Joyance 2

Joyance Partners, LLC is a venture capital firm based in the United States that focuses on investing in early-stage startups. The firm is dedicated to identifying and supporting emerging science and bio-based technologies that enhance individual health and well-being. Its investment strategy emphasizes companies that aim to increase joy, fulfillment, and independence for their customers. Joyance Partners seeks to invest in the health and consumer sectors, targeting ventures that demonstrate potential for impactful innovation within a two-year timeframe. The firm's mission is to cultivate joy and improve quality of life through scientific advancements and technology.

Yang Chen

Investor

Mike Edelhart

Managing Partner

William Lohse

Founder Joyance Europe

Past deals in Wellness

JOYA

Seed Round in 2024
JOYA is the first employee skincare and wellness benefit platform. The company's goal is to provide tailored access to services such as skin cancer screenings, skin condition treatment, anti-aging, acne, and hair loss care from reputable physicians at an accessible cost.

Mosh

Series A in 2023
Mosh is a brain wellness brand offering protein bars for improving brain health. The company's mission is to change the conversation about brain health through food, education, research, and providing the tools for a mind-style lifestyle.

Cuzen Matcha

Series A in 2023
Cuzen Matcha is a tea company and food-tech startup focused on integrating authentic matcha into daily routines for both offices and homes. The company offers a customizable drink solution that serves as an alternative to traditional caffeinated beverages, promoting sustained energy without the jitters associated with coffee. Cuzen Matcha emphasizes the health benefits of its organic products, which contain calming agents that help relax the body while providing long-lasting energy. By introducing matcha into everyday consumption, Cuzen Matcha aims to enhance the well-being of its users.

Cure Hydration

Series A in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Ombre

Seed Round in 2021
Ombre is a provider of microbiome testing kits that focus on personalized health solutions. The company offers subscription-based services that include customized microbiome testing and probiotics tailored to individual needs. Through its testing kits, Ombre delivers actionable insights aimed at preventing chronic diseases such as obesity, cystic fibrosis, and Alzheimer's. By addressing the root causes of gut-related issues, Ombre empowers customers to improve their overall health and well-being with science-backed interventions.

Felt

Seed Round in 2021
At Felt (formerly Mine'd), we believe emotional well-being begins with building better relationships with yourself and those around you. We are the first interactive feelings school to help you improve your relationships and navigate life's hardest moments. Through immersive Felt Courses, live coaching and on-demand content, the top therapists, coaches and experts, we'll teach you the relationship skills you never learned in school. ABOUT US We have grown really fast, totally organically (we acquired over 100k users with over one million videos watched in the last 6 months alone!) We also raised a $3.5MM seed round from some amazing investors including Listen Ventures (early VC behind Calm), Jefferey Katzenberg's fund WNDRCO (President of Dreamworks), Able Partners (VC behind Goop, Bumble, Oura Ring, Bulletproof, Daily Harvest), Ed Baker (former VP of Growth at Facebook and Uber), Jillionaire from Major Lazer, and more. ABOUT OUR TEAM Our team cares deeply about celebrating emotional wellness and breaking the rules while doing it to drive more access. We are constantly working to push the norm and reinvent how folks think about and interact with emotional health support. We lead with compassion and curiosity, work hard but celebrate in the process, and love strong opinions balanced with strong collaboration. We have a diverse, world-class team. Some of us come from reputable enterprises in tech and media while others are self-made personal growth experts. We create deep and meaningful connections and relationships with everyone in the company as we are all building Mine'd together. Mine'd is a meritocracy founded in collaboration and innovative minds. Come join us in our mission is to celebrate emotional and relational wellness. The company was founded in 2019 and is headquartered in New York.

Expectful

Seed Round in 2021
Expectful is a digital health and wellness platform focused on supporting women throughout their reproductive journey, specifically before, during, and after pregnancy. The app offers a range of resources, including guided meditations, mindfulness exercises, and expert advice tailored to the needs of expectant and new mothers. By providing a non-pharmacologic and accessible solution, Expectful aims to alleviate prenatal and postpartum stress, ultimately enhancing maternal and infant health outcomes. Its research-backed approach ensures that users receive effective tools to navigate the mental and emotional challenges associated with pregnancy and early motherhood.

