Kantar Media

Kantar Media is a global leader in media measurement and analytics, providing clients with comprehensive insights into audience behavior, advertising effectiveness, and media consumption patterns. It offers data-driven solutions to help brands, agencies, and media owners optimize their marketing strategies.

Nicole Gileadi

Chief Strategy Officer and Managing Director

Past deals in Broadcasting

Newsaccess

Acquisition in 2017
Newsaccess Ltd. is a media intelligence agency based in Dublin, Ireland, specializing in media monitoring and analysis services. Established in 1987, the company operates the NewsMetrics platform, which allows clients to assess press, broadcast, and online content while analyzing the effectiveness of their public relations expenditures. Newsaccess offers a comprehensive suite of multi-channel media monitoring services, including press, broadcast, internet, social media, and international media tracking. Additionally, the company provides qualitative PR analysis, real-time news evaluations, and media evaluation reports that help organizations identify key influencers, benchmark against competitors, track PR campaign performance, and monitor brand health in media. Through these services, Newsaccess aims to deliver valuable insights that assist clients in making informed communication decisions. Since February 2017, Newsaccess Ltd. has been a subsidiary of Kantar Media Research Inc.

SecondSync

Corporate Round in 2013
SecondSync is a company based in Bristol, United Kingdom, that specializes in social analytical data related to television viewership. It focuses on analyzing Twitter conversations surrounding television broadcasts, offering valuable insights into audience behavior and engagement. By leveraging social media data, SecondSync supports media planning, audience research, and commissioning, helping clients understand viewer preferences and trends in the television landscape.

JFC Informatique et Media

Acquisition in 2001
JFC Informatique et Media is specialises in the provision of audience analysis systems for the print, television and radio industries.
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