Joy Capital

Joy Capital is a venture capital firm founded in 2011 that specializes in investing in early and growth-stage startups, primarily within the technology, media, telecommunications, and innovative consumption sectors. The firm is dedicated to partnering with entrepreneurs, providing support and guidance during critical phases of a startup's development. Joy Capital's founding partners bring extensive experience as both investors and operational executives, having a track record across Europe, North America, and Asia, particularly in mobile and communications industries. The firm has successfully invested in over 80 startups, with more than 10 of its portfolio companies achieving unicorn status.

Xiao Li

Founding Partner

Kevin Li

Founding Partner

Leenong Li

Partner

Erhai Liu

Founding and Managing Partner

Graham O'Keeffe

Managing Partner

Past deals in Coffee

Luckin Coffee

Post in 2021
Luckin coffee, a representative of China's new retail coffee, is committed to becoming a leading high-quality coffee brand and professional coffee service provider in the country. Luckin coffee, with preferred raw materials, exquisite coffee technology, innovative business models and leading mobile internet technologies, is striving to bring a higher quality coffee consumer experience to consumers and promote the popularization and development of coffee culture in China.

Luckin Coffee

Series B in 2019
Luckin coffee, a representative of China's new retail coffee, is committed to becoming a leading high-quality coffee brand and professional coffee service provider in the country. Luckin coffee, with preferred raw materials, exquisite coffee technology, innovative business models and leading mobile internet technologies, is striving to bring a higher quality coffee consumer experience to consumers and promote the popularization and development of coffee culture in China.

Luckin Coffee

Series B in 2018
Luckin coffee, a representative of China's new retail coffee, is committed to becoming a leading high-quality coffee brand and professional coffee service provider in the country. Luckin coffee, with preferred raw materials, exquisite coffee technology, innovative business models and leading mobile internet technologies, is striving to bring a higher quality coffee consumer experience to consumers and promote the popularization and development of coffee culture in China.

Luckin Coffee

Series A in 2018
Luckin coffee, a representative of China's new retail coffee, is committed to becoming a leading high-quality coffee brand and professional coffee service provider in the country. Luckin coffee, with preferred raw materials, exquisite coffee technology, innovative business models and leading mobile internet technologies, is striving to bring a higher quality coffee consumer experience to consumers and promote the popularization and development of coffee culture in China.

Luckin Coffee

Seed Round in 2018
Luckin coffee, a representative of China's new retail coffee, is committed to becoming a leading high-quality coffee brand and professional coffee service provider in the country. Luckin coffee, with preferred raw materials, exquisite coffee technology, innovative business models and leading mobile internet technologies, is striving to bring a higher quality coffee consumer experience to consumers and promote the popularization and development of coffee culture in China.

Coffee0.8

Series A in 2016
Coffee0.8 specializes in the development of a smart self-service coffee machine that delivers freshly ground coffee. This innovative device processes dried coffee beans through a built-in grinder and brewing system, allowing users to enjoy a variety of coffee flavors at their convenience. By automating the coffee-making process, Coffee0.8 aims to enhance the consumer experience, providing both quality and ease for coffee enthusiasts.
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