Math Capital

Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

Roq.ad specializes in identity resolution technology, providing tailored mobile audience targeting solutions for advertisers. The company's innovative approach creates a comprehensive "Identity Graph" by accurately linking digital devices to individuals and households, thereby enhancing the effectiveness of digital marketing. Originally launched in Germany, Roq.ad has expanded its enterprise SaaS offerings across Europe and into the United States, focusing on delivering precise identity mapping solutions. Following a strategic split in 2018, the company has concentrated on its core enterprise business, leveraging its expertise to serve various clients. Roq.ad operates teams in multiple locations, including Berlin, Poznan, Vilnius, and San Mateo, ensuring a global reach while maintaining a commitment to high-quality service.

Marpipe, Inc. is a company that specializes in multivariate creative testing through its AI-based platform. Founded in 2019 and headquartered in New York, the platform generates and tests various creative variables to assess their impact on performance. By analyzing audience preferences, Marpipe provides insights into which creative elements resonate positively or negatively, facilitating data-driven decision-making in creative development.

Audigent is an audience intelligence platform that specializes in providing brands with actionable data, analytics, and insights to enhance the targeting and effectiveness of online, mobile, and social video advertisements. By enabling brands to discover and monitor key audiences, Audigent helps optimize media performance and improve return on investment. Additionally, the platform supports artists and social influencers by offering tools and technology to monetize their influence and engage with their fan base effectively. With teams based in New York, Philadelphia, and London, Audigent focuses on creating strategies that drive advertising success and open new revenue opportunities for influencers.

Developer of a performance advertising platform designed to offer quality television performance. The company's platform offers intuitive hands-on campaign management combining direct and efficient media buying with digital-like measurement and attribution, enabling businesses of all sizes to leverage CTV as the next scalable performance channel.

Hudson MX, Inc., founded in 2015 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers, agencies, and their partners by streamlining the media buying process and reducing operational costs. This technology aims to enhance the effectiveness of local advertising by providing tools that enable clients to compete more effectively with both local television and digital media. By improving efficiency in local investments, Hudson MX seeks to transform the landscape of media buying for its users.

Operator of a media marketplace created for PR professionals to buy media insights from publishers. The company collects useful data using impressions and proxy metrics, in subjects like campaign summary, competitive analysis, content strategy, and crisis management and presents it in the report format, enabling digital publishers to draw useful insights for their business growth.

Marpipe, Inc. is a company that specializes in multivariate creative testing through its AI-based platform. Founded in 2019 and headquartered in New York, the platform generates and tests various creative variables to assess their impact on performance. By analyzing audience preferences, Marpipe provides insights into which creative elements resonate positively or negatively, facilitating data-driven decision-making in creative development.

Octane11 is a marketing solutions provider specializing in B2B services, aimed at helping businesses achieve measurable impact through a comprehensive suite of tools. The company offers a platform that integrates data analytics and collaboration, allowing marketers to connect disparate data across their organizations. This enables them to understand their clients better, track marketing activities, and seamlessly coordinate multi-channel digital strategies. Launched in late 2019, Octane11 was incubated by MediaMath and MathCapital, and collaborates with notable partners such as Oracle, LiveRamp, Intersection, Bombora, and EverString. Its intuitive analytics and data products empower marketers to transform digital signals into actionable insights, ultimately driving real-world results.

LiftLab is bringing to marketing a number of innovations that we think are essential to simplify and scale media experimentation.

Clean.io is digital engagement security platform that helps businesses retain revenue and build stronger customer relationships by controlling the third party code that executes on their websites. The company's products include cleanAD, which protects digital publishers from malvertising by detecting and stopping malicious third-party code in real-time, and cleanCART, which protects ecommerce merchants by blocking the auto-injection of discount and coupon codes from untrusted browser extensions.

Shotzr, Inc. is a Denver-based company founded in 2016 that operates a platform designed to deliver fresh, contextual photo feeds tailored for social media marketers. The platform provides access to recent and locally relevant images that align with brand identity, enhancing customer engagement across various marketing channels. By focusing on delivering the right imagery for specific marketing moments, Shotzr supports a range of applications including campaigns on Facebook and Instagram, social media marketing, and search engine marketing landing pages. The company aims to improve the customer experience by helping marketers connect with their target audience through compelling visual content.

An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.

DML is the first frictionless open web content distribution platform. Combining DML’s proprietary tech with the new web publishing standard (AMPhtml), DML unlocks market opportunity for quality publishers and brands.

Downstream Impact Inc. specializes in developing software designed to enhance brands' presence on Amazon. Founded in 2017 and based in Seattle, Washington, the company provides a comprehensive Amazon advertising suite that includes paid search services, analytics, automation, and catalog optimization. By leveraging machine learning, Downstream enables brands to effectively manage their advertising efforts, automating inputs and translating outputs to maximize market share and profitability in the competitive e-commerce landscape.

Improvado, founded in 2015 and based in San Francisco, California, offers a platform that specializes in the aggregation and integration of advertising data from various social and business platforms. Its software enables users to extract, load, and transform data efficiently, allowing marketers to visualize and analyze performance metrics through customizable dashboards. By consolidating data into a single access point, Improvado simplifies the process of accessing real-time marketing insights, facilitating informed decision-making for businesses. The platform also features an application programming interface (API) to enhance data integration capabilities across different visualization tools.

Operator of a digital media company intended to provide news and insights about the business of sports. The company delivers news and insight and covers the business strategies of teams, leagues, companies and brands as well as the cultural factors influencing the sports industry, enabling readers to access all the information about sports and business.

Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that transforms social media posts into traditional advertisement formats. By creating Social Display ads, which are authentic recreations of social media content, Spaceback enables brands to extend the reach of their social media efforts into display banner ads and other programmatic advertising opportunities. The platform effectively bridges the gap between social media and various advertising formats, including display, video, and connected TV. This innovative approach allows advertisers to leverage the user experience of social media while maximizing the reach and effectiveness of their traditional advertising campaigns.

An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.