MassChallenge

MassChallenge is a global startup accelerator supporting early-stage entrepreneurs across various industries. Founded in 2009, it provides mentorship, resources, and networking opportunities through its programs worldwide.

Cait Brumme

Acting CEO

Nick Dougherty

Managing Director, MassChallenge HealthTech

Siobhan Dullea

CEO

Matthew Lashmar

Managing Director

Camila Lecaros

Managing Director

Yonit Serkin

Managing Director

Devon Sherman

Founding Director, Head of MassChallenge FinTech

Michelle Williams

Vice President and Head of Texas Strategy

Past deals in Shopping

goBox

Non Equity Assistance in 2021
goBox is an online shopping platform that is in alliance with Amazon, eBay, Best Buy, SHEIN, and Wallgreens, users can know the final price of a product to the door of their house by paying it in Quetzales by simply copying and pasting the link in our Web. Users pay with a debit, credit, deposit card, and even VisaCuotas.

Javari

Non Equity Assistance in 2021
Javari is a technology startup that helps consumers discover local places and events anywhere.

Hue

Non Equity Assistance in 2021
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Makeena

Non Equity Assistance in 2021
Makeena is a consumer shopping platform that rewards customers for purchasing healthy, eco-friendly products. Available via web and mobile apps, it connects shoppers with brands that prioritize sustainability and social responsibility. The platform lets users earn cash and rewards for buying planet-friendly products, track purchases by scanning receipts or product barcodes, and redeem points for cash, discounts, or exclusive offers. By promoting healthier options and environmentally responsible brands, Makeena helps shoppers make sustainable choices and supports businesses that prioritize environmental and social impact.

The Etho

Non Equity Assistance in 2020
The Etho is a Certified B Corp marketplace that operates an online shopping platform designed to connect conscious consumers with ethical brands and artisans. The company focuses on curating a selection of sustainably sourced products created primarily by women, catering to shoppers who prioritize social responsibility and sustainability in their purchasing decisions. By offering a direct link between consumers and socially conscious producers, The Etho enables individuals to make informed choices that align with their values and support ethical practices in the marketplace.

LAPSNAP

Non Equity Assistance in 2020
LapSnap is used for grocery shopping, doing laundry, and gardening. It is an e-commerce platform that provides shopping baskets designed with and for wheelchair users. For inquiries, email, telephone numbers, and addresses are available on their websites.

Getin

Non Equity Assistance in 2020
GetIn is a developer of a retail analytics tool that focuses on measuring store traffic to enhance various aspects of retail operations. The company offers a web-based reporting portal that provides valuable data and insights into consumer behavior, particularly for shoppers visiting shopping malls. This platform enables retail store owners to send targeted brand loyalty messages, coupons, and discount offers to influence purchasing decisions. By leveraging this information, GetIn helps retailers optimize their labor management, marketing performance, merchandising strategies, and real estate investments, ultimately driving improved business outcomes.

Mens GoldBoxx

Grant in 2019
MensGoldBoxx is an intuitive retail and subscription solution for Big&Tall men. B&T men's retail needs are about a decade behind creating a real opportunity for someone to add massive value to this market with minimal risk. B&T desperately needs clothing options, updated fits, and fabrics, consistent sizing, KIND customer service,(read: LOVE.) What we have is the team, the experience, the market, the road map, and the grit to infiltrate this 5B industry, where 70% of B&T Men polled, shop at 'other.'

Check-Eat

Non Equity Assistance in 2019
Check-Eat is a free mobile app that streamlines the food ordering process at restaurants, bringing convenience and a great experience to the customers. Check-Eat features a native online ordering (take-away & dine-in), mobile payments, reservations, loyalty programs, tax invoicing, coupons and much more, all in a single app. Check-Eat is building a standardized customer service platform for the food sector, empowering local restaurants to engage customers through a seamless mobile experience.

Belleza check

Non Equity Assistance in 2019
Bellezacheck is the 'Tripadvisor' of beauty product and that provides consumer reviews&ratings on website.

Artisans List

Non Equity Assistance in 2019
Artisans List is uniquely focused on building and serving the affluent community united by old home lifestyles and sustainable, traditional living. Our foundation of lifestyle content attracts users to our commerce offerings and experiential tools to drive loyalty and fosters engagement.

Invent Boston

Non Equity Assistance in 2019
Invent Boston design, manufactures and supplies every day routines.

IderaOS

Non Equity Assistance in 2019
IderaOS operates a comprehensive e-commerce platform designed for small and medium-sized businesses. It offers interconnected solutions including local shipping, payment processing, inventory management, market insights, and social commerce APIs, enabling merchants to manage their stores across multiple channels affordably.

