Powerhouse
Non Equity Assistance in 2023
Powerhouse, LLC is a Kansas-based company specializing in market research, sports marketing, style guide development, and trademark licensing. It operates from Overland Park, Kansas. Meanwhile, Powerhouse Retail Services, LLC, founded in 1996 and located in Crowley, Texas, offers a comprehensive range of national construction services and facility maintenance. Their services encompass remodels, multi-unit programs, tenant improvements, project management, and a variety of facility maintenance activities, including landscaping, snow removal, and emergency services. The company also provides rollout services such as digital branding and specialty fixtures. Powerhouse Retail Services utilizes advanced technology and project management software to enhance operational efficiency and improve brand presence for its clients. Continuous improvement and sustainable practices are central to their business model, ensuring high-quality service and customer satisfaction.
Discoverfy
Non Equity Assistance in 2021
Discoverfy is a Product Discovery SaaS made for retailers & e-commerce. After an easy integration, they are able to show their full catalog in an innovative way, which allows collecting data from what's happening in their online stores. Users are guided into their best match while receiving recommendations, turning the shopping experience into something fun.
Fanorama Social Media
Non Equity Assistance in 2021
Fanoramas is a platform that generates thousands of ‘in-the-moment’ photos and sends to fans to share in real time from events. We provide every fan with hundreds of personal and action photos from the big event. The Fanoramas platform provides a new space for our sponsors and partners to activate and engage with fans!
Hue
Non Equity Assistance in 2021
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.
Makeena
Non Equity Assistance in 2021
Makeena is a consumer shopping platform that rewards customers for purchasing healthy, eco-friendly products. Available via web and mobile apps, it connects shoppers with brands that prioritize sustainability and social responsibility. The platform lets users earn cash and rewards for buying planet-friendly products, track purchases by scanning receipts or product barcodes, and redeem points for cash, discounts, or exclusive offers. By promoting healthier options and environmentally responsible brands, Makeena helps shoppers make sustainable choices and supports businesses that prioritize environmental and social impact.
Qortex
Non Equity Assistance in 2021
Qortex is a video analytics company that empowers brands to distribute content across web, CTV, and gaming platforms. Its AI-driven platform enables rapid searching, categorization, correlation, and curation of video moments at scale, regardless of volume, language, or context.
Habu
Non Equity Assistance in 2020
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.
SmartFish
Non Equity Assistance in 2020
SmartFish is a non-profit organization dedicated to promoting environmentally sustainable and socially responsible artisanal fishing practices. It provides quality marine products with a focus on sustainability, reducing intermediaries in the supply chain and ensuring that more value-added steps remain within cooperatives. SmartFish collaborates with these cooperatives under an open book policy to maintain transparency in profit distribution at every stage of the value chain. Additionally, the organization offers training programs aimed at enhancing product value through improved quality, traceability, and marketability of catches. By adopting eco-friendly fishing methods, SmartFish connects fishers with conscious consumers, fostering sustainability, economic development, and social responsibility in the seafood industry.
Momlancers
Non Equity Assistance in 2020
Momlancers is a company that focuses on connecting professional mothers with organizations seeking talent for various projects. It offers hiring solutions across multiple fields, including consultancy, human resources, marketing, coaching, and freelance work. The company features a software platform that facilitates this connection, allowing businesses to find qualified candidates for tasks such as drafting, design, web applications, and production. By promoting professional and personal satisfaction, Momlancers aims to empower mothers while meeting the specific talent needs of companies.
Aequales
Non Equity Assistance in 2020
Aequales is a leading Latin American consultancy specializing in corporate gender equality and diversity. It leverages data from over 2,000 companies to drive organizational transformation, promoting equal opportunities and working conditions for men and women. With over a decade of experience, Aequales has worked with over 300 companies across 13 countries, offering services such as diagnosis, measurement, consulting, training, and awareness programs to foster inclusive workplaces.
Node App
Non Equity Assistance in 2020
Node App Inc. is a Canadian company based in Markham, established in 2017. It specializes in developing a mobile application that connects brands, restaurants, and agencies with verified micro-influencers. The platform enables brands to promote their products through these influencers, facilitating effective marketing campaigns. Node App supports over 100 brands across North America, focusing on generating user-generated content (UGC) through streamlined and data-driven campaigns. By leveraging the reach of micro-influencers, Node App enhances brand visibility and engagement in the market.
BrandMe
Non Equity Assistance in 2020
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators.