SkillYoga

Convertible Note in 2020
SkillYoga offers an online yoga training system designed for the needs of men.

Attn: Grace

Pre Seed Round in 2020
Attn: Grace, Inc. is a company that specializes in manufacturing and selling wellness products specifically designed for women's urinary incontinence. Founded in 2019 by Mia Abbruzzese and Alexandra Fennell, the company is based in Cambridge, Massachusetts. Attn: Grace offers a range of products, including pads, briefs, liners, and wipes, which are made from innovative, plant-based materials derived from sugarcane waste. The company aims to provide high-performance, skin-safe protection while also addressing the stigma associated with urinary incontinence. Attn: Grace operates primarily online, ensuring discreet delivery and access to reliable information about the condition and available treatment options. As a Certified B Corp, the company is committed to promoting better overall health and wellbeing for women.

Infinite Roots

Series A in 2020
Infinite Roots is a technology-driven company focused on creating sustainable health and wellness products using natural ingredients. By blending traditional remedies with modern science, the company emphasizes the use of organic and ethically sourced materials to promote holistic well-being. Their product range includes herbal supplements, skincare, and wellness solutions designed to support natural healing and balance. Additionally, Infinite Roots has developed fermentation technology that cultivates mushroom mycelium, enabling the production of nutritious and sustainable food options, including meat alternatives. This innovative approach allows the company to offer diverse, flavorful products while maintaining a strong commitment to environmental sustainability and ethical practices.

Rosy Wellness

Pre Seed Round in 2020
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

WholyMe

Seed Round in 2020
WholyMe Ltd, founded in 2018 and based in London, specializes in producing natural relief products aimed at alleviating chronic pain and everyday stress. The company offers a range of all-natural and organic-certified remedies, including supplements and topical treatments. These products are free from preservatives, parabens, chemicals, and synthetics, providing customers with an effective alternative to conventional painkillers that often come with adverse side effects. WholyMe's focus on health and wellness underscores its commitment to delivering safe and effective relief solutions for those suffering from various pain conditions.

Infinite Roots

Venture Round in 2019
Infinite Roots is a technology-driven company focused on creating sustainable health and wellness products using natural ingredients. By blending traditional remedies with modern science, the company emphasizes the use of organic and ethically sourced materials to promote holistic well-being. Their product range includes herbal supplements, skincare, and wellness solutions designed to support natural healing and balance. Additionally, Infinite Roots has developed fermentation technology that cultivates mushroom mycelium, enabling the production of nutritious and sustainable food options, including meat alternatives. This innovative approach allows the company to offer diverse, flavorful products while maintaining a strong commitment to environmental sustainability and ethical practices.

Lark

Series B in 2018
Lark is a developer of a virtual chronic disease prevention and management platform that offers personalized support and counseling to users. Utilizing advanced artificial intelligence alongside human coaches and connected devices, Lark provides real-time, 24/7 assistance, helping individuals make healthier choices and manage chronic conditions effectively. The company has established CDC-recognized programs, including its Diabetes Prevention Program, Wellness Program, Diabetes Care Program, and Hypertension Program, which collectively serve 1.5 million users. These initiatives have shown clinically validated improvements in health outcomes, as documented in 11 peer-reviewed journals and analyst reports. Founded in 2011 by Julia Hu and Jeff Zira, Lark is headquartered in Mountain View, California.

Ombre

Seed Round in 2018
Ombre is a provider of microbiome testing kits that focus on personalized health solutions. The company offers subscription-based services that include customized microbiome testing and probiotics tailored to individual needs. Through its testing kits, Ombre delivers actionable insights aimed at preventing chronic diseases such as obesity, cystic fibrosis, and Alzheimer's. By addressing the root causes of gut-related issues, Ombre empowers customers to improve their overall health and well-being with science-backed interventions.
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