Lighter Capital

Sendlane helps you generate more revenue, increase retention, and automate personalized experiences for your customers. Built for eCommerce.

Sendlane helps you generate more revenue, increase retention, and automate personalized experiences for your customers. Built for eCommerce.

Decisions on Demand brings powerful rules-based automation to Salesforce. Our AppExchange app gives marketing and sales operations teams the tools to implement complex business requirements without IT or admin support. Customers use our app to deploy sophisticated lead assignment and routing strategies, match leads to existing accounts and contacts, rate and score accounts, pre-qualify loan applications and more.

Sendlane helps you generate more revenue, increase retention, and automate personalized experiences for your customers. Built for eCommerce.

Realvolve, LLC is a developer of a customer relationship management (CRM) solution tailored specifically for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents organize and automate their workflows. The software features a modern, user-friendly interface that is accessible via any web browser, allowing agents to manage contacts, listings, escrows, tasks, files, and documents efficiently. Realvolve distinguishes itself by integrating information from various sources to gauge and enhance the quality of client interactions, ultimately fostering stronger relationships that can lead to more referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

Chili Piper is a company that specializes in automated scheduling tools designed for sales teams to enhance their engagement with leads and customers. Founded in 2016 and based in Brooklyn, New York, Chili Piper offers an intelligent concierge product that allows prospects to easily book meetings or initiate phone calls immediately after submitting a form on a website. The software employs smart rules to qualify and route leads to the appropriate representatives in real-time, streamlining the lead handoff process from Sales Development Representatives to Account Executives. Additionally, it facilitates meeting bookings stemming from marketing campaigns and live events, ultimately helping organizations improve productivity and satisfaction within their revenue teams by automating essential pre-meeting, during-meeting, and post-meeting processes.

Sendlane helps you generate more revenue, increase retention, and automate personalized experiences for your customers. Built for eCommerce.

Realvolve, LLC is a developer of a customer relationship management (CRM) solution tailored specifically for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents organize and automate their workflows. The software features a modern, user-friendly interface that is accessible via any web browser, allowing agents to manage contacts, listings, escrows, tasks, files, and documents efficiently. Realvolve distinguishes itself by integrating information from various sources to gauge and enhance the quality of client interactions, ultimately fostering stronger relationships that can lead to more referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

Cosential is a CRM and Proposal Database solution that allows AEC firms the ability to access and act upon data specific to their role. The marketing and proposal database provides a comprehensive view of your firm's connections, interactions, and history with clients & partners. It organizes contacts, tracks opportunities, manages pending projects, runs reports and responds to RFP’s by generating prescriptive, engaging proposals.

Spotio, Inc. is a Texas-based company that develops a customer relationship management software platform tailored for door-to-door and business-to-business sales teams. Founded in 2014, the platform offers a range of features including sales intelligence, lead management, appointment setting, and territory management, all designed to enhance the productivity of outside sales representatives. Spotio's software also facilitates customer mapping, e-contracts, team communication, and sales tracking, allowing teams to manage their pipelines effectively from mobile devices. The platform serves various industries, including solar, telecommunications, healthcare, and home improvement, by transforming field data into actionable insights that help organizations increase revenue and achieve their sales objectives.

AppBuddy is a company focused on improving business process efficiency through its specialized platforms. Founded by a team of technologists, AppBuddy leverages its extensive experience in developing applications on the Force.com platform to enhance the user experience of Salesforce. The company offers a range of add-ons that address common user challenges, including opportunity management, account planning, and forecasting accuracy. By integrating data and simplifying processes, AppBuddy aims to facilitate better interactions across systems, ultimately supporting businesses in achieving their operational goals.

Realvolve, LLC is a developer of a customer relationship management (CRM) solution tailored specifically for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents organize and automate their workflows. The software features a modern, user-friendly interface that is accessible via any web browser, allowing agents to manage contacts, listings, escrows, tasks, files, and documents efficiently. Realvolve distinguishes itself by integrating information from various sources to gauge and enhance the quality of client interactions, ultimately fostering stronger relationships that can lead to more referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

Geopointe is a native AppExchange application that location-enables Salesforce and brings actionable insights to their customers' business processes. Easily plan a trip around a big meeting and quickly find nearby accounts, opportunities, leads or partners to make your trip as productive and efficient as possible. Identifying your target market and drafting custom messaging has never been easier. Filter by industry, size, titles, location and any custom fields to easily create messaging for as finite or large of a group you want to target. Go a step further and Add to Campaign with the click of a button. Territories change, sales reps come and go, and most importantly, you need to stay relevant and strategic. Managing, reassessing and reassigning territories has never been easier. With Geopointe you can quickly change account ownership, identify geographic concentrations of won or lost opportunities, or regions with lack of activity. Data points across your entire business effect results making the big picture more valuable than ever. Compare results in different territories and overlay fields like customer size, account owner, and number of submitted cases to help measure client retention by region.

Cosential is a CRM and Proposal Database solution that allows AEC firms the ability to access and act upon data specific to their role. The marketing and proposal database provides a comprehensive view of your firm's connections, interactions, and history with clients & partners. It organizes contacts, tracks opportunities, manages pending projects, runs reports and responds to RFP’s by generating prescriptive, engaging proposals.