We create the most influential hispanic influencer marketing platform with tools like:
* Marketplace with more than 1M creators
* Global Searcher of Creators ( more than 50 M )
* Profile analytics of any user in the digital universe with demographic data and fake followers
* IA section with tools for the influencer marketing
* Work with Fortune 500 Brands directly in the region
Getin
Non Equity Assistance in 2020
GetIn is a developer of a retail analytics tool that focuses on measuring store traffic to enhance various aspects of retail operations. The company offers a web-based reporting portal that provides valuable data and insights into consumer behavior, particularly for shoppers visiting shopping malls. This platform enables retail store owners to send targeted brand loyalty messages, coupons, and discount offers to influence purchasing decisions. By leveraging this information, GetIn helps retailers optimize their labor management, marketing performance, merchandising strategies, and real estate investments, ultimately driving improved business outcomes.
CACTIVATE
Non Equity Assistance in 2020
CACTIVATE offers an AI-powered solution for e-commerce businesses to enhance customer acquisition. Their platform manages ads autonomously, providing services such as campaign creation, ad management, and creative testing.
Aroma Insights
Non Equity Assistance in 2020
Aroma Insights is a Givaudan spin-off free-standing kiosk that digitally delivers aromas guided by AI to create crowd-sourced flavors and fragrances, marketing, collecting data. It can collect dynamic consumer insights data, engage and educate consumers, creates crowd-sourced products, offer personalized recommendations, and more.
Tink
Non Equity Assistance in 2020
Tink offers a SaaS platform that enhances sales through automated referrals. It digitizes word-of-mouth marketing, tracks referral analytics for ROI measurement, and facilitates 'member gets member' software.
Snaptivity
Non Equity Assistance in 2020
Snaptivity is a pioneering company in the field of experience technology, revolutionizing the enjoyment of live sporting and music events. By utilizing robotic cameras equipped with AI and IoT sensors, Snaptivity captures genuine fan emotions and reactions at pivotal moments during events. This technology allows for the automatic delivery of candid photos directly to fans' smartphones in real-time, enhancing their overall experience. Additionally, Snaptivity provides sports teams and clubs with a unique opportunity to boost sponsorship revenue by offering a new media stream that actively engages fans. The platform enables brands to connect with audiences in a targeted and personalized manner, thereby creating significant opportunities for both sponsorship and e-commerce.
Founded in 2016, Smeetz is a Swiss-based company offering an AI-powered commerce intelligence platform tailored for the leisure and entertainment industry. Its comprehensive suite of solutions includes ticketing, POS, CRM, data analytics, and dynamic pricing, empowering venues to optimize efficiency, increase revenue, and enhance guest experiences.
Blings.io
Non Equity Assistance in 2020
Blings.io is a platform for creating dynamic data-driven videos that enhances communication. Its AI-based platform enables on-the-fly video creation using data-driven content, removing cost and scale limitations to maximize the ROI of video campaigns and help companies engage viewers and drive conversions.
Abeja Reyna is a company specializing in the online production and marketing of honey-based beauty care products. Their offerings are free from parabens and leverage the moisturizing, antibacterial, and antioxidant properties of honey for organic, sustainable skincare.
Rezztek
Non Equity Assistance in 2019
Rezztek is a company focused on enhancing the performance of hockey players through innovative equipment. It manufactures hockey stick blades designed to improve puck control and facilitate faster, more accurate shots. Rezztek emphasizes customization, allowing players to tailor products to their specific needs. Additionally, the company offers a platform for branding and advertising, aiming to elevate the marketing and visibility of hockey-related products. Through its commitment to high-quality materials and performance enhancement, Rezztek seeks to redefine the standards of hockey equipment and promote the sport effectively.
Waterdata
Non Equity Assistance in 2019
Waterdata is a company specializing in artificial intelligence solutions aimed at enhancing retail operations through data-driven insights. The firm develops an AI-based data analytics and pricing platform that focuses on dynamic pricing, catering to industries where demand fluctuates significantly. By integrating customer behavior analysis with advanced pricing strategies, Waterdata's platform addresses revenue management challenges, allowing businesses to effectively balance supply and demand. Through its technology, Waterdata empowers retailers to convert their data into actionable marketing strategies, ultimately driving profitability and operational efficiency.
TALENT ON DEMAND
Non Equity Assistance in 2019
Talent On Demand is a consulting agency. They serve businesses and the human resources sector. It offers consulting, executive search, marketplace, marketing, finance, and product design.
