MassChallenge is a global nonprofit startup accelerator headquartered in Boston, Massachusetts, founded in 2009. It supports early-stage entrepreneurs from various industries, including technology, healthcare, and finance, by providing mentorship, resources, and networking opportunities. With locations in countries such as Israel, Mexico, Switzerland, and Texas, MassChallenge operates a non-equity model, allowing startups to retain full ownership while benefiting from expert guidance and connections. The accelerator conducts various programs tailored to specific sectors, such as MassChallenge HealthTech and MassChallenge FinTech, which facilitate partnerships between startups and established enterprises to drive innovation and market growth. Through its extensive global network, MassChallenge aims to strengthen the innovation ecosystem and empower high-potential startups to create meaningful impact.
Xena Intelligence is a data-driven management platform designed for e-commerce sellers, focusing on enhancing sales across major marketplaces such as Amazon and Walmart. The platform utilizes a proprietary algorithm that leverages intelligent data analytics to optimize pay-per-click advertisement campaigns. By continuously ingesting keyword and sales data from various sources, Xena Intelligence automates decision-making processes, allowing clients to create adaptable advertising strategies that respond to the dynamic nature of the e-commerce landscape. This approach aims to improve the effectiveness of marketing efforts and drive growth for e-commerce businesses.
BrandMe
Non Equity Assistance in 2020
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region
Abeja Reyna
Grant in 2019
Abeja Reyna specializes in the online production and marketing of honey-based products. The company manufactures natural beauty care items that harness the beneficial properties of honey, known for its moisturizing, antibacterial, and antioxidant qualities. Their products are crafted using honey nutrients and are free of parabens, ensuring a focus on organic and sustainable ingredients. By emphasizing the health benefits of honey, Abeja Reyna aims to provide consumers with effective and environmentally friendly options in personal care.
Soy Agencia
Non Equity Assistance in 2019
Soy is a digital marketing company that provides services to SMBs by freelancers. Their services include UX, UI, e-commerce, marketing, web flow, no-code development, fintech, proptech, medtech, edtech, market research, product management, product-market fit, market intelligence, and MVP.
Konnecto
Grant in 2018
Konnecto is a New York-based company that develops a software as a service (SaaS) platform aimed at enhancing brand engagement with customers across various social media environments. Founded in 2015, Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations to boost online sales by analyzing competitors' consumer journeys and identifying vulnerabilities in the path to purchase. The platform focuses on delivering consumer insights, such as preferences and attitudes, while ensuring user privacy. By collecting and analyzing data from multiple sources, Konnecto helps brands, including notable clients like Coca-Cola and MyHeritage, gain a comprehensive understanding of consumer behavior. This intelligence supports companies in crafting effective marketing campaigns and improving their overall customer engagement strategies.
Decidata
Non Equity Assistance in 2018
Decidata specializes in providing marketing software that enables brands to effectively manage and optimize their advertising campaigns across various channels. Their proprietary technology offers real-time analytics for television commercials, allowing clients to detect, monitor, and analyze their impact. By synchronizing TV advertising with digital marketing efforts, Decidata helps companies integrate their online and offline strategies seamlessly. This innovative approach includes features for comparing, buying, and controlling campaigns, ultimately enhancing advertisers' ability to maximize returns on their investments.
Socialyte
Non Equity Assistance in 2018
Socialyte is a marketing agency based in Albany, New York, specializing in connecting brands with a curated network of 500 influential tastemakers. These tastemakers represent branded media across over 60% of the world's leading personal style blogs, as well as prestigious digital platforms for publications such as Vanity Fair, Glamour, and Teen Vogue. Socialyte develops and manages tailored digital marketing programs that address the specific needs of various brands, allowing them to effectively engage their target audiences and enhance purchase intent. The agency has successfully executed over 500 native advertising campaigns for a range of clients, including Fortune 500 companies and prominent fashion and beauty brands.
Black Business University
Non Equity Assistance in 2018
Black Business University endeavors to empower, educate and ignite black entrepreneurs to live and lead bigger lives, and create massive business & financial legacies. By leveraging the power of digital marketing, they're creating a course marketplace for personal, professional and business development that has the power to change black economy forever.
Brands Of
Non Equity Assistance in 2018
Brands Of offers the digital tools that Latin American brands need to grow their business within the US market. At the same time, we connect US Hispanic consumers with brands and products they miss from their home countries.
TieTalent
Non Equity Assistance in 2017
TieTalent is a tech-focused job platform based in Switzerland that connects companies with highly qualified talents in IT and digital marketing. Utilizing a combination of artificial intelligence and user psychometric data analysis, along with human expertise, TieTalent streamlines the recruitment process. The platform enhances the quality of hires for employers while reducing the time and costs associated with traditional hiring methods. It emphasizes a candidate-centric approach, eliminating the need for motivation letters, job applications, and unsolicited recruitment calls, thereby transforming the recruitment experience into a more straightforward and engaging process.
