MassChallenge

AI to accurately credit ads for their performance, unlocking insights to improve efficiency

Qortex is an intelligent video analytics company that specializes in helping brands effectively distribute video content across various platforms, including the web, connected TV, and in-game environments. The company leverages its patent-pending, AI-enabled technology to enhance video analysis, allowing users to quickly and accurately search, categorize, and curate significant video moments at scale, irrespective of factors such as volume, time, language, or context. Qortex's platform empowers brands and enterprises to transform meaningful video insights into actionable experiences and business outcomes. By utilizing artificial intelligence, it connects advertisers with contextually relevant moments in videos and facilitates the monetization of social videos, enabling users to create and manage sponsored content across social media platforms while collaborating with publishers and brands to deliver scalable in-video experiences.

Xena Intelligence is a data-driven management platform designed for e-commerce sellers, focusing on enhancing sales across major marketplaces such as Amazon and Walmart. The platform utilizes a proprietary algorithm that leverages intelligent data analytics to optimize pay-per-click advertisement campaigns. By continuously ingesting keyword and sales data from various sources, Xena Intelligence automates decision-making processes, allowing clients to create adaptable advertising strategies that respond to the dynamic nature of the e-commerce landscape. This approach aims to improve the effectiveness of marketing efforts and drive growth for e-commerce businesses.

Voike has developed a digital music platform tailored for emerging markets, focusing on the unique consumption habits of users in these regions. The platform allows advertisers to effectively reach this audience through both online and offline channels. Additionally, Voike offers a social media solution that facilitates voice-based communications, enabling users to share messages with friends and family. This service is particularly beneficial for prepaid cellphone users who may not have access to unlimited data, as it simulates an online experience that allows for the distribution of voice messages across various social media platforms. Through these innovations, Voike aims to enhance digital media engagement in emerging markets.

Node App Inc. is a Canadian company that specializes in developing a mobile application designed to connect brands, restaurants, and agencies with verified micro-influencers. Incorporated in 2017 and based in Markham, Node App facilitates product promotion through its platform, enabling brands to effectively sample their products and generate user-generated content. The application supports over 100 brands across North America by streamlining and data-driving marketing campaigns, thereby enhancing brand visibility and engagement through influencer partnerships.

Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

Cactivate is a technology company that specializes in enhancing the e-commerce sector through its AI-driven solutions. The company has developed a plug-and-play platform designed to improve the return on advertising spending for online retailers. By utilizing machine learning and big data, Cactivate's platform facilitates the real-time prediction, creation, and optimization of advertising campaigns. It offers features such as campaign creation, ad management, and creative testing, allowing online store owners to streamline their marketing efforts. Additionally, the platform generates timely reports that support data-driven decision-making and help maximize lead conversions. Through its innovative approach, Cactivate aims to empower e-commerce businesses to effectively manage and optimize their advertising strategies.

REZZTEK specializes in the manufacturing of hockey stick blades designed to enhance puck control and improve shooting accuracy. The company focuses on developing customizable products that incorporate advanced materials to elevate player performance. In addition to its manufacturing capabilities, REZZTEK emphasizes marketing, branding, and advertising within the hockey industry, providing a platform for promoting next-generation materials used in their blades. This dual focus on product innovation and effective branding positions REZZTEK as a notable entity in the hockey equipment market.

We improve the way companies do marketing, through gigsourcing and proprietary software

SeeVoov is the first and only end-to-end video based travel planning platform, offering a unique visual-based approach to digital travel. The company aims to change the way people all around the world address their trip experiences, from planning, through executing, to post-trip sharing. SeeVoov offers a social, interactive, video based trip planner, enabling people with the opportunity to start enjoying their trip experience right from the planning process. Our offering encompasses both a user facing end-to-end interface (B2C), as well as unique B2B cooperation with airlines, cruise-lines, OTA's, and TV broadcast networks, integrating the platform (white labeled) into their own business offering (website, apps, on-board screes, smart TV's). This enables such partners to expand their product & service offering, enhancing customer engagement & loyalty, providing valuable user data and additional revenue streams. SeeVoov is changing the entire perception of the planning cycle from a lonely, tedious task, into a fun, exciting and time effective activity one can do together with family and friends!