Cambas
Non Equity Assistance in 2019
We improve the way companies do marketing, through gigsourcing and proprietary software
Soy Agencia
Non Equity Assistance in 2019
Soy is a digital marketing company that provides services to SMBs by freelancers. Their services include UX, UI, e-commerce, marketing, web flow, no-code development, fintech, proptech, medtech, edtech, market research, product management, product-market fit, market intelligence, and MVP.
Roog
Non Equity Assistance in 2019
Roog is a social marketing and e-commerce platform designed to connect consumers with small businesses in underserved communities. The company focuses on addressing the essential needs of these businesses, including target marketing, promotions, customer reviews, analytics, and community building. By offering incentives and facilitating hyperlocal deliveries, Roog enables consumers to locate and support local businesses, thereby enhancing sales opportunities through mobile orders and purchases. This approach empowers minority business owners to elevate their brands while providing shoppers from diverse backgrounds with a safe and convenient way to engage with small businesses in their neighborhoods.
Perkzilla
Non Equity Assistance in 2019
PerkZilla offers tools, tips, tricks, and growth knowledge to give the brand the upper hand in an ultra-competitive marketplace. They contribute to the continuous growth of brands without spending any money on advertising.
eMazing-retailing
Non Equity Assistance in 2019
Emazing Retailing is a marketing researcher that provides customer insights for businesses. They offer a tool that recreates specific e-commerce scenarios. They provide this using traditional market research surveys. They also deliver market research tools.
NeuroApplied
Non Equity Assistance in 2019
Founded in 2016, NeuroApplied is a market research company that specializes in studying the collective subconscious of customers. It uses machine learning analytics and neural networks to analyze online picture games, providing clients with valuable insights into their customers' associative thoughts through its intuitive SaaS-based platform.
Nexcv
Non Equity Assistance in 2019
Nexcv is a recruitment marketing software-as-a-service (SaaS) company that specializes in automating talent acquisition through social media. Its platform enhances the recruitment process by transforming job descriptions into engaging video campaigns, allowing employers to effectively target and attract their ideal candidates. By leveraging multiple social networks, Nexcv enables businesses to streamline their hiring efforts, reducing the time spent on manual sourcing and improving overall recruitment efficiency.
Jump.in
Non Equity Assistance in 2019
Jump.in is a digital marketing agency that helps its clients jumpstart their careers. Its goal is to give an opportunity for a career that will assure social and financial mobility for a better life.
The company was founded in 2018 and is headquartered in Tel Aviv, Israel.
Digital Onboarding
Non Equity Assistance in 2018
Digital Onboarding Inc. is a Boston-based company that specializes in developing a SaaS-based software platform designed to streamline the new account activation process for banks and credit unions. Founded in 2015, the company provides an automated onboarding solution that enhances member engagement and facilitates seamless communication across various channels. Its platform empowers financial institutions to effectively market and educate their customers about products and services, thereby fostering stronger relationships. By enabling the creation of personalized email and SMS reminders, Digital Onboarding encourages customers to adopt essential account-related services such as direct deposit and online bill pay. This approach not only increases activation rates but also helps transform account holders into engaged, profitable relationships, positioning the bank or credit union as the primary financial institution for its members.
Konnecto is a New York-based company founded in 2015 that specializes in developing a software as a service (SaaS) platform aimed at enhancing customer engagement for brands across various social media environments. The platform is recognized as the world's first prescriptive marketing tool, providing consumer brands with daily recommendations to boost online sales by analyzing competitors' customer journeys and identifying vulnerabilities in the path to purchase. Konnecto's technology allows brands to gain deep insights into consumer preferences, attitudes, and behaviors while prioritizing user privacy. By collecting and analyzing data from multiple platforms, the company helps clients create detailed consumer profiles that inform future marketing strategies and campaigns. Its clientele includes notable companies such as Coca-Cola and MyHeritage, among others.
Decidata
Non Equity Assistance in 2018
Decidata provides marketing software and solutions that bridge online and offline advertising. Its technology detects and analyzes television commercials in real time, enabling brands to synchronize TV campaigns with digital marketing efforts across channels, including programmatic TV and digital billboards. The software lets brands compare, buy, control and optimize campaigns, using real-time TV analytics and ad recognition to monitor performance, measure impact, and improve returns. By aligning TV activity with digital campaigns, Decidata helps advertisers achieve coordinated, data-driven marketing that spans broadcast and online media.
