Loeb Holding Corporation

Keller Fay Group LLC, founded in 2005 and located in New Brunswick, New Jersey, specializes in marketing research and consulting services that leverage the power of word-of-mouth marketing. The company conducts ongoing consumer research to analyze conversations about products, services, and brands, providing insights to brands, advertisers, agencies, media companies, and nonprofit organizations. Keller Fay Group's primary focus is on developing research-based strategies that test, evaluate, track, and enhance both offline and online word-of-mouth marketing efforts. A key offering is TalkTrack, a system designed to monitor relevant marketing conversations across face-to-face, telephone, and internet interactions. As of 2015, Keller Fay Group operates as a subsidiary of Engagement Labs Inc.