Lighter Capital

NinjaCat Inc. is a developer of a unified marketing analytics platform designed for agencies, media companies, and multi-location brands. Founded in 2012 and headquartered in New York, the company offers a comprehensive suite of tools that includes reporting, monitoring, and call tracking features. Its platform integrates various marketing channels such as PPC, display, SEO, social media, and CRM systems, enabling businesses to connect their marketing data sources seamlessly. NinjaCat’s solutions facilitate automated reporting, campaign management, budget monitoring, and client report generation, catering to diverse industries including e-commerce, consulting, and public relations. With an additional office in London, NinjaCat aims to help clients maximize their data utilization in a secure and cost-effective manner.

Decisions on Demand brings powerful rules-based automation to Salesforce. Our AppExchange app gives marketing and sales operations teams the tools to implement complex business requirements without IT or admin support. Customers use our app to deploy sophisticated lead assignment and routing strategies, match leads to existing accounts and contacts, rate and score accounts, pre-qualify loan applications and more.

Realvolve, LLC is a company that specializes in developing a customer relationship management (CRM) solution tailored for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents streamline and automate their workflows. The platform stands out with its modern user interface, allowing easy access through any web browser, and providing actionable insights that enable agents to effectively manage their contacts, listings, escrows, tasks, files, and documents. By combining and interpreting information from various sources, Realvolve focuses on enhancing relationships within the real estate sector, ultimately fostering connections that lead to referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

TheIRapp, LLC is a New York-based company that specializes in developing and marketing an investor relations application designed for publicly-traded companies. Founded in 2012, theIRapp enables its users to optimize their investor relations content for various mobile devices, including iPhones, iPads, and Android devices. The application allows companies to have their own dedicated IR apps available on the App Store and Google Play. In addition, theIRapp provides global investors with access to essential investor relations information, including stock-related data, company communications, presentations, videos, conference calls, and fact sheets.

Full Circle Insights provides a marketing performance management platform that consolidates marketing data and delivers attribution, ROI insights, and complete funnel metrics across sales and marketing. Built on Salesforce and compatible with leading marketing automation tools, the platform enables marketers to answer questions in one place by measuring the full journey from spend to revenue and delivering authentic data to drive revenue growth.

Founded in 2007 by Gary Scott and Satish Menon, Agiliron is a SaaS platform offering comprehensive business management solutions tailored for e-commerce, retail, and wholesale sectors. Its platform integrates tools for order tracking, inventory control, sales management, point-of-sale systems, financial integration, data reporting, customer relationship management, warehouse coordination, and returns processing.

Realvolve, LLC is a company that specializes in developing a customer relationship management (CRM) solution tailored for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents streamline and automate their workflows. The platform stands out with its modern user interface, allowing easy access through any web browser, and providing actionable insights that enable agents to effectively manage their contacts, listings, escrows, tasks, files, and documents. By combining and interpreting information from various sources, Realvolve focuses on enhancing relationships within the real estate sector, ultimately fostering connections that lead to referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

bLoyal is a developer of customer relationship management software that focuses on enhancing customer loyalty and engagement through omnichannel shopping experiences. The company offers a comprehensive platform that integrates loyalty technology, automation, and insights across various sales channels and devices. By centralizing customer interactions, bLoyal enables businesses to gain a deep understanding of their customer base, allowing for personalized and dynamic engagement strategies. Their software facilitates easy customer sign-up and instant rewards, fostering growth in customer databases and improving retention rates. Additionally, bLoyal provides real-time business intelligence that helps clients evaluate the effectiveness of their campaigns, ultimately driving revenue growth.

Cosential, Inc. is an enterprise software company that specializes in providing web-based information management solutions tailored for architecture, engineering, and construction (AEC) firms. Its flagship product, Cosential, is a cloud-based platform designed to streamline customer relationship management, sales force automation, and proposal automation. The software facilitates the management of firm-client relationships, project tracking, and opportunity management while allowing for the generation of proposals and marketing materials. Key features include contact management, business development tools, financial integration, advanced search and reporting capabilities, and mobile access. Cosential also supports collaboration through intranet and extranet functionalities, enabling seamless information sharing among team members and clients. Founded in 1996 and based in Austin, Texas, Cosential was previously known as DesignArchitecture.com, Inc. and rebranded in March 2002. The company additionally offers implementation, data migration, training, and consulting services to enhance user experience and operational efficiency.