Brightbites
Non Equity Assistance in 2018
Brightbites operates a marketing and research platform designed to assist food manufacturers in connecting with targeted consumer demographics. The company offers a subscription service that delivers a monthly food box to consumers, referred to as "snackers." In exchange for their participation, consumers are incentivized to rate the products and provide detailed feedback, which Brightbites collects to deliver actionable insights to manufacturers. This approach enables food companies to conduct lean testing and gain access to specific consumer niches, facilitating informed decision-making throughout various stages of product development. By lowering costs and streamlining the feedback process, Brightbites creates a valuable resource for both manufacturers and consumers.
Socialyte
Non Equity Assistance in 2018
Socialyte is a marketing agency based in Albany, New York, specializing in connecting brands with a curated network of 500 influential tastemakers. These tastemakers represent branded media across over 60% of the world's leading personal style blogs, as well as prestigious digital platforms for publications such as Vanity Fair, Glamour, and Teen Vogue. Socialyte develops and manages tailored digital marketing programs that address the specific needs of various brands, allowing them to effectively engage their target audiences and enhance purchase intent. The agency has successfully executed over 500 native advertising campaigns for a range of clients, including Fortune 500 companies and prominent fashion and beauty brands.
T-TIME PRODUCTIONS
Non Equity Assistance in 2018
T-Time Productions produces unique programming and content for various media platforms. They provide services for television, online, mobile, and streaming. They offer services to the departments of programming, production, marketing, and sales.
Echome
Non Equity Assistance in 2018
EchoMe takes advantage of social media and smartphones to make the relationship between small businesses and customers ubiquitous.
Their app helps customers and users share rich reviews with their friends, discover new experiences and stay in touch with the local businesses they love.
Heepsy
Non Equity Assistance in 2018
Founded in 2016, Heepsy operates a platform connecting agencies and brands with influencers. It helps businesses discover and connect with Instagram influencers based on campaign theme, location, followers, engagement rate, and other metrics.
Brands Of
Non Equity Assistance in 2018
Brands Of Holding Inc. is a holding company that operates an e-commerce marketplace, enabling brands to sell a variety of products, including apparel, accessories, lifestyle items, and personal care products. Founded in 2015 and headquartered in San Juan, Puerto Rico, the company serves markets in Latin America, including Nicaragua, Argentina, and Mexico. Brands Of provides local entrepreneurs with essential digital tools for exporting their products and enhancing their brand visibility. Through its platform, the company offers digital marketing services, consulting, and business intelligence, effectively targeting consumers both locally and within the diaspora of their home countries, particularly US Hispanics.
Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.
Oqtor is an AI-powered design platform tailored for busy entrepreneurs. The company offers an online tool that leverages artificial intelligence to analyze a client's branding through their website, social media, and other visual assets. This technology enables Oqtor to create personalized designs, including business cards and online advertisements, efficiently. By automating the design process, Oqtor helps clients save time and focus on growing their businesses.
Socialease Ltd is a company that specializes in developing an intelligent assistant platform tailored for the hospitality industry, including hotels and restaurants. Founded in 2015 and based in Lausanne, Switzerland, Socialease offers a software as a service (SaaS) solution that simplifies the management of digital communication across various social media channels. The platform utilizes artificial intelligence to provide personalized communication suggestions, enabling businesses to enhance their online presence and manage their e-reputation effectively. By centralizing all digital interactions, Socialease empowers hospitality businesses to create and schedule content using texts, images, and videos, making it easier to engage with their target audiences and streamline their marketing efforts.
QueMesa - Half-price fine dining
Grant in 2017
QueMesa is a platform for Restaurants Owners to manage and regulate their capacity using promotions. Restaurants can offer better promotions to attract customers during their empty times. This in turn attracts more customers.
Their Admin Portal provides real-time statistics and reservation details and allows Owners to update their public Restaurant Profile at any time.
There's only one requirement to be on the QueMesa platform: Each restaurant has to offer at LEAST 1 table with a 50% discount per day at any time.
Brandfetch
Non Equity Assistance in 2017
Brandfetch is a information site for search engine marketing and search issues for brands.
Pouch
Non Equity Assistance in 2016
Pouch is a free browser extension designed to streamline the online shopping experience by automatically locating and displaying valid voucher codes and discounts for users. It simplifies the often tedious process of searching for promotional offers, allowing shoppers to access the best deals from over 3,000 stores in the UK without navigating away from the page they are on. By eradicating the need for manual code entry, Pouch saves users both time and money, enhancing their overall online purchasing experience.
