JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
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Past deals in Furniture
Simba Sleep
Series A in 2016
Simba Sleep Limited is a London-based company specializing in the design and manufacture of innovative mattresses and sleep-related products. Founded in 2015, it offers a diverse range of foam mattresses that incorporate a unique combination of conical pocket springs and precision-engineered foam, ensuring optimal comfort and support. In addition to mattresses, Simba Sleep provides a variety of sleep accessories, including pillows, duvets, and bed bases, all crafted with advanced materials to enhance sleep quality. The company emphasizes the importance of sleep and aims to help customers achieve restorative rest. Simba Sleep sells its products through select retail partners, notably John Lewis, and also operates a robust online platform for direct consumer sales.
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