JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Victoria Imerelli

Investor

Kirsty Macdonald

Principal

Katie Marrache

Partner

Richard Reed

Partner

Jonathan Wright

Partner

Past deals in Leisure

Flash Pack

Venture Round in 2023
FlashPack Ltd is a London-based travel agency that specializes in providing travel, tour, transportation, and accommodation services to both the general public and commercial clients. Established in 2013, the company offers a diverse range of travel experiences including beach holidays, city breaks, wellness retreats, wildlife excursions, and adventure trips tailored for middle-aged solo travelers. FlashPack focuses on fostering meaningful connections among travelers through group dynamics, enabling individuals to find companions for their journeys. The company aims to create memorable experiences while ensuring a social atmosphere for those venturing out on their own.

Dojo App

Seed Round in 2015
Dojo is a mobile app that helps in finding leisures in the area. The app helps thousands of young Londoners find cool places to eat, drink, and visit in their city. Dojo was founded in 2014 and headquartered in London, England.
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