La Garde-Robe

Non Equity Assistance in 2018
La Garde-Robe is a French startup that operates an online fashion rental platform. It offers a wide selection of high-end clothing items for customers to rent temporarily, allowing them to frequently update their wardrobe without the need for permanent purchases.

Unsize

Non Equity Assistance in 2018
Unsize develops apparel fit personalization technology that combines a hardware measuring device with an AI-powered recommendation app to eliminate size labels and improve online shopping accuracy. The platform enables retailers to reduce return rates and helps online shoppers confidently buy clothing that fits by providing tailored size guidance and fit recommendations.

TUMBIKO JOYERIA

Non Equity Assistance in 2018
Tumbiko is a producer and developer of jewelry. They provide products that include rings, earrings, bangles, chains, necklaces, knowledge, and a bracelet. They offer products that are available for shopping online. Their customers' inquiries are addressed through phone, email, and online applications.

BUHO

Non Equity Assistance in 2018
BUHO is a sustainable fashion & lifestyle platform with products for women, men, kids & home under one banner for the first time. We're rooted in an uncompromising commitment to sustainable contemporary fashion that’s easy to find, fun to wear, and earth-loving. Our company was born out of a belief that fashion can do better because we know better. By combining fashion and social impact, BUHO provides consumers the opportunity to shop by the values most important to them. As an active member of 1% For the Planet, BUHO commits to donating 1% of all sales to support environmental programs and is a fully circular business with biodegradable packaging and an easy recycle program that distributes items to one of our non-profit partners repurposes it into new materials. We are currently going through our B-Corp Certification Process.

Whimmly

Non Equity Assistance in 2018
Whimmly is a developer of a virtual shopping assistant application tailored for eCommerce stores. The company offers a plug-and-play conversational assistant that utilizes an intelligent natural language interface to engage customers in meaningful dialogue about products. By analyzing consumer purchase and browsing history, as well as studying interaction patterns, Whimmly personalizes conversations to align with individual shopper preferences and tastes. This innovative approach not only enhances the customer experience by helping users discover new items and relevant information but also aids eCommerce retailers in fostering personalized interactions, ultimately driving sales and strengthening brand identity.

Penguino Travel

Non Equity Assistance in 2018
Penguino Travel is a peer-to-peer platform focused on enhancing the travel experience for families with children. It addresses the unique challenges parents face when planning trips, such as finding suitable accommodations, restaurants, and activities. By connecting traveling families with local residents, Penguino allows users to receive personalized recommendations for family-friendly destinations and experiences. The platform not only curates these insights but also provides a personalized itinerary to help parents feel confident while traveling. Additionally, Penguino features an online store where families can purchase travel gear and essentials tailored for their adventures. Through its services, Penguino Travel aims to save families time and money, enabling them to embark on memorable journeys together.

GuestBox

Non Equity Assistance in 2018
GuestBox offers a platform for hospitality businesses to enhance their guests' stay by providing curated amenity assortments. Their service includes high-end toiletries, skincare products, and snacks, delivered in customizable boxes, eliminating the need for individual procurement and assembly.

MirrAR.io

Non Equity Assistance in 2018
MirrAR.io specializes in an augmented reality platform tailored for innovative fashion brands, enabling a seamless integration with existing online websites, mobile applications, and social media channels. This platform enhances the customer experience by allowing consumers to visualize their preferred fit, color, and style, ultimately driving engagement and increasing sales. By providing an immersive shopping experience, MirrAR.io has demonstrated the potential to achieve up to a 25% conversion rate on website trials and a sales increase exceeding 37%. The company focuses on delivering responsive customer experiences that foster strong customer advocacy and loyalty.

Virtuality New Space

Grant in 2017
They use a VR headset and a gesture recognition camera to create a high quality, enjoyable experience that will allow customers to interact naturally with products using only their hands, view from every angle and customize the product in the VR.They've created an amazing shopping experience using Virtual Reality (VR), helping reatilers by reducing physical store space, and support marketing through consumer behavior analysis.

Preksh Innovations Private Limited

Grant in 2017
Preksh is a provider of visual commerce solutions that enhances the shopping experience by offering a virtual shopping platform. The company has developed innovative technology that allows consumers to engage with a 360-degree view of physical stores, facilitating a seamless online shopping experience reminiscent of being in a brick-and-mortar environment. With a focus on augmented reality, Preksh enables retailers to engage customers more effectively, allowing them to explore products and make purchases at their convenience, anytime and anywhere. The company has also filed for patents to protect its pioneering technology, reinforcing its commitment to advancing the visual commerce sector.

