MassChallenge

AI to accurately credit ads for their performance, unlocking insights to improve efficiency

Makeena is a consumer shopping platform that rewards customers for purchasing healthy, eco-friendly products. Available via web and mobile apps, it connects shoppers with brands that prioritize sustainability and social responsibility. The platform lets users earn cash and rewards for buying planet-friendly products, track purchases by scanning receipts or product barcodes, and redeem points for cash, discounts, or exclusive offers. By promoting healthier options and environmentally responsible brands, Makeena helps shoppers make sustainable choices and supports businesses that prioritize environmental and social impact.

Qortex is a video analytics company that empowers brands to distribute content across web, CTV, and gaming platforms. Its AI-driven platform enables rapid searching, categorization, correlation, and curation of video moments at scale, regardless of volume, language, or context.

Xena Intelligence is a data-driven management platform designed specifically for e-commerce sellers, focusing on enhancing sales across major platforms like Amazon and Walmart. The company utilizes a proprietary algorithm that leverages intelligent data analytics to optimize pay-per-click advertising campaigns. By continuously ingesting keyword and sales data from various sources, Xena Intelligence automates decision-making processes, allowing clients to adapt their advertising strategies to the dynamic e-commerce environment. This innovative approach enables sellers to improve their campaign effectiveness and drive growth in their online sales.

Voike develops a digital music platform aimed at emerging markets with limited mobile data and connectivity. The service simulates an online experience for prepaid users, offering features such as playlist creation and music sharing, to provide seamless access to digital media. The company also enables advertisers to reach this audience both online and offline.

CACTIVATE offers an AI-powered solution for e-commerce businesses to enhance customer acquisition. Their platform manages ads autonomously, providing services such as campaign creation, ad management, and creative testing.

Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

Node App Inc. is a Canadian company based in Markham, established in 2017. It specializes in developing a mobile application that connects brands, restaurants, and agencies with verified micro-influencers. The platform enables brands to promote their products through these influencers, facilitating effective marketing campaigns. Node App supports over 100 brands across North America, focusing on generating user-generated content (UGC) through streamlined and data-driven campaigns. By leveraging the reach of micro-influencers, Node App enhances brand visibility and engagement in the market.

Rezztek is a company focused on enhancing the performance of hockey players through innovative equipment. It manufactures hockey stick blades designed to improve puck control and facilitate faster, more accurate shots. Rezztek emphasizes customization, allowing players to tailor products to their specific needs. Additionally, the company offers a platform for branding and advertising, aiming to elevate the marketing and visibility of hockey-related products. Through its commitment to high-quality materials and performance enhancement, Rezztek seeks to redefine the standards of hockey equipment and promote the sport effectively.

We improve the way companies do marketing, through gigsourcing and proprietary software

SeeVoov is the first and only end-to-end video based travel planning platform, offering a unique visual-based approach to digital travel. The company aims to change the way people all around the world address their trip experiences, from planning, through executing, to post-trip sharing. SeeVoov offers a social, interactive, video based trip planner, enabling people with the opportunity to start enjoying their trip experience right from the planning process. Our offering encompasses both a user facing end-to-end interface (B2C), as well as unique B2B cooperation with airlines, cruise-lines, OTA's, and TV broadcast networks, integrating the platform (white labeled) into their own business offering (website, apps, on-board screes, smart TV's). This enables such partners to expand their product & service offering, enhancing customer engagement & loyalty, providing valuable user data and additional revenue streams. SeeVoov is changing the entire perception of the planning cycle from a lonely, tedious task, into a fun, exciting and time effective activity one can do together with family and friends!

Now Print Imprenta is an online printing company that simplifies the purchase of printed materials through its automated marketplace. The company's platform offers a wide range of products, including business cards, brochures, flyers, posters, and custom textiles, catering to both businesses and freelancers. By providing an extensive portfolio of promotional, publication, and advertising items, Now Print enables customers to conveniently order their printing needs from home or office at competitive prices.

Decidata provides marketing software and solutions that bridge online and offline advertising. Its technology detects and analyzes television commercials in real time, enabling brands to synchronize TV campaigns with digital marketing efforts across channels, including programmatic TV and digital billboards. The software lets brands compare, buy, control and optimize campaigns, using real-time TV analytics and ad recognition to monitor performance, measure impact, and improve returns. By aligning TV activity with digital campaigns, Decidata helps advertisers achieve coordinated, data-driven marketing that spans broadcast and online media.