Roya.com is a San Diego-based SaaS company offering advanced online marketing tools tailored for small to mid-sized businesses. Its platform enables users to create responsive websites, launch digital campaigns, manage contacts within the CRM, and monitor analytics.

Spotio, Inc. is a developer of a customer relationship management software platform specifically designed for door-to-door and business-to-business sales teams. Founded in 2014 and based in Dallas, Texas, the company’s software facilitates various sales functions, including lead management, appointment setting, territory management, and sales tracking. By providing tools for sales intelligence, customer mapping, and team communication, Spotio enhances the productivity of outside sales representatives. Its platform serves multiple industries, such as solar, telecommunications, healthcare, and home improvement, enabling organizations to manage their sales pipelines effectively and transform field data into actionable insights.

Founded in 2014, Growbots operates an online outbound sales platform that automates lead generation and email drip campaigns management. Its platform enables users to find prospects within a database of decision-makers, contact them personally and automatically, and manage campaigns effectively.

ePublishing is a SaaS provider offering an integrated platform for media companies and publishers. It specializes in content management, e-commerce, user management, SEO, and marketing, all supported by cloud-based solutions and backed by US-based customer service.

Badger Maps is a developer of a mobile sales route planning application tailored for field sales representatives and businesses. The application integrates Google Maps with customer relationship management (CRM) data, allowing users to efficiently manage their routes and territories. By automating route optimization, Badger enables sales reps to reduce driving time by 20% and increase weekly customer meetings by 25%. This streamlined approach helps sales professionals focus on high-priority clients and adapt quickly to last-minute changes in their schedules, ensuring they can maximize their time in the field. Through its user-friendly platform, Badger enhances the sales process and improves overall productivity for its users.

Founded in 2007 by Gary Scott and Satish Menon, Agiliron is a SaaS platform offering comprehensive business management solutions tailored for e-commerce, retail, and wholesale sectors. Its platform integrates tools for order tracking, inventory control, sales management, point-of-sale systems, financial integration, data reporting, customer relationship management, warehouse coordination, and returns processing.

AppBuddy is a technology company focused on enhancing business process efficiency through its innovative platform. Founded by a team of experienced technologists, AppBuddy specializes in developing applications that integrate seamlessly with Salesforce, drawing on extensive experience with the Force.com platform. The company aims to improve the user experience by addressing common challenges faced by Salesforce users. Its offerings include tools for opportunity management, account planning, and forecasting accuracy, all designed to simplify processes and facilitate interaction across systems. By leveraging cloud computing and configurable applications, AppBuddy is committed to delivering solutions that meet the evolving needs of businesses.

Realvolve, LLC is a company that specializes in developing a customer relationship management (CRM) solution tailored for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents streamline and automate their workflows. The platform stands out with its modern user interface, allowing easy access through any web browser, and providing actionable insights that enable agents to effectively manage their contacts, listings, escrows, tasks, files, and documents. By combining and interpreting information from various sources, Realvolve focuses on enhancing relationships within the real estate sector, ultimately fostering connections that lead to referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

ePublishing is a SaaS provider offering an integrated platform for media companies and publishers. It specializes in content management, e-commerce, user management, SEO, and marketing, all supported by cloud-based solutions and backed by US-based customer service.

Cosential, Inc. is an enterprise software company that specializes in providing web-based information management solutions tailored for architecture, engineering, and construction (AEC) firms. Its flagship product, Cosential, is a cloud-based platform designed to streamline customer relationship management, sales force automation, and proposal automation. The software facilitates the management of firm-client relationships, project tracking, and opportunity management while allowing for the generation of proposals and marketing materials. Key features include contact management, business development tools, financial integration, advanced search and reporting capabilities, and mobile access. Cosential also supports collaboration through intranet and extranet functionalities, enabling seamless information sharing among team members and clients. Founded in 1996 and based in Austin, Texas, Cosential was previously known as DesignArchitecture.com, Inc. and rebranded in March 2002. The company additionally offers implementation, data migration, training, and consulting services to enhance user experience and operational efficiency.

FormAssembly is a developer of a web form platform that facilitates efficient data collection for organizations across various industries. The company provides customizable templates that simplify the creation of surveys and forms, enabling users to gather, share, and utilize data effectively. Its platform integrates seamlessly with major customer relationship management systems, including Salesforce, enhancing operational efficiency throughout organizations. FormAssembly is committed to maintaining high standards of security and compliance, ensuring that clients can trust the integrity of their data collection processes.