Now Print Imprenta is an online printing company that focuses on providing a wide range of printed products, including promotional materials, publications, and advertising items. The company operates an online marketplace designed to simplify the purchasing process for printed goods. Its platform features an extensive portfolio of offerings, allowing businesses and freelancers to conveniently order items such as business cards, brochures, flyers, posters, and custom textiles from their homes or offices. By automating the purchasing process, Now Print Imprenta ensures that customers can access competitive prices while efficiently meeting their printing needs.

Decidata specializes in providing marketing software that enables brands to effectively manage and optimize their advertising campaigns across various channels. Their proprietary technology offers real-time analytics for television commercials, allowing clients to detect, monitor, and analyze their impact. By synchronizing TV advertising with digital marketing efforts, Decidata helps companies integrate their online and offline strategies seamlessly. This innovative approach includes features for comparing, buying, and controlling campaigns, ultimately enhancing advertisers' ability to maximize returns on their investments.

Socialyte is a marketing agency based in Albany, New York, specializing in connecting brands with a curated network of 500 influential tastemakers. These tastemakers represent branded media across over 60% of the world's leading personal style blogs, as well as prestigious digital platforms for publications such as Vanity Fair, Glamour, and Teen Vogue. Socialyte develops and manages tailored digital marketing programs that address the specific needs of various brands, allowing them to effectively engage their target audiences and enhance purchase intent. The agency has successfully executed over 500 native advertising campaigns for a range of clients, including Fortune 500 companies and prominent fashion and beauty brands.

Heepsy is an influencer marketing platform that facilitates connections between agencies, brands, and influencers. Founded in 2016 and headquartered in Bilbao, Spain, the company provides tools for businesses to discover Instagram influencers tailored to specific campaign themes, locations, follower counts, and engagement rates. This enables brands to identify authentic influencers who align with their marketing goals and enhance the effectiveness of their campaigns. By streamlining the search process, Heepsy empowers brands to make informed decisions in their influencer partnerships.

T-Time Productions produces unique programming and content for various media platforms. They provide services for television, online, mobile, and streaming. They offer services to the departments of programming, production, marketing, and sales.

Abraxas Technology specializes in revolutionizing outdoor advertising through its innovative digital analytics platform. By employing a patent-pending combination of hardware and software, the company effectively tracks the frequency and duration of impressions on signage, as well as customer conversion rates. This technology aims to enhance the effectiveness of outdoor advertising, making it as targeted and measurable as online advertising. Abraxas Technology provides clients with actionable insights at a low monthly rate, facilitating a transition from traditional analog advertising to a more data-driven approach.

Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.

Inflight VR Software GmbH, founded in 2014 and based in Munich, Germany, specializes in developing virtual reality ecosystems tailored for the inflight entertainment sector. In the aftermath of the COVID-19 pandemic, airlines are actively seeking innovative revenue streams to enhance passenger satisfaction. The Inflight VR entertainment system enables airlines to monetize their services through pay-per-view, advertising, and e-commerce, while providing an immersive experience that captures passengers' attention. The technology has been successfully implemented by prominent clients such as Qatar Airways and Singapore Airlines, demonstrating strong demand within the travel industry. It boasts impressive engagement metrics, with passengers averaging over 80 minutes of usage and a satisfaction rate exceeding 90%. Each passenger utilizing Inflight VR contributes a revenue potential of more than €7, highlighting its effectiveness in addressing the evolving needs of the airline industry.

Inflight VR Software GmbH, founded in 2014 and based in Munich, Germany, specializes in developing virtual reality ecosystems tailored for the inflight entertainment sector. In the aftermath of the COVID-19 pandemic, airlines are actively seeking innovative revenue streams to enhance passenger satisfaction. The Inflight VR entertainment system enables airlines to monetize their services through pay-per-view, advertising, and e-commerce, while providing an immersive experience that captures passengers' attention. The technology has been successfully implemented by prominent clients such as Qatar Airways and Singapore Airlines, demonstrating strong demand within the travel industry. It boasts impressive engagement metrics, with passengers averaging over 80 minutes of usage and a satisfaction rate exceeding 90%. Each passenger utilizing Inflight VR contributes a revenue potential of more than €7, highlighting its effectiveness in addressing the evolving needs of the airline industry.