FormAssembly is a developer of a web form platform that simplifies data collection and survey processes for organizations across various industries. The platform offers customizable templates that facilitate easy integration with major customer relationship management systems, including Salesforce. By streamlining outdated processes, FormAssembly enhances organizational efficiency and allows businesses to effectively collect, share, and utilize data. Additionally, the company prioritizes advanced security and compliance standards, ensuring that users can manage their data collection with confidence and peace of mind.

Spotio, Inc. is a Texas-based company that develops a customer relationship management software platform tailored for door-to-door and business-to-business sales teams. Founded in 2014, the platform offers a range of features including sales intelligence, lead management, appointment setting, and territory management, all designed to enhance the productivity of outside sales representatives. Spotio's software also facilitates customer mapping, e-contracts, team communication, and sales tracking, allowing teams to manage their pipelines effectively from mobile devices. The platform serves various industries, including solar, telecommunications, healthcare, and home improvement, by transforming field data into actionable insights that help organizations increase revenue and achieve their sales objectives.

Glance enables real human guidance for digital CX. At critical moments, customers want to talk to - and be guided by - a real expert. With Glance Guided CX, a representative can collaborate with customers right when they need them most, creating frictionless journeys powered by human empathy and intelligence.

HipLead is a B2B automation platform that specializes in outbound sales-as-a-service. It enables teams to effectively personalize their sales and marketing efforts for specific companies and buyer personas. The platform streamlines the sales process by providing users with key insights, messaging, and talking points, allowing for quick and scalable personalization without the need for extensive research or navigating multiple tools. HipLead assists sales teams in defining buyer personas, integrating relevant content, and deploying strategies swiftly, ultimately facilitating conversations that convert leads into customers.

Realvolve, LLC is a developer of a customer relationship management (CRM) solution tailored specifically for the real estate industry. Founded in 2014 and based in Raleigh, North Carolina, Realvolve offers a Software-as-a-Service platform designed to help real estate agents organize and automate their workflows. The software features a modern, user-friendly interface that is accessible via any web browser, allowing agents to manage contacts, listings, escrows, tasks, files, and documents efficiently. Realvolve distinguishes itself by integrating information from various sources to gauge and enhance the quality of client interactions, ultimately fostering stronger relationships that can lead to more referrals and repeat business. As of February 2020, Realvolve operates as a subsidiary of FirePoint Solutions, LLC.

Tour de Force, Inc. develops, sells, implements, and supports the Tour de Force suite of CRM (customer relationship management), SFA (sales force automation), BI (business intelligence), and BPO (business process improvement) software solutions. The goal of Tour de Force is to provide the tools and features that a B2B sales organization needs to be more efficient and more effective. Tour de Force can be installed on top of Microsoft Outlook and accessed directly through the Outlook interface and can also be installed as a standalone product without Microsoft Outlook. Tour de Force integrates to a company’s ERP system, allowing sales data to be easily viewed and analyzed. While Tour de Force is an ideal solution for any B2B sales organization, it was specifically designed and developed to address the many complexities of the wholesale distribution market and the manufacturing market that sells through a distribution or dealer network. The current Tour de Force user base is 80% Industrial Distributors, 10% Manufacturers, 5% Construction, 3% Furniture Dealers, and 2% other B2B Industries. On July 1, 2019, Compass Sales Solutions, MITS, and Tour de Force are now operating under one new company named White Cup.

Fileboard helps manage and optimize communication and delivery of sales collateral— 1. Teams using Fileboard save several hours a week 2. Incredible insights into what collateral is giving the best results. 3. VP of Sales get real performance data on his teams activity and does not have to rely on out of date CRM data. Fileboard lets them: 1. Start sales live presentations with just a url 2. Notification and follow up 3. Reports & Analytics team on performance 4. Automated CRM logs

Glance enables real human guidance for digital CX. At critical moments, customers want to talk to - and be guided by - a real expert. With Glance Guided CX, a representative can collaborate with customers right when they need them most, creating frictionless journeys powered by human empathy and intelligence.

Back at You is a software-as-a-service (SaaS) provider specializing in solutions for the real estate sector, serving over 5,000 clients. The company delivers an all-in-one software suite that integrates marketing automation, customer relationship management (CRM), lead routing, website management, and transaction and financial management tools. This comprehensive platform is designed to streamline both front and back-office operations for real estate brokerages, accommodating various commission structures and workflows. Back at You has earned recognition as a Top Technology Innovator by the National Association of Realtors and has been featured on numerous prestigious lists, including the Inc. 5000 and as one of the Top 100 Companies in North America and worldwide by Red Herring. Additionally, the company holds partnerships with major social media platforms, including Facebook and Instagram, further enhancing its marketing capabilities for clients.

Cosential is a CRM and Proposal Database solution that allows AEC firms the ability to access and act upon data specific to their role. The marketing and proposal database provides a comprehensive view of your firm's connections, interactions, and history with clients & partners. It organizes contacts, tracks opportunities, manages pending projects, runs reports and responds to RFP’s by generating prescriptive, engaging proposals.