ADIFF

Grant in 2017
ADIFF is a humanitarian fashion start-up that aims to address global issues through innovative design and large-scale donations. The company specializes in creating all-gender, one-size transformable products, including practical and durable multipurpose jackets that are waterproof and suitable for various environments. Originally developed to assist refugees, the positive consumer response led to the availability of these products for purchase. Founded by Angela Luna, ADIFF operates on a donation-driven business model, directing a portion of its profits towards vital humanitarian initiatives. By upcycling traditional waste materials to create clothing and accessories, ADIFF not only meets consumer needs but also raises awareness about the challenges faced by refugees. Every purchase contributes to providing essential items to those in need, ensuring that the brand's innovative solutions reach the most vulnerable populations.

MoComics

Grant in 2017
MoComics is an innovative online platform that transforms the comic publishing industry by providing a unique and immersive reading experience tailored for mobile devices. It connects both emerging and established authors of comics, manga, graphic novels, and children's books with a growing millennial audience worldwide. The platform facilitates direct revenue generation for authors through its own production services, reader funding initiatives, and content sales via its online marketplace. MoComics enables users to search and purchase a diverse array of digital-first comics across various genres, including fantasy, science fiction, and adventure, allowing comic enthusiasts to easily browse and order titles for home delivery.

Pouch

Non Equity Assistance in 2016
Pouch is a free browser extension designed to streamline the online shopping experience by automatically locating and displaying valid voucher codes and discounts for users. It simplifies the often tedious process of searching for promotional offers, allowing shoppers to access the best deals from over 3,000 stores in the UK without navigating away from the page they are on. By eradicating the need for manual code entry, Pouch saves users both time and money, enhancing their overall online purchasing experience.

Pouch

Seed Round in 2016
Pouch is a free browser extension designed to streamline the online shopping experience by automatically locating and displaying valid voucher codes and discounts for users. It simplifies the often tedious process of searching for promotional offers, allowing shoppers to access the best deals from over 3,000 stores in the UK without navigating away from the page they are on. By eradicating the need for manual code entry, Pouch saves users both time and money, enhancing their overall online purchasing experience.

Floom

Grant in 2016
Floom is an online floral marketplace that connects customers with independent local florists to offer handcrafted bouquets for occasions such as Valentine’s Day, birthdays, and Mother’s Day. A tech-enabled platform, it curates flower arrangements from a selected network of artisans, providing same-day delivery in support of local florists and prompt service. Founded in 2015 and based in London, Floom focuses on quality bouquets and convenient delivery, enabling customers to access artisanal floral designs through a single online channel.

Joulez

Grant in 2016
Joulez is an innovative company focused on inspiring and empowering tween girls in the fields of science, technology, engineering, and mathematics (STEM). By creating educational products that appeal specifically to girls, Joulez aims to disrupt the traditional, male-oriented STEM toy market. The company designs fashionable, programmable, and connected room décor building kits that allow girls to engage in hands-on activities while developing essential STEM skills. Through deep user testing, Joulez ensures that its products resonate with both girls and their parents. These kits not only promote creativity and personalization but also provide access to engaging online content, equipping young girls with the knowledge, vocabulary, and confidence needed to pursue careers in technology and innovation.

MayoreoTotal.com

Grant in 2016
MayoreoTotal.com is an innovative online grocery platform that aims to transform the wholesale grocery market in Mexico, valued at approximately 20 billion USD. The company focuses on serving corporates, retail stores, and restaurants by providing a web-based shopping solution that offers a diverse range of grocery products at competitive prices. By facilitating a shift from traditional offline purchasing to a streamlined online experience, MayoreoTotal.com enables users to buy groceries quickly and efficiently, enhancing convenience and accessibility in the wholesale distribution channel.

Donii

Grant in 2016
Donii lets you donate your gently used clothes, household items, and kids' stuff directly to the people who need them most. Our platform connects donors with individuals and families in need, via the nonprofits, charities, and social workers that serve them. Each donation earns points which donors can use to shop a catalog of exclusive rewards. Give better with Donii.

Cognilyze

Grant in 2016
Cognilyze is a developer of a unique psychology-based recommendation engine designed specifically for eCommerce platforms. Unlike traditional recommendation systems that focus solely on purchase history, Cognilyze delves into the motivations behind a shopper's choices, creating highly personalized and relevant product suggestions. By building psychological profiles for individual shoppers, the engine understands their specific motives and reasons for purchasing. This approach enhances the shopping experience across multiple channels, offering recommendations that may not align with previous purchases or popular trends, thereby surprising and delighting customers with tailored suggestions.