Pouch is a free browser extension designed to streamline the online shopping experience by automatically locating and displaying valid voucher codes and discounts for users. It simplifies the often tedious process of searching for promotional offers, allowing shoppers to access the best deals from over 3,000 stores in the UK without navigating away from the page they are on. By eradicating the need for manual code entry, Pouch saves users both time and money, enhancing their overall online purchasing experience.
Amondo offers a publishing technology and content curation platform that aggregates the content generated around events and campaigns into curated feeds called Imprints. Imprints can be embedded in existing platforms, shared on social channels, displayed on venue screens, or delivered via email. The platform collects photos, videos, and other user-generated content from events and presents them as a single, easily shareable feed. It enables monetization through brand messaging, data capture, and ecommerce functionalities. Operating as a social media style tool for live events, Amondo helps brands and organizers capture, curate, and distribute attendee content to extend reach, engagement, and value from event activity.
SmarterQueue
Grant in 2016
SmarterQueue automates social media marketing for small businesses and teams. It categorizes content into queues, repeats posts for increased visibility, recycles evergreen content, and customizes posts for different platforms.
Spots is an experiential search platform that connects businesses and customers in real-time.
Users want real-time info from businesses (wait time, food special, private party etc). Businesses want to share but lack a dedicated channel to do so. Spots lets business share promotions, specials, events, and alerts to users in real-time. Users get access to the real-time info they want, and businesses can engage with new and returning customers and drive more people through the door. Spots helps users to find what they're looking for and gives business a dedicated channel to engage.
History Bombs
Grant in 2016
History Bombs is an edtech company that makes history engaging through syllabus-aligned video lessons and companion resources. Its platform provides video lessons, inquiry-led activity sheets, quizzes, flashcards and independent learning tools to support teachers and homeschooling families with comprehensive history education, progress tracking, and deeper understanding across diverse learning environments. Founded in October 2016 and guided by a former OFSTED inspector, History Bombs has sold to school customers in the UK, USA, Australia and France. The company focuses on expanding its sales and marketing to achieve wider market penetration.
StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.
MayoreoTotal.com
Grant in 2016
MayoreoTotal.com is an innovative online grocery platform that aims to transform the wholesale grocery market in Mexico, valued at approximately 20 billion USD. The company focuses on serving corporates, retail stores, and restaurants by providing a web-based shopping solution that offers a diverse range of grocery products at competitive prices. By facilitating a shift from traditional offline purchasing to a streamlined online experience, MayoreoTotal.com enables users to buy groceries quickly and efficiently, enhancing convenience and accessibility in the wholesale distribution channel.
We help D2C brands grow the value of their customers faster by providing software, intelligence and expertise.
Our Customer Data Intelligence Platform creates a genuine single point of truth, for every customer, by consolidating and deduplicating each data point.
This enables brands to:
• Quickly diagnose performance of marketing activity, accelerating the ability to test, learn and optimise.
• Identify true VIPs and create strategies that build and track their engagement
• Easy revenue forecast modelling, so brands know what it'll take to hit whatever revenue targets they're trying to achieve in seconds.
• See how recent activity impacts predicted Customer Lifetime Value, so they can stop, continue or adjust to optimise acquisition.
Our CRM personal data fields tool takes multiple customer data sources as inputs and uses customised logic to create rich metadata that can be used to personalise campaigns.
This enables brands to:
• To trigger, segment and personalise communications via their existing email marketing tools
• Use multiple sources of customer data to increase personalisation, not just that which sits in a duplicated state within the e-commerce platform.
Konnecto
Non Equity Assistance in 2016
Konnecto is a New York-based company founded in 2015 that specializes in developing a software as a service (SaaS) platform aimed at enhancing customer engagement for brands across various social media environments. The platform is recognized as the world's first prescriptive marketing tool, providing consumer brands with daily recommendations to boost online sales by analyzing competitors' customer journeys and identifying vulnerabilities in the path to purchase. Konnecto's technology allows brands to gain deep insights into consumer preferences, attitudes, and behaviors while prioritizing user privacy. By collecting and analyzing data from multiple platforms, the company helps clients create detailed consumer profiles that inform future marketing strategies and campaigns. Its clientele includes notable companies such as Coca-Cola and MyHeritage, among others.