Spotio, Inc. is a developer of a customer relationship management software platform specifically designed for door-to-door and business-to-business sales teams. Founded in 2014 and based in Dallas, Texas, the company’s software facilitates various sales functions, including lead management, appointment setting, territory management, and sales tracking. By providing tools for sales intelligence, customer mapping, and team communication, Spotio enhances the productivity of outside sales representatives. Its platform serves multiple industries, such as solar, telecommunications, healthcare, and home improvement, enabling organizations to manage their sales pipelines effectively and transform field data into actionable insights.

Cosential, Inc. is an enterprise software company that specializes in providing web-based information management solutions tailored for architecture, engineering, and construction (AEC) firms. Its flagship product, Cosential, is a cloud-based platform designed to streamline customer relationship management, sales force automation, and proposal automation. The software facilitates the management of firm-client relationships, project tracking, and opportunity management while allowing for the generation of proposals and marketing materials. Key features include contact management, business development tools, financial integration, advanced search and reporting capabilities, and mobile access. Cosential also supports collaboration through intranet and extranet functionalities, enabling seamless information sharing among team members and clients. Founded in 1996 and based in Austin, Texas, Cosential was previously known as DesignArchitecture.com, Inc. and rebranded in March 2002. The company additionally offers implementation, data migration, training, and consulting services to enhance user experience and operational efficiency.

AppBuddy is a technology company focused on enhancing business process efficiency through its innovative platform. Founded by a team of experienced technologists, AppBuddy specializes in developing applications that integrate seamlessly with Salesforce, drawing on extensive experience with the Force.com platform. The company aims to improve the user experience by addressing common challenges faced by Salesforce users. Its offerings include tools for opportunity management, account planning, and forecasting accuracy, all designed to simplify processes and facilitate interaction across systems. By leveraging cloud computing and configurable applications, AppBuddy is committed to delivering solutions that meet the evolving needs of businesses.

Glance offers a cloud-based visual engagement platform that enhances customer interactions for enterprise organizations across various sectors, including financial services, healthcare, retail, and travel. The platform enables agents and customers to collaborate in real time by sharing screens and content directly within the same browser page, facilitating clearer communication and improved service. This functionality allows customer service representatives to provide visual clarification and support, which can significantly enhance the customer experience. By streamlining these interactions, Glance aims to boost customer satisfaction and loyalty, ultimately driving revenue growth and operational efficiency for businesses.

HipLead is a B2B automation platform that enables teams to personalize their sales and marketing efforts for specific companies and personas.

Realvolve, LLC is a company that specializes in developing a customer relationship management (CRM) solution tailored for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents streamline and automate their workflows. The platform stands out with its modern user interface, allowing easy access through any web browser, and providing actionable insights that enable agents to effectively manage their contacts, listings, escrows, tasks, files, and documents. By combining and interpreting information from various sources, Realvolve focuses on enhancing relationships within the real estate sector, ultimately fostering connections that lead to referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

Badger Maps is a developer of a mobile sales route planning application tailored for field sales representatives and businesses. The application integrates Google Maps with customer relationship management (CRM) data, allowing users to efficiently manage their routes and territories. By automating route optimization, Badger enables sales reps to reduce driving time by 20% and increase weekly customer meetings by 25%. This streamlined approach helps sales professionals focus on high-priority clients and adapt quickly to last-minute changes in their schedules, ensuring they can maximize their time in the field. Through its user-friendly platform, Badger enhances the sales process and improves overall productivity for its users.

ePublishing is a SaaS provider offering an integrated platform for media companies and publishers. It specializes in content management, e-commerce, user management, SEO, and marketing, all supported by cloud-based solutions and backed by US-based customer service.

Tour de Force, Inc. develops, sells, implements, and supports the Tour de Force suite of CRM (customer relationship management), SFA (sales force automation), BI (business intelligence), and BPO (business process improvement) software solutions. The goal of Tour de Force is to provide the tools and features that a B2B sales organization needs to be more efficient and more effective. Tour de Force can be installed on top of Microsoft Outlook and accessed directly through the Outlook interface and can also be installed as a standalone product without Microsoft Outlook. Tour de Force integrates to a company’s ERP system, allowing sales data to be easily viewed and analyzed. While Tour de Force is an ideal solution for any B2B sales organization, it was specifically designed and developed to address the many complexities of the wholesale distribution market and the manufacturing market that sells through a distribution or dealer network. The current Tour de Force user base is 80% Industrial Distributors, 10% Manufacturers, 5% Construction, 3% Furniture Dealers, and 2% other B2B Industries. On July 1, 2019, Compass Sales Solutions, MITS, and Tour de Force are now operating under one new company named White Cup.

