Kantar Media

Kantar Media is a leading global media research company that specializes in media measurement and analytics. It provides clients with valuable insights into audience behavior, advertising effectiveness, and media consumption patterns. By leveraging a deep understanding of the media landscape, Kantar Media delivers data-driven solutions that assist brands, agencies, and media owners in optimizing their marketing strategies and achieving measurable results. The company focuses on campaign development and optimization, offering services that include audience research, competitive intelligence, and insights into consumer behavior, particularly for advertising on various platforms such as radio and the Internet. Kantar Media is part of the Kantar Group, reinforcing its commitment to delivering comprehensive marketing communication and advertising expenditure information.

Nicole Gileadi

Chief Strategy Officer and Managing Director

8 past transactions

Newsaccess

Acquisition in 2017
Newsaccess Ltd. is a media intelligence agency based in Dublin, Ireland, specializing in media monitoring and analysis services. Established in 1987, the company operates the NewsMetrics platform, which allows clients to assess press, broadcast, and online content while analyzing the effectiveness of their public relations expenditures. Newsaccess offers a comprehensive suite of multi-channel media monitoring services, including press, broadcast, internet, social media, and international media tracking. Additionally, the company provides qualitative PR analysis, real-time news evaluations, and media evaluation reports that help organizations identify key influencers, benchmark against competitors, track PR campaign performance, and monitor brand health in media. Through these services, Newsaccess aims to deliver valuable insights that assist clients in making informed communication decisions. Since February 2017, Newsaccess Ltd. has been a subsidiary of Kantar Media Research Inc.

BIScience

Venture Round in 2016
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

BIScience

Series C in 2015
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

The Data Republic

Acquisition in 2014
The Data Republic is a social media data analytics agency that develops online platform and suite of tools for monitoring and analyzing.

SecondSync

Corporate Round in 2013
SecondSync is a company based in Bristol, United Kingdom, that specializes in social analytical data related to television viewership. It focuses on analyzing Twitter conversations surrounding television broadcasts, offering valuable insights into audience behavior and engagement. By leveraging social media data, SecondSync supports media planning, audience research, and commissioning, helping clients understand viewer preferences and trends in the television landscape.

AdGooroo

Acquisition in 2012
AdGooroo is a prominent provider of internet marketing competitive intelligence and keyword research services, established in 2004. The company offers advanced tools that enable advertisers and marketers to monitor their own performance as well as track competitor activities in the digital landscape. Utilizing proprietary keyword tracking technology, AdGooroo delivers unique insights into search engine and network activity worldwide, equipping nearly 2,000 clients with the necessary data to enhance their competitive edge in online marketing. By facilitating autonomous monitoring, AdGooroo helps users identify potential threats and defend their market position effectively.

Kantar Media CIC

Acquisition in 2012
Kantar Media CIC is China's social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered IWOMized technology, research and consulting. Firstly, by coining the term IWOM and then being the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. Kantar Media CIC is China’s largest integrated 3rd party provider of technical IWOM solutions, social media studies and social business intelligence. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight. In addition to helping brands accomplish their social business aims, Kantar Media CIC is also monetizing the social business industry in China, creating an integrated social business support system (IWOMmaster), powered by our proprietary technical solutions and platforms.

JFC Informatique et Media

Acquisition in 2001
JFC Informatique et Media is specialises in the provision of audience analysis systems for the print, television and radio industries.
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