Brandfetch
Non Equity Assistance in 2017
Brandfetch is a information site for search engine marketing and search issues for brands.
SmarterQueue
Grant in 2016
SmarterQueue is a social media management tool tailored for small businesses, marketing teams, and social media managers. It offers a comprehensive suite of features that allows users to curate, schedule, publish, and analyze their social media content efficiently. By automating the content calendar and utilizing categorized queues, SmarterQueue helps users achieve an optimal mix of content types while enhancing engagement through the automatic repetition of posts. This functionality enables businesses to reach new audiences and recycle evergreen content effortlessly. Additionally, the platform allows for easy customization of posts across various social networks, ensuring adherence to best practices in social media marketing without requiring significant effort.
Ubuntu Capital
Grant in 2016
Ubuntu Capital focuses on empowering vendors in emerging economies by providing a digital marketing and payment processing platform. This solution enables independent vendors, such as carpenters and craftsmen, to establish an online presence and showcase their products and services. By facilitating transparency in the informal economy, where many lack digital visibility, Ubuntu Capital aims to foster resilient and meritocratic local economies. The company is dedicated to improving market transparency and believes that such initiatives can contribute to poverty alleviation and sustainable growth.
Konnecto
Non Equity Assistance in 2016
Konnecto is a New York-based company that develops a software as a service (SaaS) platform aimed at enhancing brand engagement with customers across various social media environments. Founded in 2015, Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations to boost online sales by analyzing competitors' consumer journeys and identifying vulnerabilities in the path to purchase. The platform focuses on delivering consumer insights, such as preferences and attitudes, while ensuring user privacy. By collecting and analyzing data from multiple sources, Konnecto helps brands, including notable clients like Coca-Cola and MyHeritage, gain a comprehensive understanding of consumer behavior. This intelligence supports companies in crafting effective marketing campaigns and improving their overall customer engagement strategies.
Lobster
Seed Round in 2016
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.
MOTIV Intelligence
Grant in 2015
MOTIV Intelligence is an advertising technology company that focuses on automating the marketing process. The company utilizes user behavioral data collected from mobile devices to deliver personalized advertisements to website visitors who abandon their shopping carts without making a purchase. By leveraging this data, MOTIV Intelligence aims to enhance engagement and conversion rates for businesses, ensuring that potential customers receive tailored marketing messages that resonate with their interests and behaviors.
Vidsy
Grant in 2015
Vidsy is a creative technology platform that specializes in the efficient creation of mobile video advertisements for global brands. By leveraging its advanced technology and a network of over 6,000 vetted creators, Vidsy enables brands to produce effective and consistent video content across various digital channels. The platform focuses on short-form videos, including GIFs and animations, tailored for branding and advertising purposes. This approach allows clients to swiftly capitalize on digital opportunities and adapt to changing market dynamics, while also integrating valuable insights to foster sustainable growth in their advertising efforts.
Vidsy
Angel Round in 2015
Vidsy is a creative technology platform that specializes in the efficient creation of mobile video advertisements for global brands. By leveraging its advanced technology and a network of over 6,000 vetted creators, Vidsy enables brands to produce effective and consistent video content across various digital channels. The platform focuses on short-form videos, including GIFs and animations, tailored for branding and advertising purposes. This approach allows clients to swiftly capitalize on digital opportunities and adapt to changing market dynamics, while also integrating valuable insights to foster sustainable growth in their advertising efforts.
Encore Alert
Seed Round in 2015
Encore Alert (www.encorealert.com) is a proactive alerts tool for social marketers. Encore Alert surfaces up just the right social data opportunities at just the right time via elegant push alerts to digital marketers, even giving them extremely actionable recommendations on how to respond most effectively (like a Google Now for marketers). Encore Alert is used every day by mid-market brands like NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association, and is currently raising a seed round that includes DC's NextGen Angels, Max Wessel (VP of SAP), Sean Glass (Founder of HigherOne/Acceleprise), Sonny Ganguly (CMO of WeddingWire), Tyler Peterson (Head of Google Social), and Adam Riggs (President of Shutterstock).
Lobster
Non Equity Assistance in 2015
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.
Encore Alert
Non Equity Assistance in 2015
Encore Alert (www.encorealert.com) is a proactive alerts tool for social marketers. Encore Alert surfaces up just the right social data opportunities at just the right time via elegant push alerts to digital marketers, even giving them extremely actionable recommendations on how to respond most effectively (like a Google Now for marketers). Encore Alert is used every day by mid-market brands like NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association, and is currently raising a seed round that includes DC's NextGen Angels, Max Wessel (VP of SAP), Sean Glass (Founder of HigherOne/Acceleprise), Sonny Ganguly (CMO of WeddingWire), Tyler Peterson (Head of Google Social), and Adam Riggs (President of Shutterstock).