Fileboard helps manage and optimize communication and delivery of sales collateral— 1. Teams using Fileboard save several hours a week 2. Incredible insights into what collateral is giving the best results. 3. VP of Sales get real performance data on his teams activity and does not have to rely on out of date CRM data. Fileboard lets them: 1. Start sales live presentations with just a url 2. Notification and follow up 3. Reports & Analytics team on performance 4. Automated CRM logs

Glance offers a cloud-based visual engagement platform that enhances customer interactions for enterprise organizations across various sectors, including financial services, healthcare, retail, and travel. The platform enables agents and customers to collaborate in real time by sharing screens and content directly within the same browser page, facilitating clearer communication and improved service. This functionality allows customer service representatives to provide visual clarification and support, which can significantly enhance the customer experience. By streamlining these interactions, Glance aims to boost customer satisfaction and loyalty, ultimately driving revenue growth and operational efficiency for businesses.

Back At You is a SaaS company specializing in the real estate industry, serving over 5,000 clients. It offers automated marketing software and an all-in-one suite for brokerages to manage front and back-office operations, including social media, CRM, lead routing, websites, transaction management, and financial reporting. The company has been recognized as a top technology innovator by the National Association of Realtors and has received numerous awards, such as Inc. 5000 and Red Herring Top 100.

Cosential, Inc. is an enterprise software company that specializes in providing web-based information management solutions tailored for architecture, engineering, and construction (AEC) firms. Its flagship product, Cosential, is a cloud-based platform designed to streamline customer relationship management, sales force automation, and proposal automation. The software facilitates the management of firm-client relationships, project tracking, and opportunity management while allowing for the generation of proposals and marketing materials. Key features include contact management, business development tools, financial integration, advanced search and reporting capabilities, and mobile access. Cosential also supports collaboration through intranet and extranet functionalities, enabling seamless information sharing among team members and clients. Founded in 1996 and based in Austin, Texas, Cosential was previously known as DesignArchitecture.com, Inc. and rebranded in March 2002. The company additionally offers implementation, data migration, training, and consulting services to enhance user experience and operational efficiency.

Solid Commerce is a software company that provides a cloud-based, multi-channel e-commerce management platform to centralize and automate online retail operations. The platform combines inventory synchronization, order management, marketplace integrations, shipping label printing, AI-powered content tools, repricing, and detailed reporting to help brands, manufacturers, and retailers manage listings, pricing, vendors, orders, fulfillment, and shipping across multiple marketplaces. It aims to save time and boost sales by streamlining end-to-end selling processes and emphasizes dedicated customer support and service.

Tidal Labs is a content marketing platform that facilitates connections between influencers, content creators, and leading brands. The company operates a CreatorExchange network comprising over 50,000 influencers, enabling the activation of influencer content at scale. Its ContentMetric enterprise influencer CRM helps manage a private network of influencers and creators while overseeing marketing campaigns. By inspiring engagement through relatable content, Tidal Labs assists clients in enhancing brand awareness and improving return on investment.

Since 2009, 6Qube has been developing, testing, and scaling a solution designed to help all businesses increase online visibility, leads, and follow-up through its proprietary inbound marketing automation software. The company’s cloud-based software combines marketing automation and inbound marketing into a simplified application, built to support a breath of solutions outside of traditional inbound marketing efforts. Features such as Multi Site CMS, Multi Site Blogger, Multi Site Marketing Automation, and Multi Site Social Engine allow companies to deploy multi-city or metro-centric inbound marketing strategies that can support multiple locations, dealer channels, franchises or nationwide products or services. In addition to its Multi-Site technology, 6Qube’s software stack includes an easy to use Website Management CMS, Business Blogs, Landing Pages, Microsites, Lead Forms, Email Marketing, Call Tracking, SERP Rankings, Analytics and more.