MishiPay

Grant in 2016
MishiPay Limited is a technology company that specializes in mobile self-checkout solutions for retail environments. Founded in 2015 and headquartered in London, with an additional office in Bangalore, India, MishiPay has developed an innovative application that allows in-store shoppers to select products, scan barcodes, and make secure payments directly through their smartphones. This technology eliminates the need for traditional checkout lines, enabling customers to complete their purchases quickly and efficiently. MishiPay serves a diverse range of retailers across various sectors, including fashion, consumer electronics, DIY, sports, and convenience stores, enhancing the shopping experience by facilitating cashless transactions and reducing wait times.

My Fruit Truck

Grant in 2016
My Fruit Truck brings fresh fruits and vegetables from the local market to your door. It works like the ice cream truck in the USA, it passes by your neighbourhood and you can pick your own selection of fresh fruits and vegetables directly from the truck. Bought on the day, the produces are guaranteed fresh and delivered to your door. We also adapt the selection to your preference, to help you find with us your fruits and vegetables one-stop-shop.

Cahootsy

Grant in 2015
Cahootsy is a community-driven platform that connects shoppers, experts, and brands to facilitate personalized shopping experiences through peer-driven recommendations. By focusing on collaborative sharing of opinions and best buys, Cahootsy aims to eliminate traditional retail marketing practices and transform them into a more engaging and effective model. The platform allows consumers to be profiled and receive tailored recommendations, enhancing their shopping journey. Cahootsy partners with leading UK brands, including prominent retailers, to offer relevant deals that encourage conversions. The founding team comprises veterans from the mobile industry with extensive experience in product development and app management, supported by an advisory team with backgrounds in eCommerce and FinTech. This innovative approach has garnered recognition, positioning Cahootsy as a disruptive force within the retail landscape.

Shoplo

Grant in 2015
Shoplo is an e-commerce company that facilitates swift online sales for small businesses worldwide. It provides a user-friendly, multi-channel platform allowing entrepreneurs to create professional-looking online stores in mere minutes using its intuitive drag-and-drop tool, requiring no technical or design expertise. With over 20,000 global partners, Shoplo offers a diverse range of products across categories like DIY, design, and fashion, empowering small businesses to reach customers globally efficiently.

Irhal

Grant in 2015
Irhal is a travel planning and booking platform designed specifically for outbound travelers from the Middle East. The company's platform offers comprehensive city guides that cater to the unique needs of these travelers, including information on family-friendly activities, prayer timings, mosque locations, and halal dining options. By providing tailored resources, Irhal aims to facilitate a seamless travel experience, allowing users to plan their trips with ease and enjoy the magic of travel. The name "Irhal," which translates to "Go Away," captures the essence of adventure and exploration, making it a memorable choice for the brand.

Fugu Luggage

Grant in 2015
Fugu Luggage specializes in innovative, multifunctional luggage designed for business travelers. Their signature product is an expandable suitcase that can transition from carry-on to checked size, featuring a built-in laptop case and foldable shelves for enhanced convenience.

World Around Me

Non Equity Assistance in 2015
World Around Me develops a global discovery app that assists users in finding nearby places of interest such as restaurants, shops, accommodations, transportation options, and essential services like ATMs. Utilizing augmented reality through phone cameras, the app enables users to explore their surroundings efficiently worldwide.

Trendi Guru

Seed Round in 2015
Trendi Guru is an innovative company based in Tel Aviv, Israel, specializing in an online database of images featuring clothing and accessories. Founded in 2014, it utilizes machine-learning technology to automatically recognize and tag items found in photographs, enabling users to easily purchase products directly from various retailers. The platform scans content from publisher websites and generates affiliate links, allowing bloggers, brands, and advertisers to monetize their visual content effectively. In addition to its core offerings, Trendi Guru also provides access to celebrity and red carpet images, expanding its appeal to a diverse audience interested in fashion.

Kuona

Angel Round in 2014
Kuona is a technology company that develops AI-driven software for consumer brands and retailers. Its platform optimizes trade promotions, regular pricing, and inventories automatically by tracking competitor prices and providing real-time pricing information.