Solid Commerce is a cloud-based e-commerce software provider based in Los Angeles, California, specializing in multi-channel selling solutions. The company offers a comprehensive suite of services that includes inventory management, dropshipping management, listing management, and shipping solutions. By streamlining the entire sales process—from product management to order fulfillment—Solid Commerce enables clients to enhance their online selling capabilities and grow their businesses effectively. The company emphasizes developing tools that meet client needs while delivering exceptional customer support. Solid Commerce is committed to fostering a positive workplace culture, believing that employee satisfaction drives innovation and productivity.

MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Since 2009, 6Qube has been developing, testing, and scaling a solution designed to help all businesses increase online visibility, leads, and follow-up through its proprietary inbound marketing automation software. The company’s cloud-based software combines marketing automation and inbound marketing into a simplified application, built to support a breath of solutions outside of traditional inbound marketing efforts. Features such as Multi Site CMS, Multi Site Blogger, Multi Site Marketing Automation, and Multi Site Social Engine allow companies to deploy multi-city or metro-centric inbound marketing strategies that can support multiple locations, dealer channels, franchises or nationwide products or services. In addition to its Multi-Site technology, 6Qube’s software stack includes an easy to use Website Management CMS, Business Blogs, Landing Pages, Microsites, Lead Forms, Email Marketing, Call Tracking, SERP Rankings, Analytics and more.

Solid Commerce is a cloud-based e-commerce software provider based in Los Angeles, California, specializing in multi-channel selling solutions. The company offers a comprehensive suite of services that includes inventory management, dropshipping management, listing management, and shipping solutions. By streamlining the entire sales process—from product management to order fulfillment—Solid Commerce enables clients to enhance their online selling capabilities and grow their businesses effectively. The company emphasizes developing tools that meet client needs while delivering exceptional customer support. Solid Commerce is committed to fostering a positive workplace culture, believing that employee satisfaction drives innovation and productivity.

Tour de Force, Inc. develops, sells, implements, and supports the Tour de Force suite of CRM (customer relationship management), SFA (sales force automation), BI (business intelligence), and BPO (business process improvement) software solutions. The goal of Tour de Force is to provide the tools and features that a B2B sales organization needs to be more efficient and more effective. Tour de Force can be installed on top of Microsoft Outlook and accessed directly through the Outlook interface and can also be installed as a standalone product without Microsoft Outlook. Tour de Force integrates to a company’s ERP system, allowing sales data to be easily viewed and analyzed. While Tour de Force is an ideal solution for any B2B sales organization, it was specifically designed and developed to address the many complexities of the wholesale distribution market and the manufacturing market that sells through a distribution or dealer network. The current Tour de Force user base is 80% Industrial Distributors, 10% Manufacturers, 5% Construction, 3% Furniture Dealers, and 2% other B2B Industries. On July 1, 2019, Compass Sales Solutions, MITS, and Tour de Force are now operating under one new company named White Cup.

BigContacts is a customer relationship management (CRM) and marketing platform based in Edina, Minnesota. The company provides an all-in-one solution designed to give small businesses a comprehensive view of their prospects and customers. Its software includes features such as email marketing, reporting and analytics, automation tools, and sales pipeline management. By integrating these advanced functionalities, BigContacts enables businesses to effectively manage their contact data and enhance their profitability through improved relationship management.

MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

SalesReach Software is the largest provider of apps running on Salesforce.com for the telecom industry. Apps include SalesReach CSPQ - Configure, Source, Price & Quote and SalesReach Commissions, both included in the base SalesReach Telecom App. These are enhanced with SalesReach Join connecting Salesforce.com to multiple billing systems and SalesReach TEM for expense management. For more information call (844) Cloud-01.

Full Circle Insights gives marketers powerful marketing performance management solutions, ensuring every deal is attributed to the right campaign so you can get accurate ROI, and answers all their marketing questions in one place. Their products are built 100% on Salesforce.com and are compatible with the leading marketing automation solutions. All their marketing data is in one place and so are the answers. Founded by former salesforce.com executives, product managers, and marketing automation specialists – they know what it takes to run a successful marketing organization. They are passionate about giving all marketers the answers they need to plan with confidence and grow revenue.

MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

SteelBrick provides Next Generation Quote-to-Cash apps that are fast and easy to deploy and built 100% native on the Salesforce Platform and Salesforce1 Mobile. SteelBrick CPQ (Configure Price Quote) generates accurate sales quotes, proposals, orders, and contracts. SteelBrick Billing manages billing, payments, and revenue recognition. SteelBrick Analytics, built on Salesforce Wave, delivers dynamic insights. Unlike other Quote-to-Cash solutions that can take a year or more to go live, SteelBrick provides out-of-the-box Quote-to-Cash that simply works, with deployment that is 5 to 10 times faster and easier to deploy than traditional CPQ and billing applications. SteelBrick has over 300 customers, including many high-growth companies such as Cloudera, HootSuite, Marketo, Nutanix and Nimble Storage as well as enterprise companies such as Mitsubishi and Danaher.

MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.