Lobster
Seed Round in 2016
Lobster is a platform that facilitates the licensing of visual content directly from social media users, catering to brands, agencies, and media outlets. Utilizing advanced AI technology, Lobster efficiently scans major social networks and prominent cloud storage providers to source billions of authentic images and videos. This service addresses the challenge of finding high-quality, relevant content that aligns with specific brand narratives or media campaigns. By employing image recognition and metadata analysis, Lobster's algorithm identifies original and genuine content created by everyday individuals. The platform simplifies the process of acquiring visual assets, allowing users to access a diverse range of media without the complexities of copyright concerns.
Moteefe is an e-commerce platform established in 2014 that facilitates the sale of customized merchandise through social media channels. Designed for a diverse range of users from individual entrepreneurs to larger retailers, the platform empowers users to transform their creative designs into merchandise that can be sold globally within minutes. By offering a print-on-demand service, Moteefe allows users to create and market custom clothing and other products without significant upfront investment. The platform supports entrepreneurship by enabling individuals and organizations to operate their own white-labeled stores or sell through their existing websites, thus providing a comprehensive solution for those looking to enter the custom merchandise market.
Feelter is an innovative company that operates an online product review platform aimed at enhancing the e-commerce experience. By bridging social networking and e-commerce, Feelter focuses on maximizing the business potential of e-commerce traffic. The platform aggregates real-time information about various products, providing users with comprehensive reviews that include mentions, photos, and videos. It effectively filters out spam and suspicious content, allowing consumers to make informed purchasing decisions. With its unique approach, Feelter aims to keep internet users engaged on e-commerce websites for longer periods, ultimately driving sales and improving customer satisfaction.
Founded in 2014, Ader is an online marketplace that facilitates brand endorsements on Twitch. It connects brands with gamers and streamers for live promotions such as playthroughs, shoutouts, market research surveys, and giveaways.
MOTIV Intelligence
Grant in 2015
MOTIV Intelligence is an ad-tech company that focuses on automating the marketing process. The company utilizes user behavioral data collected from mobile devices to deliver personalized advertisements to individuals who visit websites but do not complete a purchase. By leveraging this data, MOTIV Intelligence aims to enhance marketing effectiveness and improve conversion rates for businesses.
Satsum provides a beautifully designed customer experience management software that helps companies to increase loyalty and referrals.
Their technology intelligently aggregates customer feedback across multiple touchpoints and analyse it using machine learning. Their mantra is "No more bad feedback forms". All their surveys are beautifully designed and optimised for cross platforms interactions. This boosts response rate, helps brands to convey their message even after purchase, and eventually form more meaningful relationships between companies and their customers.
Small Fry creates economic opportunity in urban communities by employing talented lower-income youth, aged 17-24, to drive local small business growth online. They harness virtual apprenticeship to train and employ youth to optimize the web presence of small businesses through a spectrum of services including social media and search engine marketing. Youth earn income and gain skills that lead to career mobility while small businesses get affordable online marketing to save time and build revenue.
Lobster
Non Equity Assistance in 2015
Lobster is a platform that facilitates the licensing of visual content directly from social media users, catering to brands, agencies, and media outlets. Utilizing advanced AI technology, Lobster efficiently scans major social networks and prominent cloud storage providers to source billions of authentic images and videos. This service addresses the challenge of finding high-quality, relevant content that aligns with specific brand narratives or media campaigns. By employing image recognition and metadata analysis, Lobster's algorithm identifies original and genuine content created by everyday individuals. The platform simplifies the process of acquiring visual assets, allowing users to access a diverse range of media without the complexities of copyright concerns.
Faze1 is a data-driven outbound marketing platform tailored for the home services industry, including home improvement. The company offers a comprehensive suite of marketing solutions designed for manufacturers, distributors, and contractors, enabling them to effectively engage with residential customers. By combining consumer demographics and location-based information, Faze1 provides businesses with the tools necessary to enhance their marketing strategies, streamline customer outreach, and track engagement. This approach not only improves the effectiveness of traditional marketing channels but also drives greater sales productivity by ensuring that businesses connect with the right audiences through informed and efficient campaigns.
Grapevine provides a full range of marketing services to help clients connect with their target audience and reach more customers. They provide services for influencer marketing, social analytics, video marketing, youtube advertising, Instagram advertising, and Facebook advertising. Grapevine scales integrated digital marketing campaigns quickly by amplifying influencer content, paid advertising, social media, events, e-commerce, creative, and other channels.
