JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Victoria Imerelli

Investor

Kirsty Macdonald

Principal

Katie Marrache

Partner

Richard Reed

Partner

Jonathan Wright

Partner

Past deals in Leasing

Onto

Series B in 2021
Onto offers an electric vehicle subscription service, providing insurance, breakdown cover, charging solutions, and road tax in a single, hassle-free package. Founded in 2017, the company is based in Birmingham, United Kingdom.

WeVee

Equity Crowdfunding in 2021
WeVee is an integrated platform that specializes in electric vehicle price comparison and leasing services. The company aims to facilitate the transition to eco-friendly transportation by offering budget-friendly leasing options. Through a salary sacrifice arrangement, WeVee enables employees to benefit from reduced tax liabilities while enhancing corporate sustainability efforts for businesses and employers. This approach not only supports individual consumers in making environmentally conscious choices but also aids organizations in promoting sustainable practices within their operations.

Zero Deposit

Seed Round in 2017
Zero Deposit is a company that provides a renting management platform designed to facilitate deposit-free renting services. It offers a solution that allows tenants to rent properties without the need for traditional security deposits, instead utilizing a protection scheme. The service is subject to the approval of landlords and requires tenants to pass checks conducted by partner agents, ensuring compliance with standard tenancy agreements. By offering this innovative approach, Zero Deposit aims to simplify the renting process for both tenants and landlords, providing an alternative that can alleviate the financial burden typically associated with rental deposits.
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