Rosie

Grant in 2014
Rosie is an online grocery shopping platform that connects consumers with local stores, allowing them to conveniently purchase a wide range of grocery items. The company partners with independent grocers and wholesalers to offer a seamless ecommerce experience, including delivery options and comprehensive marketing support. By utilizing proprietary data analytics, Rosie enhances the shopping experience, helping customers find and discover products from numerous retailers across the country. The platform is designed to support local businesses while providing consumers with a diverse selection of groceries and streamlined delivery logistics.

PiplSay

Grant in 2013
PiplSay levels the e-commerce playing field by enriching small sites with product opinions and reviews. Their technology enables retailers, regardless of size, to provide their customers with relevant opinions of real people on their products, and provide customer experience that previously only big players could provide.

Nyopoly

Grant in 2013
Nyopoly is a members-only shopping experience where every price is personal. With Nyopoly, you negotiate your price on the most fabulous finds in fashion, getting coveted styles on your terms. Nyopoly is like walking into a store, grabbing an item off the shelf, and determining your purchase price with the cashier. It's not an auction, and you're not competing against anyone. It's personal. The site is curated exclusively for its members by its merchandising team, bringing new, authentic, and trendy must-have accessories, jewelry, watches, handbags, and more.

Tripzon

Grant in 2013
Tripzon is a packaging and booking platform that helps its users plan and book complex tours. The platform offers multiple destinations, component filtering, trip design services, and a single transaction checkout. It provides a smart itinerary system for flights, hotels, activities, cars, transfers, and other travel components. Tripzon was launched in 2008 and is based in Boston, Massachusetts.

Buyjacker

Grant in 2013
Buyjacker is an app-based bidding platform for electronic products. The app allows users to browse through various e-commerce stores or offline stores & select products. Once determined, they can use the app for bidding the price online with the manufacturers of the products.

ArmHer

Grant in 2013
ARMHER is a company created by women to protect women from crime. We devoted years to studying the mind-set of criminals who victimize women, and researching the extraordinary selection of personal protection devices (PPDs) available to women. We selected the most effective and affordable PPDs and created four unique “Survival Kits” – each Kit is filled with proven defenses that safeguard women from crimes against their person and their property. From students to seniors, ARMHER is the perfect gift.

Dressformer

Grant in 2013
Dressformer is a technology company that specializes in providing a B2B/B2C platform for virtual clothing try-ons before purchase. The company's virtual fitting rooms utilize photorealistic 3D avatars and models created from just two photos of the garment, ensuring accuracy within one centimeter. This technology aims to address the challenges of online shopping by helping consumers make confident purchases, knowing that the clothes will fit almost perfectly. It also assists in determining the appropriate size, suitability of the cloth, and provides social and professional approval. For businesses, Dressformer's solution helps reduce returns, boost sales, and alleviate the associated financial burden.

PriceGrabber

Grant in 2011
PriceGrabber.com, Inc. is an online commerce platform that facilitates connections between millions of shoppers and thousands of merchants. Founded in 1999 and based in Los Angeles, California, PriceGrabber enables consumers to compare prices across various product categories, including electronics, clothing, home goods, and more. The platform serves as a comparison shopping site, allowing users to find the best deals while helping retailers boost sales by distributing their product catalogs to a wide audience. Additionally, PriceGrabber partners with over 400 digital publishers, providing them tools to engage users and monetize traffic through product links and images. As a subsidiary of Connexity, Inc., PriceGrabber operates across North America and the United Kingdom, supporting both shoppers and merchants in the evolving landscape of ecommerce.

Swellr

Grant in 2011
Swellr helps convert everyday spending on shopping and dining into funding for education needs.

Casa Couture

Grant in 2011
Casa Couture, founded in 2011 by Claudia Espinola, specializes in designing and manufacturing stylish shoes for women, with a particular focus on providing comfort and adaptability during pregnancy and motherhood. Recognized by industry publications such as WWD and The Bump, the company's footwear is crafted from innovative materials that mold to the wearer's feet, offering both luxury style and comfort.

Pushpins

Grant in 2010
Pushpins is a company that offers a mobile application designed to provide consumers with instant access to digital coupons and rewards. Users can scan the barcodes of products while shopping in grocery stores, allowing them to take advantage of discounted prices and promotional offers. This innovative approach to couponing enhances the shopping experience by making savings more accessible and convenient for consumers.

Locately

Grant in 2010
Locately is a company that specializes in Location Analytics, utilizing advanced software to analyze semi-continuous GPS data from mobile phones. Its services, available in the US and Canada, focus on providing shopper insights by replacing traditional in-person methods of data collection with a modern big data solution. By mining location data, Locately helps clients gain a deeper understanding of consumer behavior and shopping patterns, ultimately enabling them to enhance their sales strategies effectively.
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