Later
Convertible Note in 2014
Later is a social media management platform that enables collaboration among managers and creators. It offers partnerships with major social platforms like Meta, TikTok, Twitter, LinkedIn, YouTube, and Pinterest. The company specializes in developing high-performing content and facilitating authentic collaborations to reach new audiences, increase engagement, and achieve predictable ROI.
flexEngage
Seed Round in 2014
flexEngage, Inc. is a company that specializes in receipts management software and digital receipts, aimed at enhancing post-purchase communications for retailers. Founded in 2014 and based in Orlando, Florida, flexEngage enables retailers to transform standard transactional touchpoints such as receipts, order notifications, and packing slips into personalized engagement channels. This approach helps retailers like Under Armour and GNC to better connect with their customers, fostering loyalty and driving additional sales. By providing tools to manage spending habits and shopping trends, the company's software eliminates the need for paper receipts and allows for the inclusion of social media links, videos, and customized offers. Additionally, flexEngage is building a comprehensive database of consumer shopping behavior, which currently includes millions of transactions and unique consumer profiles. The company was formerly known as flexReceipts, Inc. and rebranded in January 2019.
OfferLogic (Acquired by Rokt)
Grant in 2013
OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform.
Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.
Onthebar for Brands is a marketing company that specializes in on-premise promotions by empowering bar staff to act as advocates for various beverage brands. The company has developed a social-marketing platform that provides real-time information and services related to bars. This platform allows bartenders to inform their regular patrons about their schedules and events at the bar, fostering a stronger connection between customers and staff. Additionally, it enables bar-goers to track their favorite bartenders, discover exclusive offerings, and make informed decisions about their nightlife based on social interactions. Onthebar for Brands serves some of the largest names in the industry, enhancing customer engagement and brand visibility in the bar environment.
ViralGains, Inc. is a video marketing platform based in Boston, Massachusetts, established in 2012. The company assists advertising agencies and brands in effectively reaching their target audiences by enhancing consumer engagement through video content distributed across various digital channels. ViralGains focuses on business-to-business initiatives, including the distribution, seeding, and marketing of viral videos. Its platform integrates videos into user experiences on diverse destinations such as blogs, social games, and social news, while also leveraging influencer partnerships. Additionally, ViralGains utilizes zero-party data through interactive ads and audience building technology, allowing brands to discover, understand, and nurture both new and returning customers effectively. The platform measures consumer interactions with video content, enabling marketers to connect with audiences in preferred venues and contexts.
ZoomTilt
Seed Round in 2013
ZoomTilt, Inc. is a media technology company based in Somerville, Massachusetts, specializing in the creation and distribution of branded video entertainment. Founded in 2012, the company operates a community and marketplace for screenwriters, providing a platform for writing exercises, script feedback, and online video strategy advice. ZoomTilt excels in bridging the gap between video creativity and data, catering to advertisers, agencies, media companies, and content creators who seek engaging content that resonates with audiences. The company offers social video marketing services, including content measurement analytics and innovative video distribution strategies, enabling brands to develop video marketing campaigns that are memorable, shareable, and targeted.
Bottol rewards the chain of people that connect buyer to seller via online word-of-mouth. They have a patent-pending technology that tracks how promotions are shared from friend to friend across all social media, and even e-mail. They see the exact path a promotion takes and reward the chain of people that connect buyer to seller and because they incentivize people for the value they create beyond their direct friends, they create more sharing.
Social Made Simple
Grant in 2012
SocialMadeSimple is a provider of social media marketing tools and services tailored for small businesses and individual professionals. The company combines its innovative platform with a team of marketing experts to offer affordable, full-service social media solutions. Their approach focuses on creating unified and cohesive social media strategies that generate results for multi-location brands on a hyper-local level. SocialMadeSimple reaches its target market through a blend of direct sales and marketing efforts, forming Whitelabel partnerships with larger companies that already offer marketing tools, as well as collaborating with local marketing agencies and smaller affiliates. This strategy allows them to effectively serve a diverse clientele and enhance their social media presence.
Redeemr
Debt Financing in 2012
Redeemr is a social loyalty program that works with Facebook, Twitter, and many more social media sites.
The SF-based startup lets SMBs, brands, as well as celebrities develop repeated fan engagement on various social media sites and utilize their social presence to fans into customers for their business by rewarding their social as well as customer loyalty.
