JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
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Past deals in Jewelry
Vashi
Venture Round in 2018
Vashi is a fine jewellery brand that specializes in providing a unique and disruptive omni-channel retail experience. The company operates primarily through online retail, offering a range of diamond jewelry products made from ethically sourced diamonds with guaranteed provenance. Each piece is meticulously handcrafted by British craftsmen, allowing customers to customize their jewelry according to personal preferences. Vashi ensures that orders are conveniently delivered to the desired location, enhancing the overall customer experience.
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