JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
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Past deals in Pets
Meatly
Seed Round in 2024
Meatly produces eco-friendly pet food using cultivated meat technology. It grows meat from animal cells in bioreactors, creating a sustainable and ethical alternative for pet owners.
Marleybones
Seed Round in 2024
Marleybones is a consumer goods company focused on producing high-quality dog food. The firm specializes in pantry-friendly steam-cooked meals that incorporate superfoods such as hemp, chia seeds, and wild seaweed to promote optimal canine health. By utilizing fresh, locally sourced ingredients, Marleybones aims to provide nutritious options for dogs. Additionally, the company is committed to sustainability, offering its products in fully recyclable and plastic-neutral packaging, which supports environmentally conscious pet ownership.
Tails.com
Series A in 2015
Tails.com is a UK-based online retailer specializing in bespoke pet nutrition. Founded in 2014 by entrepreneurs from companies like innocent drinks and Amazon, Tails.com offers tailor-made dog food designed to meet individual dogs' nutritional needs. Their product range includes dry food, wet food, dental chews, and treats, catering to dogs with specific health issues.
Tails.com
Seed Round in 2014
Tails.com is a UK-based online retailer specializing in bespoke pet nutrition. Founded in 2014 by entrepreneurs from companies like innocent drinks and Amazon, Tails.com offers tailor-made dog food designed to meet individual dogs' nutritional needs. Their product range includes dry food, wet food, dental chews, and treats, catering to dogs with specific health issues.
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