Solid Commerce is a software company that provides a cloud-based, multi-channel e-commerce management platform to centralize and automate online retail operations. The platform combines inventory synchronization, order management, marketplace integrations, shipping label printing, AI-powered content tools, repricing, and detailed reporting to help brands, manufacturers, and retailers manage listings, pricing, vendors, orders, fulfillment, and shipping across multiple marketplaces. It aims to save time and boost sales by streamlining end-to-end selling processes and emphasizes dedicated customer support and service.

Tour de Force, Inc. develops, sells, implements, and supports the Tour de Force suite of CRM (customer relationship management), SFA (sales force automation), BI (business intelligence), and BPO (business process improvement) software solutions. The goal of Tour de Force is to provide the tools and features that a B2B sales organization needs to be more efficient and more effective. Tour de Force can be installed on top of Microsoft Outlook and accessed directly through the Outlook interface and can also be installed as a standalone product without Microsoft Outlook. Tour de Force integrates to a company’s ERP system, allowing sales data to be easily viewed and analyzed. While Tour de Force is an ideal solution for any B2B sales organization, it was specifically designed and developed to address the many complexities of the wholesale distribution market and the manufacturing market that sells through a distribution or dealer network. The current Tour de Force user base is 80% Industrial Distributors, 10% Manufacturers, 5% Construction, 3% Furniture Dealers, and 2% other B2B Industries. On July 1, 2019, Compass Sales Solutions, MITS, and Tour de Force are now operating under one new company named White Cup.

BigContacts is a customer relationship management (CRM) software company based in Edina, Minnesota. The platform provides small businesses with an all-in-one solution that encompasses email marketing, reporting and analytics, automation tools, and sales pipeline management. By delivering a comprehensive 360-degree view of prospects and customers, BigContacts enables businesses to effectively manage their contact data and foster more profitable relationships. The software's advanced features empower users to optimize their marketing efforts and enhance overall profitability.

SalesReach Software is the largest provider of apps running on Salesforce.com for the telecom industry. Apps include SalesReach CSPQ - Configure, Source, Price & Quote and SalesReach Commissions, both included in the base SalesReach Telecom App. These are enhanced with SalesReach Join connecting Salesforce.com to multiple billing systems and SalesReach TEM for expense management. For more information call (844) Cloud-01.

Full Circle Insights provides a marketing performance management platform that consolidates marketing data and delivers attribution, ROI insights, and complete funnel metrics across sales and marketing. Built on Salesforce and compatible with leading marketing automation tools, the platform enables marketers to answer questions in one place by measuring the full journey from spend to revenue and delivering authentic data to drive revenue growth.

bLoyal is a developer of customer relationship management software that focuses on enhancing customer loyalty and engagement through omnichannel shopping experiences. The company offers a comprehensive platform that integrates loyalty technology, automation, and insights across various sales channels and devices. By centralizing customer interactions, bLoyal enables businesses to gain a deep understanding of their customer base, allowing for personalized and dynamic engagement strategies. Their software facilitates easy customer sign-up and instant rewards, fostering growth in customer databases and improving retention rates. Additionally, bLoyal provides real-time business intelligence that helps clients evaluate the effectiveness of their campaigns, ultimately driving revenue growth.

SteelBrick is a provider of quote-to-cash application software, specializing in Configure Price Quote (CPQ) and Subscription Billing solutions. Its offerings are designed for small and mid-sized companies, enabling them to generate accurate sales quotes, proposals, orders, and contracts efficiently. Built 100% native on the Salesforce Platform and Salesforce1 Mobile, SteelBrick's applications facilitate rapid deployment, completing implementations five to ten times faster than traditional CPQ and billing software. Additionally, SteelBrick Billing oversees billing, payments, and revenue recognition, while SteelBrick Analytics, leveraging Salesforce Wave, offers dynamic insights. The company has attracted over 300 customers, including high-growth firms and established enterprises, reflecting its robust presence in the market.

bLoyal is a developer of customer relationship management software that focuses on enhancing customer loyalty and engagement through omnichannel shopping experiences. The company offers a comprehensive platform that integrates loyalty technology, automation, and insights across various sales channels and devices. By centralizing customer interactions, bLoyal enables businesses to gain a deep understanding of their customer base, allowing for personalized and dynamic engagement strategies. Their software facilitates easy customer sign-up and instant rewards, fostering growth in customer databases and improving retention rates. Additionally, bLoyal provides real-time business intelligence that helps clients evaluate the effectiveness of their campaigns, ultimately driving revenue growth.