Socialyte is a marketing agency based in Albany, New York, specializing in connecting brands with a curated network of 500 influential tastemakers. These tastemakers represent branded media across over 60% of the world's leading personal style blogs, as well as prestigious digital platforms for publications such as Vanity Fair, Glamour, and Teen Vogue. Socialyte develops and manages tailored digital marketing programs that address the specific needs of various brands, allowing them to effectively engage their target audiences and enhance purchase intent. The agency has successfully executed over 500 native advertising campaigns for a range of clients, including Fortune 500 companies and prominent fashion and beauty brands.

Founded in 2016, Heepsy operates a platform connecting agencies and brands with influencers. It helps businesses discover and connect with Instagram influencers based on campaign theme, location, followers, engagement rate, and other metrics.

T-Time Productions produces unique programming and content for various media platforms. They provide services for television, online, mobile, and streaming. They offer services to the departments of programming, production, marketing, and sales.

Abraxas Technology specializes in revolutionizing outdoor advertising through its innovative digital analytics platform. By employing a patent-pending combination of hardware and software, the company effectively tracks the frequency and duration of impressions on signage, as well as customer conversion rates. This technology aims to enhance the effectiveness of outdoor advertising, making it as targeted and measurable as online advertising. Abraxas Technology provides clients with actionable insights at a low monthly rate, facilitating a transition from traditional analog advertising to a more data-driven approach.

Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.

Inflight VR Software GmbH, founded in 2014 and based in Munich, Germany, specializes in developing virtual reality ecosystems tailored for the inflight entertainment sector. In the wake of the Covid-19 pandemic, airlines face significant challenges and are seeking innovative revenue streams while enhancing passenger satisfaction. The Inflight VR entertainment system offers airlines a way to monetize their services through pay-per-view, advertising, and eCommerce, while providing passengers with an immersive and engaging experience. The technology captures the full attention of travelers, significantly improving their overall journey. Notable clients, including Qatar Airways and Singapore Airlines, demonstrate the system's market viability, with average passenger engagement exceeding 80 minutes and a satisfaction rate above 90%. Each passenger utilizing the Inflight VR system has the potential to generate over €7 in revenue, addressing the substantial demand within the travel industry for enhanced inflight experiences.

Inflight VR Software GmbH, founded in 2014 and based in Munich, Germany, specializes in developing virtual reality ecosystems tailored for the inflight entertainment sector. In the wake of the Covid-19 pandemic, airlines face significant challenges and are seeking innovative revenue streams while enhancing passenger satisfaction. The Inflight VR entertainment system offers airlines a way to monetize their services through pay-per-view, advertising, and eCommerce, while providing passengers with an immersive and engaging experience. The technology captures the full attention of travelers, significantly improving their overall journey. Notable clients, including Qatar Airways and Singapore Airlines, demonstrate the system's market viability, with average passenger engagement exceeding 80 minutes and a satisfaction rate above 90%. Each passenger utilizing the Inflight VR system has the potential to generate over €7 in revenue, addressing the substantial demand within the travel industry for enhanced inflight experiences.

Amondo offers a publishing technology and content curation platform that aggregates the content generated around events and campaigns into curated feeds called Imprints. Imprints can be embedded in existing platforms, shared on social channels, displayed on venue screens, or delivered via email. The platform collects photos, videos, and other user-generated content from events and presents them as a single, easily shareable feed. It enables monetization through brand messaging, data capture, and ecommerce functionalities. Operating as a social media style tool for live events, Amondo helps brands and organizers capture, curate, and distribute attendee content to extend reach, engagement, and value from event activity.

Aerotain is a company that specializes in creating innovative marketing solutions through its interactive airship drone technology. This lightweight robot elevates above crowds, providing a unique platform for displaying digital advertisements such as placards, banners, and posters. By utilizing this aerial approach, Aerotain enhances brand promotion for sports firms and other businesses, allowing them to showcase newly launched products in high-traffic areas such as events, markets, and shopping venues. The company's offerings aim to captivate audiences at live events, transforming traditional advertising into a more engaging and monetizable experience.

Spots is an experiential search platform that connects businesses and customers in real-time. Users want real-time info from businesses (wait time, food special, private party etc). Businesses want to share but lack a dedicated channel to do so. Spots lets business share promotions, specials, events, and alerts to users in real-time. Users get access to the real-time info they want, and businesses can engage with new and returning customers and drive more people through the door. Spots helps users to find what they're looking for and gives business a dedicated channel to engage.