Goodwall
Non Equity Assistance in 2015
Goodwall is a social development platform designed for young people, particularly students and recent graduates, to connect over shared interests and discover professional opportunities. It serves as a leading community for this demographic, offering access to a comprehensive database of over 5 million job and internship listings, alongside more than $1 million in scholarships and awards. The platform is tailored to address the unique needs of Gen Z and millennials, focusing on skill development and career readiness. Goodwall enables users to showcase their talents and receive personalized opportunities that align with their preferences and potential. Additionally, it encourages the development of critical life skills, positioning young individuals to tackle global challenges such as climate change and mental health.
Faze1
Grant in 2014
Faze1 is a data-driven outbound marketing platform designed specifically for the home services and home improvement industries. It offers a comprehensive suite of tools that enables small and medium-sized businesses to effectively find, reach, and track their customers. By integrating consumer demographics and location-based data, Faze1 enhances traditional marketing strategies, allowing manufacturers, distributors, and contractors to engage more effectively with residential customers. The platform provides brand-approved and dealer-ready content, facilitating improved communication and outreach efforts. Ultimately, Faze1 aims to increase sales productivity by helping businesses implement more informed and targeted marketing campaigns.
Grapevine
Grant in 2014
Grapevine provides a full range of marketing services to help clients connect with their target audience and reach more customers. They provide services for influencer marketing, social analytics, video marketing, youtube advertising, Instagram advertising, and Facebook advertising. Grapevine scales integrated digital marketing campaigns quickly by amplifying influencer content, paid advertising, social media, events, e-commerce, creative, and other channels.
OfferLogic (Acquired by Rokt)
Grant in 2013
OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.
Edfolio
Seed Round in 2013
Edfolio is dedicated to enhancing the employability of college graduates by providing free online education focused on practical skills that align with current job market demands. The company collaborates with employers to identify the specific skills needed in the tech industry and curates a training curriculum utilizing high-quality online educational resources. This curriculum is designed to prepare students for in-demand roles such as UX Design, Data Science, and Digital Marketing. Once trained, Edfolio connects these skilled candidates with employers seeking to fill job vacancies, thereby facilitating a pathway to employment in the technology sector.
Social Made Simple
Grant in 2012
Social Made Simple is a media marketing tools and services. By combining their platform with a team of dedicated marketing experts they offer affordable full-service social media services to small businesses at scale. They reach their target market through a combination of their sales and marketing efforts, via Whitelabel partnerships with large companies already providing marketing tools and services like directories and email marketing providers, and through a network of smaller affiliates like local marketing agencies.
Bindo Labs
Grant in 2011
Bindo Labs is a retail platform that offers a comprehensive software application designed to assist local stores in transitioning to online sales while managing their physical operations effectively. The platform integrates point-of-sale (POS) solutions with features such as inventory management, customer relationship management (CRM), and rewards programs. Bindo enables businesses to process both online and offline transactions, providing geocoded SKU-level sales analytics for enhanced decision-making. By indexing inventories and facilitating sales through seamless integration with online payment systems, Bindo equips merchants with advanced tools to streamline their operations and improve customer engagement. This multifaceted approach allows retailers to manage their stores efficiently while gaining valuable insights into their sales and customer interactions.
messageAMP
Grant in 2011
MessageAMP's purpose is to project the marketing messages of small, medium, and enterprise size B2B/B2C companies across several widely adopted digital channels such as social, mobile, email and the web.
SocMetrics
Grant in 2011
SocMetrics, Inc. is a Cambridge, Massachusetts-based company that offers a web-based self-service platform designed for agencies and brands to enhance their marketing efforts. Founded in 2010, the platform allows users to identify existing influencers and promising advocates, engage target audiences, and effectively communicate desired messages. It also facilitates the monitoring and analysis of campaign return on investment. By leveraging social media, SocMetrics aids businesses in various marketing initiatives, including product launches, lead generation, and crisis response. As of July 2017, SocMetrics operates as a subsidiary of Grapevine Logic, Inc.
InStream Media
Grant in 2010
InStream Media, Inc. is a targeted marketing technology company based in Waltham, Massachusetts, founded in 2007. The company specializes in providing marketing services for brands and retailers, utilizing its SmartConnect software to deliver ads to customers at the point of sale. This software takes into account various factors, such as store location, time of day, and customer purchase behavior. InStream Media offers a range of services, including SmartConnect Receipts, SmartConnect eReceipts, targeted advertising, loyalty programs, and marketing analytics. By partnering with national retailers and Fortune 100 brands, InStream enhances customer engagement and influences sales through real-time, targeted marketing initiatives. The company's clients include notable names such as TimeInc., Kraft, Purina, and Unilever.
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