McRock Capital

McRock Capital is a Toronto-based investment firm focused on growth capital and late-stage opportunities in intelligent infrastructure and industrial technology. It targets industrial and digital markets by backing companies offering IIoT software, sensor-enabled hardware, and integrated solutions across sectors such as power, water, oil and gas, transportation, and building efficiency. The firm seeks ventures at the intersection of sensors and software that enable grid automation, digital oilfields, advanced manufacturing, and smart city applications, with a preference for scalable businesses serving large industrial markets. Founded in 2012 by Scott McDonald and Whitney Rockley, McRock Capital operates from Toronto with an additional office in Calgary and pursues investments across the United States, Canada, Europe, and Israel.

Udit Bhatnagar

Vice President

Scott MacDonald

Co-Founder and Managing Partner

Whitney Rockley

Co-Founder and Managing Partner

Past deals in Alberta

Samdesk

Series A in 2021
Samdesk is a company that specializes in transforming unstructured social media data into actionable insights for crisis management. Founded in 2013 and headquartered in Edmonton, Alberta, Canada, Samdesk offers a platform designed to monitor global disruptions and provide real-time alerts during emergencies. By leveraging artificial intelligence, natural language processing, and machine learning, the platform detects and verifies events such as fires, floods, and terrorist attacks based on social media chatter. This technology allows for the triangulation of location data and the extraction of relevant information, enabling decision-makers in corporate security, public safety, and emergency response to act quickly and effectively. By providing timely and accurate situational awareness, Samdesk helps minimize the impact of emergencies on business operations and personnel safety.

Decisive Farming

Series B in 2019
Decisive Farming Corp. is a provider of information technology solutions for the farming industry in Western Canada, established in 2011 and headquartered in Irricana, Canada. The company offers a range of services including Optimize-RX, which utilizes variable rate technology for precision agronomy in fertility, seeding, fungicide application, and top dressing. Additionally, it provides Sure-Check for soil testing, Know-Risk, a farm management and crop marketing program, and My Farm Manager to assist with precision agronomy, crop management, and risk management. Decisive Farming empowers clients to make informed decisions regarding soil fertility, crop marketing, risk management, and data management, while also facilitating participation in carbon credit initiatives.

Decisive Farming

Series A in 2016
Decisive Farming Corp. is a provider of information technology solutions for the farming industry in Western Canada, established in 2011 and headquartered in Irricana, Canada. The company offers a range of services including Optimize-RX, which utilizes variable rate technology for precision agronomy in fertility, seeding, fungicide application, and top dressing. Additionally, it provides Sure-Check for soil testing, Know-Risk, a farm management and crop marketing program, and My Farm Manager to assist with precision agronomy, crop management, and risk management. Decisive Farming empowers clients to make informed decisions regarding soil fertility, crop marketing, risk management, and data management, while also facilitating participation in carbon credit initiatives.
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