Spots is an experiential search platform that connects businesses and customers in real-time. Users want real-time info from businesses (wait time, food special, private party etc). Businesses want to share but lack a dedicated channel to do so. Spots lets business share promotions, specials, events, and alerts to users in real-time. Users get access to the real-time info they want, and businesses can engage with new and returning customers and drive more people through the door. Spots helps users to find what they're looking for and gives business a dedicated channel to engage.

Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

Ader, Inc. is an online marketplace that connects brands with eSports influencers on Twitch, facilitating live endorsements to promote various products and services. Founded in 2014 and based in Boston, Massachusetts, Ader offers a range of promotional solutions, including playthroughs where products are showcased during gaming sessions, and shoutouts, where streamers briefly discuss their favorite products. The platform also conducts market research through surveys, allowing brands to gather feedback from verified Twitch streamers and their audiences. This enables companies to understand consumer opinions and engage with the gaming community effectively. By leveraging the vast audience of over 100 million gamers on Twitch, Ader provides a strategic marketing avenue for brands looking to tap into the gaming market.

MOTIV Intelligence is an ad-tech company that focuses on automating the marketing process. The company utilizes user behavioral data collected from mobile devices to deliver personalized advertisements to individuals who visit websites but do not complete a purchase. By leveraging this data, MOTIV Intelligence aims to enhance marketing effectiveness and improve conversion rates for businesses.

Vidsy is a creative technology platform that specializes in the efficient creation of mobile video advertisements for global brands. By leveraging its advanced technology and a network of over 6,000 vetted creators, Vidsy enables brands to produce effective and consistent video content across various digital channels. The platform focuses on short-form videos, including GIFs and animations, tailored for branding and advertising purposes. This approach allows clients to swiftly capitalize on digital opportunities and adapt to changing market dynamics, while also integrating valuable insights to foster sustainable growth in their advertising efforts.

Vidsy is a creative technology platform that specializes in the efficient creation of mobile video advertisements for global brands. By leveraging its advanced technology and a network of over 6,000 vetted creators, Vidsy enables brands to produce effective and consistent video content across various digital channels. The platform focuses on short-form videos, including GIFs and animations, tailored for branding and advertising purposes. This approach allows clients to swiftly capitalize on digital opportunities and adapt to changing market dynamics, while also integrating valuable insights to foster sustainable growth in their advertising efforts.

Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Grapevine provides a full range of marketing services to help clients connect with their target audience and reach more customers. They provide services for influencer marketing, social analytics, video marketing, youtube advertising, Instagram advertising, and Facebook advertising. Grapevine scales integrated digital marketing campaigns quickly by amplifying influencer content, paid advertising, social media, events, e-commerce, creative, and other channels.

Real Life Analytics specializes in targeted advertising using advanced artificial intelligence and visual recognition technology. Their software is designed to analyze consumer behavior in real-time, enabling digital screens to recognize the individuals in front of them. This allows for the delivery of customized content tailored to the viewer's demographics and engagement. The company's innovative approach includes the use of plug-and-play AI dongles, making it accessible for environments such as shopping centers and subway stations. By leveraging real-time data, Real Life Analytics enhances the effectiveness of digital advertising, ensuring that the right content is presented to the right audience every time.

Bubbl is a mobile video clip sharing service based in the United States that allows users to capture and share short highlights from streaming content. The company offers a suite of interactive tools designed to enhance user engagement, including features for single-click clip-and-share, video meme creation, and real-time filters. Bubbl collaborates with media companies, video platforms, and publishers to increase fan interaction, expand content visibility, and create new advertising revenue opportunities. As of May 30, 2018, Bubbl operates as a subsidiary of Cricket Media Group Ltd.

Bubbl is a mobile video clip sharing service based in the United States that allows users to capture and share short highlights from streaming content. The company offers a suite of interactive tools designed to enhance user engagement, including features for single-click clip-and-share, video meme creation, and real-time filters. Bubbl collaborates with media companies, video platforms, and publishers to increase fan interaction, expand content visibility, and create new advertising revenue opportunities. As of May 30, 2018, Bubbl operates as a subsidiary of Cricket Media Group Ltd.

OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

ViralGains, Inc. is a video marketing platform that assists advertising agencies and brands in effectively reaching their target audiences. Founded in 2012 and based in Boston, Massachusetts, the company specializes in distributing and marketing viral video content to enhance consumer engagement. Its platform integrates video into various online destinations, including blogs, social games, and social news, utilizing influencers to amplify reach. Additionally, ViralGains leverages zero-party data through interactive ads and surveys, enabling brands to discover and nurture both new and returning customers. By measuring consumer interactions with video content, the platform allows marketers to connect with audiences through relevant brand stories in preferred contexts.

