JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Victoria Imerelli

Investor

Kirsty Macdonald

Principal

Katie Marrache

Partner

Richard Reed

Partner

Jonathan Wright

Partner

Past deals in Travel

Flash Pack

Venture Round in 2023
FlashPack Ltd is a London-based travel agency that specializes in providing travel, tour, transportation, and accommodation services to both the general public and commercial clients. Established in 2013, the company offers a diverse range of travel experiences including beach holidays, city breaks, wellness retreats, wildlife excursions, and adventure trips tailored for middle-aged solo travelers. FlashPack focuses on fostering meaningful connections among travelers through group dynamics, enabling individuals to find companions for their journeys. The company aims to create memorable experiences while ensuring a social atmosphere for those venturing out on their own.

Wevat

Convertible Note in 2017
Wevat is a London-based company founded in 2016 that specializes in a mobile application designed to simplify the process of reclaiming value-added tax for tourists shopping in Europe. The application enables users to electronically submit claims for tax refunds on their purchases, thereby enhancing transparency in international shopping and facilitating savings for travelers. By digitizing the tax-free shopping experience, Wevat aims to make tax refunds more accessible and efficient for its users.

Stratajet

Series A in 2016
Stratajet is a pioneering aviation technology company founded in 2011 by Jonathan Nicol, a pilot with a background in computer science. The company operates an innovative booking platform designed to make private jet travel more accessible and efficient. Stratajet's platform provides real-time information on available aircraft and empty legs, allowing users to search, filter, compare options, and book flights seamlessly. By adapting existing empty legs to suit customers' needs, Stratajet aims to reduce the cost of private jet travel while maximizing efficiency for operators.

Stratajet

Seed Round in 2016
Stratajet is a pioneering aviation technology company founded in 2011 by Jonathan Nicol, a pilot with a background in computer science. The company operates an innovative booking platform designed to make private jet travel more accessible and efficient. Stratajet's platform provides real-time information on available aircraft and empty legs, allowing users to search, filter, compare options, and book flights seamlessly. By adapting existing empty legs to suit customers' needs, Stratajet aims to reduce the cost of private jet travel while maximizing efficiency for operators.

Dojo App

Seed Round in 2015
Dojo is a mobile app that helps in finding leisures in the area. The app helps thousands of young Londoners find cool places to eat, drink, and visit in their city. Dojo was founded in 2014 and headquartered in London, England.

Stratajet

Seed Round in 2015
Stratajet is a pioneering aviation technology company founded in 2011 by Jonathan Nicol, a pilot with a background in computer science. The company operates an innovative booking platform designed to make private jet travel more accessible and efficient. Stratajet's platform provides real-time information on available aircraft and empty legs, allowing users to search, filter, compare options, and book flights seamlessly. By adapting existing empty legs to suit customers' needs, Stratajet aims to reduce the cost of private jet travel while maximizing efficiency for operators.
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