SMAK enhances professional communication by transforming email and social network clutter into meaningful conversations, boosting responsiveness to key clients, sales, and automating CRM tasks. Its unique technology helps manage communication overload and identifies potential business opportunities.
TapWalk, Inc. is a mobile application development company based in Medford, Massachusetts, founded in 2010. It specializes in creating interactive apps tailored for large events and venues, including trade shows, conventions, universities, music festivals, malls, airports, and amusement parks. The applications enhance user engagement by providing location-aware features and integrating multimedia elements such as audio, video, and social media. TapWalk aims to replace traditional paper maps and schedules with dynamic, real-time updates, offering features like surveys, trivia, and location-based games to enrich the visitor experience. Additionally, the platforms enable venue owners to gain insights into visitor behavior and maintain connections with attendees after events conclude. As of May 2017, TapWalk operates as a subsidiary of RaceMenu, Inc.
FredRover is a free, community-driven site devoted to helping you find mobile games, media, tools and business software.
FredRover helps consumers discover apps while visiting their favorite websites and gives developers access to wider pools of interested users. We۪ve developed a proprietary algorithm that generates app recommendations that are delivered to consumers in two ways: We partner with web publishers to serve a widget that displays apps relevant to the content of a webpage and we operate a destination website and email service that ingests user information and delivers personalized recommendations.
MessageAMP's purpose is to project the marketing messages of small, medium, and enterprise size B2B/B2C companies across several widely adopted digital channels such as social, mobile, email and the web.
SocMetrics, Inc., based in Cambridge, Massachusetts, is a provider of a web-based self-service platform tailored for agencies and brands. Established in 2010, the platform assists users in identifying existing influencers and potential advocates, allowing them to engage target audiences effectively. SocMetrics enables businesses to drive desired messages and actions while facilitating the monitoring and analysis of campaign return on investment. The platform leverages social media for various marketing initiatives, including product launches, lead generation, and crisis response, thereby enhancing the promotional capabilities of its clients. As of July 2017, SocMetrics operates as a subsidiary of Grapevine Logic, Inc.
Her Campus Media
Grant in 2011
Her Campus Media is a leading media company focused on serving and empowering college and GenZennial women. It operates a diverse portfolio that includes Her Campus, College Fashionista, Spoon University, InfluenceHer Collective, and Her20s, effectively reaching this demographic through various channels. The company is supported by a robust on-campus chapter network and hosts proprietary events such as Her Conference®, College Fashion Week®, and CF Clubhouse, which foster community engagement and professional development. Her Campus Media also provides a marketing platform that allows clients to engage with specific audiences through tailored content and experiential advertising. With a commitment to empowering the next generation of women, the company has successfully launched numerous team members into esteemed positions within the media and marketing sectors.
Invup makes community involvement engaging for employees and cost effective for companies.
Save time
You deserve better than spreadsheets and paper forms! Invup makes community involvement management fast and easy!
Boost motivation
Your organization's good deeds leads to higher motivation, higher productivity, lower turnover rate and to a better impact on society.
Improve image
Connectivity to social media sites automatically gives social recognition to your positive actions and encourages your friends and colleagues to give back as well.
Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.
InStream Media
Grant in 2010
inStream Media, Inc. is a targeted marketing technology company based in Waltham, Massachusetts, founded in 2007. The company specializes in providing marketing services for brands and retailers through its innovative SmartConnect platform. This software targets advertisements to customers at the point of sale by analyzing various factors, including store location, time of day, and customer spending habits. inStream Media offers a range of services, including SmartConnect Receipts, eReceipts, targeted ads, and loyalty program integration, which aim to enhance customer engagement and drive profitable sales. By partnering with national retailers and Fortune 100 brands, inStream transforms everyday transactions into marketing opportunities, delivering real-time, personalized offers that enhance the shopping experience and foster brand loyalty.
Pushpins is a company that offers a mobile application designed to provide consumers with instant access to digital coupons and rewards. Users can scan the barcodes of products while shopping in grocery stores, allowing them to take advantage of discounted prices and promotional offers. This innovative approach to couponing enhances the shopping experience by making savings more accessible and convenient for consumers.
Honor Our Troops
Grant in 2010
HOT provides veterans with an opportunity to save money while helping other veterans.Proceeds from the sale of HOT discount cards is donated to the HOT Foundation.HOT business members increase their sales by offring discounts to veterans.Branded as a HOT member, businesses will be recognized by HOT card members and also by the public at large as being "veteran friendly.HOT Inc. is a for profit company with a non-profit affiliate.