ZoomTilt, Inc. is a media technology company based in Somerville, Massachusetts, that operates a community and marketplace focused on screenwriting for branded video entertainment. It provides a platform for screenwriters to engage in writing exercises, receive feedback on their scripts, and access advice on online video strategy. The company specializes in connecting advertisers, agencies, media companies, and content creators with top-tier creative talent, enabling them to produce engaging video content. Additionally, ZoomTilt offers content measurement analytics, predictive A/B testing, and innovative video distribution services, helping clients create video marketing campaigns that are memorable, shareable, and effective. Founded in 2012, ZoomTilt was previously known as CrewTide, Inc.

Veenome Inc. is a video intelligence company that specializes in converting video impressions into actionable data to assist ad networks and publishers. Founded in 2011 and based in Fairfax, Virginia, Veenome offers a range of services including Veenome Categorization, which classifies videos; Veenome brand safety, which identifies offensive or copyrighted content; Veenome Viewability, which assesses the visibility and player attributes of videos; and Veenome Blacklist, a subscription service that outlines publishers with significant brand safety and viewability issues. By utilizing a client-facing dashboard, Veenome enables users to access valuable insights, such as the percentage of videos displayed above the fold and instances of objectionable content. The company employs automated video recognition technology to analyze and index video clips for relevant data, ultimately helping clients enhance their ad targeting, reduce fraud, and address brand safety concerns. Veenome operates as a subsidiary of Integral Ad Science.

Bottol rewards the chain of people that connect buyer to seller via online word-of-mouth. They have a patent-pending technology that tracks how promotions are shared from friend to friend across all social media, and even e-mail. They see the exact path a promotion takes and reward the chain of people that connect buyer to seller and because they incentivize people for the value they create beyond their direct friends, they create more sharing.

SocialMadeSimple is a provider of social media marketing tools and services tailored for small businesses and individual professionals. The company combines its innovative platform with a team of marketing experts to offer affordable, full-service social media solutions. Their approach focuses on creating unified and cohesive social media strategies that generate results for multi-location brands on a hyper-local level. SocialMadeSimple reaches its target market through a blend of direct sales and marketing efforts, forming Whitelabel partnerships with larger companies that already offer marketing tools, as well as collaborating with local marketing agencies and smaller affiliates. This strategy allows them to effectively serve a diverse clientele and enhance their social media presence.

AcceptU, founded in 2009 by former Ivy League admissions officers Marc Zawel and Stephen Friedfeld, offers admission consulting services aimed at improving applicants' chances of gaining acceptance into their preferred educational institutions. The company connects clients with experienced counselors who provide personalized virtual support through phone, video, and email. This assistance covers all aspects of the admissions process, including pre-application strategies, school selection, essay writing, and interview preparation. AcceptU has successfully guided hundreds of students to admission at 135 U.S. colleges and universities, including every Ivy League school and many of the top-ranked institutions. The firm utilizes technology to deliver actionable advice and insider knowledge, empowering applicants with the tools needed to navigate the competitive admissions landscape effectively.

HuddleHub provides roster aggregation and management for fantasy players in multiple leagues. Their site is currently in private beta aiming for a public launch August 2010. There are 29.9 million unique players of which 54% manage multiple teams on multiple platforms (source: FSTA), spending about 6 hours a week managing their teams. They will generate revenue through ads and mobile (iPhone, Android) apps. Currently there are no fantasy sport aggregators on the web or mobile app environment.

InStream Media, Inc. is a targeted marketing technology company based in Waltham, Massachusetts, founded in 2007. The company specializes in providing marketing services for brands and retailers, utilizing its SmartConnect software to deliver ads to customers at the point of sale. This software takes into account various factors, such as store location, time of day, and customer purchase behavior. InStream Media offers a range of services, including SmartConnect Receipts, SmartConnect eReceipts, targeted advertising, loyalty programs, and marketing analytics. By partnering with national retailers and Fortune 100 brands, InStream enhances customer engagement and influences sales through real-time, targeted marketing initiatives. The company's clients include notable names such as TimeInc., Kraft, Purina, and Unilever.