Mixbook

Mixbook is an online platform specializing in personalized photo goods, allowing users to create and share unique photo books, cards, calendars, and wall art. With a focus on creativity, Mixbook empowers individuals to transform their cherished memories into beautifully designed products. The platform is recognized as the number one rated photo book service in the United States, boasting over 26,000 five-star reviews. Utilizing advanced technologies, including AI design and cloud-based architectures, Mixbook enhances the user experience through interactive and intuitive design tools. By facilitating meaningful connections through personalized creations, Mixbook serves a diverse community of over six million users, helping them celebrate and share their most treasured moments.

Andrew Laffoon

Co-Founder and CEO

3 past transactions

WedPics

Acquisition in 2017
WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Yobongo

Acquisition in 2012
Yobongo is a mobile communication startup that focuses on enabling authentic interactions among users in close proximity. Currently in private beta testing, the company offers an iPhone application that facilitates chatroom-like environments for nearby individuals to connect. By emphasizing real identities and requiring users to provide genuine photos and names, Yobongo aims to foster meaningful conversations and relationships in a digital age where superficial connections are common. The service leverages the capabilities of mobile devices, such as real-time communication and location awareness, to create a more engaging and enjoyable communication experience. Yobongo seeks to redefine how people interact on their mobile devices, prioritizing authenticity and real-world connections.

Mixbook

Acquisition in 2011
Mixbook is an online platform specializing in personalized photo goods, allowing users to create and share unique photo books, cards, calendars, and wall art. With a focus on creativity, Mixbook empowers individuals to transform their cherished memories into beautifully designed products. The platform is recognized as the number one rated photo book service in the United States, boasting over 26,000 five-star reviews. Utilizing advanced technologies, including AI design and cloud-based architectures, Mixbook enhances the user experience through interactive and intuitive design tools. By facilitating meaningful connections through personalized creations, Mixbook serves a diverse community of over six million users, helping them celebrate and share their most treasured moments.
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