Mediaocean is an essential platform for omnichannel advertising, managing over $200 billion in annual media spend through its software. The company provides a comprehensive advertising workflow management solution designed for advertisers, agencies, broadcasters, and publishers globally. Its platform facilitates cross-media planning, cost management analysis, invoicing, and payment management, enabling clients to effectively manage and coordinate their entire advertising process. By leveraging AI and machine learning technology, Mediaocean optimizes marketing investments and enhances business outcomes, supporting campaigns from planning and buying to ad serving, creative personalization, and performance analysis. With a workforce of 1,700 employees across 30 international offices, Mediaocean serves over 100,000 users of its products.
Imposium is a data driven cloud based dynamic video rendering platform that empowers advertisers and content creators with automated video creation. Imposium offers personalized video technology that entertains audiences with dynamically-rendered content.
4C Insights
Acquisition in 2020
4C Insights, Inc. specializes in data science and media technology, offering solutions for multi-screen advertising and analytics. The company's product suite enables activation across various platforms, including social media channels like Facebook, Twitter, LinkedIn, Instagram, and Snapchat, as well as TV Synced Ads for display, search, social, and video. 4C Insights leverages its global TV monitoring network and social affinity database to provide advertising and content analytics. The company's flagship platform, Scope by 4C™, is designed for marketers to gain insights about their target consumers and creatives, facilitating campaign activation across diverse channels and devices. Established in 2011 and headquartered in Chicago, Illinois, 4C has expanded its presence internationally, with offices in the United Kingdom, the Netherlands, Germany, Hong Kong, India, and Singapore. As of August 2020, it operates as a subsidiary of Mediaocean LLC.
MBS France
Acquisition in 2020
MBS France is a media management software provider based in Paris, specializing in end-to-end campaign execution for media buying agencies. The company develops and maintains software solutions that facilitate various aspects of media buying, including purchasing, invoicing, and reporting. In addition to its software offerings, MBS France provides support, training, and ongoing updates to ensure that clients effectively utilize their tools for managing advertising space.
INVISION
Acquisition in 2016
INVISION Inc. is a privately held company based in New York City, with an additional office in Atlanta, Georgia. Since its establishment in 1993, the firm has specialized in delivering software solutions and consulting services tailored for the media industry. INVISION focuses on strategic revenue optimization, inventory management, and pricing systems, enabling media companies to enhance their decision-making processes regarding ad sales. The company combines its deep understanding of the complexities of the media business with innovative solutions to help clients maximize profitability and efficiency.
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