Lobster is a platform that facilitates the licensing of visual content directly from social media users, catering to brands, agencies, and media outlets. Utilizing advanced AI technology, Lobster efficiently scans major social networks and prominent cloud storage providers to source billions of authentic images and videos. This service addresses the challenge of finding high-quality, relevant content that aligns with specific brand narratives or media campaigns. By employing image recognition and metadata analysis, Lobster's algorithm identifies original and genuine content created by everyday individuals. The platform simplifies the process of acquiring visual assets, allowing users to access a diverse range of media without the complexities of copyright concerns.

MOTIV Intelligence is an ad-tech company that focuses on automating the marketing process. The company utilizes user behavioral data collected from mobile devices to deliver personalized advertisements to individuals who visit websites but do not complete a purchase. By leveraging this data, MOTIV Intelligence aims to enhance marketing effectiveness and improve conversion rates for businesses.

Vidsy is a technology-driven platform that empowers global brands to create effective video ads efficiently across digital channels. It connects with a community of over 6000 vetted creators worldwide, offering short-form videos in various formats like GIF, square, vertical, and animation for branding and advertising on diverse media platforms.

Vidsy is a technology-driven platform that empowers global brands to create effective video ads efficiently across digital channels. It connects with a community of over 6000 vetted creators worldwide, offering short-form videos in various formats like GIF, square, vertical, and animation for branding and advertising on diverse media platforms.

Encore Alert is a technology company that offers a proactive alerts tool designed specifically for digital marketers. It surfaces relevant social data opportunities in real-time via push notifications, providing actionable recommendations on how to respond effectively. This platform is used daily by mid-market brands such as NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert is currently seeking seed funding from investors including DC's NextGen Angels and prominent industry figures like Max Wessel (VP of SAP) and Sean Glass (Founder of HigherOne/Acceleprise).

Encore Alert is a technology company that offers a proactive alerts tool designed specifically for digital marketers. It surfaces relevant social data opportunities in real-time via push notifications, providing actionable recommendations on how to respond effectively. This platform is used daily by mid-market brands such as NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert is currently seeking seed funding from investors including DC's NextGen Angels and prominent industry figures like Max Wessel (VP of SAP) and Sean Glass (Founder of HigherOne/Acceleprise).

Lobster is a platform that facilitates the licensing of visual content directly from social media users, catering to brands, agencies, and media outlets. Utilizing advanced AI technology, Lobster efficiently scans major social networks and prominent cloud storage providers to source billions of authentic images and videos. This service addresses the challenge of finding high-quality, relevant content that aligns with specific brand narratives or media campaigns. By employing image recognition and metadata analysis, Lobster's algorithm identifies original and genuine content created by everyday individuals. The platform simplifies the process of acquiring visual assets, allowing users to access a diverse range of media without the complexities of copyright concerns.

AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Grapevine provides a full range of marketing services to help clients connect with their target audience and reach more customers. They provide services for influencer marketing, social analytics, video marketing, youtube advertising, Instagram advertising, and Facebook advertising. Grapevine scales integrated digital marketing campaigns quickly by amplifying influencer content, paid advertising, social media, events, e-commerce, creative, and other channels.

Real Life Analytics specializes in digital advertising solutions that utilize advanced artificial intelligence and visual recognition technology. The company has developed software capable of analyzing consumer behavior in real-time, allowing for targeted advertising on any digital screen. By employing plug-and-play artificial intelligence dongles, Real Life Analytics enables environments such as shopping centers and subway stations to customize content based on the demographics and engagement of viewers. This innovative approach ensures that relevant advertising is delivered accurately and efficiently, enhancing the effectiveness of digital marketing strategies.

Bubbl is a United States-based company that specializes in designing and developing a mobile video clip sharing service. The platform enables users to capture short highlights from streaming content, facilitating easy sharing of these video snippets. In addition to its core functionality, Bubbl has integrated fan interaction technology into both online and live-streaming video, offering features such as single-click clip-and-share, video meme creation, selfie and reaction capture, and real-time filters. The company collaborates with media organizations, video players, and publishers to enhance fan engagement, expand content distribution, and create new advertising revenue opportunities. As of May 30, 2018, Bubbl operates as a subsidiary of Cricket Media Group Ltd.

Bubbl is a United States-based company that specializes in designing and developing a mobile video clip sharing service. The platform enables users to capture short highlights from streaming content, facilitating easy sharing of these video snippets. In addition to its core functionality, Bubbl has integrated fan interaction technology into both online and live-streaming video, offering features such as single-click clip-and-share, video meme creation, selfie and reaction capture, and real-time filters. The company collaborates with media organizations, video players, and publishers to enhance fan engagement, expand content distribution, and create new advertising revenue opportunities. As of May 30, 2018, Bubbl operates as a subsidiary of Cricket Media Group Ltd.

OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

ViralGains, Inc. is a video marketing platform based in Boston, Massachusetts, established in 2012. The company assists advertising agencies and brands in effectively reaching their target audiences by enhancing consumer engagement through video content distributed across various digital channels. ViralGains focuses on business-to-business initiatives, including the distribution, seeding, and marketing of viral videos. Its platform integrates videos into user experiences on diverse destinations such as blogs, social games, and social news, while also leveraging influencer partnerships. Additionally, ViralGains utilizes zero-party data through interactive ads and audience building technology, allowing brands to discover, understand, and nurture both new and returning customers effectively. The platform measures consumer interactions with video content, enabling marketers to connect with audiences in preferred venues and contexts.

ZoomTilt, Inc. is a media technology company based in Somerville, Massachusetts, specializing in the creation and distribution of branded video entertainment. Founded in 2012, the company operates a community and marketplace for screenwriters, providing a platform for writing exercises, script feedback, and online video strategy advice. ZoomTilt excels in bridging the gap between video creativity and data, catering to advertisers, agencies, media companies, and content creators who seek engaging content that resonates with audiences. The company offers social video marketing services, including content measurement analytics and innovative video distribution strategies, enabling brands to develop video marketing campaigns that are memorable, shareable, and targeted.

Veenome Inc., established in 2011 and headquartered in Fairfax, Virginia, specializes in video intelligence solutions for ad networks, publishers, and video platforms. It offers services such as Veenome Categorization to classify videos, Veenome Brand Safety to detect offensive or copyright content, Veenome Viewability to assess video visibility, and Veenome Blacklist to identify publishers with significant brand safety and viewability issues. Through its client-facing dashboard, Veenome provides users with comprehensive summaries of video performance metrics. The company operates as a subsidiary of Integral Ad Science Inc., focusing on enhancing CPMs through targeting, reducing fraud via viewability detection, and ensuring brand safety by eliminating objectionable content concerns.

Bottol rewards the chain of people that connect buyer to seller via online word-of-mouth. They have a patent-pending technology that tracks how promotions are shared from friend to friend across all social media, and even e-mail. They see the exact path a promotion takes and reward the chain of people that connect buyer to seller and because they incentivize people for the value they create beyond their direct friends, they create more sharing.

AcceptU, established in 2009 by former Ivy League admissions officers Marc Zawel and Stephen Friedfeld, offers admission consulting services aimed at enhancing applicants' chances of being accepted into their desired educational institutions. The company connects students with experienced counselors who provide personalized virtual support through phone, video, and email. This assistance encompasses various aspects of the admissions process, including pre-application strategies, school selection, essay writing, and interview preparation. AcceptU has successfully aided hundreds of students in gaining admission to 135 U.S. colleges and universities, including all Ivy League schools and many of the top-ranked institutions. Through its tailored guidance and insider knowledge, AcceptU empowers applicants to navigate the competitive landscape of college admissions effectively.

Her Campus Media is a leading media company focused on serving and empowering college and GenZennial women. It operates a diverse portfolio that includes Her Campus, College Fashionista, Spoon University, InfluenceHer Collective, and Her20s, effectively reaching this demographic through various channels. The company is supported by a robust on-campus chapter network and hosts proprietary events such as Her Conference®, College Fashion Week®, and CF Clubhouse, which foster community engagement and professional development. Her Campus Media also provides a marketing platform that allows clients to engage with specific audiences through tailored content and experiential advertising. With a commitment to empowering the next generation of women, the company has successfully launched numerous team members into esteemed positions within the media and marketing sectors.

inStream Media, Inc. is a targeted marketing technology company based in Waltham, Massachusetts, founded in 2007. The company specializes in providing marketing services for brands and retailers through its innovative SmartConnect platform. This software targets advertisements to customers at the point of sale by analyzing various factors, including store location, time of day, and customer spending habits. inStream Media offers a range of services, including SmartConnect Receipts, eReceipts, targeted ads, and loyalty program integration, which aim to enhance customer engagement and drive profitable sales. By partnering with national retailers and Fortune 100 brands, inStream transforms everyday transactions into marketing opportunities, delivering real-time, personalized offers that enhance the shopping experience and foster brand loyalty.

HuddleHub provides roster aggregation and management for fantasy players in multiple leagues. Their site is currently in private beta aiming for a public launch August 2010. There are 29.9 million unique players of which 54% manage multiple teams on multiple platforms (source: FSTA), spending about 6 hours a week managing their teams. They will generate revenue through ads and mobile (iPhone, Android) apps. Currently there are no fantasy sport aggregators on the web or mobile app environment.