Lead Ventures
Lead Ventures is a Budapest-based venture capital firm affiliated with MOL, focusing on financing growth-stage companies in Central Europe. It provides equity investments in the scale-up phase, with typical ticket sizes of EUR 2–10 million, and targets mobility, energy and sustainability, as well as B2B services and software, while remaining open to other high-potential sectors. The firm supports portfolio companies with capital and access to a broad professional network to accelerate market validation and regional expansion. It is backed by MOL and additional financial institutions dedicated to supporting the startup ecosystem.
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Past deals in Cyprus
RedTrack.io
Series A in 2024
RedTrack is a technology company based in Limassol, Cyprus, specializing in ad tracking and conversion attribution solutions for marketers and media buyers. Founded in 2018, the company offers a comprehensive platform that enables users to manage and analyze their advertising campaigns across various channels without relying on third-party cookies. RedTrack's tools facilitate real-time data consolidation, allowing businesses to make timely and informed decisions, thereby reducing inefficiencies and maximizing return on ad spend. The platform includes features such as click redirects, analytics, and customizable dashboards, as well as automation capabilities for media buying and reporting. By leveraging artificial intelligence for smart link optimization, RedTrack empowers its clients to capture the customer journey effectively and optimize their marketing efforts through actionable insights and notifications.
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