the destination. So from skywatching guides and stunning photos of the night sky to rocket launches and breaking news of robotic probes visiting other planets, at Space.com you'll find something amazing every day. Space.com was acquired by Future plc in 2018.
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